Steven van Vessum

Hey PPC Pro. Ever had someone, or some𝒕𝒉𝒊𝒏𝒈 make changes to your Google Ads account without you knowing it? (auto-applied recs maybe?) Yep. We've all been there. That's why I am sharing one of my favorite scripts: 🚩 Google Ads Script for 𝐂𝐡𝐚𝐧𝐠𝐞 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐀𝐥𝐞𝐫𝐭𝐬 𝐔𝐑𝐋: (link in comments) 👉 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬: The script checks all the entries in the Google Ads change history of your account, and if there is a change by a user outside of your list of 'recognized' users, you will get an alert via email. The alert mail contains the number of changes and a link to the Google Sheet that lists all changes by unrecognized users. 👉 𝐖𝐡𝐲 𝐲𝐨𝐮 𝐜𝐚𝐫𝐞: It is all too often people outside your team make changes to the Google Ads accounts you manage. You want to make sure these changes are in line with your strategy ASAP. This script ensures you do. Happy scripting! #googleads #ppc #googleadsscript

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Follow eCom Ads for more Google Ads Strategies

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Stop Google Ads Editor from opting new search campaigns into Search Partners and the Display network by default… • Preferences (Mac) or Tools (PC) > • ‘Default campaign settings’ tab > • Default networks to ‘disabled’

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⏰ Last Call! Don't Miss Out! ⏰ Our engaging in-person Amsterdam SEO Meetup is happening today, June 27th, starting at 5:30 PM at Contentoo - Quality Content at Scale 𝗛𝗤! 🌟 This month's edition will cover the critical topic of 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗦𝗘𝗢. Learn about: - 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗻𝗴 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗶𝗻𝘁𝗼 𝘂𝘀𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Discover smarter ways to use keywords, from selection to creating user-optimized text for sales pages, blog posts, and more. - 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗡𝗲𝘅𝘁-𝗚𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: Explore significant SEO industry shifts and core content strategies to help your online business thrive. 📅 June 27th, 2024 🕒 5:30 PM 📍 Contentoo HQ, Amsterdam Agenda: 𝟱:𝟯𝟬 𝗣𝗠: Arrival and welcome 𝟲:𝟯𝟬 𝗣𝗠: Translating keywords to user-focused content by Arjan Jonker, an SEO-content expert since 2007. 𝟳:𝟭𝟬 𝗣𝗠: Break 𝟳:𝟭𝟱 𝗣𝗠: How to become a Next-Gen Content Manager by Yannis Dimitroulas, founder of Front & Centre and SEO specialist. 𝟳:𝟱𝟬 𝗣𝗠: Networking with drinks and snacks With high temperatures and plenty of sunshine today, it’s the perfect "gezellig" time to enjoy the evening. After the presentations, join us on Contentoo's 𝗿𝗼𝗼𝗳𝘁𝗼𝗽 for drinks, great conversations, and connections 🌞🍹 🔗 RSVP Now: https://lnkd.in/eNvv7s7J Don’t miss this opportunity to gain invaluable insights into content in the light of SEO. Share this event with your colleagues and fellow SEO enthusiasts. Let’s come together to learn, network, and elevate our SEO skills! Looking forward to seeing you there! 😊 𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘯 𝘪𝘯-𝘱𝘦𝘳𝘴𝘰𝘯 𝘰𝘯𝘭𝘺 𝘦𝘷𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘯𝘰 𝘳𝘦𝘤𝘰𝘳𝘥𝘪𝘯𝘨. 𝘛𝘩𝘦 𝘨𝘰𝘢𝘭 𝘪𝘴 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘪𝘯-𝘱𝘦𝘳𝘴𝘰𝘯, 𝘥𝘪𝘴𝘤𝘶𝘴𝘴 𝘤𝘰𝘮𝘮𝘰𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴, 𝘴𝘩𝘢𝘳𝘦 𝘪𝘥𝘦𝘢𝘴, 𝘢𝘯𝘥 𝘩𝘢𝘷𝘦 𝘢 𝘨𝘰𝘰𝘥 𝘵𝘪𝘮𝘦. 𝘐𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘰𝘳 𝘯𝘦𝘦𝘥 𝘢𝘯𝘴𝘸𝘦𝘳𝘴, 𝘤𝘰𝘮𝘦 𝘢𝘯𝘥 𝘫𝘰𝘪𝘯 𝘶𝘴! 😃 #SEO #ContentStrategy #Networking #AmsterdamEvents #DigitalMarketing #SEOIndustry #Meetup

