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Generating leads from Linkedin Ads is hard. Direct attribution sucks, and it's hard to justify the investment. So, how to generate SaaS demo requests from LinkedIn ads? Tell your prospects to book a demo. It's not that simple, but don't underestimate this tactic. And also, don't overuse this tactic. It's not a question if it works. But how to make it work. Here are some tips to get your first leads from the campaigns: - Use it in a retargeting campaign - Narrow down with LinkedIn parameters - Run Product Ads, Result Ads, and Testimonials - Use "Request a Demo" CTA - Call out the persona - Use native lead gen form to reduce friction - Try incentives to motivate people to speak with you Don't overcomplicate it. Keep tweaking the messaging until you get the right results. Also, don't only ask your audience for something. Use it next to other messaging in your retargeting. Provide valuable content and educate about your solution and benefits. Learn more with my 10 Tips to Make LinkedIn Ads Work for B2B SaaS in the episode of "Learning From The Pros". Listen to the full episode in the AdConversion series (link in the comments). #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $10k+/month on Paid Ads? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Linkedin Ads.

We helped a B2B SaaS client go from 0 to 30 demo requests/month in 6 months and generated 310k in revenue with 3.6x ROI. Here's the exact strategy we used to scale the campaigns: 1/ Demand Capture Laying down the foundation for paid search high-intent campaigns. - Launch high-intent keywords - Target desktops only - Start with Manual bidding - Optimize the search terms - Build dedicated landing pages - Pause the keywords with no results - Increase bidding to maximize IS - Switch bidding strategies based on volume It can get you short-term results quickly. 2/ Demand Gen Start with the bottom of the funnel on LinkedIn and build upwards. Launch retargeting and test direct response in the cold audience layer + add awareness content. - Launch Linkedin Ads retargeting - Use bottom-of-the-funnel ads and dynamic ads - Test direct response in the Cold layer and try to generate high-intent leads - Start with Demand Gen Ads to build interest and grow retargeting audience - Monitor first signals and measure for a few months - Grow the budgets after getting the first signals It takes some time but is more profitable in the long term. 3/ Full-funnel reporting Build a report with these dimensions and metrics: Channel / Campaign / Keyword Cost Leads CPL CVR to Deal Deal Deal Amount CP Deal Win rate Won CP Won Revenue ROAS You’ll get enough data to make the right decisions and focus on revenue. + track self-reported attribution and an influenced pipeline with Fibbler. Do you want to reduce your CAC and grow the pipeline from Paid ads? Reach out if you’re in B2B SaaS, spending over $10k/month, and want to scale your campaigns. 𝗕𝗼𝗼𝗸 𝗮 𝘁𝗶𝗺𝗲 𝘄𝗶𝘁𝗵 𝗺𝗲 and let's chat about how we can grow your pipeline: https://lnkd.in/edUWuUfN #b2bsaas #paidads #googleads #linkedinads #demandgen

No ROI from LinkedIn Ads? Here's my blueprint to make it work. This strategy generated a 4.2x ROI for one SaaS client: 1/ Start with retargeting - Convert and nurture prospects 2/ Define your cold targeting - Be as precise as possible 3/ Distribute content - Educate, engage, entertain 4/ Build retargeting audiences - Leverage engagement to grow retargeting 5/ Use low-cost tactics - Set up text and spotlight ads 6/ Launch and optimize - Learn from data and refine campaigns 7/ Measure impact - Conversion, Direct Results, SRA, Influence 8/ Plan long term - Commit for a longer period We implement this for our clients and see great results over time. For example, in one case, we achieved a 2x better return on ad spend with 2x higher ACV than a paid search. The volume is significantly lower, but LinkedIn has a high conversion to customers, making it a highly profitable channel. Learn more about Linkedin Ads for B2B SaaS in the full episode of Funky Marketing podcast. (link in the comments) #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $15k+/month? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can generate revenue with Paid Ads.

Only 5% of buyers are in the market at any given time. That’s the key difference between Paid Search and LinkedIn Ads. The main difference is that Paid Search is usually warm traffic. This means that it has a higher chance of converting faster. And generating results in the short term. But you reach the limit quickly. Paid Social is the opposite. It's cold traffic, which takes time to convert. You use it to build a future pipeline by targeting 95% of out-of-market buyers. LinkedIn ads are scalable because you are not limited by search volume. And together, they are a powerful combination. Paid Search can generate short-term results. On LinkedIn, you can start by targeting qualified website traffic. This brings initial results while you build a cold audience for future scaling. This approach lets you use paid ads more holistically, complementing each other. It balances short-term and long-term tactics, helping you build a sustainable strategy. Learn how you can leverage Paid Ads in your marketing mix with the right tactics. Listen to the full episode of Funky Marketing podcast. (link in the comments) #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $15k+/month? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Linkedin Ads.

