Gwendolyn Lee

As challenger brands, we may not have the luxury of big budgets, but we do have something even more powerful: creativity! Imagine turning everyday moments into unforgettable brand experiences. Our teams parade in the middle of a Bukit Bintang might seem crazy, but when it’s choreographed and branded, it’s viral magic. We can’t outspend the competition; but we can have a genuinely good proposition for Malaysians and activations - making a little go a long way and turning heads without emptying pockets. So, let’s get creative, think outside the box (or the billboard), and have a little fun along the way! Let them cook 🫶🏼 Here’s to the underdogs making a big splash! 🥂 #GuerrillaMarketing #ChallengerBrands #CreativeThinking #MarketingMagic #BrandStrategy

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What do ZUS Coffee, Haidilao, AEON MALL & MiX Store all have in common? Thousands of employees, workflows and shifting deadlines. With one solution: Lark If you’ve been following my content for awhile, you’ll know that I love to do in-depth research. To understand why people do the things that they do, how they do it and whether it was all worth it. In the process of figuring out the ‘secret’ to success, I found myself building my own little thing - the So This Is My Why Podcast. Which then transitioned into me quitting law to become my own boss almost 1.5 years ago -  helping people build their LinkedIn personal brands while being a full-time podcaster. That transition has brought huge changes to my life. Not least being the freedom to work from anywhere in the world - 👋🏻 from misty Karuizawa! Being a remote worker has made me reliant on a lot of apps. Here’s my current tech stack: 🔸 Zoom - calls & virtual STIMY interviews 🔸 Calendly - booking STIMY interviews 🔸 Google Workspace - Gmail, Gdrive, Google Docs & Google Calendar 🔸 Notes - quick note taking + client brainstorming 🔸 Notion - centralised tracking platform  🔸 Descript - editing video & audio files 🔸 Slack 🔸 Telegram - STIMY Hangout group 🔸 WhatsApp And that’s just the tip of the iceberg. 😫 Then I learned about Lark. ↳ An all-in-one B2B platform that lets you do video meetings (with recordings & transcripts), calendar invites, emails, document creation and sharing, project management (with templates), task assignments, budget tracking etc all on one platform. It’s as if Lark has combined WhatsApp, Zoom, Notion, Slack, Trello, Google Docs, Gmail, Google Calendar and Gdrive onto one platform and said: “𝘠𝘰𝘶 𝘰𝘯𝘭𝘺 𝘯𝘦𝘦𝘥 1 𝘢𝘱𝘱. 𝘐𝘵’𝘴 𝘍𝘙𝘌𝘌 𝘧𝘰𝘳 𝘶𝘱 𝘵𝘰 50 𝘶𝘴𝘦𝘳𝘴 & 100𝘎𝘉 𝘴𝘵𝘰𝘳𝘢𝘨𝘦!” Even the look and feel is similar to many existing apps, so the onboarding isn’t painful. Is Lark the solution to the gazillion and one apps that I’m currently paying for? ZUS Coffee, HaiDiLao AEON Mall & Mix Store seem to think so. I might just send the next STIMY Hangout invite via Lark to see how it goes. 😏 You can check Lark out here: https://lnkd.in/gFVEqHEJ Do any of you use Lark right now? 𝐏/𝐒: Lark is offering an exclusive 14-Day Free Trial of Lark Pro for your 𝐞𝐧𝐭𝐢𝐫𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 (U.P. $300 USD for 50 people company) if you join now!

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Have you ever noticed age stereotypes in TV commercials? 📺👵👴 Dive into the world of ageism in advertising and see how it impacts perceptions, even here in Singapore. Discover why it's time to challenge these outdated portrayals and promote inclusive messaging for all ages. Let’s explore how brands can shift toward more positive and respectful representations that resonate with everyone. Read more... https://lnkd.in/gWNJTWuy #ClickInsights #AgeismInAds #InclusiveMarketing #SingaporeMedia #AgeStereotypes #TVCommercials #AgeismInAdvertising #Singapore #PositiveRepresentation #RespectfulMessaging #InclusiveBrands #MarketingTrends

