Mark Wiersma

🇳🇱 The Dutch have been digital retail pioneers since the early days of the internet! Back in 1999, Bol.com became one of Europe’s first online bookstores (not named after a river 🌊) and led the way for Dutch e-commerce. Now, in 2023, Dutch online shopping revenue has hit nearly $35 billion! 🏠 Local Powerhouses: Homegrown platforms like Bol.com, Coolblue, and Albert Heijn dominate the market, with 96% of Dutch shoppers sticking to national sites vs. just 40% venturing onto foreign ones. 💸 Cross-Border Shopping? It’s still growing, with Dutch consumers spending over 1 billion euros quarterly on international shops, especially in media and entertainment. 💳 Payment Preferences: The Dutch love bank transfers! iDEAL, a Dutch inter-bank system, is the favorite, with 9 in 10 online shoppers using it. While global options like Google Pay and Apple Pay are emerging, they’re still playing catch-up. Ready to tap into the thriving Dutch market? Get a free estimate how much you can win 👉 https://lnkd.in/dzbn-men #DutchEcommerce #DigitalRetail #CrossBorderShopping #iDEAL #Ecommerce

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🚆🌟 Curious to know what a week in the life of CX Unraveled looks like? This was what my week looked like last week 🌟🚜 I led some inspiring and impactful sessions with some of the coolest brands out there. ✨ Kicking off with an inspiration session for 40 conductors and service employees at Dutch Railways/Nederlandse Spoorwegen, I shared insights on how to excel in customer service. The energy in the room was amazing, and it was great to see so many engaged and motivated participants! 🌱 Next, I inspired the Management Team Netherlands of Eurofins Agro & Horti NL, diving deep into the intricacies of customer experience. I also facilitated their first journey mapping session, setting the stage for ongoing improvements and innovations. 🚜 The week wrapped up with a trip to Groningen and Heerenveen, where I interviewed farmers and had insightful conversations with the Lely center team. These discussions are crucial as we work to enhance the customer journey for Lely International's automated feeding machinery. At CX Unraveled, we are passionate about partnering with exceptional brands to elevate their customer experiences. If you’re looking to enhance your customer journey, we’d love to help! And if you like this post, follow us on CX Unraveled for more. #CustomerExperience #JourneyMapping #ServiceExcellence #CXUnraveled #DutchRailways #EurofinsAgro #LelyInternational #Innovation #CustomerJourney

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Discover how one of the Netherlands' largest DIY retailers revolutionized its project delivery timeline with Scrum@Scale, cutting time-to-market by up to 92% and boosting e-commerce sales significantly. A testament to the power of Agile transformation, led by expert Serge Beaumont. View the case study here: 👉 https://lnkd.in/ehrV4DFK #AgileEducaton #ScrumAtScale

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Learn from a case study about one of the Netherlands' largest DIY retailers. See how they reduced time-to-market by 92% and boosted e-commerce sales using Scrum@Scale, under the guidance of Agile expert Serge Beaumont. What Agile solution have you implemented? What challenges have you encountered in aligning leadership with Agile practices? Share your experiences and engage with our community below! 👇 For more insights into Agile transformations, visit: https://lnkd.in/e2jhrf8y #AgileEducation #ScrumAtScale #AgileTransformation #CaseStudy

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With Black Friday just around the corner, I wanted to share some cool insights from recent research by our awesome consultants, Brend Kolfschoten and Rara Kartika Sari They looked at 40,000 products in the Sports Fashion industry in Germany and the Electronics industry in The Netherlands. Key insights: 📆 Black Friday discounts often start 10 days early, with heavier promotions on the weekend after Black Friday, especially on Saturday, showing a dynamic pricing landscape. ✔️ After Cyber Monday, prices return to levels from two weeks prior, gradually declining again towards Christmas. ➡ Prior to 2022, retailers would raise prices before Black Friday to offer larger discounts, but post-Omnibus ruling in 2023, retailers became more selective with fewer products on promotion. Find out about all key findings in our Black Friday analysis. Send me a DM or add ‘Black Friday’ in the comments to receive the full presentation.

