James Hayward-Browne’s Post

This category is gaining momentum. A consideration for endemic or non-endemic advertisers, on-site or off-site. Activate valuable retail data to execute omni-channel campaigns on formats like CTV, Social and out-of-home (OOH) formats. 😎 #Advertising #RetailData #OmniChannelMarketing

Listed now: Truckside Advertising with Digital Retargeting by TransPromotion! 🚚✨ Leverage the power of moving billboards with options including 26' Box Trucks & 53' Tractor Trailers, available in 3/6/12 month packages. Why choose truckside advertising? - Get 3-5 times more impressions than traditional billboards. - Benefit from eye-level visibility. - Reach multiple markets in one day as trucks navigate your target areas. - Use advanced geo-tracking & cellular data for precise impression counts and efficient digital retargeting of the audience who have seen your ad. - With nationwide availability, this is your chance to maximize exposure at a CPM less than $2. Plus, enjoy an exclusive 10% off with code TRANSP10! Limited time only. Shop now and elevate your advertising game! TransPromotion #TrucksideAds #DigitalRetargeting

Out-of-home solves many marketing challenges. Sales growth is usually a main one, but outdoor ads can also deliver measurable, targeted brand exposure. When Cozy Earth started to use out-of-home ads through OneScreen, they wanted to accomplish both: 🛏 New retail sales 🏠 Brand awareness — and recall — among customers who lead an affluent and urban lifestyle who follow the latest home trends. See how our planning was able to find the right locations and mix of OOH ads to deliver on both of those goals.

How do you take your Out-of-Home advertising results to the next level? In our latest article, we share actionable tips for proving the ROI of your OOH campaigns—whether you're using location data, attribution models, or real-time analytics. https://lnkd.in/dkvqNsj5 #OutOfHome #OOH #Advertising #MarketingROI #OOHROI #PJXMedia #ProveROI #ProgrammaticAdvertising #AdTech

🌟 Exploring the Power of Out-of-Home vs. Online Marketing in Today’s Digital Age 🌟 In an era dominated by digital clicks and online ads, it's time to rediscover the enduring power of out-of-home (OOH) marketing. While online marketing continues to grow, OOH marketing remains a vital, impactful element of strategic advertising with unique advantages. 🔍 In this article, I delve into: 🗨 The Foundations: A clear comparison of online marketing and OOH marketing fundamentals. 🗨 Engagement & Reach: Insights from recent studies showing OOH's superior engagement rates and broader audience reach. 🗨 ROI Analysis: Comparative data revealing the higher ROI that OOH can offer over online campaigns. 🗨 Consumer Trust: Why do consumers find OOH more credible? 🗨 Case Study Highlight: A local restaurant sees a 50% increase in customers thanks to strategic billboard advertising. 🚚 Special Focus on Ad on Wheels: Discover how we're transforming traditional OOH with our 53-foot trailers, maximizing visibility, and creating sustainable, impactful advertising solutions that drive real results. 👉 Click at the link below read the full article. We are eager to hear your thoughts! Have you integrated OOH in your marketing mix? What results have you observed compared to online strategies? #MarketingStrategy #OOH #DigitalMarketing #AdOnWheels #InnovationInAdvertising

Are you ready to make your brand unforgettable? Out-of-home advertising isn’t just about billboards anymore. It’s about creating real-time connections with your audience. With no ad blockers in sight, OOH is your ticket to undivided attention and authentic engagement. Check out what our CSO, Terry Monday has to say about how OOH can drive awareness and sales. #MarketingMagic #OOHAdvertising #Retail #OurMO Imagine

We know how people think when they are out in public space, how they move around, where the OOH inventory is, how it all works together, how to plan it, buy it, and prove it worked! #oohadvertisingexperts, #oohmedia #billboardadvertising #outdooradvertising #pDOOH #marketingandadvertising #thepeoplespace

Check out this article from OUTFRONT Media with FAQs about transit and billboard media measurement and attribution! It's packed with valuable information about data privacy, types of studies that are available for OOH measurement, and so much more to help advertisers understand the possibilities of OOH measurement ✨ Maximize your OOH campaign's effectiveness with advanced measurement and attribution insights from StreetMetrics 💪 #oohadvertising #oohmedia #movingOOH #stationaryOOH #advertising https://lnkd.in/eSTnVCkz

BackLite Media has shared the “strategy behind the story” of Jimmy Choo’s summer DOOH campaign, which ran for nearly a month from June to July 2024. “With web browsers and apps increasingly blocking cookies, ad spend is shifting to the DOOH sector more quickly than expected," BackLite CEO James Bicknell told Campaign Middle East. "To truly excel, we’ve incorporated data into our strategy, providing clients with comprehensive reports highlighting metrics such as playouts, impressions, reach, and frequency, enabling them to make informed decisions and maximise their impact.” Read the full story here. #Marketing #Advertising #DOOH #Billboards #Measurement #Performance

🚗 Driving Success with Digital Billboards: A Case Study on Location-Based Advertising 🚗 In today's competitive market, reaching the right audience at the right time is key. Our latest blog post explores how a local automotive dealership boosted visits by 36% through a dynamic campaign using 13 digital billboards across southeast Michigan and Lansing. Here's what you’ll learn: 📊 How location-based data and digital OOH advertising can drive real-world consumer action. 📈 Insights from a study showing a 27% increase in dealership conversions. 💡 Why digital billboards are becoming a go-to strategy for targeted, high-impact advertising. Check out the full story and learn how to harness the power of location intelligence for your campaigns! #BillboardCampaign #LocationBasedMarketing #AutomotiveMarketing