Bogdan Clipici

This checklist helped one of our resort clients increase direct bookings by 112% in 60 days. It's a framework I’ve been refining in the last two years. Inside you'll find: → The exact elements that drive booking decisions → Common conversion killers most hotels miss → Performance benchmarks from top-performing properties I'm sharing it for free because too many hotels are losing direct bookings to easily fixable website issues. What's the biggest website challenge your property faces? Let me know below.

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1. Generate $10k per Day Goal: Daily Sales Target: Divide $10,000 by your average product price to determine the number of sales needed. Example: If your average product price is $50, you need 200 sales per day. Leverage Affiliates: Use a commission-based model (20%) to drive consistent traffic and sales through influencers. 2. Give 30 Free Samples to Affiliates Every Month: Why Free Samples? Providing free samples to affiliates allows them to create genuine, engaging content that builds trust with their audience. Strategy: Select 30 high-performing affiliates each month. Provide them with your top products for review, unboxing, or demonstrations. This encourages affiliates to actively promote your brand. 3. Affiliate Commission (20%): Motivating Affiliates: Offering 20% commission on each sale ensures your affiliates are incentivized to promote your products. This rate is competitive in the industry and attractive to influencers. Example: A $50 product generates $10 in commission per sale. If an affiliate sells 100 products in a month, they earn $1,000. 4. Source Products from Two Channels: Branded Products from Brands: Directly buying from established brands ensures quality and credibility. These products can appeal to a premium audience. White-Label Products from China: Use white-labeling to create products under your brand. Lower cost allows for better profit margins. Balance inventory based on demand trends. 5. Affiliate-Driven Video Promotion: Collaborate with affiliates to create engaging TikTok or YouTube videos featuring your products. Focus on viral formats like: Tutorials or how-tos. Unboxing videos. Before-and-after results. #NawazAfridi #TikTokShop

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5 basic things to know before raising your first investment round in Europe for Pre-seed Tech Startups ($0 to $25k MRR) about the definition, from whom, and how much? Type of Investment? Valuation? & My advice to you 1. 𝐏𝐫𝐞-𝐬𝐞𝐞𝐝 𝐝𝐞𝐟𝐢𝐧𝐢𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞? => has a complementary team => has a Minimum Viable Product => has started to talk and sell to customers => usually has revenue between €0 to €25.000 MRR 2. 𝐅𝐫𝐨𝐦 𝐰𝐡𝐨𝐦 𝐜𝐚𝐧 𝐈 𝐫𝐚𝐢𝐬𝐞? => Angel investors and Accelerators mostly, => But VCs also focus on the entry of the funnel (pre-seed) because they don't have munition in seed/series A/B. => There are also a few family offices, but this is a new concept in Eastern Europe, where I live. 3. 𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐝𝐨 𝐈 𝐫𝐚𝐢𝐬𝐞? (𝐚𝐭 𝐩𝐫𝐞-𝐬𝐞𝐞𝐝) => between €10k to €300k => receive all of the investment vs the investment is unlocked by milestones achieved 4. 𝐖𝐡𝐚𝐭 𝐭𝐲𝐩𝐞 𝐨𝐟 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧? => through direct equity or a convertible loan. There are some SAFE models from Ycombinator and other companies you can use. => In this part of the world, our culture is designed on Ownership. So, you will probably give away equity directly. 5. 𝐓𝐡𝐞 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧? => is subjective. For ex if you create equations demonstrating the valuation based on discounted cash flow, that's 0. => between €100.000 to €3.000.000 => You give away between 1% to 20% of your company. => A maximum of 15% is recommended at this stage. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐀𝐝𝐯𝐢𝐜𝐞 𝐈 𝐨𝐟𝐟𝐞𝐫 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐈'𝐦 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡? => the chemistry is the most important => we need Smart, not Fool Money => let's find the Angels/people with whom we have the chemistry and vision => and also who can offer expertise on the main business pillars that your startup has and has time to invest their knowledge and expertise in you. for this, I would think about my startup in this way >> What are the Core Foundations of this Startup? >> for ex: 1. Core Business Skilss 2. Specific Business Industry Expertise 3. Advanced Technical Expertise in the Technology we are developing it 4. Go-To-Market expertise // Sales - Marketing and I would find the right people who want to invest € and come to the table with the right expertise on my main business pillars. if you need help attracting the right angels - on how to prepare - & how to open doors & build a relationship with them I'm a message away. cheers, and let me know if you have questions or want to approach in-depth subjects on this topic. #fundraising #techstartups #founders #preseed #adigheorghe

