Kevin van der Eijk

You can 3x your sales with this one thing: (I wish I knew this sooner) It's answering all leads within minutes. I tested it in my cold email campaigns. I responded to all leads in under 5 minutes. The result? A huge increase in meetings booked and deals closed. Here’s how I did it: - I downloaded the Instantly.ai app. - It sends me instant notifications for positive replies. - And allows me to reply directly from my phone. It’s like answering a text from a friend. It takes 1 minute. Why does this work? In sales, timing is crucial. Prospects are busy. And they move on fast. A quick response shows you’re: - Attentive - Professional - Eager to help It sets you apart from competitors who delay replies. P.S. Want to close more deals? Speed up your response time.

1.978

247 commentaren

I test these 5 cold email frameworks for every client I onboard! The 4th one is my favorite—it works for any B2B offer out there. 𝗦𝘁𝗲𝗽𝘀 1: Have your offer ready. 𝗦𝘁𝗲𝗽𝘀 2: Test these proven frameworks with your offer. 𝗦𝘁𝗲𝗽𝘀 3: Scale the campaign based on the results. Framework #1: 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝗧𝘆𝗽𝗲 Hi {First Name} - I'll be super quick. Just recently, we helped a similar cosmetic brand, {Your Client Name}, grow 20% in revenue month-over-month using our {Unique Mechanism}. Would you be interested in seeing how we did it? Framework #2: 𝗢𝗻𝗲 𝗦𝗲𝗻𝘁𝗲𝗻𝗰𝗲 Hi {First Name}, Would you be interested in learning how to get {Value Prop} every month without {A Painpoint}? Framework #3: 𝗧𝗿𝗶𝗴𝗴𝗲𝗿-𝗕𝗮𝘀𝗲𝗱 Hi {First Name}, I noticed you are {A Specific Trigger} that might impact {A Specific Thing You're Trying to Solve}. Reaching out because one of our clients, {Client Name}, overcame {The Challenge} by using {Specific Problem Your Product Solves}. Would you mind seeing a quick 90-second video of how they did it? You could do the same too. Framework #4: 𝗨𝗽𝗳𝗿𝗼𝗻𝘁 𝗩𝗮𝗹𝘂𝗲 𝗕𝗮𝘀𝗲𝗱 Hi {First Name}, If I could give you {Your Service} for free that can generate an extra {Value Prop}, would you be interested in checking it out? Shoutout to Christian for this! It’s really a good strategy that's bringing results to our campaigns. Framework #5: 𝗗𝗶𝗿𝗲𝗰𝘁 𝗣𝗶𝘁𝗰𝗵 Hi {First Name}, Wanted to reach out to see if you would be interested in {Service} for {Company Name}? P.S. We helped similar clients like {Client 1}, {Client 2}, {Client 3} achieve {The Result} in {Timeframe}. Let me know which one you liked the most?

16

3 commentaren

Just bought these 𝟑 𝐞𝐱𝐚𝐜𝐭-𝐦𝐚𝐭𝐜𝐡 𝐝𝐨𝐦𝐚𝐢𝐧𝐬 😍 look at those monthly volumes! 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐈 𝐠𝐨𝐧𝐧𝐚 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐦: ***𝐃𝐞𝐭𝐚𝐢𝐥𝐬: - The top and bottom ones are suitable for promoting SaaS that solves the problem related to main keywords - The middle one is good for affiliate marketing (high RPM and commissions niche) ***𝐏𝐥𝐚𝐧𝐬: So this week, I'll be building a simple one-page site for the bottom one and next week I'll launch a 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐑 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 with the goal of acquiring at least 𝟐𝟎-𝟑𝟎 𝐛𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 to the homepage Then I'll be doing the same for two others ***𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧: As you know, I'm learning to code atm, spending 1 hour every single day At the time I'm confident with my coding skills, I should have consistent traffic from Google to promote my SaaS

