Como você pode usar as mídias sociais para construir relacionamentos com líderes seniores?

I have spoke to MANY senior leaders and they ALL tell me the same thing: "I don't spend much time on Social Media." The reality is, that those of us who are building something great do not have much time to scroll through the internet. Of the platforms that exist, LinkedIn seems to be the one that executives frequent the most, but even on here, there are so many ads, scams, and other nonsenses that it can be VERY difficult to break through the noise and actually make an impact. So, I recommend that our avatar be VERY specific, our messaging be VERY direct, and our patience be VERY long.

I have found that leaders on LinkedIn are certainly willing to help connections who are looking for guidance in their careers. Anyone hoping to connect with leaders should be encouraged to reach out and just ask. I am always willing to listen to see if I can help.

➡ Tech is used at the speed of trust. ➡ Trust is built by being that “go to” when everybody else is running from. Relationships are NOT built with data and tech tools; however, data and tech tools are the required compliments for building trust that you are going to be supported by people who honestly care about YOU and every facet of their work product. Although business structure is ever evolving, those that get it right aren’t that hard to find, but they are often more challenging to help… Why? Because they get it right for a reason. ➡ If you build a trusted tool, it will be used. ➡ If you build at trusted BRAND, you will be successful. Stay connected: That’s the value play, but only if YOU prepare and stay prepared.

There are many social media platforms and typically, busy executives do not have time to read through irrelevant articles and postings. LinkedIn should encourage the user base to keep this platform professional and avoid posting personal or non-business-related content. As an exec, I’m interested in reading focused updates on organizations and people that I’m following or interested in. I believe a short, targeted message with a picture or short video is the best way to use social media to attract and build relationships with senior leaders.

My view may differ, but I believe top executives use social media like X and LinkedIn to communicate and gauge peer sentiments. Consider Elon Musk: he builds space rockets, cool cars, meets world leaders around the planet, and is all the time active on social media, using it for information exchange. If using social media, be clear about your purpose. Mixing lunch, business, and party images isn't ideal. Instead, maintain a private account for personal content. For impact, employ a strategic approach like in professional marketing or serious business planning.

I have tried to Engage with senior leaders by following and interacting with their content on platforms like LinkedIn or Twitter. Shared insightful comments on their posts, showcasing the industry knowledge. Directly mentioned or tagged them in relevant, thoughtful content. Attended virtual events they participate in and contribute to discussions. Considered connecting through personalized messages expressing genuine interest in their work. Building a professional online presence.

Very carefully. Relationships are built over time. The individual first needs to display some evidence of being active on the platform. Also, your profile needs to be updated and interesting for them to respond to and even related in some way. For example, you posted a recent project on streaming. Look for connective tissue such as the same college, relationships in common, or past job. You can start by complimenting them on a post or sharing a similar project experience. Asking a friend for an introduction can be helpful. Be very cognizant of what you post publicly versus privately. (e.g. Public – Hey, can you give me a job. Maybe not. Private – Might we schedule a 10-minute huddle to compare notes on a streaming opportunity. Better.)

Senior leaders' social media engagement varies with age. 7 Suggestions to consider: 1) Platform Variety: Utilise LinkedIn, Instagram, TikTok, and YouTube for diverse content. 2) Engaging Material: Mix traditional business insights with emerging trends. 3) Authentic Posting: Maintain regular, genuine content. 4) Contextual Messaging: Personalise communications based on their activities. 5) Niche Groups: Actively participate in LinkedIn groups. 6) Modern Success Stories: Focus on stories showcasing digital innovation. 7) Effective Branding: Blend traditional business knowledge with current trends. This tailored approach, aligning with their specific challenges, facilitates stronger connections

Having a well-defined goal and target audience is key when reaching out to senior leaders. It's not just about making a connection; it's about making a meaningful and purposeful connection that aligns with your objectives. Understanding what you want to achieve and who you want to connect with can significantly enhance the effectiveness of your outreach. It's all about focus and relevance in building these valuable connections.

Identifying goals and a target audience on LinkedIn is like having a roadmap for professional success. It's not about quantity but the quality of connections. Define your objectives clearly—whether it's broadening your network, seeking mentorship, or exploring new avenues. Pinpointing your target audience, be it leaders in your field or a niche, ensures meaningful connections. This strategic approach not only streamlines efforts but also enhances the relevance of your outreach. It's not just about who you know but who you connect with meaningfully that can shape your professional journey.

Building relationships with senior leaders through social media is greatly enhanced by conducting thorough research and actively following the leaders you admire. By staying updated on their content and interactions, you gain insights into their interests and perspectives. Engage with their posts by providing thoughtful comments and sharing relevant content. This demonstrates your genuine appreciation for their work and insights. Over time, this proactive approach can lead to meaningful connections and the opportunity to learn from and collaborate with the leaders you look up to. Social media serves as a powerful platform for forging professional relationships and expanding your network.