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Marketing isn’t your silver bullet for fixing GTM problems. Take a closer look at the data shared by Chris Walker: • Deals closed by 𝗖𝗘𝗢𝘀 and 𝗖𝗢𝗢𝘀? Huge wins. • Deals led by 𝗖𝗠𝗢𝘀 𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀? Lost opportunities. This isn’t an indictment of marketing—it’s a wake-up call about 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. Here’s the reality: • Marketing’s core job? 𝗕𝘂𝗶𝗹𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀. • Sales’ core job? 𝗖𝗹𝗼𝘀𝗲 𝗱𝗲𝗮𝗹𝘀. But when the GTM strategy is fundamentally misaligned, no amount of brilliant ads or nurturing campaigns can patch the cracks. So, who owns GTM? 𝗧𝗵𝗲 𝗖𝗘𝗢. Only CEOs have the full cross-functional view to: • Call for bigger budgets when awareness is low. • Align marketing and sales on shared goals. • Define priorities to put everyone on right outcomes. When the CEO steps into this ownership role, they don’t just oversee—they unite teams around a singular mission. And that? That’s how you transform GTM failures into momentum. 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: The best GTM strategies don’t hinge on marketing or sales alone. They thrive under unified leadership. Ready to take ownership? #b2b #marketing #sales #gtm #ceo

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How Every SDR On The Planet Can Exceed Quota in 2024: P.S. The Role of Outbound/SDRs is changing FAST. Here’s what old-aged GTM looks like: (before Clay / Instantly) This is true for 100% of Medium/High TAM companies – excluding ABM.. 🤡: 👉Hiring 3-10 SDRs for 1:1 manual prospecting 👉Annual subscriptions to ZoomInfo, Apollo, Seamless, LeadIQ, manual data entry, gsheets, Lemlist, Salesloft/Outreach 👉 SDR spending 80% of day on manual data entry E.g. - List building from sales nav, then zoom info, then scrolling linkedin etc - Manual account research - Manual contact enrichment - Manual email enrichment - Writing "8 minute" emails - Calling/prospecting to any lead in CRM Typical team: 6-10+ SDRs, 3 AEs, 6 figure(bloated tech stack, manual workflow Each SDR: $75k/yr+ (and insurance, taxes, etc) Tech stack: Close to or more than 5 figures a month (mostly for stale data, outdated tools) This was considered “normal”. The inefficient cycle of scaling headcount was also normalized E.g. Step #1 - hire X number of SDRs Step #2 - ⅔ fail within the first 3 months The reason SDRs fail is because they’re spending 80% of their time on the WRONG leads and WRONG tasks… New aged outbound: (after Clay) 👉 Clay + One Clay operator/GTM engineer + SDRs + AEs + Email infrastructure. Clay is at the forefront – the most powerful sales tool of the last 10 years. Instantly.ai is just fantastic – beats tools like Outreach, Lemlist every single day of the week. Utilizing both allows your team to scale relevant, personalized outreach campaigns. (Without these 2 tools, none of this would be possible.) 🐊: One Clay Operator that… 👉 Uses Clay to automate research, list building and 1:many hyper-targeted prospecting 👉 Scoring/delivering curated enriched best-fit leads to your SDRs CRM 👉 Set up triggers and filters, write hundreds of highly individualized emails/day with the click of a button. Clay at the forefront, of course, to dialing in your ideal customer situation (definition in comments) High Leverage SDR Workflow: (e.g. only human to human tasks) 100% of their day, they are… ✅ cold calling the best-fit enriched leads delivered to their CRM from Clay operator ✅ warm-calling email leads that reply, 5 min> speed-to-lead dialing ✅ warm-calling leads that open email 4+ times, 5 min> speed-to-lead dialing ✅ social selling (linkedin, personal brand, events etc) ✅ building strategic relationships, follow up Reverse engineer “WHY” SDRs fail. It is because they spend 80% of their time on the WRONG leads and WRONG tasks… By using Clay – you unlock your SDRs to focus ALL of their time selling to the best fit leads: They are not touching any data… Not one SDR is required for email, list building or research. (Crazy, I know…) Once your Clay/Email infrastructure is built… … you will be placing your SDRs into this workflow. Clay blog on this entire workflow in June 👀 Want to learn howtouseClay(.)com? Click the 🔔 in my profile