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Drowning in bids, keywords, and reports? We feel you! 😩 This webinar replay dives into the power of scripts for Google Ads! Our CEO, Daniel Alvarado, and guest speaker, Nils Rooijmans, top PPC expert, share their first-hand experiences on how to automate tasks and free up your time, get organized and streamline your workflow, and boost campaign performance with powerful features. Click on the links in the comments to watch the recording! 👇

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🤔 How to translate keywords to user-focused content? Join us at the Amsterdam SEO Meetup on June 27th to get the answer to that question, and much more! ➡ RSVP: https://lnkd.in/eNvv7s7J ⬅ 🤓 Everybody knows what ‘keywords’ are, and that you should use them in your content. How you should use them though, 𝘳𝘦𝘮𝘢𝘪𝘯𝘴 𝘢 𝘮𝘺𝘴𝘵𝘦𝘳𝘺 𝘵𝘰 𝘮𝘢𝘯𝘺 . Most content creators don’t seem to pass the point of ‘just put them in the text somewhere’ 🧙‍♂️ Arjan Jonker will show you a more intelligent way of using keywords – nay – keyphrases in content: from finding the right ones to 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗻𝗴 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗼 𝗮 𝘂𝘀𝗲𝗿-𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝘁𝗲𝘅𝘁 – for a sales-page, blog-post or whatever page you are writing. 😎 Who is Arjan? Arjan has been writing and teaching about SEO-content since 2007. Hundreds of businesses are enjoying more relevant(!) visitors to their websites each day, thanks to his work. Although he still loves his job as a SEO-copywriter, 𝘵𝘩𝘦 𝘮𝘪𝘥𝘭𝘪𝘧𝘦-𝘤𝘳𝘪𝘴𝘪𝘴 𝘬𝘪𝘤𝘬𝘦𝘥 𝘪𝘯 𝘩𝘢𝘳𝘥. Which means that now he is also pursuing a career in the wonderful world of beer 🍺 A match made in heaven, if you ask me 😉 💌 Stay tuned for another update soon! ❗ Important: this is an in-person only event. There will be no recording. The goal is to connect, in-person, and discuss common challenges, ideas, cases, and have a good time. If you want answers, or you have questions: come and join us! 😃 #SEO #ContentMarketing #KeywordResearch #ContentCreation #DigitalMarketing #AmsterdamSEO #SEOmeetup

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How being nosy got us 50 backlinks? Back in 2022, when we were promoting our E-Learning Statistics piece for Studocu | Studeersnel.nl, we kept noticing a stat being mentioned in almost every article we read: According to a study from The Research Institute of America, eLearning increases student retention from 25 to 60%. It was cited by all the major publishers. We tried to find the original source but kept failing. Something felt off. After going full detective mode, guess what? The Research Institute of America doesn’t exist… sort of. It exists, but it’s not a research institution publishing peer-reviewed research. It's a technology-based training and financial information vendor.  It gets worse: the study was not ‘recent’—it is at least 24 years old and predates e-learning as we know it today. The “study” was not a peer-reviewed academic research study. It was simply a white paper written by a group of investment analysts. The cherry on top? In the late 1990s, the RIA announced the release of their OnPoint System, a new CD-ROM-based program designed to assist those interested in tax information. They were likely pushing this stat to increase their CD-ROM-based program sales. This was a gold mine to us. Now, all that was left was to find the updated stat and pitch publishers to update it. But, this was trickier than we thought. There was no single eligible study out there that explicitly stated the e-learning retention rate for students. So, we had to be creative and come up with a solution. We analyzed over 20 individual e-learning retention rate case studies with a participation pool of over 250,000 participants. We found out that the average e-learning knowledge retention rate from those case studies was around 82%. Now, we had everything we needed. We wrote an email with our findings, reached out to websites citing the misleading information, and asked them to update it using our source. The links kept coming passively (and still do to this day). This is the magic of statistics link building. It allows you to be creative and come up with solutions to get amazing backlinks - all for free.

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When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, that's often not the case. 😬 🥹 Usually, the top 10 ranking keywords for new clients are completely unrelated to their actual services and how they help their clients. Why does this happen? Google picks keywords for site ranking by considering two key things (among others, but these are crucial and straightforward): 1. The keywords the site owner tells Google to rank the site for. 2. The keywords users Google and then engage with on the site. While we can't control what people search for, we have complete control over the keywords we tell Google to rank us for. 🎯 Here’s where you should place your keywords to ensure Google understands how you want to be ranked: 1. SEO Title - thanks to the leaked file, we know this can be longer than 60 characters - ✅ Example. SEO and Social Media - Increase Brand Awareness - Search Engine Optimization and Social Marketing - Clapping Dog Media 2. Page Title - Make this different than the SEO Title ✅ Example. Social Media SEO: How to Rank Higher on Social Media and Google 3. Headlines - Use headlines to make your content easy to skim and understand quickly. ✅ Example. How does Social Media affect SEO --------- 👏 Hi. I am Meg and I love to help clients understand what searches are driving the most traffic to their site and what they can do about it. If you want to know your most valuable keyword, drop your URL in the comments and I will let you know.

