Churned

🚀 Exciting news from Churned! We've raised €2.5 million in funding led by Newion and Volta Ventures, with support from existing investor Goldfish Global. This investment will help us accelerate growth and expand internationally, empowering subscription businesses to predict churn, increase retention, and drive upsell with our AI-driven platform. 🌍 A big thank you to our team for their hard work and to our partners for believing in our vision to revolutionize retention marketing and customer success at scale! We'll share the links to the full press release in the comments below. Stay tuned! https://lnkd.in/etb_5UVx

Predictive, Prescriptive, and Generative AI are changing the game in retention and personalisation—no more guesswork, just smarter, faster decisions. 🎯 Predictive models point you in the right direction, prescriptive models tell you exactly what action to take, and generative models actually do it. It’s like going from a paper map, to a GPS, to a fully self-driving car. 🚗💨 By personalizing content, timing, and channels, you deliver a better experience that keeps customers engaged and boosts lifetime value. Ready for AI-driven retention? Let’s go! 🚀

Last Friday, we had our Christmas party at Churned 🎉, and it was definitely a success! We began with an end-of-year presentation reflecting on the past year’s achievements 📊, then enjoyed a lovely dinner 🍽, and wrapped up the night with some drinks at a bar 🍸. As 2024 wraps up, we’re proud to celebrate a year of growth, driven by our incredible team and a major investment fueling our next steps 🚀. Big things are coming in 2025—stay tuned 💫. Wishing everyone happy days and an exciting year ahead! 🌟 #Growth #BigMoves #NextSteps

No €30K robot needed to prevent churn — just a smart AI platform😉

Digital CS isn’t a nice-to-have—it’s your new standard.🔥 B2C giants like Instagram prove that hyper-personalization drives loyalty and growth. So why should B2B experiences lag behind? It’s time to ditch the one-size-fits-all mindset and show your customers you see them—right down to their exact needs. Predictive and prescriptive AI make this happen at scale, ensuring each user’s journey feels individually crafted for them—and that’s how you keep them sticking around. Let’s raise the bar!🚀

Is it time to rethink Customer Success? For too long, the answer to CS challenges has been: "Just add more CSMs." But with rising costs, tighter budgets, and the need for speed, that approach feels a bit outdated. The future? Scaling CS without scaling headcount. Or at least going hybrid. 👉 Smart automations over manual touchpoints 👉 Proactive next-best-actions over reactive support 👉 Personalized customer journeys no (human) bottlenecks required Question for you: If you could scale Customer Success without adding headcount, would you? 🤔 Efficiency and personalization don’t have to be opposites. With AI-driven insights, you can drive churn down and CLV up, at scale. #CustomerSuccess #AI #Efficiency

AI is everywhere, but not all AI works the same—or delivers the same results. And when it comes to customer churn, using the wrong kind of AI can do more harm than good. Here’s why: Predictive AI 🗺️: It shows you where to go. Prescriptive AI 🧭: It tells you to go left or right, at the right moment. Generative AI 🤖: It tries to drive you there. 🚩 The problem? Generative AI often drives blind when it comes to churn analysis. Retention needs precision and context, not guesswork. At Churned, we focus on AI that fits the job—empowering teams with clarity, actionable insights, and results that move the needle. Check out the full video in the comments to learn more about the AI umbrella in Customer Success. 💡 Ready to make churn prevention smarter? #CustomerSuccess #AI #ChurnPrevention #Retention #DataDriven

Your marketing strategy is only as good as the operations that support it. As companies grow, managing marketing operations becomes exponentially more complex. The problem is that many SaaS companies focus too much on flashy tactics and ignore the backbone that sustains them: efficient processes, systems, and tools. I’ve seen first-hand how implementing data-driven marketing operations can transform companies from disorganized, reactive marketing to streamlined, strategic growth engines. If you’re looking to scale your marketing efforts, here’s how you can use data to optimize your operations: 1. Centralize your data: Consolidate your data across platforms into a single source of truth. This means integrating your CRM, email platforms, analytics tools, and social media data to get a 360-degree view of your marketing performance. 2. Use data for segmentation: Instead of casting a wide net, use data to segment your audience more effectively. Understanding customer behavior and preferences allows you to deliver hyper-targeted messages that drive engagement. 3. Automate based on insights: Once you have the data, use it to trigger automated workflows, like personalized email campaigns or retargeting ads, that respond to user behavior and move prospects down the funnel more efficiently. Data isn’t just for reporting—it’s the backbone of your marketing operations. If you integrate it into your decision-making process, you’ll create a system that not only scales but accelerates growth while improving efficiency. Last but not least, did you know that AI companies like Churned help you exactly with tackling the above 3 points? And that with their predictive and prescriptive AI model they can help you retain, reactivate and upsell your customer base? Now that’s your basis for growth.

627 Million Users, 627 Million Unique Experiences 🎧 Spotify didn’t grow its premium subscriptions by accident. They mastered A/B testing to fine-tune their customer journeys. By experimenting with onboarding flows and highlighting premium features early, Spotify ensured users saw the value of upgrading—resulting in significant growth in paid subscriptions. But here’s the thing: It’s not just Spotify. By using strategic A/B testing, companies improve retention and upsell at every touchpoint. 💡 What’s their secret? They don’t just test small elements like buttons or headlines. They test entire customer flows—onboarding, engagement, upsell timing, and renewal strategies. 🚀 Why? Because retention and upsell are the foundation of sustainable growth, especially with acquisition costs soaring. Check out this blog breaking down: 👉 The framework for testing retention and upsell strategies 👉 Real-world examples of how leading companies are doing it 👉 Why testing the whole journey is more impactful than optimizing in isolation 🎯 If you’re focused on maximizing customer value and improving retention, this is a must-read. https://lnkd.in/eqYb7Sw8 Let’s start thinking beyond acquisition. What part of your customer journey could benefit from a test today? #Retention #Upsell #ABTesting #CustomerJourney #GrowthStrategy

In just one week, the second Founder Sessions event will take place! Founder Sessions is part of the Sessions Community Growth through Vulnerability movement—a space where B2B tech founders connect to share challenges, insights, and strategies. This edition’s theme: Managing Overhead 💰 . Finding the right balance between growth, managing costs, and managing runway is a challenge many founders face. Investors want you to scale, but how do you manage costs when targets fall behind, and runway is shrinking? 📅 Date: November 28, 2024 🕢 Time: 18:30 - 21:30 📍 Location: Churned office in Amsterdam Subscribe through the link in the comments or send me a dm. Can’t make it this time? No worries! Join the community, and we’ll invite you to the next session.