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How to send 1000s of cold emails on a budget ⬇️ 1. Generate leads: Apollo.io 2. Scrape leads: ExportApollo.com 3. Find emails: Icypeas 4. Verify emails: Reoon Technology 5. Send emails: Saleshandy For 10k leads: 𝗔𝗽𝗼𝗹𝗹𝗼: Free 𝗘𝘅𝗽𝗼𝗿𝘁𝗔𝗽𝗼𝗹𝗹𝗼: $9 𝗜𝗰𝘆𝗽𝗲𝗮𝘀: $60 𝗥𝗲𝗼𝗼𝗻: $10 𝗦𝗮𝗹𝗲𝘀𝗵𝗮𝗻𝗱𝘆: $25 Total = $104 StackOptimise ⚙️

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What are conversions in cold B2B sales nowadays? Talked about it with Dmitry Ivanouski - ex-director of B2B Sales PandaDoc at one of our Live-meetings at Community Sprints. Benchmarks: Open Rate: percentage of emails opened - 40% Reply Rate: overall response rate - 5% Positive Reply Rate: positive reply rate 25% Close to your results?

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💡𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝟱𝟴% 𝗼𝗳 𝗻𝗲𝘄 𝗦𝗮𝗮𝗦 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗶𝗻 𝟮𝟬𝟮𝟯/𝟮𝟰 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝘀 𝗣𝗟𝗚? As this trend continues to grow, PLG has emerged as a new demand source. This shift is reshaping how marketers and sales teams operate. Product-Qualified Leads are becoming the new MQLs for PLG-driven companies. 🚨 The challenge? Many tools claim to help identify PQLs but rely on static rule engines that let you pick a few attributes. These solutions often feel satisfying but fall short—introducing bias and failing to optimize for key KPIs, whether that’s booking more meetings, creating opportunities, or closing deals. 💬 As one of our customers said: "I can’t base my decisions on just three parameters." 🚀 Forwrd.ai's customers are taking a different approach. Instead of manually selecting attributes and values, they integrate their marketing and product data (see the example data model below, featuring HubSpot for marketing data and Snowflake for product usage). By leveraging AI, they uncover the key predictors that truly drive conversion. Using these predictors, they build AI-powered models to identify users/accounts with the highest propensity to convert—enabling their teams to focus on what actually works, not just what feels right. Ready to level up your PLG strategy?

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🔥I booked +1000 calls over the last 5 years We are nearly 2025 people still discussing the same topics about cold email. Guys, the answer is not that much-complicated. Of course, it's working, but it will never be the main channel. Cold email is the channel that will always bring a couple of calls a week. The structure is so basic most people do not take results because I see that many founders are trying to handle cold email stuff with their knowledge. If you've never run cold email campaigns before, your first campaigns might feel like a nightmare. Instead of getting everything mixed up, it would be much wiser to start by working with a consultant and then take over the process yourself later. If someone tells you, I will book +20 calls every week. That's a lie; I managed +15 companies' cold email campaigns and still work with a few companies. I never booked 20 emails in one week. So positioning is critical before you start your cold email campaigns. You should target cold email as a low-volume channel, but as I said, it's always a channel that will work If you can handle the setup. We were so close to the 35k deal MRR with just one email last week, so as I said, you will never know what can happen with one email, but you need a good setup. #saas #coldemail #saasgrowth

