Cartology New Zealand

It's Pet Week at Woolworths and we have some great specials available for all your furry friends. To create some extra theatre and boost awareness in-store and online, Cartology partnered with Dine Wet Cat Food and Whiskas Dry Cat Food. Some of the activations include an online branded shop, in-store archways in selected stores, aisle fins and header cards. #RetailMedia #Cartology #closesttocustomers

🎉 Celebrating Excellence at Cartology! 🎉 We are thrilled to recognise the amazing achievements of our incredible team members who are the winners of our Q1 Carties Awards: 🏆 The Pathfinder: Matt Ward 🏆 Leading Impact: Adam Cairns 🏆 Cultural Ambassador: Liam Fleming & Arnold Moyo 🏆 Better Together: Nadine T.upua Congratulations and Thank You to all our team members for your dedication and fabulous hard work! #TeamRecognition #Cartology #EmployeeExcellence #MomentsThatMatterMost

The spooky season is upon us and our Halloween Ghost train displays are now live in store! Last year's Halloween event attracted more customers and impressive sales results. The top 5 performing categories that saw the highest sales growth were:  Sharepack confectionery: +28% Chips multipacks: +8% Cake mix and baking aids: +12% Chocolate biscuits: +15% Carbonated soft drinks (bottles and cans): +10%   The Woolworths' Halloween hub on www.woolworths.co.nz is your go-to for all things fun, games, recipes, treats, and inspiration for a spooktacular Halloween!

What a night! 🎉 A huge thank you to everyone who joined us for the Cartology Campaign of the Year Awards 2024. It was an incredible evening celebrating retail media excellence with inspiring campaigns, great conversations, and lots of fun! Congratulations to all the winners and finalists who continue to set the bar high for our industry. 🏆 Your innovation and creativity are truly driving the future of retail media. This year’s lineup showcases the incredible strategic thinking and innovation in retail media across three categories. These awards honour brands that have embraced a customer-driven approach to achieve remarkable returns and deliver outstanding retail media campaigns. 👏 Let’s give a big round of applause to our finalists and winners: 🏆 Best Small Supplier Campaign: Winner: Swisse Wellness NZ | Swisse Sleep Campaign Finalists: • Egmont Honey Ltd | Winter Warmers Campaign • Essano | Hydration+ Campaign 🏆 Best NPD Launch Campaign: Winner: Reckitt | Nuromol Launch Finalists: • Bluebird Ltd | Netflix Campaign • McCain | Rustica Campaign • Sanitarium | So Good Extra Creamy 🏆 Best Consumer Campaign: Winner: Mondelez | Cadbury Snack Stop Finalists: • Reckitt | Dettol The Squashables • Griffin’s | 160th Birthday (Also received the Judges Honorable Mention) • Coca-Cola | My Coke Music 🏆 Grand Prix Winner: Winner: Mondelez | Cadbury Snack Stop A huge thank you to all the brands who entered, and congratulations to our incredible winners! 🎉

Welcome to Cartology Linda Sayasinh! We are excited to have Linda join our team here at Cartology! Born and raised in Auckland, Linda has been working in the world of FMCG for the past 6 years. With a passion for all things FMCG, Linda is crossing over from the world of buying most recently as an Assistant Category Manager Woolworths New Zealand and is ready to embark on her new journey diving head first into the world of retail media. Outside of work Linda enjoys time with family and friends, travelling, the gym and loves to bake up a storm!

Bringing Retail Media to Life! We’re thrilled to share the latest LYNX Fine Fragrance activation, now live in Woolworths NZ stores!  This impactful activation is the result of a true partnership between Cartology New Zealand, and our valued client, Unilever. By leveraging our insights and aligning them with LYNX's brand objectives, we’ve built a campaign that is not only visually impressive but also purpose-driven. At Cartology, we pride ourselves on delivering data-driven, impactful retail media solutions that brings your brands closest to customers, and this collaboration is a fantastic example of how we can create meaningful shopper engagement to support new product launches. #RetailMedia #Cartology #closesttocustomers #Unilever #LYNXFragrance #ShopperInsights #WoolworthsNZ

Have you filled your collectors book yet? Disney Worlds of Wonder is in it's final week at Woolworths, so get in quick and join the magic! Collect all 108 Worlds of Wonder collector cards and explore 36 iconic worlds from your favourite Disney, Pixar, Marvel, and Star Wars universes. Get a free card pack with every $30 you spend at Woolworths NZ from until 22nd September 2024. Additionally, bonus Disney Worlds of Wonder Collector Cards packs will be awarded with eligible purchases of Participating Brand products.

Welcome to Cartology James Hackett! James has joined Cartology as a Client Partnerships Manager. With over a decade of experience in education as a Business and Economics teacher, including leadership roles across various schools. transitioning into the corporate world, James spent the last two years at The Warehouse Group as a Commercial Education Account Manager. James is excited to work alongside New Zealand’s amazing FMCG partners to drive impactful results. Always on James's shopping list: 🛒 Waitoa Free Range Chicken Tenders - always good to have in the freezer for a last minute meal option 🛒 Snacka Changi Salt & Vinegar Chips - could eat a whole pack in one sitting if I'm not careful! 🛒 Macs Craft Beer Slim Hazy Ipa low carb - perfect for a sunny afternoon 🛒 Pics Peanut Butter Super Crunchy - my son won't eat toast without it!

Joseph Thompson has joined the team as a Campaign Delivery Executive. Joseph is excited to join the fast-paced team at Cartology after having worked his way from a retail assistant to an assistant manager in the retail industry. Welcome to the team Joseph! Always on Joseph's shopping list: 🛒Supreme coffee beans - an essential for me to get my day started, also some of the best beans you can get in the supermarket! 🛒Blueberries - My favourite fruit, paired with some oats in the morning and you've got a killer breakfast 🛒Vogels toast - Another essential whether it be for breakfast or for lunch 🛒Biscoff biscuits - Guilty pleasure

Last night the Cartology team got dressed up and celebrated excellence at the YouTube NZ Marketing Awards 2024! 🎉 Congratulations to all the winners! Prolife Foods Ltd took away the award for the Excellence in Fast Moving Consumer Goods Strategy category, proudly sponsored by Cartology, with their Mother Earth Nutty Sensations campaign. Congratulations again to all the finalists and winners!