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"It’s a good thing that people are increasingly aware of how fraudsters target SMS messaging. At Telesign, we have been among those raising awareness because our mission is to make the digital world safer for everyone." 🙌 Gain insights from our CEO, Christophe Van de Weyer, on how SMS can remain a viable option for businesses in the ongoing fight against fraud: https://ow.ly/8ZYY30sCJU2

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What an incredible start to the Alternative In-House Technology Europe Summit 2024 yesterday in Amsterdam! The day was a blast, even if the Dutch national team didn’t quite make it against Austria. Watching the match during the BBQ, our Austrian attendees had plenty to celebrate with Austria topping the pool, France coming in second, and the Netherlands securing third place and advancing to the knockout finals (1/8). Here’s to more exciting moments and connections today! Today’s agenda might be shorter, but it’s packed with smashing sessions. Here’s a sneak peek: Knowledge-Sharing Discussions Part 3 of 3 – Session C: Continuing from yesterday, select your two preferred roundtable topics from the final breakout sessions. After these insightful discussions and a refreshing morning break, we’ll reconvene for the full conference experience. Speakers: - Matthias J. Meckert, Head of Legal, PGIM Real Estate Germany AG - 🦋Marisa Monteiro Borsboom, CEO & General Counsel, MQM Legal - Barbara Sesser, Head of Legal, refurbed - Michael Hoffmann, Legal Manager, SAP LeanIX - Maura McNamara, Senior Legal Counsel, Global Legal Strategic Operation, Sitecore 10:05: Networking break in the exhibition area 10:45: Fireside Chat Join Sheila Dusseau, Conference Chair and Head of Global Legal Operations at Ferring Pharmaceuticals, and Tom Rice, Senior Legal Director at TravelPerk, as they explore the concept of the "happy lawyer" and the pivotal role technology plays in fostering an adaptable and progressive legal environment. Speakers: - Sheila Dusseau, Chair and Head of Global CLO Operations and Innovation, Ferring Pharmaceuticals - Tom Rice, Senior Legal Director, TravelPerk 11:15: Panel Discussion Strategic external counsel management: optimizing collaboration with tech and data. Dive deep into creating truly collaborative partnerships with external counsel, emphasizing ongoing management and understanding their value. Speakers: - Matthias J. Meckert, Head of Legal, PGIM Real Estate Germany AG - Rafa Merencio, General Counsel, Koenig & Bauer Banknote Solutions SA - Natacha Podymski Ribeiro, Head of Legal, Saba Group 11:45: Legal Talent Showcase: The Legal X Factor Prepare for an electrifying session spotlighting extraordinary skills and unique talents within the legal community, inspired by "The X Factor." Speakers: - Alisha Andert, LL.M., Co-founder, This is Legal Design - Kirill Rifert, Legal & Compliance Manager, Danone - Manuel Mesquita, Head of Legal Corporate, Auchan Holding 12:20: Closing Remarks and Farewell – until next year! 12:30: Bon Appétit: Lunch before departure 14:00: Departure Looking forward to another day of knowledge-sharing, networking, and innovative discussions! Do swing by our booth today and enjoy the second day of the summit #InHouseEurope2024 #JoinTheAlternative #legaltech #DataTribes #EcoVerum

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What can you do for the climate? I've gone through the whole journey of measuring and reducing my personal carbon footprint (a blogpost I might share later), aligning work with my personal goals (with Hauster) but still: the impact you have as an individual is limited. Which is why I invited over 25 entrepreneurs and friends (and family!) to an inspirational session at Carbon Equity to discuss our personal entrepreneurial journey (with Bas Beek, Jeff Gomez and myself) but also nudge everyone to consider their own impact: - through their personal footprint - through their business (where you can leverage your impact) - through their investing Will this be enough? I don't know: we need more policy and regulations! So let's see where this journey ends... come join me! (or send me a PM with your questions)

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Have you already experienced that some items have a high return rate during peak season, and are you wondering what you can do to counter this pain point that terrors your total revenue? Our returns expert, Joost Kempe, is here to enlighten your dark days. "There's no point throwing an item on sale if you're pretty sure it's going to be returned anyway because then we're really sending things back and forth for no reason." Are you curious about how to use return data to improve your peak-season strategy? Then listen to the latest episode of Return the Favor on YouTube. 🇳🇱: https://lnkd.in/etmzC4tv #peakseason #returnthefavor #ecommerce

