Beyoncé Just Launched a Whisky Named SirDavis. Here's Why the Name Is a Sweet Tribute and What It Means

The BeyHive is buzzing with the news of Beyoncé’s new spirits brand.

On Aug. 20, the "Cowboy Carter" singer, 42, announced her venture into the liquor industry with SirDavis Whisky. 

The 32-time Grammy Award winner, who's a Japanese whisky lover, worked alongside Moët Hennessy for “years” to create the American whisky, which pays homage her home state of Texas and her family, per a press release.

“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” the “Freedom” singer said in a statement.

The brand's name is in honor of her great-grandfather, Davis Hogue, who was a farmer and moonshiner in the South. Per the release, Hogue "stashed whisky bottles in the empty knots of cedar trees" during Prohibition for his friends and family to find.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,” Beyoncé said.

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The singer, who has released lyrics throughout the years mentioning Hennessy, continued, “In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”

The Texan ties don’t stop with the spirit’s name. The bottle, which is designed with ribbed glass so light bounces off the liquor, has a medallion emblem in the middle; the bronze-colored horse is meant to represent strength and Texas. Plus, it's blended and bottled in Texas.

Using oak barrels and sherry casks for its aging process, the product is broken down to 51% rye and 49% malted barley. The result is a texture reminiscent of Japanese and Scotch whiskies with the deep flavor of American rye. According to the release, it has notes of warm spices like clove, cinnamon and ginger, with zesty orange flavors and a smooth honey finish.

SirDavis is already accepting prestigious accolades. It was anonymously submitted to spirit competitions and came out on top as Best In Class for American Whiskey from the 2023 SIP Awards, per the release.

Available for preorder on SirDavis.com, SirDavis ($89) will hit retailers nationwide starting in September.