Michela Pencz

One of the best read if you want to optimize an app campaign 👇 Check out this playbook by Yandex Ads and Mobilka, Artics Mobile (special thanks to Konstantin Mekenya!). It offers a clear overview and guidance on strategies to help you achieve your app marketing goals. The playbook covers the following topics: • Strategies overview and tips • Step-by-step setup guide • Simple test to align your goals with the right strategy 🆓 Download Campaign Optimization Strategies Playbook here: https://lnkd.in/epKXAaNY

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Ever wonder what’s the first step to unlocking better PPC results? Daniel Erdei & Miklós Molnár dive into the crucial first steps we take with new clients: auditing their data and tracking setup. Often, the basics are neglected, leading to missed opportunities and sub-optimal results. Yes, we start with an audit, which also includes the audit of data collection. Once the data capture is fixed, we will be able to provide insights to help you turn those findings into real results. #PPCAudit #DataDriven #AgencyPartnership

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Is AI going to replace SEO teams? Watch our special 100th episode of SERP’s Up, hosted by Crystal Carter and Mordy Oberstein, to get industry insights from Eli Schwartz and other top #SEO experts: https://lnkd.in/dgJx5U3k

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🚀 Elevate Your Google Ads Performance with Expert Tips from Andrii Hnativ! Introducing Andrii Hnativ, our esteemed Google Ads specialist at Webugol, whose strategic expertise has driven impressive improvements in ad performance. Here are Andrii's top strategies for maximizing the effectiveness of your Google Ads campaigns: 1️⃣ Targeting Precision: Refine your targeting to reach the audience most likely to convert. Utilize demographic and behavioral data to enhance your targeting strategies. 2️⃣ Optimize Ad Copy: Craft compelling ad copy that speaks directly to the needs and wants of your target audience. Test different versions to see what resonates best and drives action. 3️⃣ Leverage Analytics: Make data-driven decisions by analyzing the performance metrics of your campaigns. Use insights from analytics to continually refine and optimize your ads. 4️⃣ Continuous Improvement: The world of digital advertising is always evolving. Stay ahead by adapting to new trends, updating your strategies, and always looking for ways to improve your campaigns. 📈 Ready to Boost Your Google Ads ROI? With Andrii’s expertise, we can take your campaigns to the next level. Contact Webugol today and let's discuss how we can achieve outstanding results together! #GoogleAds #DigitalMarketing #AdPerformance #ROAS #MarketingTips #Webugol #CampaignOptimization

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🌱 Start Your SEO Journey with Serpstat's Free Course and Essential Guides! When equipped with the right resources, SEO can be a rewarding journey. We offer you a free SEO course tailored for beginners, now streaming on YouTube. Delivered by our expert Research Editor, Kateryna Hordiienko, these 10 accessible videos will guide you through the basics and beyond. 🔗 https://bit.ly/4aYLroN To complement our video course, we've also curated a list of beginner-friendly articles that are perfect for building a solid foundation: 1. SEO Basics 2024: What Every Beginner Needs to Know Jumpstart your SEO knowledge with a clear and concise guide to the fundamentals. Learn practical techniques to enhance your site's visibility on Google.  🔗 https://bit.ly/3UZoU5v 2. How to Do Competitor Analysis in SEO: The Beginner Guide Learn how to analyze your competitors to uncover the secrets of successful SEO. This guide provides step-by-step instructions to craft strategies that truly stand out.  🔗 https://bit.ly/3UC0Lka 3. How to Increase Revenue in 7 Steps Discover how SEO can directly impact your sales through real case studies and practical methods, starting with the effective use of keywords.  🔗 https://bit.ly/3K4Edna Watch our free course and enhance your learning with our tailored articles. Start your SEO journey today and see where it takes you! ▶️Subscribe to our YouTube channel and start a Free SEO Course! #SEOBasics #LearnSEO #SEOForBeginners #SEO #MarketingEducation #SEOtips

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How to Manage Advertising in Yandex Direct? The manager account and agency cabinet in Yandex Direct help centrally manage campaigns, delegate tasks, and optimize activities. These tools are useful for agencies, marketers, and companies with multiple clients. In our new article "How to Manage Advertising in Yandex Direct," we detailed the setup process and provided tips on effectively using these tools. Enhance your skills with AdSkill Academia! https://lnkd.in/dSgxBZsH

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Learn how to create a top-performing campaign with Yandex Ads! Secure your spot: https://bit.ly/3M1kxBR Join us online on August 20 for practical insights on seamlessly integrating search, display, and remarketing strategies to achieve your goals. Whether you're new to Yandex Ads or a seasoned user, this session is a perfect opportunity to explore the fundamentals of UPC.

