The SalesStar Podcast

In this episode of the SalesStar Podcast by SalesTechStar we had Rony Vexelman, VP Marketing at Optimove chat about the evolving martech and marketing ecosystem:

Key topics covered:

• The use of AI in martech and modern marketing
• The changing marketing and sales cycle in B2B SaaS
• Generative AI in salestech and martech

Brendan Kamm, CEO & Co-Founder of Thnks joined us in this episode of the SalesStar Podcast  by SalestechStar to discuss more on why modern sellers should use appreciation more frequently to drive sales conversations:

Key highlights of the conversation:

• What differentiates THNKS in today’s salestech market

• For technology sellers, how can appreciation be better integrated in different ways, across different modes of sales, outreach, different channels; (LinkedIn, video prospecting and more)

Yinyin Liu, VP, AI at Seismic joined us in this episode of The SalesStar Podcast to share her observations on AI in sales, marketing and overall business initiatives:

Key topics covered:

• Seismic's latest AI enhancements and the road ahead

• How AI is set to influence the salestech and martech ecosystem

• The future of SaaS and GenAi

Overall theme of this episode:

Data Activation, AI, and Emerging Opportunities for Marketers in Today’s Evolving Landscape Featuring Heather Blank, SVP of GTM and Partnerships at Iterable

Key topics covered:

-Current trends in data and marketing technology

-How evolving martech and AI trends are influencing marketing processes

-How can marketers align better when sharing and implementing new data driven processes and ideas to boost output

Shane Evans, Chief Revenue Officer at Gong a leading revenue intelligence platform participated in this episode of the SalesStar Podcast to discuss the current day trends influencing every tech CRO’s work processes;

Key topics covered:

• What are some of the preferred RevTech and SalesTech of modern CROs?

• Driving goals with AI powered SalesTech and RevTech

• Creating a balance between AI, Automation and the Human Connect when in Sales

Scott Gibbs, Chief Revenue Officer, Meltwater spoke about a few top revenue generation tips and practices that work well in today's business climate:

Key topics covered:

• Biggest revenue generation myths for B2B sales teams

• What CROs need to keep in mind to drive impact today

• How sales and revenue generation teams should evolve further to be not just data driven but process oriented

• Biggest challenges modern CROs and Sales teams face

Sam Mohamed, VP of Customer Success at Sprinklr a leading enterprise software company that helps drive customer-facing functions shared his expertise and insights around Customer Success and what drives better CS journeys in B2B tech.

Key topics covered:

-> Factors that need to have a complete overhaul when it comes to B2B SaaS Customer Success journeys and processes

-> Takeaways from B2B SaaS brands that boast of great CS journeys

-> The near future impact of generative AI on sales, after sales, customer success

Christina Kyriazi, SVP Marketing at PhotoShelter participated in this episode of the SalesStar Podcast to chat about the benefits of AI when used in the larger content marketing game:

Key topics covered:

• Top challenges that content marketers face today
• How AI can drive content creation workflows
• Faux pas to avoid when using AI for content marketing
• The future of AI and content marketing

Dominik Facher, Chief Product Officer at ZoomInfo, a leading go-to-market platform that helps businesses find, acquire and grow their customers joined in as our guest in this episode of the SalesStar Podcast to chat about ZoomInfo’s latest AI copilot and the future of salestech:

Key topics covered:

• AI innovations across the global salestech landscape and their impact

• Fundamentals to keep in mind when using AI for marketing and sales processes

• Future impact of generative AI on sales and marketing

Ryan Nelsen, CMO at StackAdapt, (a self-serve programmatic advertising platform) spoke about the top trending B2B tech marketing and martech best practices that can drive modern marketing journeys in this SalesStar Podcast Episode:

Key topics covered:

• What works and what doesn't in modern SaaS marketing
• Common challenges in B2B tech marketing alignment
• The impact of AI on martech choices and marketing

Lynne Doherty, President of Field Operations at Sonar a platform that helps you build quality code quickly & systematically joined us in this episode to chat about a few proven B2B revenue and GTM practices:

Key topics covered:

• Core strategies in B2B SaaS that help drive revenue goals

• Driving revenue in a tough economic climate

• What B2B GTM practices need an urgent overhaul

Chief Marketing Officer at leading conversation analytics platform CallMiner - Eric Williamson, joined in as our guest for this episode to chat about the do’s and don’ts of B2B marketing and sales:

Key topics covered:

• B2B marketing and sales alignment and challenges
• Use of AI in sales and marketing
• Optimizing marketing processes

Joe Davy, Co-founder and CEO of Banzai an event marketing platform joins us today to chat about martech and its impact on today’s B2B event landscape:

Key topics covered:

• State of modern B2B events
• Impact of event tech and martech on modern events
• Types of virtual events that stand out today

Michael Litt, CEO at Vidyard a platform that helps you stand out with prospects with its AI-powered video messaging capabilities spoke to us about some of Vidyard’s latest enhancements and how B2B sellers and marketers can learn to capitalize more on videos to drive impact.

