Brooks and Blake

Brooks and Blake

Public Relations and Communications Services

Ikeja, Lagos 2,006 followers

Inform. Incite. Engage

About us

Brooks + Blake is an independent Perception Management and Consulting firm with services aimed at strategically providing effective communication solutions which effectively expounds client's value proposition to stakeholders. The outcome ?...Effectual and measurable stakeholder engagement ! Our Vision To be a leading Marketing Communication Consulting firm driving exceptional and transformational client results across African markets. Mission To provide the best marketing solutions and experiences with a measurable impact on our clients businesses, using relevant technology and our people while adopting world best proven practices as our base. Our Values Partnership: Build amazing relationship with our stakeholders. Integrity: Honest, frank and always ready to protect client's interest, whatever the odds! Innovation: Not restricted by inside or outside the box, but thinking without a box! Focus : Always curious with an intent to proffer solutions with clear sustainable goals in mind. A major criterion of how we and our clients Measure success. Continuous improvement: Open-minded, unsettled with today's successes Challenge the status quo! Brooks + Blake is made up of a formidable team of consultants with over 30 years of experience from PR, Media, Advertising, Brand management, BTL activations and Procurement of Marketing services background. This experience is supported by the team's work on exceptional brands

Website
http://brooksandblake.com
Industry
Public Relations and Communications Services
Company size
11-50 employees
Headquarters
Ikeja, Lagos
Type
Privately Held
Founded
2010
Specialties
CONSUMER AND CORPORATE PR, BRAND PR CONSULTANCY, MEDIA RELATIONS AND INVENTORY MANAGEMENT, EVENTS MANAGEMENT, CSR ADVISORY AND AUDIT, E- PR SOLUTIONS, and PERCEPTION AUDIT

Locations

  • Primary

    7, Talabi Street, Adeniyi Jones Avenue

    Ikeja, Lagos, NG

    Get directions

Employees at Brooks and Blake

Updates

  • PR Strategies for Startups: Boosting Visibility and Credibility As a startup, establishing a strong reputation and gaining visibility are crucial. Public Relations (PR) plays a vital role in achieving these goals. Here are effective PR strategies for startups: 1. Define Your Story: Craft a compelling narrative highlighting your unique value proposition, mission, and vision. 2. Build Relationships with Media: Identify relevant journalists, influencers, and bloggers. Engage with them on social media and offer expert insights. 3. Leverage Social Media: Share updates, thought leadership content, and engage with your audience. 1. Focus on Earned Media: Secure media coverage through press releases, pitches, and exclusive interviews. Additional Tips: - Develop a crisis communications plan - Utilize customer testimonials and case studies - Partner with influencers and industry events Effective PR strategies can propel your startup to new heights. By defining your story, building media relationships, and leveraging social media, you'll establish credibility, drive visibility, and attract customers. Invest in PR to amplify your startup's voice and accelerate growth. Allocate resources, monitor progress, and adjust your strategy accordingly.

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  • Title: The Power of Networking in PR: Building Relationships, Building Success In the fast-paced world of public relations, networking is a crucial component of success. Building relationships with key stakeholders, influencers, and industry leaders can make all the difference in securing media coverage, generating buzz, and driving results. Effective networking in PR involves more than just collecting business cards; it's about fostering genuine connections, listening actively, and providing value to others. By doing so, PR professionals can: - Gain access to exclusive opportunities and events - Secure media coverage and interviews - Build brand ambassadors and advocates - Stay ahead of industry trends and news Moreover, networking can lead to collaborations, partnerships, and new business opportunities. By investing time and effort in building relationships, PR professionals can reap long-term benefits for themselves and their clients. In today's digital age, networking extends beyond in-person events to social media platforms, online communities, and virtual events. PR professionals must be adaptable, strategic, and authentic in their approach to networking. By harnessing the power of networking, PR professionals can elevate their careers, drive success for their clients, and stay ahead in the ever-evolving PR landscape.

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  • The Art of Pitching in PR Mastering the art of pitching is crucial in PR, where the aim is to capture attention and secure media coverage. A successful pitch is concise, compelling, and tailored specifically to its recipient. First, understand who you're pitching to whether it’s an organisation a firm, journalist, blogger, or media outlet. Research their interests and past work to ensure your story aligns with their focus. Personalization is key; generic pitches are often ignored. Craft an engaging subject line that grabs attention and clearly conveys the value of your story. Your pitch should quickly explain why your story matters and how it fits with current trends or news cycles. Highlight the unique angle that sets your story apart from others. Keep your pitch brief and direct. Media professionals receive numerous pitches daily, so clarity and brevity are essential. Include only the most relevant details to avoid overwhelming them with information. If you don’t receive a response, follow up politely but respect their time and space. Persistence is important, but knowing when to step back is equally crucial. In essence, effective pitching involves crafting a message that resonates with the recipient, is timely, and provides clear value. By refining this skill, you can increase your chances of securing impactful media coverage and building strong media relationships.

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  • In today's digital age, social media has become a breeding ground for misinformation and disinformation. It's increasingly challenging to distinguish fact from fiction, as narratives are often distorted or exaggerated to grab attention and generate engagement. The consequences of swallowing false information can be severe, from influencing elections to sparking violence. It's essential to develop a critical eye and fact-check information before accepting it as true. Here are some reality-checking tips: - Verify sources: Ensure the information comes from credible, trustworthy sources. - Cross-check facts: Consult multiple sources to confirm accuracy. - Be skeptical: Approach sensational or provocative content with caution. - Watch for bias: Recognize when information is presented with a particular agenda or perspective. By being mindful of these factors, we can effectively separate fact from fiction and make informed decisions. Let's take responsibility for our online interactions and promote a culture of truth and accuracy. The reality check starts with us!

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