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Managing multiple social media accounts feels like conducting an orchestra – every post, comment, and interaction needs perfect timing and coordination. While Kontentino alternatives serve many marketers and agencies, the fast-paced world of social media often demands more comprehensive solutions. Let’s explore these alternatives and find the ideal solution tailored to your agency’s needs! 👀 #socialmediastrategy #Kontentinoalternatives #marketingagency

Managing multiple social media accounts feels like conducting an orchestra – every post, comment, and interaction needs perfect timing and coordination. While Kontentino alternatives serve many marketers and agencies, the fast-paced world of social media often demands more comprehensive solutions. Let’s explore these alternatives and find the ideal solution tailored to your agency’s needs! 👀 #socialmediastrategy #Kontentinoalternatives #marketingagency

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As Google retreats from its third-party cookie deprecation plans, the digital marketing industry is unfazed, advancing privacy-first alternatives. Brands, publishers, and adtech companies are confident that the future lies beyond cookies. At Novatiq, we agree: the end of tracking cookies is just the beginning of a better digital landscape. To dive deeper into these changes and what they mean for the industry, check out our latest Spotlight - [https://lnkd.in/gBVfjPZR] #brands #publishers #publishing #google #cookies #hashing

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🧝‍♀️🔮🐉 Myth: Affiliate marketing doesn't work for B2B Wrong! It can work exactly like with B2C. Just like with B2C products, some are suitable for affiliate, and some aren't. Viktorija Ratomskė of affiliate marketing agency PartnerGap breaks it down 👇 #affiliate #affiliatemarketing

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Are you still optimizing your Sklik campaigns manually? 👀 We came up with a more efficient way – it's called Sklik Bidding. ✅ 📈 The script helps us automatically check the CPC of ads, improves the effectiveness of bidding and saves us time. 👉 Read the whole article to see how it works! 📄 profi.ci/sklik-bidding-en

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💡 Even though contextual advertising is well-known, the new ways of getting more insight into user information in the upcoming cookieless era could give it a fresh meaning. The question is if you are ready for a cookieless future in the programmatic space? 🔍 According to a EMARKETER survey, 50 - 90% of industries had not yet invested in non-cookie programmatic ads, indicating that most companies hadn't found their cookieless solution. 🟢 We are here to help, therefore, we provide the opportunity to guide you and leverage enriched data and strategic insights for impactful campaigns: 🔍 Precise Audience Segmentation: Enriched data enables highly targeted ads aligned with specific user interactions, boosting engagement and conversions. 🎨 Personalized Content Delivery: Tailor ad content seamlessly with user preferences and contextual relevance for a more impactful user experience. 🚀 Adaptability to Dynamic Contexts: Empower contextual advertising to adapt to evolving user behaviors and contextual shifts, ensuring timely and relevant ad placements. 🛡️ Enhanced Brand Safety: Mitigate the risk of inappropriate displays, fostering a safer and more relevant advertising environment. 💡 Optimized Resource Utilization: Facilitate targeted ad placements, maximizing impact within enriched contextual parameters. And everything thanks to access to the cookieless data. Read our blog post to learn more about the contextual advertising enriched by cookieless data or talk to our team: https://lnkd.in/dVT4Jg2S 🚀🔍 #ContextualAdvertising #DataEnrichment #Data #Technology #Cookieless #Cookielesssolution

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Working with an advertising budget is a complicated process. If the task of getting a budget can be solved, you need to understand how to use it to purchase advertising in various networks. During media buying, the question often arises: where to get cards, how to quickly issue them, how to manage them. Undoubtedly, there are many services, but is it convenient for an affiliate to solve each of the dozens of tasks on a separate service? In our opinion, no. Rize Ads recently released a major update, one of its important parts is the function of issuing cards for media buying: - as an official contractor, affiliate gets access to the issuance and management of virtual cards - each card can be assigned to a specific network, set a limit, and view its transaction history - for each card, affiliate can assign a budget that he/she received from Rize Ads as an official contractor - all cards work successfully with networks, so problems of blocking and suspicious activity are practically eliminated rizeads.io #rizeads #virtualcards #affiliatemarketing #mediabuying #affiliatesuccess

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🔵As an average user spends over 3 hours on their phone per day, so making mobile media buying is an effective method to reach customers wherever they are. That`s why we in SmartHub dedicated a new blog post to the strategies for successful mobile programmatic buying. 🔵What will you learn from our article? - what is mobile programmatic advertising - its benefits and cost-effectiveness - how optimization of creatives, leveraging the data, selection of the right DSP, and other strategies can help you to achieve successful mobile programmatic buying 👉Go to the column, get useful insights, and share your thoughts in the comments: bit.ly/4c1orWt #SmartHub #RTB #programmatic #b2b #b2c #advertisement #ad_exchange #ad_network #advertising #ads #adtech #martech #marketing #SaaS #PaaS #SSP #DSP #technology #mediabuying #mediabuyer #mobile #digital

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Keep it Simple, Make it Fun! That's the Timeless Secret of Marketing In today's fast-paced business world, simplicity and fun in marketing are more important than ever! 🌟 At JSC+, we champion these timeless principles to create campaigns that grab attention and truly engage. Curious about how this approach can transform your marketing strategy? 🤔 Check out our website to explore our innovative solutions or chat live with our specialists for a tailored marketing analysis. Together, let's make marketing both enjoyable and impactful! 🚀 #MarketingFun #SimplicityInMarketing #JSCSuma #InnovateWithJSC+ #EngagingMarketing #MarketingTips #BusinessGrowth

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