Creative Business HU

Creative Business HU

Hoger onderwijs

Utrecht, Utrecht 800 volgers

Impact your future!

Over ons

Creative Business (CB) is a state-of-the-art degree programme focusing on the latest developments in international marketing, media and communication. It equips you with a blend of professional skills highly desired by today's employers in creative business such as advertising, media and entertainment, design, music, publishing, gaming, fashion and IT, but also in other organizations – commercial and non-profit – and consultancies. Along the way you learn how to manage the commercial power of creativity, to think strategically and conceptually and to find innovative ways to solve the challenges of today’s international creative business. Creativity meets business We give you a solid grounding in marketing, communication, media and business theory, plus the ability to apply this knowledge to real-life cases from international creative business. But more than that, CB allows you to build your own professional profile and personal brand by creating your own learning paths and goals based on your particular needs, interests and background. You acquire the skills needed to become a flexible and creative forward thinker with an entrepreneurial attitude, analytical abilities and collaborative competences. Global flexibility This programme prepares and trains you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects. For example, you might learn to write a marketing plan, bring an American disruptive product or brand to the European market or introduce a European innovation to Africa and the Middle East. Not only do your fellow students come from all over the world, but your tutors represent at least fifteen different nationalities and you spend at least one semester of the programme working or studying abroad. All in all, then, our curriculum trains you for international careers at employers with a creative core, from vintage to start-up to scale-up, who are looking for bright, innovative, enthusiastic and well-organised people to join their team and to propel their commercial potential. Job prospects At Creative Business we help you to create your own personal brand through a choice of elective courses beginning in the second year. These enable you to stand out and distinguish yourself in the international professional arena. Employment opportunities following graduation include, to name but a few: digital producer, media manager, marketing communications manager, creative strategist, product manager, communications manager, PR consultant, online and social media marketer, brand strategist, content manager, consumer insights manager, SEO specialist, sponsor coordinator and social media consultant.

Branche
Hoger onderwijs
Bedrijfsgrootte
51 - 200 medewerkers
Hoofdkantoor
Utrecht, Utrecht
Type
Erkende instelling
Specialismen
Growth hacking, New Marketing , Global Work, Human Centred Design Thinking, Empathy, Customer journey mapping , Inter cultural differences & sub cultures, Data based research, Exploratory research, Understanding the paradigm shift in CB, Agile project management, Data storytelling en Creative Strategy

Locaties

Medewerkers van Creative Business HU

Updates

  • Proud to have BikeFlip as one of our client partners and for the learnings they've shared with our students over the years!

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    💡 96% van onze deelnemers geeft aan gegroeid te zijn door BikeFlip – in zelfvertrouwen, vaardigheden en geluk. 😊 🚲 Samen onderweg naar impact: BikeFlip 2022-2024 🌍 Met het jaar bijna achter ons kijken we terug op wat we samen hebben bereikt. ⌛ Bij BikeFlip draait het om kinderfietsen een tweede kans geven én mensen helpen groeien. 🌱 Dankzij onze community hebben we de afgelopen twee jaar: 🌍 6.000+ kinderfietsen geupcycled, goed voor minder afval en CO2-uitstoot. 👨🔧 28 mensen hebben via leer-werktrajecten hun weg gevonden naar betaald werk, vrijwilligerswerk of opleidingen. Zoals één van onze deelnemers zegt: ''Werk hier is goed. Ik kan hier ervaring opdoen, goed leren en ook als ik een probleem heb kan ik erover praten. Er wordt goed naar mij geluisterd.'' 💚 Onze werkplaats is méér dan een plek voor fietsen; het is een plek waar kansen ontstaan, talent wordt ontdekt en mensen elkaar steunen. 🗣️ Benieuwd naar alle verhalen en resultaten? Bekijk ons volledige impactrapport. 💯 Samen bouwen we aan een wereld waarin kleine stappen grote impact maken. Op naar een nieuw jaar vol groei en kansen! 🌟 #impact #circulair #duurzaamheid #BikeFlip #samensterk Madelief Franzen Casparis Beyer Paul Remie Martin Trčka Manon Peek Simone de Wit Bernadette Leeuwenberg Patrick Miché Corjan Meijer Marielle Pinas Renny Starkenburg Linda Voortman Han Boonen Melanie Vaessen Dagmar Heerts Impact House by Grant Thornton Netherlands Anton Jurgens Fonds WerkgeversServicepunt Midden-Utrecht Social Enterprise NL Code Sociale Ondernemingen

  • Miss us at the Studiekeuzebeurs Midden? It's not too late to learn more about what the Creative Business HU bachelor is and what your job perspectives are after you study. Send us a DM and we'll plan a chat!