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Founders. Pay close attention to signals in your sales cycles that show how your sales process is getting better. In the early days, you don't run enough deals for win rates, ACV, cycle length and other metrics to really matter. So you need to pay attention to something else. This happened to me last week at Savio Technology Inc. I ran what I felt was my best demo yet. Then a follow-up call with the prospect, I confirmed that it was a good demo. Here's what happened: I ran a good discovery on my first call. Really understood the gaps in their feature request process from where they are now, and where they want to be. I understood the pain this was causing for eng, product management, and GTM teams. I understood the KPIs that took a hit because of it. Competitive space, win rates were going down and increased churn. Big problems that needed to be solved. I summarized my discovery, then explained how Savio might be able to help. AND HERE's WHAT I DID DIFFERENT THIS TIME: I talked about my demo chapters before heading into it. I said "here's what we'll cover in the demo today: 1. I'll show you how you can organize your feature requests and layer on customer segments on top. 2. I'll show you how your sales and CS reps can easily send feedback your way that includes all the relevant Salesforce data. 3. I'll show you how you can quickly triage feedback into features and product areas. 4. If we have time, I'll show you how you can close the loop between eng <> product <> GTM when feature statuses are getting updated. Then I proceeded with my usual demo flow. For my chapters, I framed the context first, then brought their problems back to life, then showed how the workflows, then asked questions. Once we were done with the discussion, I'd move on to the next chapter. The whole thing went smoothly, solved exactly what she needed, added other benefits she didn't think of. In the second call, we talked through more questions and scenarios. For her questions and objections, I talked about how our customers used the software, which reframed how she thought about it. She had stuff in her process that she liked. I told her to continue using it, and showed where Savio could support existing workflows vs which ones would need to change. After we were done with the tech, I validated that we were ahead of all the other vendors for the evaluation and she'd be recommending moving forward with us to her boss. Our competitors are more funded, bigger, and more feature rich than we are. But she told me during our demos, she got it. It made sense. It was clear. She could see herself using it. She didn't get that from the competitor. She needed to go back to them 6-7 times with further questions and clarification. She was confused as to how all of it came together. Now, we're nowhere near done the deal. But this was a good indicator, across many cycles we've run recently, that our demo is getting stronger. So pay attention to these signals.

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4 days ago, the SDR at a large B2B company signed their 1st client after exporting the lead from Sales Navigator with Scalelist 👇 4 clear challenges our client had: 1- He was tired to manually create a spreadsheet with contacts from LinkedIn Sales Navigator 2- He had a budget of 200 USD/month to build/extract/enrich lists of leads 3- He was scared that scrapping LinkedIn could block his LinkedIn account 4- Need to have accurate data + valid emails that can be used into cold email campaigns So, he needed a sales scraper and enrichment software they could rely on. 4 reasons Scalelist worked out for them: 1- Export leads from Sales Navigator without being blocked by LinkedIn 2- Clean the list from "all caps", "emojis", "special characters", "LLC/Ltd".... 3- Search and find professional emails of your buyer persona(s) Verify the emails for you to not end up into spam What results the client got? 1- They create, extract and enrich leads lists in under 5 minutes 2- Could focus more on a tailored approach to better reach out to their Ideal Customer Profile/Buyer Persona 3- Signed their first client faster PS: If you’re in Sales, new to LinkedIn Sales Navigator and want to get your first clients The cheapest way is to Cold email people. So if you want to start extracting, enriching (with valid emails) and cleaning your leads directly from a CSV, Test Scalelist for “FREE” and get 20 email credits for 0$ Happy Friday 🙂 Arnaud!

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I booked 12 meetings with a 30 words connection request. It's based on 3 elements: - a solid trigger - an intriguing question - a simple call-to-action Find the secret sauce here: https://lnkd.in/ddpd_U5Z #sales #salesdevelopment #sdr

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Understanding key metrics like ARR, CAC payback, and Net Dollar Retention is crucial for scaling your startup. This infographic simplifies these important indicators, helping guide your growth strategies effectively. #BusinessGrowth #StartupMetrics

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Before selling a service, you need to sell the strategy. At ProductLed, we make three key sales before a client ever pays us. Sale 1: Are you convinced PLG is right for your business? If you don’t fully believe that Product-Led Growth (PLG) is the right approach, nothing else matters. So, we start by helping clients understand whether PLG makes sense for their business. Sale 2: Are you bought into our specific approach to PLG? This is where the Product-Led Playbook comes in. We wrote it to 1) Clearly outline our process and 2) Help others see if our approach aligns with their needs. If a client doesn’t buy into our method, they won’t value our services as much. Sale 3: What’s the fastest way to implement PLG? Now that they’re convinced PLG is the right strategy and our approach is the best way to execute it, the only question is speed. Do they want to implement it themselves using the Playbook, or do they want a ProductLed Implementer to help them move faster? It’s only at this final stage that we close the deal. I wanted to share this because it's WAY too common for SaaS companies to skip the second part. Last week, we were working with a founder who was struggling to identify the biggest friction point preventing users from signing up. But even before users sign up, your homepage or website copy needs to clearly communicate why your approach is the best way to solve their problem. It doesn't have to be through endless comparisons with competitors, but by educating them on: • What's the most effective way to solve [specific problem]? • Why your approach is better than the outdated methods? • Why your product stands out in the current market? You can look at examples of "Why [Company]?" pages for inspiration. Remember: When you sell the approach first, the rest becomes easier.

