Cansin Atilgan Turgut

Learn how to create a 'Google Traffic' metric in Meta ads reporting for insightful results. #FacebookAds #GoogleAds #ConversionTracking

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"When the number of pages increases and the quality is poor, organic traffic goes down." 📉   This is one of many things I wrote down from Kevin Indig ’s insightful speech at Digital Olympus SEO event in Eindhoven, and now I am testing this on my flower blog 🌸👩🏻‍💻   I started by removing low-quality pages that don't bring value to users and pages that don't get impressions or clicks on Google. Many of these (but not all) are products that don't rank well, aren't bringing in sales, and that I know I will never optimize. The next step is to address duplicate products. Let's hope I will also see increases in organic traffic after doing this ✨ Have you tested to decrease the amount of pages to increase the organic traffic? 📈 #seo #seostrategy #hakukoneoptimointi #sökmotoroptimering #growth #affiliatemarketing

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If your PPC Party doesn’t look like this, don’t invite me! The private party celebration of the 1st anniversary of The PPC Hub by PPC Mastery that happened in the Netherlands was EPIC 🔥🔥🔥. Just imagine: - 30+ PPC professionals 👩‍💻🧑‍💻 - from 10+ countries 🌍 - even 1 from Australia 🇦🇺 It was SO GREAT to finally see everyone in real life! Thanks Miles McNair and Bob Meijer for organising the party and inviting me! Long live The PPC Hub! 💜 #ppc #sea #ppchub #ppcmastery #googleads

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In 2016, Wijnand Meijer wrote an (awesome) series of articles on the fundamentals of Google Ads. In one of these articles, he posted a link to Chris Haleua’s Keyword Segmentation Framework. Even in 2024, with all the changes in Google Ads over the past years, I still use this framework to segment keywords into strategic buckets, giving me a clear(er) action plan. It’s my go-to for both reporting and manual CPC bidding. It only takes a simple Google Ads script to push targeted keywords and their performance metrics (including search impression share, cost, max CPC, avg CPC, clicks, impressions, revenue, etc.) to a spreadsheet on a time-basis (like 7 or 30 days). You can then segment them into the right bucket with a few excel formulas. Knowing your break-even ROAS allows you to distinguish each bucket. If you haven’t seen it before, this is my take of that framework with additional notes. I hope someone finds it useful. The bucketing follows a 3x3 matrix, segmenting keywords by clicks with conversions, no conversions, or no clicks. My question to you is, are you using a framework like this? #GoogleAds #ManualCPC #PPC #KeywordStrategy #ChrisHaleua #AdBidding #DigitalMarketing #ROAS #PaidSearchOptimization

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From 𝘇𝗲𝗿𝗼 to nearly 𝟯𝗸 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 and 𝟮𝟮 𝗰𝗹𝗶𝗰𝗸𝘀 in just 15 days, all from a single homepage optimization! 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗶𝗱: → Analyzed competitors and took inspiration    from their homepage structure and content. → Created a simple and easy-to-navigate structure. → Implemented proper E.E.A.T. on the homepage (Who we are, What we do, etc.). → Optimized the homepage content for local keywords (just 500 words). → Established proper internal linking to relevant pages. → Added customer reviews to build trust. I made these simple changes, and we're already seeing impressions and clicks. Trust me, this is just the beginning! ------------------------------------------------------------------------------------------ P.S : Aare you struggling to drive traffic and leads? DM me or book a 30 min free call to discuss your business. #seo #localseo #ecomseo

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How ad scheduling impact your budget Nils Rooijmans just shared this example on my latest post and this deserves a dedicated post because this is important to know as a paid media specialist. In Google Ads, ad scheduling does not affect how your monthly spending limit or daily budget targets are calculated. Even if you set your ads to run only on weekdays, Google continues to base your monthly budget on the full 30.4-day average. Here’s how it works in practice: - Daily Budget Setting: If you set a daily budget of $100, Google will aim to spend around 30.4 times this amount monthly, regardless of your ad schedule. This means your monthly budget could reach $3040, even if you only run weekday ads. - Ad Scheduling Impact: Scheduling ads to run on specific days (like weekdays only) does not reduce or recalibrate your monthly spending limit. Google still calculates the monthly budget based on a full month of daily budget allocations. - Example Scenario: For a month with 20 weekdays, you might expect the monthly limit to be 20 x $100 = $2000. However, Google will still calculate your monthly limit as $100 x 30.4, allowing spending up to $3040. To keep your spending at $2000, you’ll need to adjust your daily budget manually. For example, you could set it at $65.79 by dividing your monthly target ($2000) by 30.4. This adjustment ensures that even if Google spends at its maximum limit, your monthly total won’t exceed $2000. #PPC #SEA #Ads #GoogleAds

