Goldie Hawn Joins Kids Kate and Oliver Hudson and Their Children for Cozy SKIMS Campaign: 'Family Holiday Card'

Talk about a multigenerational moment!

On Nov. 7, Goldie Hawn and her children Kate Hudson and Oliver Hudson were announced as the campaign stars for SKIMS' new holiday campaign. 

The Hudsons are joined by their significant others — Kate’s fiancé Danny Fujikawa, Oliver’s wife Erinn Bartlett and the couples' respective children. The How to Lose a Guy in 10 Days actress, 45, is mom to sons Ryder, 20, and Bingham, 13, and daughter, Rani, 6 (her first kid with Fujikawa), while the Rules of Engagement actor, 48, and Bartlett share sons Wilder, 17, and Bodhi, 14, and daughter Rio, 11. 

The shoot, photographed by Harmony Korine, shows the beloved Hollywood family decked out in matching flannel pajamas and onesies included in the 150 limited-edition styles from the SKIMS Holiday Shop, which features lounge and sleepwear from the Fleece, Pointelle and Cozy collections. 

In a group photo, everyone wears coordinating forest green PJs, with Hawn, 78, in a monochromatic look front and center. Another group image shows just the girls and women beaming in Fair Isle-patterned sets. 

Kate and Fujikawa pose in their own family snapshot, rocking black and red flannel pajamas in a cozy library setting. 

“For me, the holidays are all about family time, so getting to shoot this campaign and soak up these magical moments with my kids and grandkids is just the best!" Hawn shared in a press release. She also raved about the cozy and soft holiday collection, which she will be “living in all season long,” especially during snuggle time. 

“It was so much fun to match with my kids, and I know these pieces will make our holiday moments even more cozy,” Kate said, also taking to Instagram to let everyone know that campaign will absolutely be her “family holiday card."

Oliver shared: "SKIMS made it so easy to get the whole family in matching outfits this year! The pieces are cozy and festive without compromising on style. Everyone's happy – no one put up a fight."  

The latest installment in SKIMS' holiday initiative continues a “heartwarming tradition” the company started in 2021. Tate McRae was recently announced a holiday campaign star in October. Previous family ads have starred Snoop Dogg as well as Patrick and Brittany Mahomes and their children, daughter Sterling Skye and Patrick “Bronze” Lavon. 

"We design our holiday collections to be iconic and full of surprises, but at the heart of it, we want to create a sense of family that feels inviting. The Hawn/Hudson family's magnetic and playful energy truly emanates throughout the campaign, adding such warmth to the collection,” said SKIMS co-founder Kim Kardashian. 

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In 2022, Hudson opened up to PEOPLE about the fun holiday rituals she and her family love to celebrate.

"[A] Fujikawa tradition is we put a gift card in a big thing, a huge ball wrapped with newspaper and there are things within it" she said. "We do a song, we pass the ball around really fast, and then you have to tear it apart as fast as you can until the song comes on again. It's a really fun, silly tradition, and everybody's screaming."

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