Andrew Pinto’s Post

In today’s socially conscious marketplace, cause marketing has emerged as a powerful strategy that aligns a company’s brand with a social cause, creating a win-win scenario for both the business and the community. By integrating social and environmental initiatives into their marketing efforts, companies not only enhance their brand image and customer loyalty but also contribute to meaningful change. This approach resonates deeply with consumers, particularly millennials and Gen Z, who prioritize ethical consumption and are more likely to support brands that demonstrate a commitment to social responsibility. Embracing cause marketing is not just about boosting profits; it’s about fostering a sense of purpose and meaningful connection that transcends traditional business metrics.   This session will be discussed by:   Andy Budiman Kumala Chief Executive Officer KG Media Indonesia   Elvin Rahardja Chief Marketing Officer PT. Sarimelati Kencana, Tbk (Pizza Hut Indonesia)   Amir Widjaya Executive Director for Marketing & Lifestyle Business OCBC Indonesia   Moderated by:   CM Rolly Pane Managing Director Clozette Group Shape The Future with MMA Impact Indonesia 2024.  Mark Your Calendars: Date: November 15, 2024 Time: 08.00 AM - 05.30 PM JKT TIME Venue: The Ritz-Carlton Jakarta, Mega Kuningan Click the link below to register: https://lnkd.in/gMGUnkEZ #MMAImpact2024 #MMAGlobalIndonesia #RahulWelde #mmaapac #modernmarketing #Indonesia #APAC #marketing #advertising #mobilemarketing #mobileadvertising #association #digitalmarketing #digitaladvertising #conference #jakartaevent

Does a 103% coupon redemption rate seem wild? That too, during #Indonesia's busy #Ramadan period? 😲  Watch how Nestlé BEAR BRAND, dentsu Indonesia, and Glance achieved this with a stellar online-to-offline experience. ✨ #OnlineToOffline #advertising #MobileMarketing #SuccessStory

Connecting with the Heart of Indonesia One of the most rewarding aspects of my work is spending time with Indonesian consumers. Last week, I had the privilege of visiting Purwakarta, meeting consumers and hearing firsthand about their lives, their aspirations, and the role our brands play in their daily routines. Every interaction with Indonesian consumers leaves me inspired by the values that underpin their communities. Here are a few that resonate deeply with me: 🔵 Family First: Every decision is made with the family's best interests in mind. This reminds me of how important it is for our brands to prioritize the needs and aspirations of Indonesian families. 🔵 Gotong Royong: This beautiful concept of mutual cooperation and shared responsibility is woven into the fabric of Indonesian society. It's not always explicitly stated, but it's palpable in every interaction. I've been fortunate to experience this welcoming spirit firsthand, even as a foreigner. 🔵 Politely Direct: Indonesians strike a wonderful balance between expressing their needs clearly and doing so with respect. This is a valuable lesson for any brand seeking to connect authentically with Indonesian consumers. These insights reinforce our commitment to putting the ‘consumer first’. By understanding their values and priorities, we can ensure our brands meet their needs in meaningful ways and are truly superior.

With Miss Universe Indonesia Just meeting Clara, who just represented Indonesia at Miss Universe in Mexico. Her journey is a perfect example of personal branding in action. In today’s world, building a strong brand—whether personal or corporate—requires consistency, authenticity, and global appeal. What lessons can we apply from her journey to enhance global brand management and marketing strategies? #Branding #Marketing #PersonalBranding #MissUniverseIndonesia #Indonesia #Mexico #MissUniverse