Following the leaders you admire in your field can provide valuable insights, mentorship, and inspiration. Their experiences can serve as a guide, helping you navigate challenges and make informed decisions on your own journey. However, it's essential to balance admiration with critical thinking and adapt their strategies to suit your unique circumstances and goals.

To make an impact, the only thing that will resonate is how much you research and know the person you’re reaching out to. If you follow them regularly and know what they are passionate about, the context and relevance of your message would be tailored to grab their attention. Lookout for their posts, collaborations, engagements , backgrounds etc and draw a visual board of the persona. It will help you understand their perspectives on things better

Start Close To Home The prophet is never respected in their hometown, an old saying. I've never understood people looking past the best role models and mentors right in front of them. Starting with certain family members, whether a parent, sibling, aunt/uncle, family friend, or a manager from another department in the same company. If social media has a downfall, this is surely one of them is people thinking social media makes a person more valuable. Faking it until they make it or just pretending has people chasing successful people on social media, not in their profession or industry. Start within your immediate your reach. I cannot express this enough: diversify your collection of people; please, the world doesn't look one way.

Social media brings great minds together, and we can never stop learning from one another’s experiences. Knowledge is power, and to associate yourself with others of the same caliber has endless possibilities.

Research the leaders that interest you, and follow their publications, comments, and activities. Learn from their opinions, advice, and experiences, and try to understand their needs, interests, and challenges.

I have virtual mentors that I have never met or spoken with. Many of them on the LinkedIn Platform. Leveraging a virtual mentor is really easy. Once you find someone that has skills, style or a position you aspire to, just do the following: 1.) Follow this leader on LinkedIn 2.) Consume their regular posts 3.) Look for more detailed content on other platforms (blog, video, podcast) 4.) Write down lessons learned 5.) Discuss with others Writing down and aggregating the lessons you learned is important. This will help you digest your learnings. Talking to others vets your ideas and gives you feedback on the teaching. Try it for yourself as there are many options! Did I miss anything?

I watch and comment on posts from my previous industry interests and skill areas. This allows sticking with comments of people that I trust, and ideas that I value. It was my way of learning throughout the years.

Seguir en redes sociales a líderes en temáticas de nuestro interés es fundamental para establecer conexiones de valor. Es preciso hacer un seguimiento a fondo sobre sus intereses y posturas y contribuciones. Esto nos permite hacernos a información muy valiosa que contribuye a la mejora de nuestro perfil.

In my experience of connecting with leaders on social media, one must: • Research their backgrounds, expertise, and priorities through published profiles, writings, and interviews to understand their perspectives. • Follow business and personal accounts to better comprehend character and interests by observing their interactions. • Comment on and share posts to highlight alignment and gently get on their radar while showing your work’s relevance to their priorities.

Engage with genuine curiosity Genuine curiosity is a powerful approach to engaging with senior leaders on social media because it demonstrates a sincere interest in their perspectives and expertise. When you interact with leaders through genuine questions or insightful comments, you're not just seeking attention; you're starting a meaningful conversation and building a relationship based on mutual respect and learning.

Engaging with content and conversations is more than a passive act; it's a dynamic way to build connections and stay relevant. Actively participating in discussions around topics you're interested in not only expands your knowledge but also fosters relationships within your community. Whether through thoughtful comments, sharing insights, or asking questions, this engagement is a two-way street that can contribute to personal growth and professional networking.

When contributing make it meaningful. Provide a differing point of view Make an insightful observiation Ask a question Show that you are reading and interested in the topic, because this will add value to the conversation. When engaging Senior leaders you want to position yourself as someone that can participate and add to the conversation. Keep it simple and don't overcomplicate it!

I typically use social media to connect with senior leaders by engaging in conversations, sharing relevant content, and expressing my thoughts on industry topics. Building relationships through comments, direct messages, and participating in professional groups can help you establish a meaningful online presence and connect with senior leaders in your field. Follow me you'll see the topics that I focus on.

Actively participating in discussions not only shows my interest, but also creates a connection. Sharing relevant experiences or perspectives adds value to the conversation and helps me stand out in their virtual community. This two-way interaction, whether it's through likes, comments or shares, cultivates a sense of camaraderie and positions me as an active contributor to the professional discourse. It's not just about being an observer, it's about being an integral part of the dialogue they inspire.