1

1 commentaar

𝟐𝐃 𝐀𝐧𝐢𝐦𝐚𝐭𝐢𝐨𝐧: 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐦𝐨𝐬 Looking to boost sales with 𝟮𝗗 𝗔𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻? Here’s why & how it works! According to HubSpot, 72% of customers prefer learning about products through video. For B2B marketers, explainer videos (often in 2D) deliver an average 20% conversion rate. 𝗪𝗵𝘆 𝟮𝗗 𝗮𝗻𝗶𝗺𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁? 𝑉𝑖𝑠𝑢𝑎𝑙 𝐶𝑙𝑎𝑟𝑖𝑡𝑦: People process visuals 60,000x faster than text. 2D animation breaks down complex ideas, making it easy for customers to understand your product. 𝑇𝑖𝑚𝑒-𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑡: In just 30-90 seconds, a 2D animation can highlight your product’s benefits clearly. 95% of viewers watch explainer videos to learn more, and 2D animation keeps it short and impactful. 𝑆𝑢𝑐𝑐𝑒𝑠𝑠 𝑆𝑡𝑜𝑟𝑖𝑒𝑠: 𝗗𝗿𝗼𝗽𝗯𝗼𝘅 - A simple 2D video helped grow their user base from 100k to 4M in 15 months. 𝗦𝗹𝗮𝗰𝗸 - Their animated demo helped them scale to 8M daily users in 24 months by showcasing core features clearly and efficiently. 2D animation isn’t just about aesthetics—it drives product comprehension and engagement. Whether you’re in SaaS or e-commerce, 2D animation helps your audience quickly grasp the value of your product. Ready to see results? Now’s the perfect time to integrate 2D animation into your strategy and enhance your product demos. #2DAnimation #VisualStorytelling #ExplainerVideos #ContentStrategy

67

10 commentaren

Did you know that with Google Ads you can do radius targeting around third-party locations? For example, within a 5-kilometer radius of Albert Heijn or Jumbo Supermarkten? If your product is sold at one of these supermarkets, you can target people around that supermarket. And if you use an "affiliate location extension," people who see your ad can find out where the nearest Albert Heijn is and can directly buy your product 🤯. Cool, right? #Googleads #youtube

41

Entering the German market as a B2B SaaS company from The Netherlands may seem simple, but it's not. Here’s how most Dutch companies approach it: 1. Build a list of companies similar to their Dutch ICP 2. Connect with the same DMU members on LinkedIn 3. Run Google Ads targeting the same keywords 4. Run 'aircover' social ads to build a brand 5. Reach out and hope for the best While this approach might yield some results, it often isn’t enough to build momentum and compete with local players in the long run. Your message probably won’t resonate with the market like it does in your home country. There are differences to consider, like the level of trust, regulatory nuances, decision-making processes, cultural differences, and much more. You need to surround yourself with the people you’re going to sell to in order to bring your product to market effectively. So when Bas Ploeg, one of the co-founders of our client Neople, told me he was moving to Berlin, I was immediately impressed 👏👏 I’m sitting in their office as I write this. And you might think this is just a ‘sales office’ — but it’s not. They have an AI Engineer, Data Scientist, RevOps Expert, and multiple sales reps working together in the same space. And more team members will be joining their Berlin office soon. This is how you build an international SaaS organization. And I’m truly excited to observe their growth in the coming months 🚀 -- For those interested in my POV on international growth: I recently recorded a podcast with Dave Gerhardt about this very topic. There’s a link on my profile to the episode. #b2bsaasmarketing #internationalexpansion