Key topics covered:

• What should brands keep in mind when using AI Avatars in sales and marketing outreach

• Types of video outreach techniques that resonate in B2B tech

• Best practices to keep in mind for using videos in sales and marketing campaigns

David Brutman, Chief Product Officer and Co-founder of Folloze spoke about the top proven website personalization tactics that work best in B2B in this episode of the SalesStar Podcast:

Key topics covered:

• Personalization flaws in websites today
• How to drive a deeper personalization journey
• Website optimization best practices

In this conversation of the SalesStar Podcast by SalesTechStar.com we were joined by Andy Kankula, Vice President of Business Development at Sion Power; to talk about Sales Trends and Practices for 2024:

Key topics covered:

• What helps drive revenue goals today
• How B2B sales will evolve in 2024
• Salestech Optimization and how it helps drive impact

In this episode of the SalesStar Podcast by SalesTechStar.com - we were joined by Thomas Hansen, President at Amplitude to talk about the importance of soft skills in B2B sales and what it takes for modern B2B sellers to get ahead;

Key topics covered:

• Soft skills that enable sales conversations

• How B2B sellers should enhance soft skills to drive sales goals

• The changing scope of B2B sales and salestech

Alex Varel, Chief Revenue Officer at Multiverse, (a company that helps top companies see more than what’s on paper with professional apprenticeships in tech, data, and software engineering) joined us as our guest in this episode of the SalesStar Podcast to chat about current day trends that are defining the state of B2B sales.

Key topics covered:

• Revenue strategies that work in B2B SaaS
• Salestech optimization tips
• Sales processes for 2024
• The impact of AI on Sales

It was exciting to welcome Raul Murguia, Senior Director of Integrated Marketing for LinkedIn Sales Solutions in this episode of the SalesStar Podcast by SalesTechStar.com:

Raul joined us to share crucial insights from LinkedIn’s latest report on B2B buying and selling habits: special insights that are relevant to every B2B marketing and B2B sales executive for 2024:

Key topics covered:

• Top challenges in B2B sales
• Modern B2B buying and selling habits
• Impact of GenAI on sales and marketing

Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:

Key topics covered

• Shifts in B2B marketing and buying cycles
• How can CMO's drive better marketing and sales alignment
• Martech best practices
• AI's impact on modern marketing

We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industryin 2024:

Key topics covered

• B2B marketing best practices
• Martech trends that will dominate the segment
• Impact of AI in marketing
• Iterable's latest product innovations

Leise Roberts, Head of Global Sales at Revenue Grid joined us in this podcast to speak about the latest customer and revenue acquisition trends in B2B SaaS:

Key topics covered:

• Revenue generation misconceptions
• Client acquisition tactics that work
• Implementing AI powered salestech to drive growth

Eric Boggs, founder and CEO of RevBoss joined us in this episode to talk about the fundamentals of a strong sales process and strategy -

Key topics covered:

• Trends in modern B2B sales
• Tips that can help in 2024 to strengthen Sales processes
• Using AI effectively to boost Sales ROI

Ana Mourao, Global Customer Journey and CRM Senior Manager at Stanley Black and Decker Inc. joined us in this episode to talk about data best practices that should be on every modern marketer’s mind;

Key topics covered:

• Using zero-party data and first-party data more effectively
• Current data trends in B2B marketing and sales

In this episode, Toby Korner, SVP, Digital Marketing at Priceline (travel dealmakers of the world) highlighted more about AI and how its changing everything about online travel bookings and processes; Key topics covered:

• Latest AI developments and its impact on marketing

• How AI is impacting travel, hospitality, online booking processes

• The growing impact of generative AI

In today’s podcast, we have a returning guest, Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox back to talk about what’s on everyone’s mind these days: AI and its impact on Marketing:

Key topics covered:

• How today’s marketers need to skill up for an AI driven ecosystem
• AI trends that will dominate the B2B martech and marketing space

Byron Sorrells, CEO and Co-founder of Dispatch joined us in this episode to chat about the state of distributed commerce and how automation is redefining modern trends in this segment:

Key topics covered:

• How should brands use distributed commerce to influence user behavior
• How automation can drive better commerce experiences and what modern users should keep in mind
• A few thoughts on the near future impact of AI on automation and commerce

Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, a Commerce-as-a Service technology platform shares key insights on modern Online Shopping Trends that are redefining digital markets.