Through my experience, I've found that engaging with senior leaders on social media is a powerful way to build meaningful relationships. Actively participating in their conversations and interacting with their content can lead to valuable connections. By sharing insights, asking thoughtful questions, and showing genuine interest in their discussions, I've not only established rapport but also opened doors to networking opportunities and collaborative endeavors. Social media has proven to be a dynamic platform for connecting with senior leaders and expanding my professional network.

Participate in the conversations they generate, and contribute your point of view, your questions, or your thanks. Be respectful, polite, and constructive, and avoid generic, irrelevant, or spam comments.

Genuine engagement is the key here. While you can make a generic comment but if you actually take time out to understand and respond with genuineness, it will resonate. You could ask relevant questions, repost with additional thoughts , comment with your POV, and also share personal experiences related to the topic. Again if you’re not doing it genuinely, it will show

Interactuar activamente con el contenido de los líderes sénior en las redes sociales es una estrategia efectiva para la construcción de conexiones de gran valor. Es importante que las contribuciones sean valiosas, evitando interacciones que pasen desapercibidas o que incomoden a quién las mire; en su lugar, esforzarse por aportar valor mediante preguntas pertinentes, comentarios reflexivos o compartiendo experiencias personales. Esta interacción original sentará las bases para relaciones auténticas y significativas en el mundo digital.

To engage admired leaders on social media: • Study their content and causes. Think critically about their positions to identify well-reasoned arguments and meaningful actions. • Jump into related conversations. Ask thoughtful questions. Advise respectfully on nuances missed. Show intellect and integrity. • Amplify support by highlighting leaders’ good works. Back bold yet considered viewpoints. There’s an art in engaging leaders you revere online: master their logic; enrich discourse; and champion justifiable risk. Earning attention this way scaffolds interactions. Perhaps they’ll engage. Be patient and act.

This will take time and needs a lot of nurturing. You can do this by regularly engaging in a meaningful way, add value and perspective with genuineness. You need to maintain the professionalism and also take time to understand their personalities better. References also work well to build credibility and if there is a mutual ground, use that respectfully

Building rapport and trust with senior leaders is crucial for career growth and collaboration. Consistency, reliability, and open communication are key elements. Demonstrate your competence through quality work, seek feedback, and show genuine interest in their perspectives. Building a strong professional relationship involves being trustworthy, transparent, and contributing positively to the team. Over time, this foundation of trust can lead to increased opportunities, mentorship, and a more collaborative work environment.

Based on my experience, building rapport and trust with senior leaders on social media is a gradual but rewarding process. By consistently engaging with their content, sharing meaningful insights, and showcasing authenticity, I've been able to establish a sense of trust and credibility. Over time, this has evolved into valuable relationships that extend beyond the digital sphere. This trust forms the foundation for productive collaborations and exchanges of knowledge, underscoring the impact of social media as a powerful tool for building connections with senior leaders.

Believe it or not, most people are genuinely nice regardless of professional status. Social media can try to bypass a key factor: the gatekeeper. Having a gatekeeper is essential. As someone who’s reached a status in my industry, I value controlled access. My people are not about appearing elite but managing my time. Juggling day-to-day tasks & personal matters leaves me little time to engage with everyone. I respect fellow entrepreneurs & executives, regardless of their level. I only deviate from the gatekeepers in critical situations life-or-death matters, financial loss, confidentiality, or if we've developed a close friendship. Even as a close friend, I still respect the gatekeeper to help manage their boss my friend’s time efficiently.

Create a professional and attractive profile, that reflects your experience, skills, achievements and objectives. Use a good quality photo, a headline that catches the attention, and a description that summarizes your value proposition.

Crear relaciones valiosas con líderes senior en redes sociales requiere un esfuerzo e interés originales y bien intencionados, manteniendo un nivel adecuado de profesionalismo y formalidad.

Here are three Conscious Questions to be asked directly to senior leaders on social media to build rapport and trust: 1. I've noticed your insights on [topic], which I find quite insightful. Could you share more about your experience with this and how you see it evolving in the future? 2. Your recent post on [specific issue or initiative] sparked my interest. How did you approach the challenges you mentioned, and what lessons do you think are critical for others in our industry? 3. I am impressed by your leadership in [specific project or achievement]. What advice would you give to someone looking to contribute to similar initiatives, and how can we support the goals you're advancing?

Let’s agree that none of us like someone who is too pushy. Let’s be respectful of time, interest, benefits and space. Every leader is different in how much they’d like to be nudged and why and when they would find it appropriate to communicate back. However, what’s worked for me personally is being consistent but never pushy. Put yourself into their shoes and think before you press that send button. Keep the patience and also wait for relevant times like a life event or a huge professional milestone to connect with them. People are more receptive then, than other times. Again, relevance and research would be the key to grab their attention.

