Soufiane Alkhatiri

I can’t agree more ! Marketing effectiveness hinges on a blend of data-centric AND creative strategies that profitably address consumer needs. Looking forward to the upcoming masterclasses by Groupement des Annonceurs du Maroc GAM to explore marketing effectiveness beyond the strategic use of media #value_creation

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Morocco Ranks Second Worldwide. Based on the Boston Consulting Group (BCG) Global Consumer Sentiment Survey 2023. In Morocco, 80% of consumers are aware of ChatGPT, while 38% are actively using it. This indicates a significant level of engagement with AI technology among Moroccan consumers, surpassing usage rates in many other surveyed countries. Morocco's strong adoption of AI tools like ChatGPT reflects a cultural openness to technology and innovation. This readiness suggests a society that values digital literacy, adaptability, and forward-thinking. As AI becomes increasingly integrated into daily life, Morocco's cultural alignment with these tools can drive economic growth, enhance education, and improve public services. The future looks promising, with Morocco potentially becoming a regional leader in AI, influencing both local and global tech landscapes. Embracing this cultural shift will be key to capitalizing on these opportunities. To leverage Morocco's high AI adoption among youth and position the country as a technology leader in the coming years, consider the following steps: - Invest in Education: Integrate AI and digital literacy into school curricula to build a strong foundation for future innovators. - Foster Innovation Ecosystems: Create tech hubs, incubators, and accelerators to support startups and young entrepreneurs in AI and related fields. - Encourage Public-Private Partnerships: Collaborate with global tech companies to bring cutting-edge technology and expertise to Morocco. - Promote Inclusive Policies: Develop policies that encourage widespread AI adoption across sectors while ensuring ethical standards and data privacy. - Highlight Success Stories: Showcase Moroccan innovations in AI to inspire further adoption and attract international attention. By investing in these areas, we can unlock the full potential of our tech-savvy youth and drive Morocco's future growth on the global stage. Together, let’s build a future where Morocco is recognized as a leader in technology and innovation! #AI #Innovation #Education #TechEcosystem #PublicPrivatePartnerships #Policy #SuccessStories #Morocco

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🚀 Excited to share my latest article featured in LE MATIN on the Morocco Digital 2030 Strategy! In this piece, I emphasize that a solid strategy on paper is not enough — execution is key to truly transform Morocco's digital landscape. Here are some key takeaways: Co-Creation and Consensus: The Morocco Digital 2030 Strategy was developed collaboratively with various stakeholders "AUSIM included", ensuring alignment with the needs of enterprises, startups, and public institutions. Focus on Emerging Technologies: From AI to Cloud infrastructure, embracing these technologies will position Morocco competitively. We must encourage real-world use cases to drive innovation forward. Digital Inclusion: Initiatives like “Douar by AUSIM” aim to bridge the digital divide in rural areas. True digital transformation cannot leave anyone behind. Let's move from vision to action and ensure that by 2030, Morocco stands as a resilient and innovative digital hub! 🌐💪 📰 Read the full article below. #DigitalTransformation #MoroccoDigital2030 #Innovation #DigitalInclusion #AI #Cloud #AUSIM #Leadership

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🎥 Recently featured on PopUp on 2M Channel, I shared insights about BUSINESS+ and its impact on business content creation, entrepreneurship, and supporting startups in Morocco. 🚀✨ At BUSINESS+, we aim to inspire and empower entrepreneurs while contributing to the growth of the digital ecosystem. A big thank you to the PopUp team for the opportunity to discuss how impactful content drives innovation and startup growth. 🙌 💭 How do you think digital content can shape the future of entrepreneurship? #BUSINESS_Plus #StartupGrowth #Entrepreneurship #DigitalContent #MoroccoStartups #Abderrazak_Yousfi #2M #PopUp

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My intervention on the waves of EXPRESS FM during our participation in the Forum International des DSI.

