Angie Sewon Cho

​Appsflyer Performance Index 17 (2024) ⭐ Top DSP for Games! ⭐ GoogleやMeta等のSRNメディアではないDSPとしてトップの評価を頂きました! 🙇 Google이나 Meta등의 SRN 매체가 아닌 DSP로서 상위 평가를 받았습니다 !🙇 ⬇️ ⬇️ ⬇️ Game / Global / Power Ranking & Volume Ranking = No.3 (Top DSP) Game / APAC / Power Ranking & Volume Ranking = No.3 (Top DSP) Game / Europe / Power Ranking & Volume Ranking = No.3 (Top DSP) Game / North America / Power Ranking & Volume Ranking = No.3 (Top DSP)

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A Glimpse into Japan's Growing Market We recently hosted the Amazon Ads Tech Partner Day in Japan. This event brought together industry leaders, advertising experts, and tech enthusiasts to explore the future of digital advertising in one of the world's most dynamic markets. Event Summary and Key Takeaways: Innovative Advertising Solutions: The event showcased the latest advancements from Amazon Ads Partners, including Pacvue's announcement that their tool is now in the local language. Other tech providers present were Perpetua, Quartile, Acorn-i, m19, negocia, and Ubun, all of which showed their dedication to the region. Expert Panels and Discussions: The discussions highlighted the importance of understanding local market nuances and adapting global strategies to meet regional needs. Speakers included Nate Shurilla, 樽谷啓吾, Yusuke Kashiwagi, Misa Konishi, Isao Hirota, Kaori Iino, Hirotoshi Matoba, Mizuho Koike, tomoaki tanaka, Yiping Cheng, and Yasunori Kaneko. Success Stories: Several brands shared their success stories, illustrating the potential of Amazon's advertising solutions. These case studies provided concrete examples of how businesses have successfully entered and thrived in the Japanese market by using Amazon's tools and services strategically. Challenges and Solutions: Common challenges for advertisers include managing time to keep up with updates, analyzing comprehensive data for campaign optimization, and managing costs. Solutions from Tech Partners address these challenges by automating ad operations with AI, simplifying data integration, and providing tools for budget allocation and profitability management. The point of this day was to highlight these solutions. Japan: A Market of Opportunities If you are not familiar with Japan, I encourage you to check it out. I had the opportunity to visit last year and connect directly with brands, agencies, and tech providers. Japan presents a unique opportunity for businesses looking to expand internationally. Did you know that Amazon Japan is the 4th largest Amazon Marketplace? Additionally, Japan boasts the 3rd largest GDP in the world, with an impressive eCommerce penetration rate of 74%, expected to grow at an annual rate of 6%. The B2C e-commerce market in Japan's retail sector is expanding at a CAGR of 10.8%, significantly outpacing the overall B2C retail market growth rate of 6.2%. Internet advertising expenditure has been growing at an average annual rate of 13.6%, far outpacing the overall advertising market growth rate of 2.3%. Are you selling in JP? What tips would you provide for someone looking to expand into this market? Here are my 9 tips for Japan expansion: 1) Understand the Culture 2) Localize Your Content 3) Leverage E-commerce Trends 4) Focus on Mobile 5) Utilize Data and Analytics 6) Build Brand Trust 7) Engage with Local Influencers 8) Packaging Matters 9) Understand Regulatory Requirements Bonus! Patience is Required

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Please pay attention, business owners or marketers in Japan! A webinar for beginners on how to use TikTok for marketing is coming up!