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It has been 11 years since I introduced myself to the Philips Lighting (now Signify) team. Finding this image while looking for a photo of myself to use on a website was a complete surprise, but it made me reminisce about my path to where I am now. Aside from the increased number of grey hairs, much has remained the same on the outside. I would still describe myself as a slightly introverted online data and user behavior nerd; my wife would fully agree 😅 Internally, 11 years has changed me a lot, and it has been an adventure with both ups and downs. For the last 10 of those 11 years, I have been working as a freelance contractor. The journey has been rewarding and challenging. Working for various types of companies with wide-ranging challenges has been rewarding. I have gained vast experience, which has enhanced my skills in contract negotiations, solution architecture, managing client expectations, certifying for vendor solutions, knowledge transfer to clients, and more. These improved soft and hard skills benefit me constantly. Social media has shown us that, in more cases than not, only the positive side of things is shown. It never rains after sunshine in the world of social media. In real life, it does. Freelance contracting has been challenging, too. As a freelancer, I find it an uphill battle to become part of a client's team. The shorter the contracts or the fewer hours per week with a client, the harder it becomes to truly connect. It's not impossible, but it's more an exception than a norm. The double-edged sword of 'remote work' made things easier, and it didn't. I miss traveling to work like I do a severe toothache, but remote freelance work can sometimes be lonely. Ironic, right? In a recent poll I posted on LinkedIn, 87% of respondents identified as partially or fully introverted. As an introvert, you would think that we would embrace solitude given half a chance. True, but that does not mean we are hermits. The point I am trying to make? Good question. I have often declared that working in martech is not a solo path. Properly performing our work as introverts requires us to adapt and operate out of our comfort zones. As thoughts of personal failure, imposter syndrome, and social exclusion creep into our minds, the thought of being able to help and instigate change that will benefit our clients and our peers keeps us going. Well, it keeps me going. Mid-life jitters are kicking in, or the poll results showed me that introversion is common. Although I enjoy its benefits, introversion also brings its own hurdles for us to overcome, which become a lot less of a factor on LinkedIn among peers. I have been lucky to have crossed paths with so many talented people this last decade, in real life or digitally only, and I look forward to meeting many more of you in the decades ahead. Bottom line, THANK YOU! It's you who adds that joy to the work I do. It's you who makes introversion a mere fleeting thought.

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That is what you call brainpower! Whiteboard session with the guys from revenue operations about monitoring marketing and sales performance and the desired dashboards... Martin Michels Pieter Kerkhof Siem Peters Jaimini Boender #brandbuilding #demandgeneration #revenueoperations

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🎉 Excited to announce that I'm now a Winning by Design Ambassador! I have been an strong advocate of their work for about 4 years and a proud member of “🐶 Jacco van der Kooij’s Army” fan club 😁 (this is what happens when you mix science based SaaS sales with RedBull and electro music). On a more serious note, I’m super passionate about the concept of Revenue Architecture and strongly believe it is THE modern way that we should all use to approach Go To Market (GTM). -- No more siloed sales / marketing / customer success -- No more different data depending on which team you talk to -- No more struggling to figure out where to focus in order to hit revenue goals Revenue Architecture gives us that answer. It’s model-driven, scientific in its approach, and provides the structure that I believe all GTM leaders need in order to FINALLY achieve durable growth especially as we’ve finally moved out from the Growth At All Cost era. I’m thrilled to be a part of this group of illustrious and experienced GTM leaders who are shaping the future of this discipline. As part of this program, I’ll have lots of great content and news on Revenue Architecture to share here and I hope you will join me in the conversation! 💡 Are you interested in Revenue Architecture too? Let's connect and discuss how it's transforming GTM strategies! What GTM challenges are you facing that Revenue Architecture might solve? #RevenueArchitecture #GTM #WinningbyDesign

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Recently, we teamed up with Thomas Rypens to boost fan engagement at Club Brugge. Leveraging our intuitive gamification platform, they created truly innovative digital experiences for their fans! The result? Club Brugge witnessed one of its most successful fan activation and loyalty campaigns to date! 🚀 Curious about how we did it? Read all about it through the link in the 1st comment to the case study. 👉 #gamification #saas #fanengagement #loyalty