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Updates last week I made some big updates again to my Google Ads Setting template: - Added a new tip B184 - Added a new tip B185 - Alternative way to Install Cookiebot (without GTM) - Added a new video on How to debug your server-side container & check your conversions - How to install Ads conversions server-side - Added a demand gen implementation guide - How to implement a script - Added a new tip B186 - Added a new tip B187 - Added a new how-to-install a timer video - Added a new How to measure visibility elements For more information check my template. #PPC #SEA #Ads #GoogleAds

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Calling all agencies! Discover how to use SEO metrics and content marketing tactics for maximum client success. From monitoring organic traffic growth to analyzing backlink profiles, learn how agencies can leverage advanced metrics to enhance client success. Check out our latest collaboration with Swydo to read all about it! 👇 #SEO #ContentMarketing

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❓ How can you best use data in SEO to make decisions and convince senior stakeholders? This question was thoroughly explored at the Amsterdam SEO Meetup: Data-Driven SEO Edition, last week. 🎤 Ruben Remy captivated the audience with his approach to Evidence-Based Management (EBM). He even shared one of his Python scripts to build a business case for internal linking automation. If you’re curious, definitely follow him! 🚀 📹 Stef van der Burg showcased how Team5pm uses data to craft winning video strategies for their clients. They highlighted their proprietary TopicTree tool, which analyzes trends and informs decision-making. And the attendees? They especially appreciated the speakers' “practical, hands-on methodologies” that were highly valuable. 🙌 ❤️ Thank you team5pm for hosting the event and the whole team for organising such a nice venue! If you missed it, too bad! All Amsterdam SEO Meetup events are in-person only, with materials shared exclusively with attendees. It all began with a primary goal: to connect like-minded SEO professionals and those with a related interest in SEO, in real life. 👋 Hope to see you on Jun 27th for the next meetup on: Making Content Count for SEO. RSVP here: https://lnkd.in/eNvv7s7J #SEOMeetup #DataDrivenSEO #EvidenceBasedManagement #SEO #DigitalMarketing

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We are on a mission to become the go-to Google Ads partner for ecom brands wanting to scale their sales from 30K/mo to multiple 6 figures a month. How, you ask? Besides top-notch service delivery and customer satisfaction, we’ll stick to our core values. Here they are: 𝐆𝐫𝐨𝐰𝐭𝐡 Growth is our number one priority. We want our clients to grow so fast it hurts. And we grow with them. We believe in creating a win-win. That means, if you’re just starting out with google ads and not spending that much, we won’t charge you a big fat retainer. Let’s get you some results and then we scale and grow together. 𝐓𝐫𝐮𝐬𝐭 We are spending your money on the ads that we create and we are all well aware of that. That’s why we take trust very seriously. We have a 24/7 slack channel where you get your responses as quickly as we can. We also send you weekly updates and meet frequently to catch-up and let you know exactly what we are working on and what our predictions are. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 I hate to say this but: there’s no one size fits all. We know our tech and our best practices, but it still comes down to creating a custom plan and running custom experiments to stand out from the competition. We believe in creating synergy between client and agency. 𝐅𝐮𝐧 Let’s try to also have a good time while we’re at it. Time flies, so if we can choose between being in a bad mood or being in a good mood (regardless of the weather), we will choose to be in a good mood and we hope you do too. Also, we’re having daily meetings with our 3-man media buying army to ensure client successes. Do you have any core values yourself? Let me know, I’m curious. – Btw: we’re having 2 more clients spots to onboard in July. DM me if you want a free audit to let us show you what we got. We’ll take it from there.

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Relevant Search Themes can do more harm than good... See why in my latest blog post: https://lnkd.in/e-v7BSd9 “Because of the amorphous appearance and mixed quality of PMax inventory, it is generally a good idea to do what we can to keep our ‘core activity’ separate. Otherwise PMax will present blended performance data consisting partly of high-quality traffic that would and should have come your way via other campaigns. You can then leave PMax to work with the ‘outer edges’ of inventory that you are not already serving with greater focus in other campaign types, and judge it accordingly. If it can produce incremental conversions in that space at an acceptable ROAS/CPA - then it truly adds value. Recommended actions like trawling your PMax search terms for high-value phrases to then add as exact-match keywords, and excluding your brand from PMax, to serve brand terms instead via search and shopping, are in tune with that general principle. *Search themes for core terms go squarely against it.*”

