“I had the privilege of working with Rojan during my tenure at Yehey Corporation. I highly recommend Rojan for her outstanding account management skills, demonstrating a remarkable ability to nurture and enhance client relationships. Her excellent communication skills and dedication ensure seamless collaboration, making her a valuable asset in client engagements.”
Rojan M.
Metro Manila, National Capital Region, Philippines
361 tagasubaybay
347 koneksyon
Tungkol Dito
• With 16 years of digital marketing experience: paid media, organic social, project…
Mga Kontribusyon
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Balancing brand voice across platforms is a challenge. How can you ensure your message resonates everywhere?
Here are a few things that worked for me in the past: * Clear Brand Guidelines: Define visual rules (colors, fonts, logo) & messaging, with dos/don'ts and examples. * Platform Strategies: Adapt content (ex., images on Instagram and vertical videos on TikTok) while maintaining consistent brand elements (e.g., key phrases). * Team Training: Educate everyone (organic and paid content creators, influencers) on guidelines, addressing questions. * Flexible Templates: Create customizable templates for different content themes, refreshing regularly. * Review AI: Check AI-generated content for brand alignment; edit/regenerate as needed. * Monitor Feedback: Identify and address any inconsistencies in messaging.
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You're facing internal resistance to rebranding. How can you ensure brand credibility remains intact?
In my experience, internal resistance to rebranding is quite common. Here are some strategies to maintain brand credibility: 1. Initiate conversations with stakeholders early on to explain the rationale behind the rebrand, understand their concerns, and address them using data-backed insights. 2. Implement a phased rollout to facilitate easy adaptation, gathering feedback and making adjustments as needed. 3. Launch an internal marketing campaign to generate excitement. 4. Encourage influential employees to champion the rebrand. 5. Facilitate training sessions on the new branding guidelines to clarify changes and alleviate confusion.
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You're faced with conflicting SEO and SEM results. How do you manage client expectations effectively?
When SEO and SEM results conflict, I would promptly inform the client, explain the cause, offer data-driven solutions, and track progress regularly. Immediate Communication: This ensures transparency and can prevent worsening metrics. Explain the Cause: Address the root issue without blame, even if it stems from a client request or strategic flaw. Offer Solutions: Use data to identify opportunities, such as excluding keywords in SEM where organic rankings are strong. Also consider realigning SEO and SEM KPIs to avoid conflicting goals. Monitor Progress: Hold monthly meetings and provide weekly updates, to adjust strategies as needed. Ultimately, the focus should be on implementing campaigns aligned with the client's business goals.
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Rojan M.
Außervertragliche Leistungen
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Rojan Balzer, M.Sc. (RWTH)
Award Winning Speaker & Trainer. Durch Emotionale Intelligenz in der modernen Arbeitswelt bestehen und anführen.
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CA Rojan M
Chartered Accountant
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Rojan M
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Rojan M Varghese
Accounts Assistant
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