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AI is all around us. But what can we actually do with it in our business? How can we adopt our business models and open new revenue streams? And….how can we inspire our people for the change? Some of the most burning questions we discussed today in a workshop at Canon Customer Experience Center in Venlo, The Netherlands. Thank you for inviting me, Verband Druck und Medien Nord-West e.V. and Jan Prentler. Takeaways?  🔵 You can implement AI on a personal level with out-of-the-shelf tools or automate your business processes using a glue like make.com or Zapier 🔵 Agents are here now. You can use them to handle customer service, accounting and presales consulting. 🔵 To inspire your team members you have to live AI in your daily business life (as always) and you have to give them the leeway to try things out without fearing failure. 🔵 A good starting point is sales & marketing and customer operations. Here you will find the highest potential for ROI. 🔵 To find new AI revenue streams, think about what your customers do before ordering at your company and what they do after. How could you prolong your service or product on both sides? In printing, this might be offering translation for user manuals. Your customer might be more than happy to buy everything from you, their trusted business partner. #aiinbusiness #ai Future Sales Society ___ ♻️ REPOST and inspire your network to leverage exponential technology. I'm Tim Cortinovis. My posts are about the future of sales and the use of AI in business.  You can expect 4-5 posts a week. Click my name + follow + 🔔 to never miss out on thriving news. Are you looking for an AI deep dive for your organization? I am available to speak about the latest in AI globally - just send me a DM. 

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Come and learn about simplifying your life through automatic document classification

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3 years ago, I was 'crushing it'. 80-hour weeks. Millions in revenue. Media features. 𝙍𝙚𝙖𝙡𝙞𝙩𝙮 𝙘𝙝𝙚𝙘𝙠: 𝙄 𝙬𝙖𝙨 𝙖𝙡𝙨𝙤 𝙤𝙫𝙚𝙧𝙬𝙚𝙞𝙜𝙝𝙩, 𝙡𝙤𝙨𝙞𝙣𝙜 𝙝𝙖𝙞𝙧 𝙛𝙖𝙨𝙩𝙚𝙧 𝙩𝙝𝙖𝙣 𝙬𝙚 𝙬𝙚𝙧𝙚 𝙜𝙖𝙞𝙣𝙞𝙣𝙜 𝙢𝙖𝙧𝙠𝙚𝙩 𝙨𝙝𝙖𝙧𝙚, 𝙖𝙣𝙙 𝙢𝙮 𝙛𝙧𝙞𝙚𝙣𝙙𝙨 𝙝𝙖𝙙 𝙗𝙚𝙘𝙤𝙢𝙚 𝙨𝙩𝙧𝙖𝙣𝙜𝙚𝙧𝙨. Something had to change. And fast. 🚨 𝗧𝗼𝗱𝗮𝘆, 𝗺𝘆 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗹𝗼𝗼𝗸𝘀 𝗿𝗮𝗱𝗶𝗰𝗮𝗹𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁: Sustainable growth, Team that loves Mondays, Dinner with loved ones every night Last month, I made a decision that my former self would have considered career sabotage. I declined an invitation to be a speaker at a major industry conference. Why? It conflicted with my yearly family trip to Japan in Oct. 🍁🇯🇵 This shift taught me valuable lessons about redefining success: 1/ 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. Yes, KPIs matter. But so does the health and happiness of your team (and yourself). 2/ 𝗪𝗼𝗿𝗸-𝗹𝗶𝗳𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 > 𝗪𝗼𝗿𝗸-𝗹𝗶𝗳𝗲 𝗯𝗮𝗹𝗮𝗻𝗰𝗲. It's not about perfect balance, but creating a life where work and personal fulfillment coexist harmoniously. 3/ 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝘁𝗿𝘂𝗺𝗽𝘀 𝗽𝗿𝗼𝗳𝗶𝘁. When you're clear on your 'why', decision-making becomes easier and more fulfilling. ------------------------------------------------------ So, how do we redefine success in a way that's sustainable and fulfilling? 🤔 - Set boundaries and stick to them. It's okay to be unavailable sometimes. - Celebrate small wins. They add up to big successes. - Prioritize self-care. It's not selfish; it's necessary. - Foster a culture of wellbeing - Regularly reassess your definition of success. It's okay for it to evolve. 𝙍𝙚𝙢𝙚𝙢𝙗𝙚𝙧: 𝙔𝙤𝙪 𝙘𝙖𝙣'𝙩 𝙥𝙤𝙪𝙧 𝙛𝙧𝙤𝙢 𝙖𝙣 𝙚𝙢𝙥𝙩𝙮 𝙘𝙪𝙥. 𝙏𝙖𝙠𝙞𝙣𝙜 𝙘𝙖𝙧𝙚 𝙤𝙛 𝙮𝙤𝙪𝙧𝙨𝙚𝙡𝙛 𝙞𝙨𝙣'𝙩 𝙟𝙪𝙨𝙩 𝙜𝙤𝙤𝙙 𝙛𝙤𝙧 𝙮𝙤𝙪 - 𝙞𝙩'𝙨 𝙜𝙤𝙤𝙙 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨. How do you define success? #RedefiningSuccess #EntrepreneurialWellness #WorkLifeIntegration #Burnout