140

23 commentaren

How to grow your brand,  profitably. (hint: don’t look at ROAS) Many brands see Google Ads rev & ROAS go up and call it a day. But it’s not always the full picture. A surprising amount of brands don’t know this (or at the very least, don't know how to action it). If you want the most profitable growth possible,  make sure you know these: 1️⃣𝗠𝗘𝗥 𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 Shows: (your revenue ÷ marketing costs) The higher it is, the more profitable your total marketing is. ↳ Helps: reveal if certain channels are cutting into others’ performance, helping you focus on the most profitable ones. 2️⃣𝗣𝗿𝗼𝗳𝗶𝘁 𝗠𝗮𝗿𝗴𝗶𝗻𝘀 𝗣𝗿𝗼𝗳𝗶𝘁 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗳𝗿𝗼𝗺 𝗲𝗮𝗰𝗵 𝘀𝗮𝗹𝗲 Shows: how much money you make on each sale after costs. Sell a product for $150 and it costs $100 to make and market it, your profit margin is $50. ↳ Helps: set profit goals and determine how much to reinvest in ads. 3️⃣𝗟𝗧𝗩 𝗪𝗵𝗮𝘁 𝗲𝗮𝗰𝗵 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝘀 𝘄𝗼𝗿𝘁𝗵 Shows how much revenue each customer brings in over time. Customer buys twice a year and spends $150 each time, their LTV is $300. ↳ Helps: guide how much to spend on customer acquisition and retention. 4️⃣𝗖𝗔𝗖 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗰𝗼𝘀𝘁𝘀 𝘁𝗼 𝗴𝗲𝘁 𝗮 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 Shows: how much you spend on ads to acquire each customer. Spend $200 on ads and get 10 customers, your CAC is $20 per customer. ↳ Helps: compare costs across channels, revealing where you get the most value. 5️⃣𝗟𝗧𝗩/𝗖𝗔𝗖 𝗥𝗮𝘁𝗶𝗼 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝗳𝗿𝗼𝗺 𝗲𝗮𝗰𝗵 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 Shows: if each customer’s value outweighs the cost to acquire them. If $300 LTV and $100 CAC, the ratio is 3, meaning each customer is worth 3x the cost to acquire. ↳ Helps: ensure your ad spend is truly profitable and scalable. ⚠️ but, to do this,  you'll need: • accurate tracking:  to trust and understand the data • diversified channels:  avoid overreliance on 1 platform + compare results • consilidated attribution: to see how all your channels 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 work together 🏆 Knowing these  and  using them in your decisions and strategy, will help you grow.  Profitably.

5

1 commentaar

Cold emails fail without a clear CTA. But what makes a CTA so crucial? ☑️ Guides the Recipient: A strong CTA tells the recipient what to do next. Without it, they may not know how to proceed. → Clear direction = Action. ☑️ Increases Engagement: Personalizing follow-up emails with videos encourages immediate action. → Prompts immediate responses. ☑️ Creates a Sense of Urgency: Phrases like "quick video" or "short demo" suggest minimal effort, making it easier for the recipient to engage right away. → Encourages quick actions. ☑️ Demonstrates Value: A video demo showing how your solution benefits their specific situation proves you understand their needs and have something valuable to offer. → Highlights the benefits you offer. ☑️ Increases Conversion Rates: Clear and compelling CTAs and personalized videos lead to higher response rates and more opportunities. → Leads to more opportunities. ☑️ Personalization and Relevance: Tailoring the CTA and video to the recipient’s needs makes the email feel more personal and relevant. → Tailors to specific needs. ☑️ Measurable Results: Clear CTAs make it easier to track the effectiveness of your email campaigns. → Tracks effectiveness and success. I use Sendler.ai in my follow-up emails. I record one video tailored to the specific needs of my leads. I keep it simple and reference their pain points. I put together 4 of my favorite CTAs to use in my video follow-ups. Here you go. You can save this image to use later. Hope it helps you. What is your favorite CTA? —— PS: I’m Can, the Growth Lead of Persana AI. PS2: I’m also help founders & B2B companies build allbound growth systems.