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For this week's readings I wanted to highlight what I learned. Starting with #microenvironments and #macroenvironments. The microenvironment refers to the immediate environment that directly affects a company’s operations and decisions. : microenvironment is are factor in marketing like the customers, suppliers, competitors and , market intermediaries and the public. Whereas macroenvironment include factors like; economic, political, technological and demographic factors. Analyzing the #marketenvironment is crucial for decision In this week's readings, I focused on understanding the concepts of microenvironments and macroenvironments in marketing. The microenvironment encompasses the immediate surroundings that directly influence a company's operations and decision-making. Factors within the microenvironment include customers, suppliers, competitors, market intermediaries, and the public. Each of these elements plays a pivotal role in shaping a company's marketing strategies. Technological advancements have revolutionized marketing by introducing new channels, platforms, and tools for reaching and engaging customers. Demographic factors, such as population size, density, age distribution, gender, and income levels, provide valuable insights into consumer behavior and preferences. Understanding these factors enables marketers to tailor their messaging, target specific audiences, and make informed decisions about product development, pricing, and distribution. Another critical aspect of the marketing environment is demography, the study of human populations. By analyzing demographic data, marketers can gain insights into the size, density, location, age, gender, race, occupation, and other characteristics of their target audience. This knowledge helps marketers identify potential customers, segment the market, and develop targeted marketing campaigns. Analyzing the market environment is crucial for decision-making, identifying opportunities and threats, gaining a competitive advantage, managing risks, and planning for long-term success. By understanding the microenvironment and macroenvironment, marketers can make informed decisions that align with their overall marketing goals and objectives.  #demography is the study of human populations in terms of size, density, location, age,gender, race, occupation, and other statistics. This is crucial in the marketing field because it helps target a specific audience. There are also 5 generational groups that impact marketing. baby boomers, Generation X, the millennials, Generation Z, and Generation Alpha. Understanding these generations helps marketers tailor messages and choose the appropriate channel to tailor within these groups. #marketing #environment #demography #byuh #linkedin Bret Grow Noah Jacobs

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#How to Become #Future_Ready ! In an era where consumers are more demanding and distrustful than ever before, leaders must rise to the challenge. #Today’s consumer-citizens not only expect high-quality products and services but also demand transparency, ethical behavior, and social responsibility from the companies they support. #Our_Solutions are designed to help you navigate the complexities of the modern consumer - citizen - stakeholder landscape. #Contact Us Today! [email protected] ( Group President ). _____________________________________ #leadership #sustainability #marketing #growth #pr #advertising #Publicomgroup

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We Algerians are deeply proud of being Algerian and love our country, but for so many, the top priority is finding a way out rather than investing even a small effort or sacrifice to develop it. At the first sign of difficulty, many give up entirely. It’s like there are two extremes pulling us apart. The truth is, we don’t fully understand what it means to have a country of origin. We treat Algeria like a flag to be raised everywhere, as if flying it in another country is enough. To achieve this, we don’t hesitate to contribute to making other countries stronger, believing that as long as the Algerian flag is seen, we’ve succeeded. But in reality, a country isn’t just a symbol; it’s its economy, diplomacy, and strength. And those things can’t grow if we keep focusing on strengthening other nations financially or scientifically while neglecting our own. Raising a flag means nothing if it isn’t backed by the actual progress of the country it represents. Something Abdelmalek CHETTA said has stuck with me ever since I heard it: “We Algerians see ourselves as monkeys. When one of us goes abroad and does something normal—something that’s ordinary— we go crazy. "look, we're not monkeys!" ". We're just talking big, waving flags, but doing nothing. when we gonna stop playing and start really doing something for our country? for real. It’s time to shift our focus toward building strength and pride at home.