Key topics covered

• How digital shopping has evolved
• Customer behaviors and their evolution
• The future of online shopping
• The impact of AI on online commerce

Our guest on this episode of the SalesStar Podcast was Zac Duff, CEO/co-Founder at JigSpace, (a platform that helps create and share augmented reality presentations in seconds),

Zac participated to chat about the impact of AR in sales and marketing:

Key topics covered:

• Latest AR trends impacting online sales and marketing
• How can modern sales teams use AR to influence their sales cycles
• The future of AR and how you feel it will change the game for sellers
• Few top misconceptions around AR in sales

Mark Melvin, EVP, Sales & Brand Partnerships, at Mirriad (a leading virtual product placement and in-content advertising solution) joined us in this episode of the SalesStar Podcast to talk about current digital ad trends:

• Today’s state of digital advertising and how brands/creators are looking to create new revenue streams with new ad models

• What it takes to create differentiated ad and online journeys

• How brands can enhance today's online ad experience for end users

Debbie Braney, Senior Vice President of Global Marketing at Glassbox a Digital Experience Intelligence platform joined us in this podcast to chat about the latest trends in digital customer journeys.

Key topics covered:

• What do end users wants today in their digital buying journeys
• What do brands often struggle with when building digital journeys
• What makes for a robust digital buying journey today

Curtis Tingle, EVP and CMO at Vericast (a marketing solutions provider that fuels commerce and brand growth) joined us in this episode to talk about what it takes to build end to end digital campaigns that boost ROI;

Key topics covered:

• Challenges faced when building and scaling integrated campaigns
• Common strategies that help B2B marketing teams
• Impact of generative AI on digital commerce and marketing

Carol Howley, CMO at Exclaimer (an email signature management software) joined as our guest today and is here to talk about the various ways through which today’s digital businesses can use email signatures to their greater advantage.

Key topics covered:

• Latest email signature trends
• How digital brands can use email signatures to boost marketing and sales
• Email signature best practices

Jason Fitzgerald, Senior Vice President, Solution Network at OneStream Software, (an intelligent finance platform built to enable confident decision-making) participated in this episode of the SalesStar Podcast to dive into a few top of mind sales improvements that can help B2B teams boost growth and output;

Key topics covered:

• How can B2B sales teams differentiate themselves in the market
• What should B2B sales teams focus on changing in their B2B sales cycles
• Common sales-marketing and salestech-martech alignment mishaps often seen in B2B tech
• The near future impact of AI on sales and marketing

Adriana Gil Miner, CMO of Iterable, joined us in this episode of the SalesStar Podcast to chat about the growing AI revolution and it’s forthcoming impact on all things B2B marketing;

Key topics covered:

• Latest trends in AI
• How AI is changing the game across the marketing and advertising sphere
• Best practices when it comes to implementing AI powered martech
• Future impact of generative AI on sales and marketing

In this episode of the SalesStar Podcast, Jason Smith, Senior Sales Engineer at CallTrackingMetrics, (a digital platform that uses call tracking intelligence to inform contact center operations) joined us to talk about current trends in B2B tech sales;

Key topics covered

• Biggest misunderstandings when it comes to technology sales
• Sales Ops and SalesTech processes that work well today
• The impact of generative AI to these functions

Brian Fitzgerald, Chief Revenue Officer at Augury, a pioneer in Machine Health and Process Health solutions joined as a guest in this episode to talk about what can help B2B tech teams drive better vendor, partner and renewal processes:

Key topics covered:

• Technology sales and platform renewals: what should be done to make it easier for end users
• How can technology sales evolve further to make the buying process more user friendly
• Benefits of subscription and self-serve models

In this episode we had Justin Steinman, Chief Marketing Officer at Definitive Healthcare to talk about podcasts and how they can enable growth for B2B brands:

Key topics covered:

• Using podcasts to drive B2B brand growth
• Podcasting fundamentals that help
• What brands can do to increase their listen rates
• How podcasting should be integrated to a brand's other marketing channels