Here are my 10 Tips to Start with LinkedIn Ads in 2024. Build a long-term strategy and start generating a pipeline. I had the pleasure of joining Silvio Perez from AdConversion for the "Learning From The Pros" paid media series and sharing my insights on building the Linkedin Ads strategy. Find the full article with templates and recorded conversation in the comments. Here is a breakdown of the topics that we discussed: 1. Research your customers Analyze sales calls and notes and get a summary from AI. Validate the topics with the sales team and ask to elaborate more on the outcomes. 2. Nail Targeting Use LinkedIn audience insights to define targeting. Segment best-performing audiences. Make this right before you start. 3. In-feed distribution of content Distribute your existing content at scale. Your opinion, product, and customer testimonials. Remove friction to maximize consumption. 4. Use Video Ads Leverage video ads to capture attention and deliver your message more effectively. Repurpose content from podcasts, webinars, and product demos. 5. Lead generation Leverage unpopular tactics and use content lead generation to validate audience and topic. Track the consumption to make a case for ungating the content. 6. Demand Capture Run direct response to reach buyers in the bottom of the funnel Simplify the lead capture process with LinkedIn’s native lead generation forms. Continuously test different versions of your ads to determine what works Keep your ad copy clear, concise, and focused on a single call to action. 7. Run low-cost tactics Launch Text, Spotlight, and Follower Ads with low budgets and bid caps. 8. Personal Brand Your ads benefit from Founder marketing. Build Personal brand presence on Linkedin. Amplify it with thought leader ads to targeted audiences. 9. Track impact on the bottom line Install conversion tracking Use UTMs properly and capture Use self-reported attribution. Add account-based attribution 10. Create a 6-month plan Define your targeting and messaging and create content. Make a media plan for investment and KPIs Commit to the strategy for long-term success. Enjoy, and let me know what you think. 👏 #b2bsaas #paidads #googleads #linkedinads #demandgen

Linkedin ads campaigns with less than $1 CPC and 10-30% CTR It's what you can achieve with Thought leader ads. It's one of the best formats now on Linkedin. Especially with an established founder's brand. Leveraging this opportunity in your LinkedIn ads makes your advertising cheaper. The benefits are: - It's cheaper - More engaging - Have a bigger impact Here are some suggestions for the content: - Write situations and frameworks that delivered results - Share your own experiences engaging with the target persona - Talk to the pain points of the persona, and mention them in the hook And mainly avoid anything generic and AI-generated. Then, you can leverage engagement with your posts in retargeting with other content promoted under your company page. Learn more about Linkedin Ads for B2B SaaS in the full episode of Funky Marketing podcast. (link in the comments) #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $15k+/month? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Paid Ads.

Running ads on Linkedin worked 10 years ago. Now, it has changed. There is more competition in the fight for our attention. And people hate most ads on social media. Why? It's boring. They come to social media to: - have a fun - engage - learn So corporate blue images with stock photos talking about yourself don't work anymore. It doesn't stand out in the noise. How to fight it? Instead, create ads that don't look like ads. Here are some ideas: - Thought leader ads - Interviews - Memes And angles that visualize the problem and solution in a creative way. Or it can be just a super valuable resource for free. Think differently about the ads. It isn't only a flyer with your logo and offer. Learn more about ad creatives and Paid ads for B2B SaaS in the full episode of Funky Marketing podcast. (link in the comments) #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $15k+/month? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Paid Ads.

This tactic helped our client land a $50k closed-won deal. Are you using it in your mix? It's memes. The benefits of memes are: - It's engaging - It looks organic - It is low production cost - It perfectly addresses the pain point And no matter what you think. Your audience might like it. Usually, we see a higher engagement rate, which allows us to get the attention of the audience cheaper and build retargeting. But in other cases, we also see closed won deals directly from the ads. Try it as an experiment and see what the reactions are. And prove if it works to yourself or your stakeholders. Learn more about Linkedin Ads tactics for B2B SaaS in the full episode of the Funky Marketing podcast. (link in the comments) #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $15k+/month? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Paid Ads.

Here's my 8-step process for creating ads after spending $5M+ on ads for B2B SaaS companies: 1. Shortlist Angle ideas Decide what you want to promote - testimonials, product ads, before/after, etc. 2. Propose angle ideas with visual examples and ad copy. Propose an ad copy and visualize the angle with examples. 3. Share brief with the designer (leverage loom to communicate) Brief your design on the ideas, and explain your ideas. 4. Provide feedback on the design proposals before moving to all designs. After you get the drafts, provide feedback and confirm before the next step. 5. Produce the rest of the ad designs and ad follow-up feedback and comments. Make sure it is aligned with the ad platform and format. Review copy. 6. Add design variants to folders and link to the ad copy template. Organize your ads to make sure you can tap into them easily. 7. Propose LinkedIn post ad copy for all designs. Based on the design variants, craft the copy for LinkedIn ads. Use the best practices. 8. Start A/B testing versions and messaging. You have a backlog of different variants. Start testing what resonates with the audience. And that’s it. Take the learnings and winning variants. Then, you repeat the process. PS: It’s important to have prior research to ideate the topics easily. #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS spending around $15k+/month and need help with Paid Ads? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline.

Every tactic in marketing has a role. Paid ads are no exception. Whether it’s within the entire marketing mix or specific channels like Paid Search and LinkedIn Ads. Keep this in mind when: - Planning campaigns - Allocating budgets - Optimizing campaigns - Measuring results Allocate budgets and resources like a business owner to ensure better returns. And see the full picture to balance short-term and long-term strategies. Learn how you can leverage Paid Ads in your marketing mix with the right mindset and tactics. Listen to the full episode of Funky Marketing podcast. (link in the comments) #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $15k+/month? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Paid Ads.