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I’m excited to share a case study from my time at Razer, where leveraging data-driven strategies significantly boosted revenue and transformed our approach to eCommerce. Embracing Data for Strategic Decisions At Razer, we faced the challenge of optimizing our marketing efforts to reach the right audience and maximize revenue. We adopted a data-driven approach, diving deep into consumer behavior, purchase patterns, and market trends. Here’s how we did it: Identifying Key Insights 1. Segmentation: By analyzing customer data, we identified distinct segments based on purchasing behavior, preferences, and engagement levels. This allowed us to tailor our marketing campaigns to target each segment effectively. 2. Predictive Analytics: Utilizing machine learning algorithms, we forecasted future buying trends and customer lifetime value. This enabled us to prioritize high-value customers and anticipate market shifts, ensuring we stayed ahead of competitors. 3. Personalized Marketing: We implemented AI-driven personalization to deliver targeted content and product recommendations. This personalized approach increased customer engagement and conversion rates, directly impacting our bottom line. Implementing the Strategy Dynamic Pricing Models: Leveraging data analytics, we introduced dynamic pricing models that adjusted prices based on real-time demand and competitor pricing. This strategy optimized our pricing structure and maximized profitability. Enhanced Customer Experience: By integrating augmented reality (AR) features, we allowed customers to virtually experience our products. This innovative approach reduced purchase hesitation and increased sales. Performance Monitoring: We continuously monitored key performance indicators (KPIs) such as click-through rates, conversion rates, and customer satisfaction scores. This ongoing analysis helped us refine our strategies and achieve better results. Results and Impact The results were remarkable. Our data-driven strategies led to a substantial increase in revenue, improved customer satisfaction, and strengthened our market position. This case study highlights the power of data in driving strategic decisions and achieving significant business growth. Key Takeaways 1. Leverage Data: Utilize consumer data and predictive analytics to make informed decisions. 2. Personalize Experience: Implement AI-driven personalization to enhance customer engagement. 3. Innovate Continuously: Stay ahead by adopting innovative technologies like AR. My journey at Razer reinforced the importance of a dynamic and forward-thinking approach. By embracing data-driven strategies, we not only met but exceeded our growth targets. I encourage you to explore the potential of data in your strategic decisions and drive your business forward. Let’s connect and discuss how we can leverage data to achieve remarkable results together! Best, Crystal Phelps

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Key Takeaways from Meta Live in Action event Live streaming is revolutionizing how businesses connect with customers in Vietnam, with 77% of viewers watching weekly and 68% spending over 30 minutes on each session. More than just an entertainment medium, live streaming has emerged as a powerful tool to drive business growth, with 76% Vietnamese consumers making purchase decisions based on livestream content. To help businesses unlock this potential, Meta is enhancing its livestream solutions at Meta Live In Action in partnership with VnShop, XanhSM, Cỏ Mềm, SamSung, Kingsports, Hương Hồ. The event took place on Oct 4th in Ho Chi Minh City, attracting hundreds of attendees, including businesses, creators, and industry experts. According to the report “Live Commerce Landscape in Vietnam” by Decision Lab, published in September 2024.  Facebook has become the leading platform for live streaming, with 88% of viewers engaging in this format. Notably, 53% of consumers are more likely to repurchase higher-value items when they have one-on-one consultations, making private messaging during livestreams a preferred interaction method that fosters trust between brands and consumers. To help businesses maximize the potential of live streaming, Meta is launching two sets of new features to its live solution: Live Video Ads Live video ads are designed to help businesses drive discovery with enhanced features and performance. By utilizing this tool, businesses can reach more customers during livestreams and capture the attention of high-intent and meaningful audiences. Meta is testing two new features in Q4 of 2024 to improve the Live video ads experience: the ability to schedule a Live video ad in Ads Manager to reduce the time it takes for an ad to start delivering and introducing the Reels placement for Live video ads to reach more people. Live Streaming Tools Simple catalog integrations from your Meta Business Partners enable seamless product discovery experiences on live. Set up a product list to make browsing and getting product details convenient without needing to leave the livestream. Pin a product to showcase it directly on the livestream to increase product visibility and provide quick access to product info, keeping them engaged in the livestream for longer and boosting the chances of conversion. Get started with Meta live ads solutions here: https://lnkd.in/gxG4TaAT Get in touch with Meta Business Partners for messaging capabilities here: https://lnkd.in/g49GCE6f CC Chi Doan Bell Nathamon Praditchai Jason Tran Yee Schrenk Alice Wei George Neo Erik Gan Khoi Le Anni Tankhiwale Viet Hoang Trang Quynh Mai Nguyen Van Le Mai Thai Wendy Toh

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I had the incredible opportunity to attend a presentation at Google’s Taipei 101 headquarters, where they introduced the powerful capabilities of Google Real Shopper. 🚀 This advanced advertising solution is designed to help brands targeting their right audiences—those who are truly ready to make a purchase. By the power of machine learning, Real Shopper enables more efficient ad targeting, resulting in up to sevenfold growth in conversions for some brands. The focus on precision and performance metrics means businesses can truly optimize their ad spend for maximum ROI. Key takeaways: 1. Smart Audience Targeting: Leveraging data to reach consumers who are most likely to buy. 2. Performance-Driven Insights: Real Shopper offers detailed analytics to measure campaign success and refine strategies. 3. Increased Conversions: With the right targeting, businesses can see significant growth in sales and customer engagement. If you're in marketing or e-commerce, this tool could transform the way you engage with potential customers and elevate your digital advertising strategy. A big thank you to the team at Google for the insightful session! #GoogleRealShopper #DigitalMarketing #Ecommerce #MachineLearning #AdvertisingInnovation

