Malik Afegbua

How's exchange rate and power challenging the real sector in Nigeria? is there a way out? find out on this edition of Early Exchange https://lnkd.in/d2A8BSKJ

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BRAND AND BUSINESS NEWS ON TV NECCI PR ROUND TABLE: TACKLING GENDER GAPS IN NIGERIA'S TECH INDUSTRY necciprroundtable Brand and Business News | PR| Advertising| Marketing Communication Industry Insights in Nigeria #tech

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Harnessing Tech for Creativity in Nigeria's Video Production Industry The corporate video production field in Nigeria is rapidly evolving. Staying current with technological advances is crucial to remaining at the cutting edge. The tech-driven nature of modern video creation means that best practices and norms shift quickly, driven by technological trends like the rise of generative AI. These trends as inspirational as they are, can fuel creative video production processes. By leveraging the latest technologies, one can enhance creative output and achieve better results. Recent years have seen numerous advancements in video production techniques, blending technology and creativity. Key trends include: - The affordability of high-quality cameras, democratizing professional-looking video content. - Advanced extended reality (XR) content and virtual sets for highly digital productions. - Extensive use of remote production methods, a trend that continues to grow. In Nigeria, video production companies need to understand and focus on these areas 1. AI - The defining trend of the year, revolutionizing video production. 2. Remote Directing - A practice that has persisted beyond lockdowns. 3. Shifting Production Models - As responsibilities move between groups. Understanding and applying these trends will is crucial for video production efforts in the year ahead, and getting ahead of the curve in terms of knowledge, skill, technical capacity and infrastructure will be key #VideoProduction #TechTrends #GenerativeAI #RemoteDirecting #NigerianIndustry #CreativeInnovation #ExtendedReality #XR #2024Trends

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In the dynamic landscape of digital advertising, one company has emerged as a powerhouse, creating ripples in the industry and leaving an indelible mark on the Nigerian advertising and media sector. KokoView, a digital advertising agency founded by the visionary entrepreneur Obeng Mark in 2021, has quickly risen to prominence, establishing itself as a leader in the field. The Genesis: Obeng Mark’s Vision Founded in the bustling region of Ogun State, Nigeria, KokoView was born out of the visionary mind of Obeng Mark, a forward-thinking entrepreneur with a passion for leveraging digital platforms to revolutionize advertising. Mark identified the untapped potential in the Nigerian market and envisioned a company that could seamlessly integrate creativity, technology, and data to deliver unparalleled advertising solutions. #Innovation and #Expertise KokoView has set itself apart through its commitment to innovation and a team of experts dedicated to staying ahead of industry trends. The agency boasts a diverse and talented group of professionals, including creative minds, data analysts, and tech-savvy individuals, all working in synergy to craft and execute cutting-edge advertising campaigns. The agency’s prowess in leveraging data analytics and artificial intelligence has enabled it to precisely target audiences, ensuring that every campaign reaches the right demographic. This strategic approach has not only increased the effectiveness of their campaigns but has also provided clients with measurable and actionable insights. Read full story here #Marketing #Advertising #Media https://lnkd.in/eykF4ctQ

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The power of cultural understanding lies in the ability to create communication that truly resonates with Nigerian audiences, fostering deeper connections and long-lasting loyalty. We put together a beautiful piece for you, click on the link below to READ MORE. https://lnkd.in/dv_UjK2m #market #brandmarketing #advertising #mediaagency #nigeria #businessowner #marketingtips

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Kunle Afolayan is widely credited for elevating the quality of Nollywood films and consequently elevating it to the global stage. His films are known for their pristine visuals and rich storytelling, which often stray from classic Nollywood clichés. His standout films include The Figurine (2009), October 1 (2014), and Citation (2020), which explore Nigerian culture and social issues with depth and style. Afolayan is one of those Nollywood filmmakers whose work you can (almost) always count on to be of stellar quality. What African literary or film hero, dead or alive, do you want us to cover next? Reply in the comments!