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What we often find during audits (even for 8 figure+ brands) might schock you! 🤯 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: It's rarely optimized. Many brands overlook the importance of retargeting video viewers and specific page interactions. Instead, they focus solely on website visitors. This approach misses out on creating a comprehensive funnel that nurtures potential customers through different stages of their journey. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Often, we see campaign structures that are chaotic and inefficient. It's common to find 20+ campaigns all aimed at the same goal, with overlapping audiences. This not only wastes ad spend but also makes it difficult to measure what’s truly working. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Content stagnation is a major issue. We sometimes encounter brands where the last content update was over 100 days ago (yes, you are reading that correctly). This lack of fresh, engaging content means that campaigns become less effective over time. These are just a few issues we encounter weekly. Each represents a missed opportunity for optimization and growth. What’s the biggest mistake you've come across during an audit?

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OK I got a question for all you Google Ads Experts out there: Who has Demand Gen seen work? Like really work? I’m curious about your cases: Did it do nothing? Did it increase branded searches? Did it fill your audience lists (and thus profitable on remarketing)? Did you see the campaign spend but also get some conversions? Did you see the campaign work AND got a high return on ad spend? Did you have a high ROAS AND were you able to increase spend profitably? Please share your findings in the comments!

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When it comes to SEO, it's not just about your website anymore. Knowing how to optimize your social content for discoverability is HUGE. Why? Gen Z (and consumers in general) are increasingly turning to TikTok, Instagram and other social sites when they have something to search for. And you want to be the one they find! Not sure where to start? Here are some essential strategies to enhance your Instagram SEO: 1️⃣ Optimize Your Profile: Start with a clear username that reflects your brand. Include relevant keywords in your bio to help potential followers find you. Make sure your profile picture is recognizable, whether it’s your logo or a professional image. 2️⃣ Use Hashtags Wisely: Research and include a mix of popular and niche hashtags in your posts. Limit your hashtags to 3-5 that are the most relevant, and have a significant amount of users but aren't too popular. 3️⃣ Leverage Keywords: Discoverability goes far beyond hashtags. Use relevant keywords in your captions to let Instagram know what your content is about — similar to on-page SEO. Don't forget to utilize the alt text feature to describe your images, improving accessibility and leveraging more opportunities for searchable phrases. By implementing these strategies, you’ll boost your visibility and build a loyal community around your brand. Ready to elevate your Instagram game? Let’s connect! 🔮 💜 #SocialSEO #InstagramSEO #SocialMediaStrategy #SocialMediaMarketing #DigitalMarketing

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I asked our friend Bram to give his best tactic of using Catalog Ads - here is his response 🙌💃💪 We all know that the true power of running dynamic catalog ads is '𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞'. By embracing liquidity and targeting broader audiences, Meta may deliver relevant ads to audiences most likely to be interested and take action. This also means that Meta will dynamically retarget people that have expressed interest in specific items from your catalog. Let's build on this principle and take it one step further. On top of your existing Advantage+ Shopping campaigns, set up a dedicated retargeting funnel that attracts new (top-of-the-funnel) audiences and follows up with catalog ads that show highly relevant items from your catalog. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐬𝐞𝐭𝐮𝐩: Create a new 'Video Views' campaign containing video ads of people using/wearing specific products/clothes. Target these ads to a broad audience (at least 2 million people). Now create a video views custom audience where you isolate views of these specific video ads where people watched at least 50% of its duration. Now create a separate purchase-optimized Sales campaign where you exclusively target the retargeting segment of people who shown interest in your product video. Set up specific catalog ads that feature exactly the same products that were used/shown in your video. Let's say you created a video of someone wearing a specific outfit from your latest collection. Create a catalog segment containing all the exact products from that specific outfit and run these as catalog ads to your specific retargeting segment. People will remember seeing these products/clothes in a video and are now more likely to actually buy them. And as you are now using a video views campaign, you're building new audiences on-platform, expanding your reach towards new audiences. 𝐌𝐲 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 (𝐀𝐧𝐝𝐫𝐞𝐚𝐬): I think Bram hits the nail on the head here (as he always does). Most advertisers are seeing powerful results with Catalog Ads in a broad campaign, but then don't do the extra work of using Catalog Ads in more specialized ways. Catalog Ads is the most powerful ad format we currently have on making people buy - so you should use it in more ways, to make sure people buy. Mix high quality content with Catalog Ads - like Bram advises here, by showing great videos and retargeting with the exact products afterwards. Or show the products below, in a Collection ad. Or show the products below your influencer post, with Meta's new Partnership ads. No matter what: Go follow Bram here on Linkedin - my personal best resource for new Meta updates and clever thoughts around paid ads 🙌

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