🎯 What makes a brand truly healthy? Jenni Romaniuk breaks it down in her latest interview with Coen Olde Olthof 🤖 —sharing actionable insights on measuring and improving brand health. 🚀 Don’t miss her expert tips and strategies that every marketer needs to know. 👉 Read the full interview here: https://bit.ly/3BOTVlQ 👉 Find the original version from Adformatie (Dutch) here: https://lnkd.in/eXMCEYeD #BrandHealth #MarketingStrategy #EhrenbergBass #JenniRomaniuk #DigitalMarketing #BrandBuilding #MarketingTips
alpha.one
Reclame en adverteerdersdiensten
Amsterdam, North Holland 1.825 volgers
Predict consumer behaviour.
Over ons
Our predictive AI models provide smart insights for clever marketers and designers. So you can focus less on opinions, and more on better content.
- Website
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https://www.alpha.one/
Externe link voor alpha.one
- Branche
- Reclame en adverteerdersdiensten
- Bedrijfsgrootte
- 11 - 50 medewerkers
- Hoofdkantoor
- Amsterdam, North Holland
- Type
- Naamloze vennootschap
- Opgericht
- 2015
- Specialismen
- Eye tracking, Machine learning, Neuromarketing, Neuroscience, TVC testing, Ad testing, Packaging design testing, Retail Insights, Entertainment Engagement, AI (Artificial Intelligence), AI, Pre-testing en YouTube
Locaties
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Primair
Barbara Strozzilaan 201
Amsterdam, North Holland 1083 HN, NL
Medewerkers van alpha.one
Updates
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🛍️ What’s the Science Behind Black Friday? From artificial scarcity to emotional triggers, Black Friday is a masterclass in neuromarketing. Retailers leverage consumer psychology to make Black Friday irresistible. Want to apply the same principles to your ads? At alpha.one we combine neuroscience and AI to help you optimize your campaigns. 💡Swipe through the carousel to uncover the psychology behind Black Friday, and visit our blog below to explore how cognitive biases shape consumer behavior! https://bit.ly/4f16PuU #BlackFriday #Neuromarketing #AI #ConsumerPsychology #AlphaOne
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➡️ Watch our founder Coen Olde Olthof 🤖 share how you can optimize your creative with junbi.ai 👌 Reach out if you want to give it a try! 📥
✅ How to optimize Creative, without changing the Creative Concept? 🗯️ 💡 You can, with junbi.ai, even if you have little knowledge of predictive AI. See how we made minor changes in this Samsung Electronics flip phone📱 Ad, with a 🐈⬛ and made it perform a lot better. 💥 *no creative concept was harmed whilst making minor tweaks to this video. 🤞 #samsung #creative #optimisation #youtube #ads
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🔥 We just launched something epic… Introducing the Battle of the Brands series! 🔥 We’re putting top brands from the same industry head-to-head, testing their YouTube ads on our junbi.ai platform to see who takes home the trophy for YouTube ad supremacy 🏆 This week, it’s all about Food Delivery Brands—and we had an exciting face-off between Zomato, Glovo, DoorDash and Uber Eats 🍔🚚 🥁 And the winner is… Uber Eats!! Their ad crushed it with an impressive score of 88 on junbi.ai! Here’s how the rest stacked up: 🥈 Glovo came in second 🥉 Zomato took third 🚨 DoorDash landed in fourth It was an intense competition! Want to dive deeper into the results and see where each brand shined (and where they could improve)? Check out our blog for the full breakdown: https://bit.ly/4gOt7lG 🚀 Glovo, Zomato, DoorDash you're all delivering incredible services. Let junbi.ai give you a free ad test to help you rise to the top in the next battle! 👉 Ready to get junbi-approved and take the crown in the next Battle of the Brands? Link to junbi and the free ad test tool in the comments! Happy Advertising! 🚀
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We're still on the lookout for that a 𝐒𝐞𝐧𝐢𝐨𝐫 𝐁𝐚𝐜𝐤-𝐞𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫! In short, you will work with our Product and Development teams in optimising our existing architecture to handle a large scale of prediction requests as efficiently and effectively as possible. Your experience and knowledge will be pivotal in enhancing the quality and scalability of our backend systems, ensuring a seamless and reliable experience for our users. Curious about the tech stack and expectations? 👇 https://lnkd.in/e8sfqY4J #hiring #developer #fulltime
