Coen Fredriks

We are on a mission to become the go-to Google Ads partner for ecom brands wanting to scale their sales from 30K/mo to multiple 6 figures a month. How, you ask? Besides top-notch service delivery and customer satisfaction, we’ll stick to our core values. Here they are: 𝐆𝐫𝐨𝐰𝐭𝐡 Growth is our number one priority. We want our clients to grow so fast it hurts. And we grow with them. We believe in creating a win-win. That means, if you’re just starting out with google ads and not spending that much, we won’t charge you a big fat retainer. Let’s get you some results and then we scale and grow together. 𝐓𝐫𝐮𝐬𝐭 We are spending your money on the ads that we create and we are all well aware of that. That’s why we take trust very seriously. We have a 24/7 slack channel where you get your responses as quickly as we can. We also send you weekly updates and meet frequently to catch-up and let you know exactly what we are working on and what our predictions are. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 I hate to say this but: there’s no one size fits all. We know our tech and our best practices, but it still comes down to creating a custom plan and running custom experiments to stand out from the competition. We believe in creating synergy between client and agency. 𝐅𝐮𝐧 Let’s try to also have a good time while we’re at it. Time flies, so if we can choose between being in a bad mood or being in a good mood (regardless of the weather), we will choose to be in a good mood and we hope you do too. Also, we’re having daily meetings with our 3-man media buying army to ensure client successes. Do you have any core values yourself? Let me know, I’m curious. – Btw: we’re having 2 more clients spots to onboard in July. DM me if you want a free audit to let us show you what we got. We’ll take it from there.

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Don’t use an axe 🪓 with SEO, use a scalpel 😷 I’ve just added my comment to the post linked below about content pruning and I thought it was worth share more widely. Here’s my take; Content pruning (removing low quality/low value pages from your website) can be effective, however, this largely depends on the types of pages, the scale of content on your site and the ability or inability you have to improve your content. It’s not just clicks and impressions to look at for target pages to prune, also gather data around; ✨Backlinks to these pages ✨Internal links to these pages ✨Direct/typed/bookmarked visits ✨Other traffic sources to the pages Well linked to or visited pages (beyond organic search) may be worth preserving or redirecting to a ‘like’ page. Further, low clicks and impressions might just be because the page is orphaned, or perhaps has few or weak internal links. Pages can be improved with internal links and revisiting on-page copy. It’s normally better to use a scalpel rather than an axe unless you’ve got large scale, procedurally generated pages and this is a big issue.

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Follow eCom Ads for more Google Ads Strategies

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Scaling with Confidence: Matthijs' Journey Through the Facebook Ads MBA Program Join Charley as he chats with Matthijs from the Netherlands about his successful journey in running a Google and Facebook Ads agency after completing the Facebook Ads MBA program. They discuss the importance of embracing broad targeting, the power of ecosystem ROAS, and the benefits of simplifying media buying tactics. Learn how Matthijs' transformation led to substantial client satisfaction, improved business transparency, and the freedom to enjoy vacations stress-free. If you're interested in boosting your media buying skills or want to know more about the Facebook Ads MBA program, this episode is a must-watch! ⭐Master Facebook Ads Now⭐ ****************************** Transform your digital marketing skills with the Facebook Ads MBA Program at Disrupter School. Enroll now to master advanced strategies and techniques that drive real business growth. Don't miss this opportunity to elevate your advertising game – join today! https://lnkd.in/gPbivGQC ABOUT ME: Professor Charley T ******************************** CEO and Founder of Disrupter School, Charley is a renowned expert in Facebook advertising, has helped brands and agencies skyrocket their growth, driving over $1B in revenue. As one of the top 100 Facebook Advertisers, he crafts industry-leading strategies and teaches these in his comprehensive Facebook Ads MBA Program. Join Charley to unlock the full potential of your Facebook campaigns through his proven 9-step process, achieving sustainable growth and scalability. FOLLOW ON SOCIAL: INSERT SOCIAL LINKS Facebook: https://lnkd.in/gRyQuJHs Instagram: https://lnkd.in/gnyMCeUH LinkedIn: https://lnkd.in/gXsGBEMg TikTok: https://lnkd.in/g38V-ZV6 00:00 Introduction and Welcome 00:05 Meet Mathiasen: Success Story from the Netherlands 01:25 Transitioning to Facebook Ads 03:47 Challenges and Solutions in Client Management 05:21 The Impact of the MBA Program 06:59 Client Communication and Reporting 14:23 Scaling Strategies and Client Success 22:24 The Value of the MBA Program 31:16 The Importance of Community in Media Buying 31:39 Risks of Hiring Inexperienced Agencies 33:17 Challenges of Multi-Agency Collaboration 34:32 Transparency and Client Relationships 45:22 Scaling with Confidence and Efficiency 47:13 Simplifying Facebook Ad Strategies 48:56 Broad Targeting and Retargeting Insights 58:45 Final Thoughts and Contact Information