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Did you know that with Google Ads you can do radius targeting around third-party locations? For example, within a 5-kilometer radius of Albert Heijn or Jumbo Supermarkten? If your product is sold at one of these supermarkets, you can target people around that supermarket. And if you use an "affiliate location extension," people who see your ad can find out where the nearest Albert Heijn is and can directly buy your product 🤯. Cool, right? #Googleads #youtube

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Looking for feedback on this AI-Powered Schema Markup generator. All you have to do is enter the URL of a page you’re optimising! The tool analyses the webpage, identifies the relevant schema types, then writes them for you. Just test the output in a structured data validator afterwards and tweak. Try it here: https://lnkd.in/g5YfjVNi Thanks to Jonathan Boshoff all I did was send him my prompts and he took care of the rest! Highly recommend following Jonathan - he’s doing some incredible work on automating SEO tasks with AI. Also check out the Moonlit platform: https://lnkd.in/eK8AHXch

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Running YouTube Ads in the Netherlands? ⚠️ ↳ I've got a (very) quick win for you We all know it.. Kids YouTube Channels are Massive money wasters 📉 But there are No exclusion lists for DUTCH account..❌ I've created one for my client (with 80million followers combined) Want the list for Free? Comment "𝗡𝗼 𝗞𝗶𝗱𝘀 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀" below and I'll share it (we've got to be/get connected) Quick wins don't come easier than this 𝗣𝗦: It's also relevant for other countries (1000+ channels). It just also contains a lot of Dutch channels. That's all 𝗛𝗼𝗽𝗲 𝗶𝘁 𝗵𝗲𝗹𝗽𝘀! 🍀 Denie Geertzen 🟢 #google #googleads

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⚡ NEW INSIGHTS ON AI OVERVIEWS: Less text while more links, AI-generated content in snippets, and no more Reddit or Quora Our team at SE Ranking just finished a new study on AIOs. Here are some of the most interesting things we learned: ✅ Google chopped AIO text length by 40% and increased the average number of links you see after expanding the snippet. ✅ ️AI Overviews link to at least one domain from the top 10 organic in 94% of cases. ✅ Reddit and Quora links no longer appear in AI Overviews. We noticed this change a few months ago. It’s still in effect. ✅ In most cases, AIOs link to older and more trusted domains with a strong backlink profile and high traffic. This is a very similar situation to what we see today in the regular SERP after HCU. ✅ We found AI-generated content in AI Overviews: at least one LinkedIn article cited in AIOs over 100 times by Google was entirely generated by AI. ️✅ ️10% of AIOs link to .in websites. These are just a few of the insights we gained from our latest study. If you’re interested in reading the full report, I’ll leave a link in the comments below. Do you have any other observations? Feel free to share them with me! 

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It's only been a week since SEO Benelux, and we're still enjoying the afterglow ✨ A day like that fires up the synapses and immediately fuels inspiration 🔥 We've already used these insights in the past week: 💡 Great content isn't just for users. If it's not good enough, it won't be indexed. 💡 Local SEO is an underdog. It's being underestimated by competitors, we can use that to our advantage. 💡 Run crawl tests in the staging environment before a migration to avoid moving problems from the old to the new website. Can't wait to see what we can do over the next few months! It's always so great to get together with the colleagues, especially on a day like this. The warm atmosphere, jovial attendees, and fascinating talks: Mathias Noyez did it again, this time in XL. Thanks so much! And where else can you learn about SEO from Sharknado?

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🚨 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 - 𝐃𝐚𝐲 𝟒 🚨 Let’s talk about the “broad” mistake! 😬 🔴 Only Using Broad Match Keywords 🔴 Yes, broad match is… broad. Too broad! It opens the door for your ads to show on a huge range of queries—some you definitely don’t want. 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐚𝐯𝐨𝐢𝐝 𝐭𝐡𝐞 𝐛𝐫𝐨𝐚𝐝 𝐦𝐞𝐬𝐬: ✔️ Use Smart Bidding with solid data ✔️ Focus on remarketing with known users ✔️ Avoid using broad match without strong performance or conversion data. Be picky, or your ads could be chasing random clicks! #GoogleAdsMistakes #ChallengeDay4 #FocusYourAds #GoogleAds

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Google Ads Settings template I made some updates again to my Google Ads Setting template: - Added a how to measure a button video & 12 new tips! For next week I will make a whole new sheet 👀 For more information check my template. #PPC #SEA #Ads

