Lifestyle Holiday Halloween Hoda Kotb and Jenna Bush Hager Are Titanic's Jack and Rose as Today Goes to the Movies for Halloween The pair were two of the NBC morning show stars celebrating their favorite film characters on Oct. 31 By Dave Quinn Dave Quinn Dave Quinn is a Senior Editor for PEOPLE. He has been working at the brand since 2016, and is the author of the No. 1 New York Times best-selling book, Not All Diamonds and Rosé: The Inside Story of the Real Housewives from the People Who Lived It. People Editorial Guidelines Published on October 31, 2024 09:02AM EDT Comments Hoda Kotb and Jenna Bush Hager in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. Photo: John Nacion/Getty The Today show brewed up a big surprise for viewers this Halloween. Celebrating the spooky season holiday on Thursday, Oct. 31, the NBC morning show hosts once again dressed in a epic group costume, celebrating their favorite movie characters with a trip back to Blockbuster to rent the must-see '80s, '90s and early '00s movies. Savannah Guthrie, Hoda Kotb, Craig Melvin, Al Roker, Carson Daly, Sheinelle Jones, Dylan Dreyer, Jenna Bush Hager, Willie Geist, Laura Jarrett and Peter Alexander all participated in the tradition this year, dressing as stars from Austin Powers, Anchorman, Beetlejuice, Beverly Hills Cop, Mrs. Doubtfire and more. There were surprises along the way, too, like when Luke Wilson reprised his role from Legally Blonde for a sweet tribute alongside Guthrie's Elle Woods. And Kotb, in her last Today Halloween, told her Today with Hoda and Jenna co-host that she'd "never let go" as Jack and Rose from Titanic. The 'Today' Show Crew's Greatest Halloween Costumes Luke Wilson (center) celebrates Halloween with the stars of the 'Today' show. John Nacion/Getty The Today Show Hosts Dress as Music Stars for Halloween! See Jenna Bush Hager and Hoda Kotb as Sonny and Cher Last year, the group embraced the theme of The Kelly Clarkson Show's signature "Kellyoke" segment by dressing up as some of the most iconic music artists in history including Taylor Swift, Lionel Richie, Pink, Neil Diamond, MC Hammer, Blake Shelton, Gwen Stefani and Sonny and Cher. "We have spent the last 365 days dreaming up our biggest reveal ever," Melvin teased earlier in the show on Thursday. This year marks the 30th anniversary of Today's Halloween festivities. The highly anticipated event started back in 1994 after the opening of NBC's Studio 1A and the iconic outdoor Plaza, Fresh, fun and fabulous looks have come over the years, with fans eagerly awaiting the reveal of the anchor's secretive costumes. Here's a closer look at all their looks for 2024: 01 of 12 Dylan Dreyer and Al Roker as Lydia and Betelgeuse from Beetlejuice Dylan Dreyer and Al Roker in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 02 of 12 Willie Geist as Ron Burgundy from Anchorman: The Legend of Ron Burgundy Willie Geist in the 2024 NBC's 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 03 of 12 Peter Alexander as Mrs. Doubtfire from Mrs. Doubtfire Peter Alexander in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 04 of 12 Sheinelle Jones as Foxxy Cleopatra from Austin Powers in Goldmember Sheinelle Jones in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 05 of 12 Carson Daly as Austin Powers from Austin Powers in Goldmember Carson Daly in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 06 of 12 Savannah Guthrie as Elle Woods from Legally Blonde Savannah Guthrie in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 07 of 12 Luke Wilson as Emmett from Legally Blonde Luke Wilson in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 08 of 12 Laura Jarrett as Isis from Bring it On Laura Jarrett in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 09 of 12 Craig Melvin as Axel Foley from Beverly Hills Cop Craig Melvin in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 10 of 12 Hoda Kotb and Jenna Bush Hager as Jack and Rose from Titanic Hoda Kotb and Jenna Bush Hager in the 2024 'Today' Halloween Celebration at Rockefeller Plaza on Oct. 31, 2024 in New York City. John Nacion/Getty 11 of 12 Craig Melvin, Savannah Guthrie, Hoda Kotb, Al Roker and Carson Daly are '90s kids watching their favorite VHS Craig Melvin, Savannah Guthrie, Hoda Kotb, Al Roker and Carson Daly. NBC 12 of 12 Jenna Bush Hager as a Blockbuster employee Jenna Bush Hager. NBC Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. The Today show airs weekdays on NBC beginning at 7 a.m. ET. Close