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🚨 Last Week on Money Line with Nancy! 🚨 Catch the highlights of key discussions shaping the Nigerian economy! From expert insights to financial strategies, we’ve got you covered. Don’t miss out on the latest trends and analysis! 💼📊 #MoneyLineWithNancy #FinanceTalks #EconomicInsights #BusinessTrends #NigerianEconomy #FinancialLiteracy #ExpertAdvice #WeeklyRecap #MoneyMatters #EconomicUpdates #FinancialFreedom #WealthBuilding

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At the 9th Lagos Digital PR Summit, one of the most thought-provoking sessions was the panel discussion on “Validated Conversations in the Era of AI.” This session delved into how artificial intelligence is reshaping communication strategies, ensuring authenticity, and fostering trust in an ever-evolving digital landscape. To relive the moment or give you a glimpse into the insightful discussions, we’ve curated a compelling collage from the event. It captures the energy, key moments, and ideas exchanged by industry leaders and experts including Rafiat Gawat Dotun Babatunde Bolanle Olukoju, mnipr Ifeoluwa Esther Obafemi David Afolayan and Damilola Dawson Kulajolu. Whether you were in the room or missed the Summit, this serves as a reminder of the importance of adapting to the digital revolution while staying true to human connection. Let’s keep the conversation going - how are you leveraging AI to validate and enhance your communications? #LagosDigitalPRSummit #AIinPR #DigitalTransformation #ValidatedConversations

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Start Your Week with Premium Nollywood Content from Aforevo Licensing Happy New Week! Elevate your platform with the best Nollywood content available. At Aforevo Licensing, we offer a diverse range of Nollywood films and series tailored to suit all platforms. Whether you are looking for content for Subscription Video on Demand (SVOD), Video on Demand (VOD), Transactional Video on Demand (TVOD), or Advertising Video on Demand (AVOD), we have you covered. Why Choose Aforevo Licensing for Your Nollywood Content Needs? a. Extensive Library: Our curated collection includes the latest blockbusters, classic hits, and critically acclaimed Nollywood films, ensuring there is something for every viewer. b. Multi-Language Support: We provide content in both English and French, making it easy to reach diverse audiences across different regions. c. Flexible Licensing Options: Whether you need content for streaming, traditional TV, or over-the-top (OTT) services, we offer flexible licensing solutions to meet your specific needs. d. Customized Solutions: We work closely with our clients to provide tailored content packages that align with their audience preferences and platform requirements. Our Offerings Include: a. SVOD (Subscription Video on Demand): Attract and retain subscribers with exclusive Nollywood content that they can access anytime, anywhere. b. TVOD (Transactional Video on Demand): Provide your audience with the option to rent or purchase their favorite Nollywood movies. c. AVOD (Advertising Video on Demand): Monetize your platform with ad-supported Nollywood content, offering viewers free access to premium films and series. d. Traditional and Pay TV: Enhance your TV programming with a diverse selection of Nollywood channels and films, available for Pay TV and other traditional TV platforms. Join the growing number of platforms that trust Aforevo Licensing for their Nollywood content needs. Start your week right by enriching your platform with our premium Nollywood content. Get Started Today! Send us a direct message to learn more about our offerings and how we can help you integrate top-quality Nollywood content into your platform. Contact Us: Aforevo Licensing [[email protected]]

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Transparency in billboard advertising is crucial for building trust and creating impactful campaigns. Is your advertising strategy aligned with these principles? 👀👀👀 #orderly #orderlylimited #orderlybillboards #outdooradvertising #billboardadvertising #advertisingnigeria #marketingsolutions #digitalbillboards #billboardmanagement #nigerianbusiness #billboardchallenges #advertisingProblems #oohmedia #ooh #outdoor #billboards #explore #explorepage #fyp #linkedin #inefficiencies #advertisingleasing #billboard #costlymistakes #advertising #transparency #campaigns #marketing #information

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pls watch

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Did you know According to StarNgage, Ghana has over 3,000 influencers with follower counts ranging from 1,000 to 10 million! Each influencer brings a unique niche to the table. But with so many options, how do you find the one that will deliver the highest ROI for your brand? 🤔 That’s where June 30 Media comes in! We’ll help you navigate the influencer landscape and connect you with the perfect match to propel your brand awareness and growth online. Don’t waste time guessing! Talk to us today, and let's find the influencer that will take your brand to the next level? . . . . #june30media #influencermarketing #socialmediamarketing #digitalmarketing #marketing #ROI #digitalmarketingagency