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Hey PPC Pro. Ever had someone, or some𝒕𝒉𝒊𝒏𝒈 make changes to your Google Ads account without you knowing it? (auto-applied recs maybe?) Yep. We've all been there. That's why I am sharing one of my favorite scripts: 🚩 Google Ads Script for 𝐂𝐡𝐚𝐧𝐠𝐞 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐀𝐥𝐞𝐫𝐭𝐬 𝐔𝐑𝐋: (link in comments) 👉 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬: The script checks all the entries in the Google Ads change history of your account, and if there is a change by a user outside of your list of 'recognized' users, you will get an alert via email. The alert mail contains the number of changes and a link to the Google Sheet that lists all changes by unrecognized users. 👉 𝐖𝐡𝐲 𝐲𝐨𝐮 𝐜𝐚𝐫𝐞: It is all too often people outside your team make changes to the Google Ads accounts you manage. You want to make sure these changes are in line with your strategy ASAP. This script ensures you do. Happy scripting! #googleads #ppc #googleadsscript

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When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, that's often not the case. 😬 🥹 Usually, the top 10 ranking keywords for new clients are completely unrelated to their actual services and how they help their clients. Why does this happen? Google picks keywords for site ranking by considering two key things (among others, but these are crucial and straightforward): 1. The keywords the site owner tells Google to rank the site for. 2. The keywords users Google and then engage with on the site. While we can't control what people search for, we have complete control over the keywords we tell Google to rank us for. 🎯 Here’s where you should place your keywords to ensure Google understands how you want to be ranked: 1. SEO Title - thanks to the leaked file, we know this can be longer than 60 characters - ✅ Example. SEO and Social Media - Increase Brand Awareness - Search Engine Optimization and Social Marketing - Clapping Dog Media 2. Page Title - Make this different than the SEO Title ✅ Example. Social Media SEO: How to Rank Higher on Social Media and Google 3. Headlines - Use headlines to make your content easy to skim and understand quickly. ✅ Example. How does Social Media affect SEO --------- 👏 Hi. I am Meg and I love to help clients understand what searches are driving the most traffic to their site and what they can do about it. If you want to know your most valuable keyword, drop your URL in the comments and I will let you know.

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Another Website Speed Optimization🚀  90+ score in Page Speed Insider The client is from : Netherlands Is your website feeling slow and sluggish? ⏳ Don't let slow load times drag down your business! Introducing our premium speed optimization service—the ultimate solution for website owners like you who demand lightning-fast performance. 💨 Whether you run a business website or manage other online ventures, we've got the expertise to turbocharge your site's speed and boost user satisfaction. Say goodbye to frustrating delays and hello to seamless browsing experiences! Reach out today and let's supercharge your website together. 🔥 📌Why is site speed Important?  High ranking on Google Reduce bounce rate  High revenue and better experience for visitors 📌What will we do? Optimize your site Database Total Site cache setup Optimize site Images without losing image quality Fix your Core-Web-Vitals  Reduce Total Page Size Google Page speed insight score 90+ Fix issues slowing your web pages.  If you want I will use premium tools for your site 📌 Why us? On-Time Delivery  Fastest loading  Permanent Optimized  After work support For 90+ score in Page Speed Insider 👉 Our Portfolio: https://lnkd.in/gwmvp9kW 👉 Our Recent Projects: https://lnkd.in/gvJcSSne 👉 Our Instagram: https://lnkd.in/gfuv6BnV 👉 Our Facebook: https://lnkd.in/gtPUyhBH 👉 About Us : https://lnkd.in/gRMu_EHW 🔴🟢If you need to increase your website speed optimization for your WordPress site, we are ready to help you to improve your google page speed optimization for your WordPress website.🟢🔴 📌Don't Hesitate to Contact us .we are waiting for your response. #pagespeed #DynamicWebmatrix #webdeveloper #wordpresspagespeed #wordpressspeed #wordpress #wordpressdeveloper #wordpressspeedoptimization #wordpressoptimization #googlepagespeed #speed

