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Linkedin Ads & Google Ads for B2B SaaS companies | Founder & Performance Marketer at Grouts Online
Every tactic in marketing has a role. Paid ads are no exception. Whether it’s within the entire marketing mix or specific channels like Paid Search and LinkedIn Ads. Keep this in mind when: - Planning campaigns - Allocating budgets - Optimizing campaigns - Measuring results Allocate budgets and resources like a business owner to ensure better returns. And see the full picture to balance short-term and long-term strategies. Learn how you can leverage Paid Ads in your marketing mix with the right mindset and tactics. Listen to the full episode of Funky Marketing podcast. (link in the comments) #b2bsaas #paidads #googleads #linkedinads #demandgen Are you a marketer in B2B SaaS, spending around $15k+/month? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can grow your pipeline with Paid Ads.
Paid is the channel that gets the most attention because there's the most "measurable" data. Especially when attribution is just Hubspot attribution. And unfortunately, the result is that people lose focus of its role as one channel in the overall marketing mix (go to market strategy).
Solid advice, everything has to be put into context and marketers needs to avoid creating silos between channels. B2B marketing is not like 10 years ago. Buyers are much more sophisticated and do a lot more research before purchasing a product. So more interactions with different channels and a more complex buyer journey.
This is where so many companies fail - they look at marketing and sales in 2 different buckets - when in reality it's all one big ecosystem
Too often, paid ads are seen as a quick fix instead of a powerful tool within a larger strategy. Thanks for the reminder, Roman.
Linkedin Ads & Google Ads for B2B SaaS companies | Founder & Performance Marketer at Grouts Online
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