Fabien CROS

In this episode, Fabien shares successful case studies, such as Patagonia and Decathlon, demonstrating how companies can transition to more sustainable business models and achieve higher profitability. Also, learn practical advice and strategies that can be directly applied to a company’s business operations, helping make informed decisions and drive impact.

In today's business landscape, there's a growing emphasis on sustainability — balancing profit-making with environmental responsibility. Sustainability is about ensuring that our actions benefit not just our pockets but also the planet we inhabit.

https://www.maddyness.com/uk/2023/10/16/sustainability-and-profitability-10-essential-questions-for-business-owners-and-leaders/

In a joint effort, PricingForThePlanet and the Pricing Professional Society (PPS) conducted an insightful survey/workstream focusing on the involvement and capability in monetizing sustainability initiatives.

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization.

The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable… Exibir mais

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization.

The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact.

This book is not just a guide, but a roadmap guiding businesses towards a future where profit and sustainability aren't mutually exclusive, but interconnected. It is an essential read for those ready to challenge conventional wisdom, embrace a holistic 3P approach, and become pioneers in sustainable monetization.

Immerse yourself in this transformative narrative, and join us in rewriting the future of business. We extend a warm welcome to all who are ready to journey beyond good intentions to actions that make a meaningful, sustainable difference.

The book includes 10+ case studies, several deep dives on specific industries, and 20 thought-provoking chapters. Examples include "How Decathlon Is Embracing The Subscription Economy To Power New Sustainable, Circular, Customer-Centric Business Models", "Impact of Remanufacturing on Sustainability", and “Pricing for Sustainability in the Fashion Industry”. Exibir menos

In this piece, I delve into the parallels between the digital and sustainability transformation eras, providing a roadmap for successful Chief Sustainability Officers (CSOs).

It is becoming increasingly clear that urgent action is needed to address the pressing environmental issues facing our planet. Climate change, pollution, deforestation, and biodiversity loss are just a few examples of the complex and interconnected challenges we are confronted with.

This article explains everything you need to know about the links between pricing and sustainability, and what you can do to stay ahead of the game. 🌍💸

As the business world continues to evolve and become increasingly complex, AI is becoming more important than ever. This whitepaper offers a comprehensive look at the current state of AI and the trends that are shaping its future, as well as some of the key ethical considerations and the role of government and other stakeholders in shaping the future of AI.

Colloboration between the AmCham (American Chamber of Commerce) and ESSEC Business School

Pricing For The Planet veut aider les organisations à jouer un rôle actif dans la protection de l'environnement et le développement durable en utilisant la stratégie de tarification.

Fabien Cros est le fondateur de Pricing for the Planet et Data-driven Growth Advisor chez Google France. Fabien Cros a plus de 10 ans d'expérience dans le pricing, le conseil en management et en data et a été publié sur ces sujets dans plus d’une vingtaine d’articles. Il publie sur Maddyness, sa vision pour plus de pédagogie envers le coût CO2 des choses.

The soaring temperatures during the summer of 2022 left no doubt about the urgency of tackling climate change. Sustainable pricing models, enabled by data and technology, are part of the solution, and can be adopted by businesses of any size.

Sustainable pricing steers customers towards buying environmentally conscious products and services directly as well as spending money with organisations that will help to achieve sustainability.

We wrote a Best Practice paper for the… Exibir mais

The soaring temperatures during the summer of 2022 left no doubt about the urgency of tackling climate change. Sustainable pricing models, enabled by data and technology, are part of the solution, and can be adopted by businesses of any size.

Sustainable pricing steers customers towards buying environmentally conscious products and services directly as well as spending money with organisations that will help to achieve sustainability.

We wrote a Best Practice paper for the Sustainability Hub at WARC discussing the topic in detail:

Tackling the climate crisis can feel overwhelming; sustainable pricing is a way for all business owners to play a part.

The wealth of data made available by digitalisation enables the development and adoption of smarter techniques for pricing; it’s no longer a case of ‘one size fits all’.

The cost-of-living crisis makes pricing a sensitive issue, but taking a sustainable approach offers new models that address some fundamental issues.

The paper also lays out a framework for achieving sustainable pricing strategies; this is based on three core concepts: streamlined, engaged, and evolving – bound together by a customer-centric approach.

Now is the time for change, the moment to introduce pricing models that have a role to play in better, more sustainable consumption. There is no doubt that disruption is uncomfortable – but the alternative of doing nothing will have long-term effects and far-reaching consequences for the future.

https://www.warc.com/content/paywall/article/bestprac/sustainable-pricing-a-guide-for-business-owners/en-GB/148136? (Subscriber content) Exibir menos

In the fight against climate change, every business has a simple but often-overlooked tool at its disposal.