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When we #reimaginegrowth, we need to think about sustainability. Not only should we increase our 'physical capital', but we should also be maintaining our 'natural capital'. "Today, the world is very different," said Mona Haddad, Global Director of Trade, Investment and Competitiveness at the The World Bank. "We are no longer seeing #globalization in the same way." Paul Gruenwald, the Global Chief Economist at S&P Global, added that new drivers of growth include emerging technologies like AI and opportunities created in the global energy transition. "There is no shortage of global financing ready to finance the global energy transition," Gruenwald said, adding, however, that economies need to be amenable to facilitating the transition.' Source: https://lnkd.in/duGFayCi #ReImaginingGrowth #GFC24

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Meet us at the African Digital Summit 2024 already next week in Casablanca! Visit us at our Mediam Group by Aleph booth to learn more about: - Effective Google Ads strategies - Digital marketing trends - Latest tools and technologies #GoogleAds #DigitalMarketing #Morocco

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In a world of endless scrolling, classical influence marketing—static posts, generic hashtags—just isn’t enough. It’s visible, but forgettable. At #Enosis we embrace a makaynch maymkench mindset: no limits, no excuses. We encourage influencers to go beyond product placement and create disruptive, authentic stories that resonate. It’s about: + Creative storytelling that sparks emotion. + Unexpected formats that grab attention. + Authenticity that builds trust. Because standing out in today’s market isn’t about being louder—it’s about being smarter and more creative. Well done and thank you #ouidad_lemniai #MakaynchMaymkench #InfluenceMarketing #Enosis #Mio #InceptionCommunication https://lnkd.in/evYytZTg

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🔍 Consumer Confidence in Morocco: Insights & Adaptations Morocco's consumer confidence has fluctuated a lot between January 2023 and April 2024, which is indicative of the country's economic uncertainty. Between May 2023 and July 2023, our Index of Consumer Sentiment (ICS) indicated a sharp decline, going from +33 to -37. Early in 2024, mood was still unfavorable, with an April score of -17. 📈 Key Highlights: - 74% of consumers saw utility price hikes. - 72% noted increased costs in education. - 69% reported higher prices for household furniture. - Etc... Brands in Morocco must adapt to these frugal behaviors by offering competitively priced products and clear value propositions. 🔗 Learn more about how to align your strategy with evolving consumer behaviors: https://lnkd.in/gfYbY7fh #EconomicTrends #ConsumerConfidence #BusinessStrategy #Morocco #ConsumerSentiment #ConsumerBehavior #EconomicUncertainty #MarketResearch

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🔍 Consumer Confidence in Morocco: Insights & Adaptations Morocco's consumer confidence has fluctuated a lot between January 2023 and April 2024, which is indicative of the country's economic uncertainty. Between May 2023 and July 2023, our Index of Consumer Sentiment (ICS) indicated a sharp decline, going from +33 to -37. Early in 2024, mood was still unfavorable, with an April score of -17. 📈 Key Highlights: - 74% of consumers saw utility price hikes.- 72% noted increased costs in education.- 69% reported higher prices for household furniture. Brands in Morocco must adapt to these frugal behaviors by offering competitively priced products and clear value propositions. 🔗 Learn more about how to align your strategy with evolving consumer behaviors: https://lnkd.in/gfYbY7fh #EconomicTrends #ConsumerConfidence #BusinessStrategy #Morocco #MoroccoEconomy #ConsumerBehavior #MarketInsights #BusinessAdaptation #FrugalConsumers #ValueProposition

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🔍 Consumer Confidence in Morocco: Insights & Adaptations Morocco's consumer confidence has fluctuated a lot between January 2023 and April 2024, which is indicative of the country's economic uncertainty. Between May 2023 and July 2023, our Index of Consumer Sentiment (ICS) indicated a sharp decline, going from +33 to -37. Early in 2024, mood was still unfavorable, with an April score of -17. 📈 Key Highlights: - 74% of consumers saw utility price hikes. - 72% noted increased costs in education. - 69% reported higher prices for household furniture. Brands in Morocco must adapt to these frugal behaviors by offering competitively priced products and clear value propositions. 🔗 Learn more about how to align your strategy with evolving consumer behaviors: https://lnkd.in/gfYbY7fh #EconomicTrends #ConsumerConfidence #BusinessStrategy #Morocco #MarketInsights #ConsumerBehavior #FrugalLiving #MarketingStrategy #RetailTrends #BusinessAdaptation