61

67 commentaren

𝗛𝗼𝘄 𝘁𝗼 𝗕𝘆𝗽𝗮𝘀𝘀 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻 𝗧𝗼𝗼𝗹 𝗟𝗶𝗺𝗶𝘁𝘀 (𝗔𝗽𝗼𝗹𝗹𝗼, 𝗦𝗮𝗹𝗲𝘀 𝗡𝗮𝘃, 𝗲𝘁𝗰.) 𝗮𝗻𝗱 𝗨𝗻𝗹𝗼𝗰𝗸 𝗨𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 Ads and lead gen tools like Sales Navigator and Apollo. io can cost you more than you think – both in money and missed chances to grow your business. Sure, you get some leads when you spend money on those platforms, but are they really worth the cost? 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀: ↳ Overpaying: You could be paying way too much for leads that don't turn into customers. ↳ Limited Growth: Limits on how many leads you get each month hold your business back. ↳ Slow Results: Waiting for leads means waiting to grow your business. The truth is: Most business owners I talk to have tried to fix this problem...and it didn't work. But you DON'T have to let those platforms control how much your business grows.  𝗜𝗺𝗮𝗴𝗶𝗻𝗲... ↳ A Huge Supply of Targeted Leads: Access a database of millions, finding the perfect people for your business. ↳ No Limits, No Restrictions: Get the leads you need, when you need them – grow your business without limits. ↳ Instant Leads, Instant Growth: No more waiting, fuel your sales right away. Ready to break free from expensive, slow lead gen?  Ditch those platforms and take control. Like + Dm "LEADS", to how I can transform your lead generation and your bottom! 

35

1 commentaar

From €4K/month ad spend to scale: How we scaled Buvanha in 8 months Let me share a case study that proves creativity + consistency = massive growth When Buvanha came to us: ↳ Stuck at €4K monthly ad spend ↳ Limited scaling options ↳ Single market (Netherlands) ↳ Good product, struggling to scale Here's what we changed: 1. Aggressive Testing Strategy - From occasional tests to 3x weekly - Created 390+ unique creatives - Constant optimization - Zero attachment to "winning" ads 2. Best Performing Creative ↳ 43.76% Hook Rate (crushed benchmarks!) ↳ 16.76% Hold Rate (2x industry average) ↳ 4.43% CTR (3x platform average) ↳ €6.99 CPM (efficient at scale) ↳ 6.0 ROAS (absolutely crushed it!) 3. Campaign Results - 1.1M+ Total Impressions - 48% watched first 3 seconds - €0.02 cost per 3-second view - 6.0 ROAS (absolutely crushed it!) - €8,297 spent profitably on ONE video 4. Market Expansion ↳ Started in the Netherlands ↳ Expanded to Germany ↳ Similar results in both markets ↳ Product resonated across borders Key Learning: Success isn't about finding ONE winning ad. It's about consistently testing new angles. We didn't just make ads. We created a content machine. - - - ♻️ Repost if you believe in data-driven creativity 🔔 Follow me for more scaling case studies

14

2 commentaren

How you can increase your views by 50% And get 20k extra subscribers like Jesse: Jesse joined our Mastermind almost a year ago in August 2023. By helping him improve his packaging and help with video ideas, he immediately increased his views by 50%. This is huge as he is in the SEO space that is super competitive now. What I love about Jesse's content is that his edits are nothing crazy, he mainly uses screen recordings and a live switchboard. He then just needs to focus his efforts on his idea, and this is the most important part. Title, usually you come up with this before the recording. Thumbnail, same as the title. Your hook/intro, make sure people get to the meat of your video. We didn't do any fulfillment for Jesse, just consulting in our Mastermind Community and he was able to get these wins. Need help with your packaging, feedback on your videos all year long, extra video ideas, ... ? DM to join our Mastermind with other 7-8-figure business owners and course creators.