L'industrie automobile est aujourd'hui en pleine transformation : son modèle commercial pivote vers un modèle de vente direct et l'ensemble des constructeurs automobiles subissent une pression importante et soutenue de la part des gouvernements et des organisations locales autour des émissions de CO2. Alors que faire pour que l'industrie automobile puisse continuer à prospérer ?

The commercial model for selling cars is shifting, with manufacturers adopting the direct-to-consumer (also know as the agency model) trend being witnessed by a wide variety of business sectors as people look to simplify the buying process.

This is a sea change for vehicle producers. It's also complicated to navigate in terms of the agreements that will still be required with dealerships.

The net result is that automakers are experiencing major and sustained pressure on their… Exibir mais

The commercial model for selling cars is shifting, with manufacturers adopting the direct-to-consumer (also know as the agency model) trend being witnessed by a wide variety of business sectors as people look to simplify the buying process.

This is a sea change for vehicle producers. It's also complicated to navigate in terms of the agreements that will still be required with dealerships.

The net result is that automakers are experiencing major and sustained pressure on their bottom lines.

Tackling the industry's shifting vehicle retail sands requires a three-pronged approach: sell more; sell better; seek out new sales streams.

Of course, it looks obvious on paper. But far from being a rousing sales team pep talk, these concrete steps form the basis of the modern motor trade. Let's look at them in detail. Exibir menos

En s'appuyant sur des algorithmes et du machine learning, cette nouvelle manière de vendre est en train de se démocratiser. Les outils de CRM augmentés par de l'IA, deviennent les pierres angulaires d'une véritable machine commerciale capable de créer de l'intelligence et de remettre la force de vente au centre de la relation client.

Fabien Cros, Data Consulting Director, Artefact, describes a seamless world where a sales team can operate via a centralised sales command centre (SCC), and more importantly, how this world is adaptable now.

Hormis les GAFA, peu d’entreprises ont su monétiser avec succès leurs données utilisateurs. C’est parce que la plupart d’entre elles n'ont pas pris la peine d'explorer les opportunités offertes par les partenariats de données 2nd party, qui peuvent pourtant générer des retours financiers conséquents, tout en améliorant l’efficacité du ciblage publicitaire.

Artificial Intelligence (AI) is increasingly becoming part of everyday language of businesses as they look for better, quicker and smarter ways to run. But despite the promise it offers, the majority of initiatives will not deliver business outcomes. Fabien Cros, Data Consulting Director at Artefact, explains how AI-driven digital transformation can be made a success.

The concept of data monetisation has been used everywhere and by everyone… But other than the GAFA, very few companies have successfully monetised their data and created a real income stream from it. Data has been a key driver for the most recent business successes, but it seems that the big promises of data monetisation never really bore fruit for most. That’s because most companies didn’t yet explore second-party data partnerships...

Alors que le gouvernement contemple l'idée d'un autre confinement, une grande partie de nos entreprises tentent, comme elles peuvent, de réamorcer la pompe économique. Et comme d'habitude l'importance de vendre plus revient sur le devant de la scène. Mais est-ce vraiment la bonne approche ?

With all the talk about the accuracy of algorithms, our research shows decisions can be improved by up to 28% with high-quality data – leading to better targeting and more sales. But the trouble is many companies don’t have high-quality data; in fact, 44% of the projects we receive at Artefact involve cleaning up data-sets that are incomplete, partially corrupted or uncharacterised.

As leads continue to avoid physical meetings and use online tools to interact with brands, sales organisations will need to adapt their processes to take advantage of the data they are collecting. Fabien Cros (pictured below), data consulting director at AI and data-driven consulting firm Artefact, explains how they can succeed.

Aujourd’hui les annonceurs doivent constamment adapter et affiner leurs approches marketing afin de toucher les bonnes personnes avec le bon message au bon moment. Mais cette course vers le “data driven marketing” nécessite de plus en plus souvent de tester plusieurs “cas d'usage” ou tactiques pour prouver leur valeur et leurs avantages. Fabien Cros, directeur conseil et Charles Lucas, manager conseil chez Artefact, une société de conseil en intelligence artificielle et en data nous présentent… Exibir mais

Aujourd’hui les annonceurs doivent constamment adapter et affiner leurs approches marketing afin de toucher les bonnes personnes avec le bon message au bon moment. Mais cette course vers le “data driven marketing” nécessite de plus en plus souvent de tester plusieurs “cas d'usage” ou tactiques pour prouver leur valeur et leurs avantages. Fabien Cros, directeur conseil et Charles Lucas, manager conseil chez Artefact, une société de conseil en intelligence artificielle et en data nous présentent leur méthodologies pour identifier des cas d’usages impactants pour le business, et nous expliquent comment Google Analytics 360 peut permettre aux annonceurs de les mettre en place et de les tester. Exibir menos