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We are excited to announce the partnership between junbi.ai and VuePlanner, set to change the way brands do YouTube advertising forever! Bringing together junbi.ai's predictive attention and engagement metrics with advanced contextual #YouTube targeting capabilities offered by VuePlanner, marketers will benefit from greater precision and efficiency in planning and executing ad campaigns. By partnering up, we aim to deliver unmatched value and performance for brands running YouTube advertising campaigns across Europe, the US, and beyond, ultimately delivering more for every dollar spent. Read the full release here: https://lnkd.in/eTQ686qX #partnership #YouTubeadvertising #AI #adtech
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We're excited to share that we are expanding our team over the coming weeks with two roles opening up today; 🤖 𝐒𝐞𝐧𝐢𝐨𝐫 𝐁𝐚𝐜𝐤-𝐞𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 Work with our Product and Development teams in optimising our existing architecture to handle a large scale of prediction requests as efficiently and effectively as possible. Your experience and knowledge will be pivotal in enhancing the quality and scalability of our backend systems, ensuring a seamless and reliable experience for our users. Curious about the tech stack and expectations? 👇 https://lnkd.in/e42DMf7p 📽 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐕𝐢𝐝𝐞𝐨 𝐈𝐧𝐭𝐞𝐫𝐧 Is YouTube your language? Also speak a bit of Final Cut Pro or Adobe Premiere and love building awesome content? Sounds like you're the right fit for this internship during which you will work directly with our founder Coen Olde Olthof 🤖! Want to know more? 👇 https://lnkd.in/ecekruYt We have a few more interesting roles opening up over the coming weeks, so keep an eye on our LinkedIn pages to be the first to apply! #hiring #youtube #developer #fulltime #internship
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How do you make sure your Brand gets noticed in the Ad without changing your creative approach so that it becomes too much. Next week on Monday 27th at 15.00 at the Google office in Amsterdam we are co-hosting a second session on Attention. We will share learnings and show how junbi.ai can help improve brand linkage optimise you Ad impact and de-risk your media spend all in one go. We have 4 slots left for non users, so if you, or your client are doing something with YouTube ads why not send me a DM. You have nothing to loose, but you are free. You'll be with ta growing group of Brands,Agencies and Media friends that are already using junbi.ai. So it's mainly sharing learnings. #ad #youtube #effective #brandlinkage #google #junbi.ai
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alpha.one heeft dit gerepost
Is it a cereal Ad? No its not. Spoiler alert its Old spice 🤔 So here’s a fresh look at why some videos work better than others on our platform, junbi.ai 🚀 We often talk about the magic behind visually processing an Ad seamlessly, and one of the things it comes down to is a metric we call cognitive ease. 👁️🗨️ 🎥 I’m sharing this example of an Ad with a relative low cognitive ease score to highlight a common pitfall. Complex visuals, competing attention areas and rapid scene changes can make content harder to digest for our visual systems. 💡 Want to avoid these mistakes in your ads? A good start is to keep visuals simple and transitions limited and smooth. This short clip is a starting point for understanding what not to do. Or just use junbi.ai to de-risk you media spend. Want to know how your video Ad performs in our platform? Send me a DM or Daan van der Wiele, Charlie Gibbon or Torence Raf #VisualSimplicity #JunbiAI #CognitiveEase #MarketingTips
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We're making neuromarketing insights accessible to YouTube advertisers, without the need for big budgets. A big thanks to TNW for sharing the story and vision behind our new product Junbi.ai, an AI-powered neuromarketing platform for YouTube ads. Read the full article below 👇 https://bit.ly/3ScLvsE #neuromarketing #AI #YouTube #Ads