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While I agree with Andrei Zinkevich at FullFunnel.io on most of the differences between a GTM-mature and GTM-immature B2B companies, I must say... Mature GTM teams go beyond any type of attribution. When it comes to measurement, they focus on their impact on stage progression, win rates, deal sizes, churn reduction and ARR/GRR/NRR growth. They measure their impact on the company meeting and exceeding its strategic objectives. They understand that if marketing meets their pipeline goals - and if sales and the business do not meet their goals then everyone loses. Marketing needs to have a greater impact across the buyer's journey and customer lifecycle. We cannot just focus on getting accounts to pipeline as that represents only a small portion of the buyer's journey. Thoughts? Comment below. If you want to go from being an immature GTM to a mature GTM organization, book a time with me: https://lnkd.in/et6GhHFu

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Alex Hormozi's $100M investment formula. (Use it to take home $1,000,000s as an eCom founder) LTGP: CAC (ratio) It’s Lifetime Profit per Customer compared to Customer Acquisition Cost. As an eCom business, aim for LTGP to be 3x larger than CAC. (simply put, earn $3 for every $1 spent) If you’re below 3:1, cash isn’t flowing in your business. Which means: - You can’t grow as fast. - You can’t pay yourself. If you want to scale and take home $1,000,000s, you have 2 options: 1. Lower CAC 2. Increase LTGP The best way to lower CAC is through effective advertising. Here are 3 tricks to sink CAC with FB and TikTok Ads: (From printing 7-figs for eCom brands) 1. Focus on the Creative 80% of success comes from creatives. Steal these 3 Creative Formats that drove $1M+ in sales: a. The Mashup Creative → Hook → Customer Testimonial 1 → Customer Testimonial 2 → Customer Testimonial 3 → Objection handling → CTA b. The Education Creative → Hook → Educate → Vilify and Discard Alternatives → Product Intro → Benefits → Case Studies or Reviews. → CTA + Guarantee c. The Expert’s Creative → Hook → Experts’ intro → Education → Product Intro → Benefits → Address concerns. → CTA + Guarantee In 2024, creatives = targeting. Use it to your advantage 2. Track with custom metrics Your goal with an ad is to get people to: a. Pay attention to it b. Watch it c. Buy from it 3 metrics we track to imitate this pattern? d. Thumb-stop Rate to measure if they pay attention ⤷ formula: (1st 2sec. video plays/ impressions)*100 ⤷ benchmark: 25%+ or the hook isn’t attention-grabbing To Increase it, → Use Call out Hooks → Use Comparison Hooks → Use Viral Organic Hooks e. Hold rate to measure if they watch ⤷ formula: (ThruPlay/ impressions) *100 ⤷ benchmark: 8%+ or people aren't watching. To Increase it, → Shorten the Ad → Agitate more pain points → Use actors with better energy f. Click-through rate to measure if they click ⤷ formula: click/impressions ⤷ benchmark: 1%+ or people aren't taking action. To Increase it, → Use More Social Proof → Use Urgency or Scarcity → Clarify the CTA Simple. 90% of marketers don’t know what they’re doing. Be the exception. Track metrics that represent the viewers' actions. 3. Automate Media Buying Our ad account testing structure that drops CACs by 72% for clients: Pre-launch structure: - Ad budget optimization (ABO) - Broad targeting (Geo. + Demo. filters only) - 5 Creatives max in 1 Ad Set (1 concept & variations) Post-launch analysis: - Performance is monitored for 3-7 days before making changes. - After spending 3x AOV, If ads underperform, we shut them down. - After spending 3x AOV, If ads perform, budget goes up by 30-50%. We follow that pattern every 36-48 hours. If performance is steady for 5 days, we duplicate ads to a scaling campaign. That's it. eCom can cost $100k+ in Ads with 0 ROI. Done right, eCom will net you $1M+. P.S. If high CAC stops you from scaling your FB & TT Ads, DM.

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Great set of tools, thanks for sharing Md Tanvir Islam

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