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"Brand ROI is impossible to measure" Unless you use THESE 8 metrics 👇 ♻️ The "Brand Growth Loop" Track these 8 metrics: 1️⃣ Brand Mentions When people mention your brand naturally on social/web Not paid. Not prompted. Just organic discussion. (This shows your brand is becoming part of the conversation) 2️⃣ "Alternative To" Pages Count how many companies list themselves as "alternatives to you" When competitors compare to you, you're becoming a known player (It means you're setting the standard in your space) 3️⃣ Comparison Mentions Track who you're being compared against 2-way = you vs one competitor 3-way = you're in the consideration set 4-way = you're a major market player (More comparisons = stronger market position) 4️⃣ Brand Terms Growth Monitor how search volume for your brand grows Track what terms people pair with your brand Watch which features/benefits they associate with you (Shows how brand awareness is growing) 5️⃣ Pipeline Impact Measure how many deals started from brand searches Track conversion rates from brand-aware leads Compare payback period and LTV vs non-brand channels (Proves brand building drives real business) 6️⃣ Review Velocity Count new reviews on G2, Capterra weekly Monitor sentiment trends over time Track which features customers praise most (Shows real customer advocacy) 7️⃣ Sales Conversations Use Gong to track how prospects mention you Listen for "I saw your content on..." Note which brand touchpoints influenced them (Proves brand impact on sales) 8️⃣ Direct Traffic People typing your URL directly Not coming from ads or search Growing across different regions (The ultimate "they know who we are" signal) Brand building needs all three of these: 1. Clear activities that drive value 2. Specific metrics for each activity 3. Constant experimentation 📌 Remember: Brand isn't just about awareness. It's a growth loop you can influence. Credit: Seedily ❤️ -- 👋 P.S. What else would you add? Always looking to improve this list!