    Profiel weergeven voor Bei Wang 王蓓, afbeelding

    Cultural Broker | Web3 & Metaverse Explorer | Digital China | Lecturer & PhD Candidate

    🌏 The Future of Education: Empowering Curiosity, Courage, and Collaboration Today I attended #Studiekeuzebeurs Midden to introduce Creative Business HU to future talents. Reflecting on my own journey — travelling from #China to #Europe to study European Studies, career development in international environmental organisation, international newsrooms and digital media industries, venturing out on digital innovation and consultancy — I see education as more than knowledge transfer. It’s about shaping real future change-makers. Over the years, I've had the privilege of navigating diverse fields. These experiences have shown me that the future of education lies not just in what we teach, but in how we inspire: ✅ Curiosity: To explore uncharted territories and challenge the status quo. ✅ Courage: To step out of comfort zones, overcome biases, embrace uncertainty, and tackle global issues.  ✅ Collaboration: To work across borders, cultures, disciplines (even beyond ideologies) for a shared and sustainable future on planet earth.  🌟 In the midst of paradigm shift, as we look ahead, I believe education will be the key driver of transformative change. It’s about equipping young minds and beating hearts not just with skills but with the mindset to co-design solutions and co-create future.  Let’s keep fostering spaces where cultures connect and ideas flourish. #FutureOfEducation #CreativeBusiness #SystemThinking #Leadership #DigitalTransformation #DataEmpowerment #Innovation #GlobalCollaboration #Sustainability #Empowerment #ChangeMakers

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  • WE WANT YOU! Join one of our graduation projects as a client and have a team of students work on individual angles to your business challenge. Want to know more? DM us and we'll be in touch!

    Profiel weergeven voor Simon Wheeler, afbeelding

    Driven by Leadership and Creativity

    It's the start of my graduation project for Creative Business HU! I have the delight to be working with Silver Heron Studios for this assignment. My project is to help the company with any key aspects of their business and help improve the business. In a way, I'm an acting consultant. This week is the empathising stage and Creative Business really want me to be in the company's shoes. Silver Heron are more than happy for the students to visit the office and work in the office, and so I am taking this opportunity to really be in their shoes. If I'm going to be a consultant, I need to know what it's like from the ground up to give a proper analysis. I have asked to be involved with anything and everything, from their printing, cutting, painting or even cleaning the machines. I'm so looking forward to getting to know the team and business more from the inside this week!

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  • Curious minds wanted for Creative Business HU 🚀 Looking for an inspiring innovative bachelor program to share with your students or kids or just curious about what we do, check out our new promo video and dive into our program where creativity meets business. 💡 🔎 What’s Creative Business? It’s where bold ideas, global thinking, and real-world experience come together. From building brands to creating impactful solutions, our students are shaping the future through innovation and creativity. 👉 Tag a student who’s ready to explore their future. 👉 Get in touch to learn more and help us inspire the next generation of creators and leaders.  👉 Meet us at the Jaarbeurs in Utrecht on the 29th and 30th of November No exams Assignment based Inspired by real business Let’s connect and make a difference together. 🌟 https://lnkd.in/eKyzW_Zy #CreativeBusiness #PromoVideo #FutureCreators #Marketing #Innovation

    Creative Business (CB) | Hogeschool Utrecht

    https://www.youtube.com/

  • Ever think you could be part of a hackathon as a Creative Business student? Check out what Klayr Labs is organzing. Bring your ideas, learn about web 3 and blockchain, find developers that can bring ideas to life and win big, either in prize money or new experience!

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    📢 Klayr’s first-ever hackathon is here!!! This hackathon is open to everyone who wants to learn more about #Web3 and blockchain applications. Why participate? Why Participate? 👉 Gain hands-on experience with blockchain technology from our devs and business team. 👉 Network with other developers and blockchain professionals. 👉 Build a project you can showcase in your CV or portfolio; Ready to have fun with an all-inclusive event? We´ve got meals, coffee, soft drinks, pizza, and beers for you 😉 The prizes: 🏆1st prize: €500 + 25K KLY tokens + a spot in our Partner Program for 300K KLY tokens! 🥈 2nd prize: 15K KLY tokens; 🥉3rd prize: 5K KLY tokens; ➡️Get to know more and apply here: https://lnkd.in/gCgWgkFz Dotslash Utrecht #hackathon #developers

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  • A great testimonial by Nicolaas Nguyen and team who will be pitching the startup idea they developed in our INLEAD (Innovation Leadership) course today in preparation to participate in the ADCN | Club for Creativity Future Student program. Good luck team!!!