From TV Producer to Marketing Manager, Storytelling Across Industries One month into my new role as Marketing Manager at a halal premium dim sum start-up, this is how I transitioned from producing documentary films for Malaysia’s leading TV station to shaping the future of a manufacturing company. Despite it being a different industry, the core of my work remains — telling a story that resonates. This time, it’s about more than just a narrative on screen; it’s about crafting a brand that stands out in a competitive market. The company has aced production process — passing all health and safety checks and delivering thousands of delicious dishes daily to popular restaurants, hotels, and businesses across the Klang Valley. Yet, one crucial element is missing: the brand’s identity. No corporate profile, no digital presence, and yes, not even a LinkedIn page… yet. That's where I come in. In the past month, I’ve worked closely with the founder and top management, delving into the company’s existing assets and identifying the gaps that need immediate attention. My eight years of experience in creating impactful marketing campaigns, from airlines to the hardworking street food vendors, coming up with solutions did not take long. I just need to build an entire brand from the ground up. Meetings fill my calendar, reconnecting with past colleagues and leveraging my network to lay the foundation for a solid brand. The scope is enormous—taking on high-impact projects for a rapidly growing, multi-million-ringgit company is a significant leap. While overseeing the bigger picture is thrilling, I’m still very hands-on, whether it’s developing the brand’s story or diving back into occasional video production. Long way to go. Patience is key. Only way is forward. #marketing #food #manufacturing #branding

Through this collaboration, Wonda Coffee and Astro Shaw will be bringing back Keluang Man to entertain Malaysians, as well as to instil good values to the younger generation.     Talking about this initiative, Amy Gan, vice president of marketing at Etika Group of Companies, said, “Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen.” Meanwhile, Raja Jastina Raja Arshad, vice president, head of Astro Shaw & Malay Nusantara Business, commented, “This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians.” #marketing #campaign #malaysia -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🌟 Attention all digital marketers! 🌟 Craving some insights on boosting online orders? 🚀 Dive into this fascinating case study featuring KFC Malaysia! During Ramadan, they unleashed the power of a Meta Advantage Shopping Campaign on Facebook and Instagram. The result? A mouthwatering 94% surge in purchases! 😲 But wait, there's more! 📈 They slashed their cost per acquisition by a whopping 46%, saving big bucks while reaching a staggering 44% more audience than usual! Now, here's the real question for you: Could this strategy be your secret sauce for success? 🤔 Imagine the possibilities for your brand! 💡 Don't just take our word for it, dive in, and explore the potential! Could your brand be the next success story? Let's find out together! Drop a comment below and let's spark some digital magic! ✨💬 #DigitalMarketingMagic #CaseStudy #KFCMalaysia #RamadanCampaigns

Highlights from Brand Finance’s newly released report on the #100 most valuable #Malaysian #brands this year:    Malaysian #food brands (USD1.6 billion) and #insurance brands (USD990 million) record double digit of brand value growth, overtaking retail brands     3 most valuable brands: PETRONAS brand value at USD14.6 billion), Genting Berhad (brand value at USD3.5 billion) and Maybank (brand value at USD3.4 billion).    3 strongest brands in the rankings: Dutch Lady Milk Industries Berhad with a Brand Strength Index score of 88.2 points of 100, followed by Petronas and MR DIY Malaysia    3 largest brand value gainers: Malaysia Airports (brand value up 53% to USD101 million), MISC Group (brand value up 49% to USD511 million) and Guan Chong (brand value up 48% to USD64 million). Gayathri SK Kalidevi Mogan Kumarappa

"Relive the energy, excitement, and unforgettable moments! 🎥✨ Here’s how we brought the brand to life at Our Event – connecting, engaging, and creating memories that last. Coming Soon another event with product CNI Indonesia🚀 #BrandActivation #EventHighlights #UnforgettableExperience #CNIIndonesia #ByeByeMLM #WellcomeMMC "

🚀 Wardah's Success Story on Tokopedia: Shining in The Bustling Beauty Market💡 Indonesia's beauty and cosmetics sector is booming! BPOM data shows a 21.9% increase in the number of cosmetic companies in 2023, reaching over 1,010 brands. This growth underscores fierce competition in the market. Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints 💡 Curious about how Wardah stays ahead in e-commerce? Watch the video to discover their winning strategy! https://lnkd.in/gu-XucCX #TokopediaMarketingSolutions #Wardah #BeautyIndustry #EcommerceGrowth #MarketingSuccess