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🤯 HubSpot x LinkedIn Sales Nav x LinkedIn ads 👈 The ultimate ABM setup | Webinar recap 📽️ • How do you sync target accounts and messages between HubSpot and LinkedIn Sales Nav? • How do show LinkedIn ads intent data directly in Sales Nav? We covered these and other questions in our LinkedIn Live webinar yesterday 📽️ HubSpot RevOps specialist Sjors de Kleijn and HubSpot/LI sync expert David Chevalier from Surfe did a deep a dive on syncing between HubSpot and LinkedIn Sales Nav Here's an excerpt of the recording where Sjors is walking us through the ultimate ABM setup 🛠️ Please find the recording, tech setup flowchart and deck in the 1st comment! This is for you if you: • Have or consider Account-Based Marketing (ABM) as a strategy • Are on the HubSpot CRM platform • Use LinkedIn Sales Navigator • Run LinkedIn ads • Have 13 minutes to spare to see the ultimate setup in action - bookmark to watch later! 🔖 ——— #HubSpot #ABM #LinkedInSalesNavigator 🧡 Like my posts? Hit the bell on my profile @Wouter Dieleman for daily HubSpot ABM updates 🔔

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What we often find during audits (even for 8 figure+ brands) might schock you! 🤯 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: It's rarely optimized. Many brands overlook the importance of retargeting video viewers and specific page interactions. Instead, they focus solely on website visitors. This approach misses out on creating a comprehensive funnel that nurtures potential customers through different stages of their journey. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Often, we see campaign structures that are chaotic and inefficient. It's common to find 20+ campaigns all aimed at the same goal, with overlapping audiences. This not only wastes ad spend but also makes it difficult to measure what’s truly working. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Content stagnation is a major issue. We sometimes encounter brands where the last content update was over 100 days ago (yes, you are reading that correctly). This lack of fresh, engaging content means that campaigns become less effective over time. These are just a few issues we encounter weekly. Each represents a missed opportunity for optimization and growth. What’s the biggest mistake you've come across during an audit?

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🤯 HubSpot x LinkedIn Sales Nav x LinkedIn ads 👈 The ultimate ABM setup Sjors de Kleijn and I recently teamed up to deliver the ultimate sync setup between HubSpot and LinkedIn Sales Nav Adv Plus + Ad campaigns 💪 This is for you if you: • Have or consider Account-Based Marketing (ABM) as a strategy • Are on the HubSpot CRM platform • Have LinkedIn Sales Navigator Advanced Plus - necessary for the LI <> HubSpot integration • Run LinkedIn ad campaigns • Have 13 minutes to spare to see the ultimate setup in action - bookmark to watch later! 🔖 ▶️ What's next: • Within 2-4 weeks: 𝗮 𝗹𝗶𝘃𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 detailing the setup with Q&A at the end to pick Sjors' brain 🧠 • Q1 2025: live & virtual 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗔𝗕𝗠 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 where we cover the process step-by-step If you're not on LI Sales Nav Advanced Plus, you can sync between HubSpot and LinkedIn Sales Nav with Surfe or Hublead - find the link to that video in the 1st comment #HubSpot #ABM #SalesNav

