We Are Eves

Inside Our Team's Vision for 2025 💭 This month, we're taking time to reflect on the past year and look ahead to everything 2025 has in store. 💡 During our Growth Performance Talks, we didn’t just dive deep into everything we achieved in 2024—we also focused on setting goals and defining success for the year ahead. At We Are Eves, we believe personal growth fuels company growth, so we made space for something special: personal mood boards! 🎨 Swipe through the carousel to discover how our team members are shaping their ambitions, dreams, and focus for 2025. ⭐️ These mood boards offer a unique glimpse into some of the faces behind We Are Eves and how we’re manifesting the future. Nadine Dippel Quint Mouthaan Didy Kurc Helen Gartland (She/ Her) Tara Philippus Priscilla Nelom Wes Saalmink

At We Are Eves, our community isn’t just active—they’re at the heart of everything we do! Every week, we spark meaningful conversations through engagement posts, but our recent GUESS THE PRODUCT challenge truly went above and beyond, with hundreds of beauty lovers joining in with guesses, debates, and reactions.  💬 This isn’t just a one-off success. Authentic community engagement is core to our strategy—it builds loyalty, enhances brand reputation, and delivers a real competitive edge. When customers feel seen, heard, and valued, they don’t just participate—they stick around. And that loyalty? It turns into trust, advocacy, and yes, purchases. 🚀 In a world where connection is everything, creating genuine interactions isn’t just a trend—it’s a must-have advantage. How does your brand spark meaningful conversations? Let’s connect and exchange ideas!

BLACK FRIDAY FRENZY?! 🏃♀️ We’ve all seen it—over-the-top beauty claims, eye-catching ads, and deals that feel too good to be true. But for brands and partners, the real question is: how do you stand out and ensure your products get the trust they deserve amidst the Black Friday chaos? Swipe through to discover how honest reviews and community-driven insights on We Are Eves help you make smarter, more impactful choices this season.

⭐️ Review of the Week ⭐️ This week’s standout? A glowing review of the Coty Rimmel London Multitasker Setting Spray by @makeupbycallis. Her honest and enthusiastic feedback didn’t just inspire—it convinced! 💬✨ Thanks to Callis' genuine recommendation, other members shared their excitement, and some were even inspired to shop and try the product themselves. And that’s exactly what We Are Eves is all about: real people sharing real experiences to help others discover their new favourites. Reviews like Callis' aren’t just stories—they build trust, spark conversations, and lead to smarter beauty buys. 💡

DUPES! 🌟 They are always the talk of the town on our platform and in reviews, with our members constantly sharing their latest budget-friendly discoveries. They’re often recommending dupes that work just as well as the originals, and it's no surprise – these fan favourites consistently top the click charts in our newsletters. That’s why we LOVE showcasing the most-loved dupes from our community on socials. Swipe through to uncover some hidden gems. 💎 ✨ We Are Eves gives brands the opportunity to tap into a community of millions and discover what’s trending. Understanding key topics and preferences is vital in such a competitive market. Whether you’re a brand looking for insights, a beauty enthusiast hunting for the latest must-haves, or just someone who loves exploring what’s new, there’s always something exciting to discover. Let’s keep the conversation going! 💬

At We Are Eves, we don’t just share ideas, we share outfits too! We’ve got a Slack channel called #TwinningIsWinning, where we post all our fun, totally unplanned “matchy-matchy” moments at the office. And believe us—it happens a lot! Somehow, without ever planning it, we end up in the same colour scheme, identical patterns, or even matching nails more often than you’d think. We’re proving that great minds really do think alike... and so do great wardrobes! 👠 And just to clarify—yes, there are men at We Are Eves too. 😅 They might miss the memo on occasion, but hey, they’re welcome to join the fun anytime! 👖👕 Martyna Matelyte Helen Gartland (She/ Her) Priscilla Nelom Didy Kurc Nadine Dippel Cristina Radulescu Floor Corneth

With 12 colours, 5.0 stars, and 4 reviews already, it’s a must-have! 👀 Can you guess what it is? We've launched another exciting new series: GUESS THE PRODUCT & WIN! Here’s how it works: we send a push notification, and the first member to guess the right beauty product wins! 🏆 The goal? To inspire more We Are Eves members to turn on their push notifications and add a little thrill to their day – plus a chance to win some of their favourite products (and review them, ofcourse 😉). And we may have underestimated our community’s detective skills... The very first comment guessed it correctly – the Buttermelt Blush by NYX Professional Makeup – and 62 others quickly joined the buzz! 🚀 Rest assured, our next Guess the Product will be even trickier. Ready to play along? Keep those notifications ON! 📲

⭐️ Review of the Week ⭐️ This week’s standout review comes from @wendydekker! We loved reading Wendy’s thoughts on Coty's MAX FACTOR Miracle Pure Golden Glow Bronzer: “It’s not overly pigmented, so you can build it up easily to achieve your desired look. I think the bronzer gives a nice warm glow to my now somewhat paler skin in the fall." Sounds like the perfect autumn beauty essential, doesn’t it? Thank you for sharing your glow-up secret, Wendy! We can’t wait to see what you’ll try next – and we're already excited for next week’s Review of the Week!

💫 Founder Update 💫 I regularly share founder updates with our community via email, and I thought it’s about time to bring some of those insights to LinkedIn as well! I’m excited to start sharing more behind-the-scenes moments from We Are Eves with all of you. Recently, our team had an amazing experience tufting at Tuftlab. Amsterdam. For those unfamiliar, tufting is a creative technique used to make colorful, custom rugs—and yes, it’s as fun as it sounds! It was a great reminder that our creativity at We Are Eves goes far beyond gathering honest beauty reviews 😉. Bringing the team together is something we deeply value—it gives us the chance to celebrate our wins, our people, and continue building the strong bonds that fuel our work. Stay tuned for more updates soon! Esther Leloux

🌟 Introducing: Real Talk 🗣️ – our new community series! 🌟 At We Are Eves, we believe in honest, unfiltered conversations that genuinely make a difference. Our new series 'Real Talk' explores a new beauty topic every time – sometimes raw, always real, and often a bit taboo-breaking. We're opening up these discussions to invite our community to connect, support one another, and share their best tips and tricks. Recently, we kicked off by declaring that it’s time to celebrate the curls that make you, YOU! So, we called on our curly-haired members to come together – because no one understands curls quite like the curly hair crew! The response was incredible. 💬 In the comments, members shared their curl types, best curl hacks, and what makes their curls pop. It was fantastic to see so many helping each other and exchanging experiences. No filters, no judgement – just real talk on what works, what doesn’t, and how we can all help each other let those curls rise and shine. 🌟 On to the next Real Talk!