8

4 commentaren

Wow! Just discovered clients let me (🐔) spend €100.000> yearly on link building. Why? 👉🏻 My clients often don’t create content that is interesting enough to attract organic links with. 👈🏻 While they frequently expect higher rankings as soon as possible… This is why I see link building as an amazing way to jumpstart the SEO process. Here are some of my favourite platforms to work with: backlink.nl WhitePress® Popi B.V. Bazoom Group MotherLink Do I like this practice? I see it as a necessary evil. 👿 I prefer to work with companies that have stories worth telling and a well-thought-out PR strategy. This allows them to effectively communicate their narrative to the appropriate audience, which will get them the right backlinks along the way. Does this mean we need to manually reach out to the right media within your niche? Certainly not! Life's too short. Consider tools like Respona, which offers outstanding outreach capabilities and provide a quick fix to make PR scalable again. #SEO #PR #backlinks #linkbuilding

28

1 commentaar

3 More Facebook Ads Tips for ecommerce merchants... 4. Don’t get fixated on CPMs and CTRs. The most important metric should be whether you are hitting your cost per acquisition or ROAS target. 5. And once you hit ROAS don’t fixate on it too much either. Look at the absolute amount of profit you are making. As you scale and reach less interested segments of the audience your ROAS will decline. But isn’t it better to make $100K total profit per month at 2.5 ROAS than $30,000 per month at 4 ROAS? 6. Whenever you can, build your brand. This will lead to lower cost of acquisition over time. Teach stuff for free, build a community (where it makes sense), work with micro-influencers who have affinity with your brand. As the influencer/creator world explodes, rates are coming down for all but the very top–the Mr. Beasts of the world. Even Mr. Beast can’t find enough buyers for his ad inventory and that is why he is going heavy into merch. –Courtesy of the Ecommerce Malpractice Police™ 😀 See the first three tips in the previous post. Link Below. https://lnkd.in/dqBa8QCi #ecommerce #conversionrateoptimization #marketing #advertising #facebook #shopify #woocommerce

8

𝐎𝐮𝐫 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐆𝐞𝐧𝐀𝐈-𝐚𝐩𝐩: (a Copilot to create 10.000s of display ads + landingpages for local SMB advertisers per month) 1️⃣ 𝐀𝐥𝐰𝐚𝐲𝐬: 𝐀𝐈 + 𝐇𝐮𝐦𝐚𝐧 𝐓𝐨𝐮𝐜𝐡: AI is a copilot, not a replacement. It makes mistakes, but its perfect in making suggestions. Every ad is always touched by a human making it authentic. 2️⃣ 𝐈𝐧𝐩𝐮𝐭 𝐢𝐬 𝐤𝐞𝐲: Better input means better recommendations. Our edge lies in a complete view of every local advertiser, pulling data from every source (web, social, …) to fuel AI. 3️⃣ 𝐀𝐈 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐧 𝐈𝐓 𝐩𝐫𝐨𝐣𝐞𝐜𝐭:  AI needs an interdisciplinary team collaborating daily. In our case, tech, product, and ad creation collaborate closely to ensure constant improvements. 4️⃣ 𝐖𝐨𝐫𝐤 𝐢𝐬 10% 𝐒𝐞𝐭𝐮𝐩 𝐚𝐧𝐝 90% 𝐑𝐞𝐯𝐢𝐞𝐰, 𝐀𝐧𝐧𝐨𝐭𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Prompting is never perfect, so constant iteration is key. We use LangChain as our OS, allowing us to evaluate, improve, and deploy updates almost daily. Feedback is essential; all team members share insights in a dedicated Slack channel, and we analyze each campaign’s results. 5️⃣ 𝐏𝐫𝐨𝐦𝐩𝐭 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 = 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 + 𝐇𝐢𝐠𝐡 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐒𝐤𝐢𝐥𝐥𝐬: A completely new discipline that, for us, combines the creativity of a content marketer with the abstract, logical thinking of a developer. How do you break down creativity into rules? It took time for us to understand and cultivate this skill across the team (and its still in process …) 6️⃣ 𝐓𝐡𝐞𝐫𝐞’𝐬 𝐍𝐨 “𝐎𝐧𝐞-𝐌𝐨𝐝𝐞𝐥-𝐅𝐢𝐭𝐬-𝐀𝐥𝐥”: We currently use GPT-4 for high-quality content, AI at Meta’s Llama 3 on Groq’s ultra-fast LPUs for tasks that need high inference speed, and Anthropic’s Claude 3 Haiku for large inputs. However, we continuously adapt these models to our needs. 7️⃣ 𝐋𝐋𝐌𝐬 𝐞𝐯𝐨𝐥𝐯𝐞 𝐫𝐚𝐩𝐢𝐝𝐥𝐲: The speed at which models develop means we’re constantly iterating. With LangChain, we can plug-and-play new LLMs, testing them A/B with large datasets. What wasn’t feasible yesterday often becomes possible tomorrow. For us, Groq’s inference speed has been a game changer. 8️⃣ 𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐬𝐰𝐢𝐭𝐜𝐡 𝐦𝐨𝐝𝐞𝐥𝐬: We often don’t see an impact that justifies switching to the latest versions right away. 9️⃣ 𝐒𝐤𝐢𝐩 𝐭𝐡𝐞 𝐇𝐚𝐫𝐝𝐰𝐚𝐫𝐞: First, we hosted our own models, but the maintenance was high. Now, we integrate almost all LLMs via leading platforms, which lets us iterate faster. With "tokens-as-a-service" model, we benefit from flexible costs, scaling as needed without heavy upfront investments. 🔟 𝐉𝐮𝐬𝐭 𝐬𝐭𝐚𝐫𝐭: In the beginning, we made great progress with a Python developer and a prompt engineer. Tools like LangChain, open-source LLMs, and providers like Hugging Face & Groq make it easy to build your own apps with minimal resources and no big setup costs. #ai #langchain #groq #huggingface