Andrew Fingerman, CEO of PhotoShelter (a platform that empowers effortless visual storytelling) chatted about some of Photoshelter’s latest innovations while throwing light on what it takes to drive effective storytelling through visual content, in this episode:

Key Topics Covered:

• The impact of AI on visual search today and how you feel AI is set to impact this process further

• Some of the typical hygiene issues you see digital teams struggle with when it comes to their visual and creative needs

• A few best practices digital teams need to keep in mind to create above par visual experiences

Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce spoke about the increasing use and impact of AI in sales and marketing while taking us through Salesforce’s latest product innovations;

Key topics covered:

• How Salesforce’s latest Sales GPT and Service GPT enables sales and marketing efforts
• The growing use of AI in sales and marketing areas today
• How can B2B teams use AI to drive success

Derrick Herbst, Director - Business Transformation at Conga (a scalable revenue lifecycle management solution) joined as our guest to discuss more on what it takes to drive a better RevOps process and strategy when in B2B;

Key topics covered:

• RevOps in B2B: Tips to Streamline Processes
• RevTech and SalesTech worth focusing on
• The future impact of AI on revenue and sales strategies and models

Raja Walia, Founder and CEO of GNW Consulting (a Marketing automation and CRM consulting firm) spoke about the importance of a better marketing ops and martech process, in this podcast episode:

Key Topics Covered:

• Challenges brands face when implementing new marketing processes and strategies

• How marketing ops teams should help

• What can marketing ops teams and leaders to do drive marketing journeys

Inbar Yagur, Director of Content and Product Marketing at Lusha a go-to-market intelligence platform, designed for sales, marketing and recruitment teams joined us in this episode of the SalesStar Podcast to chat about a few marketing tips that are crucial to current day challenges:

Key topics covered:

• What drives content marketing effectiveness
• Growing online engagement metrics in a crowded digital market
• AI and its impact on modern marketing

Our guest in this episode of the SalesStar Podcast was Bryan Law, CMO at ZoomInfo, a leader in modern go-to-market software, data, and intelligence;

Key topics covered:

• Go-to market models that work well in B2B
• Tools that enable a better GTM and marketing process
• The future of martech and B2B marketing

Mike Molinet, Co-Founder, Thena spoke about the impact of messaging tools and how they are set to create new fundamentals for business communication in this episode:

Key topics covered:

• The growth of messaging / communication platforms in B2B
• How can B2B teams use these platforms to drive more sales and marketing collaboration and quicker output
• The importance of having a messaging/collaboration platform

Justin Schweisberger, Chief Revenue Officer at Pramata, (a solution that focuses on providing complete, cross-functional contract visibility) joined as our guest in this episode of the SalesStar Podcast, to talk about what it takes to drive B2B revenue generation tactics more successfully in 2023:

Key topics covered:

• Revenue generation and measurement fundamentals that B2B CROs today need to be more attentive to

• Tips for better alignment between revenue/revops, marketing and sales teams to drive a central business goal

• Revtech and Salestech best practices

Scott Kolman, Chief Marketing Officer at Cresta (an AI-powered platform that helps contact center agents unlock their full potential) joined in as our guest in this episode of the SalesStar podcast to talk about better sales-marketing unification best practices:

Key topics covered

• Tips to drive better collaboration between sales-marketing teams

• How to create better frameworks and fundamentals so processes, data and campaigns can be shared between both teams

• What type of salestech-martech help drive better unification practices

Linda Lee - Chief People and Culture Officer at Velocity Global (a platform that helps simplify onboarding, pay and compliance related business matters) joined as our guest in this episode to talk about a very crucial element in a typical organization: the people culture and its impact on overall growth:

Key topics covered:

• Fundamentals in people and culture that brands in B2B should sport more of

• How tech brands can use HR experiences to not just drive company culture but also business and financial growth

• Future workplace trends and norms for B2B brands

Jamie Adams, Chief Revenue Officer at Scorpion a provider of technology and services helping local businesses thrive joined us as a guest in this episode to discuss changing B2B consumer trends and what sales and marketing teams need to do to boost connected brand experiences:

Key topics covered:

• How consumers in B2B want brands to build connected experiences
• What can sales and marketing teams do to unify brand journeys
• How sales and marketing teams can use customer data to build ROI and scale revenue ops

Sean Flynn, SVP of Global Sales at Avalara joined as our guest in this episode to discuss a few sales best practices and salestech trends for 2023:

Key topics covered:

• Driving sales resilience in a tough economic climate
• Sales processes and strategies that can boost goals in 2023
• Five things that should change in B2B sales!