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Aaand the cat is out of the bag! We're lifting the lid on Nigeria's music in media scene! The Nigerian Music in Media Report explores the fascinating intersection of sound and visual storytelling, from blockbuster films to catchy ads! Your ultimate guide to the interactive music industry is coming! Anticipate!🤩 #musiclicensing #musicinmedia

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Balancing Facts & Storytelling: The Secret Sauce of Captivating Scripts In Nollywood, where films often weave social commentary with captivating narratives, striking a balance between factual accuracy and compelling storytelling is crucial. At Osuebi Studios, we assist filmmakers in navigating this tightrope walk. Here's how we ensure your scripts: Land with Impact: We incorporate well-researched facts to lend credibility and depth to your story. Stay Engaging: We weave factual elements seamlessly into the narrative, ensuring your audience remains captivated by the characters and plot. Resonates with Viewers: We craft stories that inform, evoke emotions, and inspire action. Do you want to discuss your script and achieve this balance? Contact us. #Nollywood #Scriptwriting #Storytelling #Filmmaking #OsuebiStudios

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🚀 Make Your Hashtag Trend on X!🚀 Take your brand to the next level with TrybeBoost’s Trending Service, for just **₦100,000**! 💥 What’s Included: ✅ Hashtag trending within Top 1-4 in Nigeria🇳🇬 ✅ Gain 1,000 new followers📈 ✅ Full Trends Report-for tracking 🔍 ✅ Exclusive Nano Hype feature to spark more buzz! ⚡️ Ready to get your name out there? Contact us now and watch your hashtag dominate the conversation! #TrybeBoost #TrendingOnX #SocialMediaBoost #HashtagMarketing #TwitterTrends

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The Heads of Advertising Sectoral Groups (HASG) has officially responded to the Chartered Out-Of-Home Media Practitioners of Nigeria (Establishment) Bill, 2024, which has recently passed its second reading and is now awaiting a public hearing. In a press statement signed by its chairman, Mr. Lanre Adisa and shared with the media, the HASG expressed surprise and dissatisfaction with the proposed legislation, which aims to create a new regulatory body specifically for the Out-Of-Home (OOH) media sector. According to the HASG, the bill's introduction was unexpected. "The Heads of Advertising Sectoral Groups (HASG) would like to state that the report concerning the Chartered Out-Of- Home Media Practitioners of Nigeria as detailed in the media - 10th of July 2024 (blueprint.ng) with a subsequent report/outlook on the 31st of July 2024 (brandcom.ng)- is news to us as a body representing the entirety of the marketing communications ecosystem. We learnt about it from the media as did everyone else. It was never presented to or discussed by the HASG at any point.” Read more on www.brandcom.ng #HASG #advertising #headsofsectorial #brandcommunicator

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Fresh off the heels of the insightful Marketers Therapy 3.0 event (thanks to the organisers, Treasure Okure , Michael Oladele, Oluchukwu CHIADIKA and the rest of the team), I, Morayo Odunsi had the pleasure of connecting with Milton Tutu, FGILG. His emphasis on unconventional marketing strategies, particularly leveraging psychology, resonated deeply. This conversation sparked my curiosity, and after some additional research, I'm excited to delve into the fascinating world of psychology in cold pitching clients. Let's explore how understanding human behavior can elevate your outreach and connect with potential clients on a deeper level. Cold pitching can feel like playing mind games. You're reaching out to someone you don't know, trying to convince them to trust you with their business. But what if there's a hack?💁‍♀️ Psychology plays a HUGE role in successful cold pitching. Understanding how people think and react can help you craft pitches that resonate and land you those coveted gigs. Here are a few psychological tactics to keep in mind: - Focus on the "Why": People care more about benefits than features. Explain how your services will solve their problems and make their lives easier. - Tap into Emotions: Evoke feelings of trust, excitement, or urgency to grab their attention and create a desire to work with you. - The Power of Storytelling: Weave a narrative that showcases your expertise and demonstrates the value you bring. People connect with stories! - Social Proof is King: Highlight client testimonials or case studies to build trust and establish your credibility. But wait, there's more! We've created a FREE Cold Pitching Template that incorporates these psychological principles to help you craft winning pitches. Download your copy now and take your cold pitching game to the next level! https://lnkd.in/dvpKZWSX What are your best psychological hacks for cold pitching? Share your tips in the comments and let's get this conversation started! #coldpitching #psychologyofmarketing #freeresources #marketingcommunity

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