In der heutigen Marketingwelt ist Personalisierung von entscheidender Bedeutung – alle Marken sind regelrecht versessen darauf, die richtigen Botschaften zur richtigen Zeit an die richtigen Leute zu übermitteln. Aber neben massgeschneiderten Botschaften gibt es eine Sache, die viele Unternehmen nicht berücksichtigen – personalisierte oder verhaltensorientierte Preisstrategien. Kurz gesagt werden den Kunden dabei auf Grundlage ihrer jeweiligen Bedürfnisse unterschiedliche Preise oder Angebote… Exibir mais

In der heutigen Marketingwelt ist Personalisierung von entscheidender Bedeutung – alle Marken sind regelrecht versessen darauf, die richtigen Botschaften zur richtigen Zeit an die richtigen Leute zu übermitteln. Aber neben massgeschneiderten Botschaften gibt es eine Sache, die viele Unternehmen nicht berücksichtigen – personalisierte oder verhaltensorientierte Preisstrategien. Kurz gesagt werden den Kunden dabei auf Grundlage ihrer jeweiligen Bedürfnisse unterschiedliche Preise oder Angebote präsentiert. Exibir menos

Plutôt que d’investir dans des outils spécifiques et coûteux pour développer de nouveaux cas d’usage “data-driven marketing”, les annonceurs devraient utiliser leur compte Google Analytics 360 pour commencer à plus petite échelle, générer de la valeur et s’étendre ensuite rapidement, expliquent Fabien Cros, directeur conseil et Charles Lucas, manager conseil chez Artefact, société de conseil en intelligence artificielle et en data.

In der heutigen Marketingwelt ist Personalisierung von entscheidender Bedeutung – alle Marken sind regelrecht versessen darauf, die richtigen Botschaften zur richtigen Zeit an die richtigen Leute zu übermitteln. Aber neben massgeschneiderten Botschaften gibt es eine Sache, die viele Marken nicht berücksichtigen – personalisierte oder verhaltensorientierte Preisstrategien. Kurz gesagt werden den Kunden dabei auf Grundlage ihrer jeweiligen Bedürfnisse unterschiedliche Preise oder Angebote… Exibir mais

In der heutigen Marketingwelt ist Personalisierung von entscheidender Bedeutung – alle Marken sind regelrecht versessen darauf, die richtigen Botschaften zur richtigen Zeit an die richtigen Leute zu übermitteln. Aber neben massgeschneiderten Botschaften gibt es eine Sache, die viele Marken nicht berücksichtigen – personalisierte oder verhaltensorientierte Preisstrategien. Kurz gesagt werden den Kunden dabei auf Grundlage ihrer jeweiligen Bedürfnisse unterschiedliche Preise oder Angebote präsentiert. Exibir menos

Moving media in-house was supposed to help brands drive agility and efficiency. Fabien Cros, Consulting Director at Artefact France, assesses the real impact.

In den Zeiten nach Corona wird die Optimierung Ihrer Preisstrategien genauso wichtig sein wie die Entwicklung Ihres datengesteuerten Marketings, sagt Fabien Cros, Consulting Director bei der AI- und Data-driven Consulting-Firma Artefact.

Rather than investing in expensive tools to develop data-driven marketing use cases, brands can use Google Analytics 360 to start small, drive value and scale first, says Fabien Cros, Consulting Director and Charles Lucas, Consulting Manager at Artefact France.

Dans le monde post-coronavirus, affiner les stratégies de prix va être aussi important que de continuer à développer une stratégie de "data driven marketing".

Avec désormais assez de recul, nous sommes enfin en mesure de regarder ce qui marche et ce qui ne marche pas dans l'internalisation des fonctions médias par les annonceurs.

In today’s marketing world, personalisation is key – all brands are obsessed with pushing the right messages to the right people at the right times. But beyond tailored messages, there’s one thing many brands forget to consider – personalised or behavioural pricing strategies. In short, offering different prices or offers to people, based on their needs at that time.

Hormis les GAFA, peu d'entreprises ont su monétiser avec succès leurs données utilisateurs. C'est parce que la plupart d'entre elles n'ont pas pris la peine d'explorer les opportunités offertes par les partenariats de données 2nd party, qui peuvent pourtant générer des retours financiers conséquents, tout en améliorant l'efficacité du ciblage publicitaire.