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I've been using Custom Columns since the start of my Google Ads career. These are the columns I CANNOT live without. Firstly, a big special mention to these PPC Megaminds. Miles McNair Denie Geertzen 🟢 Arjan Schoorl As the creators of Columnlibrary.com, you'll forever be in the Hall of PPC Fame. Getting onto it. 𝟭. 𝗔𝘃𝗴 𝗗𝗮𝗶𝗹𝘆 𝗖𝗼𝘀𝘁 (adjust formula for 14 & 30 days) Formula: Cost.date_range(last_7_days) / 7 Format: Money 𝟮. 𝗥𝗢𝗔𝗦 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 (adjust formula for 14 & 30 days) Formula: Conversion_value_per_cost.date_range(last_7_days) Format: Number 𝟯. 𝗖𝗣𝗔 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 Formula: Cost_per_conv.date_range(last_7_days) Format: Money 𝟰. 𝗘𝘀𝘁. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗦𝗽𝗲𝗻𝗱 Formula: (Cost.between_dates(month_start, yesterday) / (day(today()) - 1)) * day(offset_days(offset_months(month_start(), 1), -1)) Format: Money 𝟱. 𝗘𝘀𝘁. 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 Formula: Conversion_value_by_conv_time.between_dates(month_start, yesterday) + (Conversion_value_by_conv_time.date_range(last_7_days) / 7) * (day(offset_days(offset_months(month_start(), 1), -1)) - day(today())) Format: Money 𝟲. 𝗔𝗱𝗱 𝘁𝗼 𝗖𝗮𝗿𝘁 > 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗥𝗮𝘁𝗲 (Replace conv actions appropriately) Formula: Conversions.conversion_action("*Purchase Conv Action*") / All_conversions.conversion_action("*Add to Cart Conv Action*") Format: Percent % 𝟳. 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 > 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗥𝗮𝘁𝗲 (Replace conv actions appropriately) Formula: Conversions.conversion_action("*Purchase Conv Action*") / All_conversions.conversion_action("*Checkout Conv Action*") Format: Percent % 𝟴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗼𝘀𝘁 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: ((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * (Conversions / Clicks) Format: Number 𝟵. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗟𝗼𝘀𝘁 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: (((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * (Conversions / Clicks)) * (Conversion_value / Conversions) Format: Money 𝟭𝟬. 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 (𝗕𝘂𝗱𝗴𝗲𝘁) Formula: ((Impr / Search_impr_share * Search_Lost_IS_budget) * CTR) * Avg_CPC Format: Money 𝟭𝟭. 𝗥𝗢𝗔𝗦 Formula: All_conversion_value.conversion_action("PM Gross Profit - Browser", "PM Gross Profit - Conversion Booster") / Cost Format: Number 𝗜 𝗛𝗜𝗚𝗛𝗟𝗬 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 saving this post for later. Have I missed any columns you use regularly? If so, let me know in the comments! I will also be donating 𝗔𝗨𝗗$𝟭 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝘀𝗵𝗮𝗿𝗲 ♻️ , 𝗮𝗻𝗱 𝗔𝗨𝗗$𝟬.𝟭𝟬 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗿𝗲𝗮𝗰𝘁𝗶𝗼𝗻 (𝘁𝗵𝗮𝘁 𝗶𝘀𝗻'𝘁 𝗮 𝗹𝗶𝗸𝗲)! 💰 The donation will be made 48 hours after publishing this post. This donation will go to the 𝗪𝗼𝗿𝗹𝗱 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲, in hopes to give those in less fortunate countries access to computers. Who knows, maybe they could become the next leaders in the PPC Community 🤷‍♂️ #googleads #marketing

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🚀 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝗷𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗮𝗴𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲? It’s time to simplify your setup! In my latest blog post, I dive into why 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗠𝗖𝗖 (𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀) is a game-changer for businesses managing several accounts and why you 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘁𝗮𝗴𝘀 — even if you have different campaigns or accounts. This not only streamlines your workflow but also eliminates unnecessary tag management issues. Here's what you'll learn: • The 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗠𝗖𝗖 for account and campaign management. • Why 𝗼𝗻𝗲 𝘁𝗮𝗴 𝗶𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 for tracking conversions across multiple accounts. • How to avoid the 𝗰𝗼𝗺𝗺𝗼𝗻 𝗺𝗶𝘀𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀 about pixel training. 💡 If you’re using platforms like 𝗦𝗵𝗼𝗽𝗶𝗳𝘆, 𝗚𝗧𝗠, 𝗼𝗿 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘁𝗮𝗴𝘀 𝗺𝗮𝗻𝘂𝗮𝗹𝗹𝘆, this article will help you 𝗿𝗲𝗱𝘂𝗰𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 and improve your Google Ads performance. Check out the full post here: https://lnkd.in/dFtJYraw #DigitalMarketing #GoogleAds #MCC #AdManagement #MarketingTips #DataDrivenMarketing #GoogleTagManager

