Kim Kardashian Celebrates Olivia Munn Showing Her Double Mastectomy Scars in SKIMS Campaign: 'Hell Yeah'

Kim Kardashian is hyping up her latest SKIMS model, Olivia Munn.

The entrepreneur, 44, took to Instagram Stories to shout out Munn's new campaign for the shapewear brand in which the actress, also 44, shows off her double mastectomy scars.

"Hell yeah," Kardashian wrote over a photo of Munn posing topless from the side, a scar visible along her breast. The reality star also tagged Munn and SKIMS in the post.

The campaign, which was revealed on Wednesday, Oct. 23, marks the first time Munn has shown her surgical scars since having the operation. In the photos, Munn models the brand's signature bras and shapewear, including the Ultimate Nipple Bra in Clay, the Ultimate Teardrop Push-Up Bra in Sienna, the Multi-way Bra in Onyx and the Back Smoothing Brief Bodysuit in Onyx. 

"I felt a sense of freedom," she told PEOPLE about the campaign being unveiled. "It’s a part of my journey that had been hidden, so sharing it felt liberating."

Munn was diagnosed with bilateral breast cancer in April 2023 after tests revealed she had luminal B, a fast-moving, aggressive cancer. She has since had five surgeries including a lymph node dissection, a double mastectomy and a hysterectomy. 

"I want other women to love their scars because they’re proof that we fought back with everything we have to be here," Munn told PEOPLE about the campaign, which also helps raise money for the Susan G. Komen breast cancer foundation. "Beauty exists in every experience."

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From Oct. 23, to Oct. 31, SKIMS will donate 10% of the retail sales price for each bra sold in SKIMS stores and on Skims.com in the United States (excluding bralettes) to the foundation.

While chatting from Los Angeles with Savannah Guthrie during a live interview on theToday show, Munn shared that she wasn't planning to show her scars.

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"We were in the middle of the shoot and we were changing an outfit that could see more of my scars, and the makeup artist was touching up my scars and we got to my double mastectomy scars and they were just really hard to cover up," she recalled during the Oct. 23 broadcast. "And then I was looking in the mirror and I just thought, 'I'm done being insecure about my scars.' "

In a statement from the brand, Kardashian said, "Olivia’s bravery in sharing her story is deeply moving, and we’re honored to amplify her voice this Breast Cancer Awareness Month. Partnering with her and Susan G. Komen allows SKIMS to further our commitment to inclusivity and supporting every body."