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In the world of SaaS, controlling your Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) is crucial. — ———————————— 📊 Discover how successful companies like Lazada manage their CAC with advanced data analytics and targeted marketing. Learn from the downfall of Ensogo, which failed due to high CAC and ineffective strategies. 💡 Key Takeaways: 1. Understand CAC & CLV: Learn how to calculate and manage these metrics effectively. 2. Real-Life Examples: See what worked for Lazada and what didn’t for Ensogo. 3. Proven Strategies: Discover actionable steps to reduce your CAC by 60%, as we did at Wxora. 🔧Optimize your sales funnel, onboarding process, and customer support to maximize value and minimize costs. Don’t let high CAC spell disaster for your business. Subscribe now for more insights and book a free consultation with XpandEast to transform your sales efforts! 📈 Start optimizing your CAC and boosting your revenue today! #CAC #B2B #SaaS

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The current landscape of digital marketing talents is everchanging... 🔍 𝟏.𝟐𝐊+ 𝐏𝐫𝐨𝐬 𝐇𝐮𝐧𝐭𝐢𝐧𝐠 𝐍𝐞𝐰 𝐎𝐩𝐩𝐬: The search is on! Over 1,200 digital marketing professionals are actively seeking fresh opportunities🚀 💼 𝟒𝟗𝟎+ 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐂𝐡𝐚𝐦𝐩𝐬: Around 490 pros are open to contract roles—ready to take on new projects head-on💪 🌈 𝐆𝐞𝐧𝐝𝐞𝐫 𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲: Slightly more than half (52%) are driven females, while the rest (48%) are equally impressive males🙌 ⏳ 𝟏.𝟔-𝐘𝐞𝐚𝐫 𝐉𝐨𝐛 𝐓𝐞𝐧𝐮𝐫𝐞: The median job tenure? Just 1.6 years! These pros are always on the lookout for their next big move💃🕺 📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬: General digital marketing roles have declined by 3% this past year, but there's been a boom in specialised digital hires, particularly in online advertising and marketing automation. Demand is sky-high, making this talent very hard to hire!🔥 📥𝐇𝐢𝐫𝐢𝐧𝐠? 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐬𝐮𝐬𝐢𝐞.𝐰𝐞𝐢@𝐫𝐨𝐛𝐞𝐫𝐭𝐰𝐚𝐥𝐭𝐞𝐫𝐬.𝐜𝐨𝐦!  #jobseekers #recruitment #londonjobs #digitalmarketing

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Discover how to select the right #TikTok influencers, set impactful KPIs, and create content that converts with our latest guide. 💡 Key Takeaways: 1️⃣ Indonesia has become TikTok’s largest market globally, with 127.5 million users as of April 2024. 2️⃣ Over 20% of TikTok users aged 16 to 25 make purchases directly based on influencer recommendations, driven by trust and affinity. 3️⃣ Social commerce in Southeast Asia is on track to reach $85-$125 billion by 2027, fueled by TikTok’s growing influence. With TikTok’s massive impact in Southeast Asia, now is the time to leverage this platform for real growth. 👉 Read the full article: https://lnkd.in/gE8_HAuH #TikTokMarketing #InfluencerMarketing #DigitalBusinessLab #SEAmarketing #SEAinfluencers

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In Malaysia, staying ahead in social media marketing is crucial. For 2024, businesses need to adapt to emerging trends like new platforms, video content, and social commerce. These trends can enhance your online presence and drive results. Discover how to leverage these trends for promotion, engagement, advertising, and brand awareness. Whether you’re a digital marketer, business owner, or just curious, this article is for you. Stay tuned as we delve into the top trends you need to know for social media marketing in Malaysia in 2024. 📖 Read the full article on our website: https://lnkd.in/gsTUV-5P #Shinjiru #Shinjiruhosting #SMM #DigitalMarketing #SEM #Marketingtips

