Aura Insights (Pvt) Ltd

Pulse of Aura – Celebrating Our Field Team! In November, we hosted Pulse of Aura at the scenic Light House Galley, bringing together our incredible field teams from across the island. The event combined learning and celebration, featuring an inspiring session by Mr. Indika Krishantha Perera, a well-known Human Development Trainer and University Lecturer. The day was a testament to our belief that the dedication and hard work of our field team are the driving forces behind the quality of our data and impactful insights. Here’s to the backbone of our research – thank you for making it all possible! 

Crafting Robust Brand Equity through Understanding the Generation Dynamics Today’s market is diverse, comprising distinct age groups with unique preferences and behaviors shaping brand perception and experience. Understanding and catering to the preferences, perceptions, and experiences of different age groups is pivotal in crafting robust brand equity strategies. Let’s delve into each generation’s dynamics and explore how brands can tailor their approach for maximum impact.... read more: https://lnkd.in/gMzqm6bt

If you're passionate about uncovering insights, want the freedom to work remotely, and are excited about the opportunity to shape strategic decisions for top corporates both here and abroad, we'd love to connect with you!

At Aura Insights, we recently attended an exciting outbound training program at Borderlands in Kitulgala. Guided by internationally trained experts, the session included challenging and fun activities that not only strengthened our team but also encouraged creative thinking. Our team discovered new strengths, demonstrating our commitment to continuous learning and growth. We are eager to use these skills to inspire innovation and drive successful strategies for our clients. https://lnkd.in/gTPQi5ii #TeamBuilding #EmployeeDevelopment #AuraInsights #BorderlandsKitulgala #ContinuousLearning #Teamwork

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In the dynamic landscape of modern business, brand equity stands as a cornerstone of success. It encapsulates the value a brand name imparts beyond functional benefits, weaving together elements like awareness, quality perception, loyalty, and emotional resonance. Lets look at important elements that drives brand equity across different generations. Read more: https://lnkd.in/g5xsGTgu

Navigating Sri Lanka’s Economic Landscape: The Vital Role of Qualitative Research for Businesses Qualitative research seeks to understand human phenomena by exploring individuals’ or groups’ meanings, experiences, perspectives, and behaviors within their natural contexts. Unlike quantitative research, which relies on numerical data and statistical analysis, qualitative research probes into human interaction and interpretation complexities.  Read more: https://lnkd.in/da-WdD6R