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🚀 Turn page views into pipeline with Leadfeeder! 🚀 Ever wonder who's visiting your website? Now you can identify those anonymous companies and automatically send their details to your CRM, giving your sales team a golden opportunity to convert these visitors into clients. 🔍 Discover new prospects and keep an eye on existing customers. Even if they’re working from home, Leadfeeder lets you know which companies are showing interest in your products and what exactly they're curious about. Engage with the right leads at the perfect moment using a message that truly captures their attention. It's time to transform curiosity into connection! #LeadGeneration #SalesSuccess #CustomerInsights #B2BSales #SmartSelling Click for details : https://lnkd.in/dHUVVsJg

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Why B2B SaaS marketing leaders should focus on the bottom of the funnel first. Here are 6 reasons inspired by Sendcloud’s CMO Mark Appel at SaaS Summit Benelux: 1. Immediate ROI and Quick Wins ↳ 🎯 Target the 3-5% of your audience ready to buy now to achieve faster returns. 2. More cost-effective ↳ 💰 Engaging with prospects who are already aware of their problem and are seeking a solution is more cost-effective 3. Foundation for Growth - Success in BOFU campaigns provides insights and revenue to invest in middle and top-of-the-funnel campaigns - 💡 it helps SaaS companies understand what messaging resonates with their ICP and converts. 4. Risk Mitigation ↳ Test and refine your strategies on a smaller scale before scaling up. 5. Building Momentum ↳ ⚡ Early successes boost team confidence and create positive momentum in growth teams. “Create an environment where people feel that they are performing, that they are delivering because then the teams can start to excel.” 6. Strategic Alignment ↳ Focusing first on conversions ensures that marketing efforts are: 👉 closely aligned with sales objectives, 👉 fostering better collaboration between teams. But remember, don’t ignore brand building and demand generation! While the bottom of the funnel brings quick wins, sustainable growth comes from engaging audiences at every stage. What are your thoughts on focusing on the bottom of the funnel first? #SaaSMarketing #DemandGeneration #B2BMarketing

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🤯 HubSpot x LinkedIn Sales Nav x LinkedIn ad campaigns 👈 The ultimate ABM setup Sjors de Kleijn and I spent the better part of 5 years working together at the first HubSpot Elite partner in the Netherlands, Webs 🇳🇱 We have now teamed up once again to deliver the ultimate sync setup between HubSpot and LinkedIn Sales Nav / Ad campaigns 💪 This is for you if you: • Have or consider Account-Based Marketing (ABM) as a strategy • Are on the HubSpot CRM platform • Have LinkedIn Sales Navigator Advanced Plus - necessary for the LI <> HubSpot integration • Run LinkedIn ad campaigns • Have 8 minutes to spare to see the ultimate setup in action - bookmark to watch later! 🔖 What's next: • Within 2 weeks: we will add a bonus platform to this setup. Hint: connect with target ABM accounts at scale 🙋‍♂️ • Within the next month: a live webinar detailing the setup with Q&A at the end to pick Sjors' brain 🧠 How do you sync target accounts between HubSpot and Sales Nav? Please educate us in the comments 🙏 If you're not on LI Sales Nav Advanced Plus, you can sync between HubSpot and LinkedIn Sales Nav with Surfe or Hublead - great alternatives! 💡