To reach out and follow up with senior leadership online, I recommend to: • Craft quality one-on-one messages after observing and interacting for a time. Demonstrate shared principles and considered perspectives around their priorities. • Express admiration and extend selfless help making connections within your network. Aim to give before asking to receive. • Follow up on responses fast. Real relationships develop over time through mutual understanding. Convey common ground through past interactions and current events. Be respectful in your interactions.

Drawing from my experience, one of the most effective ways to build relationships with senior leaders on social media is to proactively reach out and follow up. It's not enough to simply engage with their content; direct interaction can be invaluable. Initiating conversations, sending personalized messages expressing your admiration or interest, and following up on previous interactions demonstrates your commitment to establishing a genuine connection. Through this approach, I've successfully nurtured relationships with senior leaders, leading to enriching professional collaborations and mentorship opportunities. Social media provides the platform, but it's the personalized outreach that truly forges these connections.

If I Need | By The Way Let me tell you where it can go wrong: talks that deviate from us building an authentic rapport. If our conversation comes off as more of a sales pitch than an attempt to establish a relationship, you will likely be put in the "if I need category." The exact relationship you want with me, my present suppliers already have. Establishing a good connection is essential, but you must be clear about your goals with me. Don't be afraid to bring up your wants early, not when the time comes. This is a secret failure. We talking personal issues, and you hit me with a "by the way." Some suggest avoiding discussing work/personal matters together. It’s crucial to understand their professional approach/culture to being pitched.

Proactively reaching out and following up with senior leaders displays initiative and professionalism. Craft concise, purposeful messages that communicate your intentions clearly. When following up, be respectful of their time and emphasize the value you can bring to discussions or projects. Consistent but not intrusive communication reinforces your commitment and interest. It's a strategic approach to networking and relationship-building that can open doors to mentorship, guidance, and potential opportunities within your professional sphere.

Look for common points, such as contacts, groups, events, or projects, that can serve as an excuse to start a conversation or request a connection. Personalize your messages, and explain why you would like to contact them, and what value you can offer them.

Habiendo logrado el establecimiento de conexiones de valor con los líderes senior en las redes sociales, es importante mantener ese diálogo activo, pensando en los intereses y necesidades en común, y más importante, buscar de manera constante que nuestros aportes apuntan a lo que ellos necesitan o con lo que se identifican.

Be patient, persistent, and professional. Do not expect an immediate response, nor insist too much. Respect the time and privacy of the leaders, and do not ask them for favors or sales without having established a relationship of trust and respect beforehand.

I read through this topic and found myself thinking, "this is not so helpful". The single biggest thing is that you have to start by building a relationship. This means that you have to resist your urge to start selling immediately. My invites to people I don't know always include a line that goes something like this.. "First I want you to know I am not selling anything." If you are selling then of course don't say that, but you can let people know you are not going to immeidately pound them with sales messages which happens way to often.

From my experience, one additional strategy for building relationships with senior leaders on social media is to participate in industry-specific groups and forums where they are active. These platforms offer a unique opportunity to connect with senior leaders in a focused and targeted environment. By contributing thoughtfully to discussions, sharing relevant industry news, and offering solutions to common challenges, I've been able to grab their attention and initiate conversations that have proven instrumental in forming lasting professional connections.

Play, Poop, and Post They/We are on social media, and no one is to be treated like gods. We all play, poop, and post. They are on social media to stay in business, and you are trying to gain or grow a business. So, not one of us is that special. God’s doesn't need social media, but entrepreneurs and executives do. Be respectful when you're trying to connect, and don't think that you deserve attention even if you are a customer of their product or service. Don't forget that social media can start the whole thing, but it doesn't end there. There is still this thing called the telephone, meetings, video chats, texting, email... Yeah, I used the word poop cause it's true.

Here is how I have done it numerous times & some pointers on how you could too: • Start with a Story: Open with something relatable. • Be Direct: Get straight to the point. • Simple Language: Avoid jargon, speak plainly. • Actionable Tips: Offer practical advice. • Real Stories: Use real-life examples. • Engage the Audience: Encourage questions and participation. • Memorable Conclusion: End with a strong call to action. • Natural Delivery: Rehearse, but keep it conversational. Good Luck!

Encouragement is an easy way to start getting the attention of senior leaders. There is a CEO of a medium-sized tech start-up that I follow. As he posted progress and was telling the story of what his team would accomplish in different product releases, I would give him feedback on what I found useful and was enjoying from it. Not blowing smoke, but being real. After time, he came to realize that I wasn't a random dude on social media, but an engaged customer. We connected on LinkedIn and started DMing. You can encourage authentically for the connection. It is lonely at the top.