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🚀 New Script Update Alert! 🚀 The latest version of 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐨𝐧 𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 (𝐕1.2.2) is here! What’s new? The script now flags 𝐜𝐥𝐢𝐜𝐤𝐛𝐚𝐢𝐭 𝐯𝐢𝐝𝐞𝐨 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬 for exclusion. Think titles like: "𝘛𝘳𝘶𝘮𝘱 𝘎𝘌𝘛𝘚 𝘋𝘌𝘚𝘗𝘌𝘙𝘈𝘛𝘌 𝘢𝘴 𝘔𝘦𝘭𝘢𝘯𝘪𝘢’𝘴 𝘚𝘌𝘊𝘙𝘌𝘛𝘚 𝘎𝘦𝘵 𝘙𝘦𝘷𝘦𝘢𝘭𝘦𝘥" "𝘗𝘢𝘳𝘦𝘯𝘵𝘴 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳 𝘛𝘦𝘦𝘯 𝘚𝘰𝘯'𝘴 𝘏𝘰𝘳𝘳𝘪𝘧𝘺𝘪𝘯𝘨 𝘚𝘦𝘤𝘳𝘦𝘵" "𝘛𝘩𝘦 𝘈𝘮𝘪𝘴𝘩 𝘛𝘪𝘬𝘛𝘰𝘬 𝘋𝘳𝘢𝘮𝘢 𝘑𝘶𝘴𝘵 𝘙𝘦𝘷𝘦𝘢𝘭𝘦𝘥 𝘔𝘰𝘳𝘦 𝘓𝘪𝘦𝘴" Because, let’s be real—do you want your ads showing up next to _that_ content? Grab the latest version here: https://lnkd.in/dbRhte4X Got questions or suggestions? Hit that 👍 button and drop your questions/suggestions in the comments! Let's make this script even better together. 👇 #googleads #script #pmax

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐎𝐖𝐍 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 𝐬𝐚𝐥𝐞𝐬 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫?  𝑶𝒓 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒋𝒖𝒔𝒕 𝒉𝒐𝒑𝒊𝒏𝒈 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒔𝒕𝒖𝒎𝒃𝒍𝒆 𝒂𝒄𝒓𝒐𝒔𝒔 𝒚𝒐𝒖𝒓 𝒔𝒕𝒐𝒓𝒆? Black Friday is officially starting tomorrow! For E-commerce businesses, it’s not just a sale, it’s a battlefield. If you're not prepared, you're leaving money (and customers) on the table. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐰𝐫𝐨𝐧𝐠: ❌ Only optimizing for branded keywords. ➝ Loyal customers might find you, but what about everyone else hunting for deals? ❌ Generic product pages. ➝“Blue Shirt – 50% Off” won’t cut it. Shoppers want a “Premium Slim-Fit Blue Shirt for Professionals.” ❌ Ignoring site speed. ➝ Nobody will wait for you. We are waiting for the coming of Christ already. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐬𝐭𝐚𝐫𝐭 𝐝𝐨𝐢𝐧𝐠 𝐓𝐎𝐃𝐀𝐘: ✔️ Target high-intent keywords ➝Focus on phrases like “Best deals on [product]” or “Black Friday [category] sales.” Update your metadata to highlight your Black Friday offers. ✔️ Create urgency on product pages ➝Use scarcity-driven copy like “Only 5 left in stock!” or “Deal ends in 2 days!” to push buyers into action. ✔️ Optimize for mobile ➝Most shoppers will browse on their phones. Make sure your pages load fast and look flawless on small screens. ✔️ Leverage content marketing ➝Write helpful blogs like “Top 10 Black Friday Deals for [your niche/product].” This boosts traffic and builds trust. ✔️ Fix technical SEO ➝Don't neglect broken links, slow load times, and poor mobile usability. These are deal-breakers you can’t afford during Black Friday. This is your chance to turn casual browsers into loyal customers. Today is your final prep day. Don’t just participate in Black Friday; OWN IT. Let’s make this your most successful sales week yet. Send me a DM if you need last-minute fixes. 🔁 Repost to help others

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