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🎧 Talking to Customers: A Founder’s Most Valuable Habit At Somnox, we live by the credo: Talk to your customers. Build your product. Repeat. That’s why I occasionally jump into our customer support inbox and answer the phone myself. It’s not just about solving immediate issues—it’s about understanding why customers call, what challenges they face, and what questions they have. These conversations are pure gold. They give us insights to improve not just the product, but the entire customer experience. Hearing firsthand how Somnox impacts people’s lives—and how we can make it even better—reminds me why we do what we do. To my fellow founders and innovators: When was the last time you spoke directly to your customers? The answers you need are only a conversation away.

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The primary growth challenge in professional services has shifted from finding talent to focusing on sales due to increased competition and market internationalization. On the other hand the ongoing consolidation and expanding portfolios make efficient cross-selling increasingly challenging for sales teams. In this article I share how Generative AI will transform how sales teams in professional services approach their clients and stay ahead 👇 Thanks Consultancy.nl for the interview 🙌 #generativeAI #sales #professionalservices #consulting

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This is great news. 🚀 Today I can announce, that after more than 6 years I have taken a hard decision and left my position at IMPACT Commerce as Engagement Director & Partner. First of all, this has been a hard decision to leave my family at IMPACT Commerce. When I look back at the journey I have to recognise especially Troels Bille Haugstrup and Karsten Birkelund for having faith in my skills and also recognise all of my colleagues through the good and the best times we had together. I will never forget the first real meetings we had with; Johannes Fog A/S, XL-BYG a.m.b.a., The Nic. Christiansen Group and Cryos International. 👏 Other great memories are many and this could turn into a book, but I want to highlight three moments in the comment section, due to lack of space here. 🤓 Then what are you going to do now Steen? 🔎❓ I have started a new path as CEO and Co-founder at Vendortell together with Morten Ditmer, Mathias Salomonsson and Søren Søe Holm with a mission to create an intelligent vendor and contract platform, that enables the purchase and procurement department and at the same time giving the company management team the insights to make data-driven decisions when handling vendors and vendor performance. 🚀 With Vendortell you will: - Always be in control with your vendors and contracts - Have the total overview of incentives (Kick-back, bonuses, marketing funds etc.) - Negotiate from a data-driven perspective - Always meet your deadlines - Create contracts that benefit all parties involved - Optimise your ability to collaborate with your vendors Where are Vendortell on the development journey? As of now Vendortell is in beta and testing together with several business from the #Retail, #HoReCa and #Distribution vertical. Therefore we are looking for more development capabilities. So if you are or know of the candidate with amazing #PHP and #React skills in or around #Aarhus, who wants to join a real scale-up company - please contact me at [email protected] or by phone +45 22 85 10 85. We are looking for even more candidates from sales, customer success, marketing and others over the next period of time - If this sounds interesting, keep you self updated here - https://lnkd.in/dsy4ZNex or simply just follow the journey and get information about new releases by submitting to our newsletter here - https://lnkd.in/ddZkWcFK and our LinkedIn page here - https://lnkd.in/dyv_7SWK. I believe this was the longest post I have ever done here on LinkedIn, but it was also the most important one for me personally. To all of you, who was not mentioned in this post or comments, you know who you are and you will always be the reason why I had such a great time at IMPACT Commerce.

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