    "Creativity is not a destination, it's a journey." That’s the motto my teammates - Marnix Egter van Wissekerke, Alec Van Allermeersch - and I have always drawn inspiration from as we developed OnTop Music, a platform designed to empower independent and self-funded musicians. Our goal is to give talented artists the opportunity to monetize their music and attract attention from record labels based solely on their skills. This project is part of our Innovation Leadership course at Hogeschool Utrecht. We’ve integrated an anonymous voting system that collects data, votes, and real-time feedback from a diverse network of music critics and enthusiasts around the world. This ensures that songs are evaluated purely on their artistic merit. We've also consulted with financial experts and record label representatives to explore the potential and viability of our business model. Excitingly, we are now preparing to put our idea to the test by participating in the Dutch Creativity Awards. This week, we’ll be pitching to a panel of experts in the first round of the competition. Special thanks to our mentor, Shonali Shetty, for guiding us through Innovation Leadership, and to Lianne Bergeron, who will support us in our journey towards the Dutch Creativity Award. If you have any questions, ideas, feedback, or thoughts, feel free to reach out at [email protected]. You can also explore OnTop’s interactive mid-fidelity prototype here: https://lnkd.in/eBt5cz6n.

    OnTop

    OnTop

    ontopmusic.myshopify.com

  • These are the types of learnings and relationships we love to hear about and share. Klayr Labs, nothing but great internship stories from our Creative Business HU students. A true testimony to the types of people you all are. Lukas Tillmann Jurre Machielsen. Thank-you for sharing Daniela Silva, we look forward to hearing more!

    Profiel weergeven voor Daniela Silva, afbeelding

    Digital Marketing - Klayr Labs

    💫 First Month Working in a Blockchain Company 💫 In the past month at Klayr Labs, I’ve had the incredible opportunity to dive into the world of blockchain. Starting with little knowledge of the field, I embraced the challenge and quickly adapted, gaining hands-on experience along the way. I had the chance to work on different impactful projects, such as: 🔹 Conducting in-depth competitor research and benchmarking community engagement strategies. 🔹 Optimising website visibility through Yoast SEO and tagging reviews in WordPress. 🔹 Creating evergreen content pieces and video for social media platforms. 🔹 Writing and sending a press release to media contacts at the European Blockchain Convention. 🔹 Updating the content for Klayr’s new website. 🔹 Exploring verification platforms to implement an Official Verification Center. 🔹 Building connections with professionals across the globe to foster collaboration and expand Klayr's reach. Klayr has motivated me to pursue my dream of starting my own business by showing me the passion and dedication the team has for this project. They approach their work with genuine passion, seeing it as much more than just a job. That’s the kind of career I aspire to have—one that is rooted in passion and purpose. #Blockchain #Marketing #Internship #Learning #Growth #Klayr #Challenges #startup

  • Some great opportunities at one of our business partners, BikeFlip. They are looking for "Flippers" and a content creator (NL/ENG) from 8 hours a week. Check it out!

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    🚴♀️ BikeFlip is hiring! 🚴♂️ Ben jij gepassioneerd over circulariteit en (kinder)fietsen? Wil je ervaring opdoen bij een groeiend impactgedreven bedrijf? Sluit je dan aan bij ons team! We hebben leuke bijbanen en stages al vanaf 8 uur in de week. Dus goed te combineren met een studie. Klaar voor deze nieuwe uitdaging? Of ken je iemand die goed bij ons zou passen? Bekijk onze vacatures en misschien tot snel! 🌱🔧 #Vacature #BikeFlip #Werkenbij #NieuweKansen #SolliciteerNu

  • Are you a proactive Creative Business HU student passionate about entrepreneurship and innovation? Do you want a job that lets you dive into networking, promotion, and talent scouting? This is your chance! Part-time Start-Up scout with UtrechtInc

    Organisatiepagina weergeven voor UtrechtInc Students, afbeelding

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    📢 Exciting part-time job for students at UtrechtInc! 📢 🌟 Are you a proactive student passionate about entrepreneurship and innovation? Do you want a job that lets you dive into networking, promotion, and talent scouting? This is your chance! 🌟 Join our energetic team as a Student Startup Scout at UtrechtInc – a leading Dutch startup incubator and a top 10 university-linked incubator globally. 🚀🌍 As a Student Startup Scout, you’ll be right in the heart of Utrecht Science Park, discovering and supporting the next generation of student entrepreneurs. You’ll promote our student incubator programs and scout for talented individuals, all while shaping the future of entrepreneurship! 👩💻👨💻 What’s in it for you? ✅ Hands-on experience in entrepreneurship and marketing ✅ A unique network that will boost your professional career ✅ Flexible hours (~10 per week) perfect for a student schedule ✅ Monthly pay around €450, great for your student budget! Ready to make a difference and embark on a journey of discovery and personal growth? Check out the link on our website for more info and to apply: https://lnkd.in/enFAiRHV! 📲💼 #Hiring #StudentJobs #UtrechtInc #StudentLife #Entrepreneurship #Innovation #PartTimeJob #CareerGrowth #StudentStartupScout HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

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