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Warning : Long post --- *Understanding the Value of Patience and Respect in the Workplace* In our industry, the journey from a fresh graduate to a proficient professional is paved with learning, challenges, and growth. As a team, we strive to support each member through mentorship and training, often going above and beyond to ensure everyone has the resources and guidance they need. However, it seems that some believe overnight success is a given and that workload fluctuations are a personal affront. Because, of course, in a perfect world, everyone’s workday is evenly distributed every single day. When issues arise, it’s evidently more effective to bypass direct communication with team leads or managers and head straight to higher-ups, ensuring maximum disruption. Managers, who already have hectic schedules juggling multiple responsibilities, find it truly rewarding when the countless hours spent behind the scenes to train and uplift new team members go unnoticed. The respect for a mentor’s time and efforts, and the understanding that growth takes patience, are apparently overrated. It's equally uplifting to see new joiners, fresh out of college, believing they know everything and mistrusting their managers—because, as a manager three levels higher, personal grudges against junior are clearly a top priority. Misunderstandings and grievances can lead to a significant loss of time. Spending an entire day clarifying and resolving issues that could have been addressed with a simple conversation is certainly the best use of everyone’s time. And let’s not forget the joy of dealing with one-sided stories that create unnecessary negativity, impacting our working culture. The demotivation managers face when these new joiners escalate their delusional problems to higher-ups, rather than trusting the team’s support system, is simply unparalleled. These experiences have humorously reinforced for me the critical importance of: - Open Communication: Addressing concerns directly with team leads or managers helps resolve misunderstandings promptly. - Respect for Mentors: Acknowledging the efforts of those who invest time in training and guiding us is essential. - Patience and Long-term Thinking: Professional growth is a marathon, not a sprint. A single day does not define our career trajectory. - Constructive Problem-Solving: Spreading one-sided stories harms team morale and the organizational culture. It’s crucial to approach issues constructively and seek solutions collaboratively. As we continue to mentor and develop new talent, I hope we all can embrace these values and foster a culture of mutual respect and continuous learning. #Leadership #ProfessionalGrowth #Mentorship #WorkplaceCulture

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⏲ Less than 24 hours left to register for SINGAPORE MARKETER'S UNCONFERENCE! You have better things to do than sort through a catalog of talk-track topics that aren't relevant to you. The Singapore Marketers' Unconference is an uncommon model where you can interact, connect, and learn from senior B2B field and partner marketing executives in Singapore. We'll discuss topics like: →Partner Ecosystem: Unlocking Margin Expansion Alongside Revenue— Learn how to build a strong partner ecosystem that drives revenue and margin expansion. →Co-Marketing: Why is it so hard?  Discover the common challenges and obstacles that marketers face when implementing co-marketing initiatives, and get practical tips on how to overcome them. →Aligning Field and Partner Marketing: Navigating the Attention Economy Find out how to effectively align your field and partner marketing teams to drive results in today's attention economy. →Making Leadership Care About Ecosystem-Led Growth Learn how to communicate the value of ecosystem-led growth to your leadership team and get buy-in for your partner marketing initiatives. When: [10th September 2024, 10:00 - 18:00 SGT] Where: [PARKROYAL COLLECTION Pickering, Singapore] Who: Marketers, partner marketers, and anyone interested in learning about partner marketing and ecosystem growth Register now: [bit.ly/3PNLFq0] #marketers #partnership #comarketing #b2bmarketing

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Are you an early adopter? It pays to be one and this is my observations for the past 10 years 👇 The best time to use an app is when it is in the growth stages The business is looking for growth... and are usually very aggressive in their marketing Think of Uber Free First Ride Lazada and Shopee 1.1 to 12.12 sales They have to spend their marketing funds to drive growth You, the user of the app, will be the beneficiary of these spending We at azgo is also in our growth stage The last 6 months growth was just the start This 9.9, I got the team to run a 20% cashback on popular travel brands No capped, No Limit, Only benefits to our early adopters So if you are currently planning your year end travel Or upcoming business trip Give us a try this 9.9 And share with me below what you are booking 🏨 #travel #startup #digitalmarketing

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✅Tip Tuesday: When opportunity presents itself, grab it! 👉🏾It’s easy to hesitate or second-guess when opportunities arise, but every moment counts. 👉🏾Missing out can mean missing growth and advancement. 👉🏾Seize the chance to elevate yourself and move forward. 💡 Action Step: Think about an opportunity you’ve let slip by in the past. What could you do differently now to ensure you act on the next one? ✅Ready to make the most of every opportunity? Let’s explore how we can turn your potential into progress. ✅Check out the link in my bio to book a discovery call and start your journey of empowerment today! #TipTuesday #SelfEmpowerment #WomeinColorinLeadership #DoBetterWithDebra #executivecoach #dobetterexecutivecoaching