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From Zero to Hero !🚀🖤 The Struggle is Real (But Worth It!) ⚡️ Let me tell you a story about the power of SEO and a whole lot of hard work. We recently took on a new client, a fantastic https://geedlaal.com/ business here in Netherlands. They were passionate about their work, but their online presence just wasn't reflecting that. Their website was buried in search results, practically invisible to potential customers. They were at position zero for their target keywords. Ouch. The Climb Begins We knew it wouldn't be easy. Competition was fierce, and ranking highly on search engines takes time and dedication. There were days filled with tension, wondering if our strategy was on the right track. Hours were spent researching keywords, optimizing content, and building backlinks. But we persevered, fueled by our belief in both our client and our SEO expertise. The Light at the End of the Tunnel Then, the magic happened! After weeks of tireless work, we started to see a rise in our client's keyword rankings. From the depths of position zero, they slowly but surely began to climb the SERP ladder. Finally, the glorious day arrived: their website landed on page one, at position four! The Joy of Success ✨ The feeling of accomplishment was incredible. Not just for us, but for our client as well. They were ecstatic to see their website finally getting the visibility it deserved. It was a true testament to the power of SEO and the dedication it takes to succeed. This is just the beginning for our client. We're confident that with continued effort, we can climb even higher in the rankings and drive even more qualified traffic to their website. Moral of the story? SEO takes time, effort, and a little bit of sweat. But the rewards can be life-changing. Have a similar SEO challenge? Drop a comment below and let's chat! #SEO #digitalmarketing #dubai #successstory #hardworkpaysoff Harisco

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𝙐𝙣𝙡𝙤𝙘𝙠 𝙔𝙤𝙪𝙧 𝘼𝙜𝙚𝙣𝙘𝙮'𝙨 𝙎𝙖𝙡𝙚𝙨 𝙋𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡: 𝘾𝙪𝙨𝙩𝙤𝙢 𝙎𝙘𝙧𝙞𝙥𝙩𝙨 𝙏𝙝𝙖𝙩 𝙃𝙞𝙩 𝙩𝙝𝙚 𝙈𝙖𝙧𝙠 𝙀𝙫𝙚𝙧𝙮 𝙏𝙞𝙢𝙚 Yesterday, Marieke and I, sent a 36-page Objections-Killer guide to an agency client looking to level up their sales game. This isn’t just any guide; it's custom-built for different types of clients and specific sales scenarios, thanks to some serious field testing. We’ve pinpointed what really works and what doesn’t, equipping our clients with the ultimate sales-enhancing toolkit. Our deep dive with agency owners into the nuts and bolts of building a powerful sales process shows that effective selling isn’t just about winging it—it's about having a solid structure. With these processes neatly documented, you’re all set to delegate and turn your business into a lean, mean, sales machine. It's a giant leap towards the freedom every agency owner dreams of. Interested in your personal sales script that's tailor-made for your agency’s unique challenges? Drop us a line!

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You shouldn't have to overhaul your website every couple of years. Small, continuous improvements driven by data-led insights. That's the key to remaining relevant, optimising performance and boosting conversions. When was the last time you made improvements to your ecommerce site? #ecommerce #CRO #datainsights  

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How being nosy got us 50 backlinks? Back in 2022, when we were promoting our E-Learning Statistics piece for Studocu | Studeersnel.nl, we kept noticing a stat being mentioned in almost every article we read: According to a study from The Research Institute of America, eLearning increases student retention from 25 to 60%. It was cited by all the major publishers. We tried to find the original source but kept failing. Something felt off. After going full detective mode, guess what? The Research Institute of America doesn’t exist… sort of. It exists, but it’s not a research institution publishing peer-reviewed research. It's a technology-based training and financial information vendor.  It gets worse: the study was not ‘recent’—it is at least 24 years old and predates e-learning as we know it today. The “study” was not a peer-reviewed academic research study. It was simply a white paper written by a group of investment analysts. The cherry on top? In the late 1990s, the RIA announced the release of their OnPoint System, a new CD-ROM-based program designed to assist those interested in tax information. They were likely pushing this stat to increase their CD-ROM-based program sales. This was a gold mine to us. Now, all that was left was to find the updated stat and pitch publishers to update it. But, this was trickier than we thought. There was no single eligible study out there that explicitly stated the e-learning retention rate for students. So, we had to be creative and come up with a solution. We analyzed over 20 individual e-learning retention rate case studies with a participation pool of over 250,000 participants. We found out that the average e-learning knowledge retention rate from those case studies was around 82%. Now, we had everything we needed. We wrote an email with our findings, reached out to websites citing the misleading information, and asked them to update it using our source. The links kept coming passively (and still do to this day). This is the magic of statistics link building. It allows you to be creative and come up with solutions to get amazing backlinks - all for free.

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