16

Why smart b2b/SaaS companies invest in SEO (even when paid ads can drive faster leads): Think of your content as a moat. And your website as the castle. Every page you publish is an asset. Building up that moat. And your market share on Google organic search. So every time a prospect: - Searches for your offer directly - Compares you to alternatives - Has a question in your niche - Wants to learn your industry You are top of organic search. Educating. Building trust. Earning inbound. So even if your industries search traffic is low to begin. Once it scales and your solutions demand grows... Your are set to reap the rewards. PS. I wrote a 73 page battle-tested B2B SEO guide. Visit the Breaking B2B site & hit newsletter tab to grab.

20

8 commentaren

Aimers is launching a newsletter. We definitely don't want to create just "another marketing newsletter" that will die a slow death in your inboxes. Sooooo.... This one will be: 1) only useful info for marketers and SaaS & tech founders 2) experts that you want to connect with 3) cool tools 4) fun memes 5) short & sweet Subscribe now. Or later — I'll definitely post a reminder, too. 😁

1

I closed €3,600 deal without a single sales call (Just through texts) This may sound surprising, but it's absolutely possible. I recently did it, and here's how it went down: I connected with a client in the Netherlands who needed help with their meta ads and homegrown brand. Here's the breakdown of how it all came together: → €1,200 from the initial Meta ads → €800 from her homegrown brand → €800 from her student → Another €800 from a referral by that student Happened within 2 weeks and all projects were retained for about 8 months. What made this deal special wasn't just the money, but the process. I spent a good amount of time with the client, including a 2.5-hour brainstorming session. It's all about building trust and showing dedication to their success. A few key takeaways: → Take chances and invest time with your clients → Understand their needs and industry-specific challenges → Be ready to brainstorm and offer solutions If you want to learn how to land deals like this, send me a DM with 'Secret,' and let's talk! #salescall #client

41

31 commentaren

Here's a simple formula I use to help ecom founders forecast how much to spend on ads: - Revenue target / Average order value = number of customers - Acquisition cost x Number of customers = Spend Here's an example - £1,000,000 / 115 = 8,695.65 - £36 x 8,695.65 = £313,043.4 It's better to establish your cost per acquisition first and then reverse engineer your spending based on your revenue target. What do you think?

5

2 commentaren