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Does your business use e-commerce? Would you like to learn more about how to improve your e-commerce to make it work better for your business? As part of the Tech for Growth project, we've teamed up with Angus Ogilvy-Stuart from Peritus Digital to host an online workshop, designed to help you transform your website into a powerful sales machine, boost your e-commerce and increase your return on investment. This 2 hour session will cover topics such as: ✅ Effective digital techniques to connect and engage your audience ✅ Strategies to increase traffic to your site and attract the right visitors ✅ Paid advertising strategies to drive targeted traffic to your site ✅ How to leverage social media platforms to expand your brand's reach ✅ How to build an effective affiliate marketing program You will also have opportunity to ask questions to the experts! Interested? Book your space here: https://lnkd.in/eP5DdEg9 Eligibility rules apply. Tech for Growth is a West of England Combined Authority and North Somerset Council initiative, delivered in partnership with Business West and techSPARK uk, to help SMEs in the region improve their digital skills to grow.

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🌿 [𝗦𝗲𝗹𝗳 𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿] 🌿 In the hustle and bustle of our digital world, it’s easy to forget one simple truth – it’s okay to take a break. Sometimes, stepping back is exactly what we need to come back stronger and more inspired. 💪✨ So, whether it’s a quick coffee break ☕ or a weekend getaway, remember that rest is part of the journey. Take the time you need to recharge and reflect. 🌱 #ReflectionFridays #TakeABreak #TheWebDoc #DigitalWellness #SelfCare #RestAndRecharge #MindfulMoments #WorkLifeBalance #HealthyMindset #DigitalDetox #RechargeYourSoul #WellbeingJourney

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Your growth is our mission 🌟 Discover the 3 'C's that drive our agency forward! 🚀 Swipe through to find out more ➡️ #digitalmarketingagency #beyondborderssg #creative #socialmediamarketing #contentcreation #beyondborders #contentstrategy #creativecontent #socialmedia #socialmediamanager #digitalmarketing #contentmarketing

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Discover powerful SEO strategies designed specifically for Malaysian brands to skyrocket your online visibility. Learn how to find the best keywords for your local audience, optimize your content to attract more visitors, and get listed in important local directories. Enhance your website for mobile users and improve their experience to boost your search engine rankings. By implementing these proven tactics, you'll not only stand out in Malaysia's competitive digital landscape but also attract more targeted traffic and achieve higher conversions. Don't miss out on these essential SEO techniques that can take your brand to the next level online! Read More Here : Beyond Keywords: Advanced SEO Strategies for Malaysian Brands (paperballad.com)

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Not sure whether to invest in search ads or display ads for your business in Singapore? 🇸🇬 Learn the key differences and discover which strategy will help you drive more success! From targeting the right audience to maximizing visibility, this guide breaks down what works best for your goals. Whether you're aiming for immediate clicks or long-term brand awareness, knowing how to leverage both search and display ads can give you a competitive edge. Find out which approach suits your business and boosts your ROI. To learn more, read https://lnkd.in/g-9r_xHf #ClickAcademyAsia #SearchAds #DisplayAds #DigitalMarketingSG #Singapore #MarketingStrategy #OnlineAdvertising #PPC #SEM #MarketingTips #BusinessSuccess

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You have just been promoted out of the team. Now you are managing your former peers. You know them well. And they know you well too. You have had drinks with them. Partied with them. Together with them you have laughed at your ex-boss...the ex-boss whose job you now have! How will you manage your former peers? You will need extra clarity about the role you are in, especially when you need to "chat" with your former teammates. You know them well and so you know that you will need to performance manage at least one or two of them. What will you do? You know you want to help your team grow with the changes. However, you aren't sure exactly how to do that. And you are definitely not sure how to respond to those team members who are resistant to you being the leadership role. And all this tension is making you feel very uncomfortable. You are worried you are making things worse through your emotional reactions to their emotional reactions! You need the FROM MATES TO MANAGER workshop, where you will learn a great deal about critical communication behaviours how to negotiate the line between friendship and leadership highly practical models to make leading your team easier new ways of thinking about each of your team members.   Delivered in small groups of up to 12 participants only, FROM MATES TO MANAGER provides individualised training specific to the needs of each participant. APPLICABLE TO ALL INDUSTRIES https://lnkd.in/g2rwahGF #managementdevelopment #training #leadership

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