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The fundamental question is 𝘄𝗵𝘆 𝗔𝗹𝗴𝗲𝗿𝗶𝗮 𝗳𝗮𝗰𝗲𝘀 𝗮 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗱𝗮𝘁𝗮 compared to other countries. The answer lies in the fact that much of the essential data in most markets comes from 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, not just government sources. In Algeria, many traditional businesses operate under the old mindset of "𝘄𝗵𝗮𝘁 𝗶𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗶𝘀 𝘀𝗼𝗹𝗱." This approach, which worked in the past when markets were less saturated, led businesses to believe they didn’t need market research or data to succeed—just production was enough. However, times have changed. The competitive landscape has shifted, and businesses must adapt to stay relevant. Success now requires 𝗮 𝘀𝗼𝗹𝗶𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, which in turn depends on 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝗮𝘁𝗮. Companies must understand their consumers, competitors, and the broader market trends to thrive. This is where SURVISION steps in—helping businesses transition from outdated methods to modern, data-driven approaches. Through advanced market research, we provide actionable insights that allow businesses to build winning strategies in today's data-dependent world.

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With a growing focus on #Fulfillment, here is a simple East #Africa FMCG Sector in Numbers: - #Market size: Billions, growing at 5-7% annually. - #Urbanization: 40% of population in cities. - Key categories: Food & beverages (60%) Personal care (15%), Household care (10%) Packaged foods (15%) - #Retail: Traditional (70%) Modern (30%) E-commerce growth at 20-25% - Opportunities: Supply chain, manufacturing, #digital platforms - Trends: 50% prefer local brands, 15-20% rise in convenience products - #FDI: 10% annual increase. Personal Take: By optimizing logistics, expanding #distribution networks, leveraging e-commerce, improving #inventory management, enhancing customer experience, and adopting sustainable practices, fulfillment can significantly drive the growth of the Manufacturing & FMCG sector in East Africa. These #strategies will help increase market size, improve retail dynamics, and boost consumer engagement. Fulfillment Growth Impact: How Fulfillment can supercharge East Africa's FMCG growth, Key strategies: - Optimize logistics & supply chain. - Expand distribution networks. - Leverage e-commerce. - Improve inventory management. - Enhance #customer experience. - Adopt #sustainable practices. Research and #data show that by doing this, the market will have boosted growth of between 8-10% annually! #FMCG #SupplyChain #Logistics #Ecommerce #Sustainability #FMCG #EastAfrica #MarketGrowth #Investment #ConsumerTrends #Retail #SupplyChain #Ecommerce

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Why Do Algerians Wait for External Validation to Embrace Local Brands ? Ever wondered why certain local brands remain unnoticed until they gain traction abroad? The recent rise of "Mordjen" offers a striking example of this phenomenon. In just a few weeks, we witnessed the explosive growth of the brand "Mordjen" in Europe, leading to a surge in demand across Algeria. Despite being present in the Algerian market for years, the brand only gained momentum once it received validation from international consumers. This phenomenon begs the question: Why do Algerian consumers wait for foreign approval before embracing their own products? What can marketers learn from this? As marketers, this behavior offers valuable insights. It underscores a significant trend in the Algerian market: external validation acts as a powerful influence. Algerian consumers seem to look to foreign markets, particularly Europe, for signals on what products are "worthy" of their attention. This pattern highlights an opportunity for brands to position themselves strategically by leveraging the power of international endorsement. Key Techniques: 1. Influencer Marketing: Collaborate with influencers and ambassadors abroad to create a ripple effect back home. International voices can often spark a local movement. 2. Cultural Bridging: Position your brand as one that meets global standards but stays true to Algerian roots. This duality can attract consumers seeking both local pride and global recognition. 3. Psychological Triggers: Use social proof and FOMO (Fear of Missing Out). When a brand is seen as popular in Europe or other markets, it triggers a sense of urgency and validation in the local audience. Algerian consumers are primed to be influenced, especially when it comes to foreign approval. For brands, this means focusing not just on local marketing efforts but incorporating international validation as a key component of the strategy. The lesson is clear: influence Algeria by first influencing the world.

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