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As #ArtificialIntelligence (#AI), such as #ChatGPT, attracts increasing attention, there are concerns about its misuse and criminal applications, and there is a debate on the regulation of AI in countries around the world. Susumu, Steven Suzuki has looked at the regulatory debate in the United States regarding the use of artificial intelligence by #financial institutions, which can lead to unexpected problems and risks.

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🚀 Transform Your Brand with AI Live-Streaming! Many brands have missed out on live-streaming opportunities due to concerns about labor and other costs. Our application of Baidu AI live-streaming technology offers a solution by delivering a remarkably human-like presence, enhancing efficiency, and enabling seamless 24/7 live-streaming. Say goodbye to traditional barriers and hello to a new era of constant, cost-effective engagement. Watch the video below to see how AI live-streaming can make your digital strategy more effective and accessible. 🌟 Find out more in the clip as blow. #AI #LiveStreaming #Efficiency #24x7 #CostEffective #DigitalTransformation #BrandEngagement

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AR, VR or video? The landscape of the online experience is changing. Feel like real video trumps all of the either digitally or AI generated (particularly in the North American market).... What are your thoughts? #video #customerexperience

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Thanks Kathy Every time I witness a local business rise from humble beginnings to success, it truly touches my heart. It’s a reminder of the incredible effort and dedication that goes into building something meaningful. In my latest interview with Kathy from YOHO, we explored the journey of transforming a vision into reality, and the challenges they faced along the way. One key takeaway from our conversation was the importance of having a clear brand vision from day one. It’s not just about having a great idea; it’s about staying consistent and loyal to that vision, even when the market undervalues what you’re trying to achieve. Kathy shared insights on how YOHO has navigated this OMO journey, reminding us all that true success comes from perseverance and staying true to your core values. Additionally, it’s fascinating to see how Hong Kong, despite its small size, can thrive in the e-commerce space. It's now not an easy time for retailers in Hong Kong and wish brands can find their growth points with resilience.

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🚀 Exciting times ahead in digital advertising! 🚀 Retail Media Networks (RMNs) are set to revolutionize both brand & performance advertising globally and in Southeast Asia. RMN ad spend is projected to grow by 73% globally & surge to $4.7 billion by 2030 in SE Asia. Why? RMNs leverage first-party data for precise targeting and seamless transactions. Unlike traditional search and social ads, RMNs provide a full-funnel solution, driving both awareness and conversions. Brands in SEA, especially on superapps like Grab can harness this trend to enhance their ad effectiveness. #DigitalAdvertising #RMNs GrabAds + Kantar Read more [here](https://lnkd.in/gqARVJ8z).

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Navigating mobile app marketing in China requires a deep understanding of the unique dynamics and user behaviors. Unlock the secrets of China's mobile app with Nativex's guide, where we cover key trends including the rise of super apps, the growing popularity of livestreaming and short-form videos, the growth of social commerce, and many more. For comprehensive insights into mobile app marketing in China, read here: https://buff.ly/3UmqrkE #MobileAppMarketing #ChinaMarket #DigitalMarketing #UserAcquisition #SocialCommerce #MarketingInsights

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🌍 As economic integration continue to deepen, Chinese enterprises are increasingly recognizing the importance of green development and ESG in international markets. When entering the European market, companies face stricter environmental standards, social responsibilities, and corporate governance requirements. My recent discussion with @Yan Li delves into how ESG can be seamlessly integrated into corporate strategies, laying a solid foundation for sustainable long-term growth. Tongwei's outstanding practices in carbon emissions and carbon management have set a benchmark, providing valuable insights for Chinese enterprises venturing abroad. 💼 LinkedIn, as a leading global platform for professional networking and business opportunities, has also observed the critical role of ESG in the global business environment. Particularly for B2B enterprises, ESG is pivotal in shaping global brand image and driving business expansion. As Chinese enterprises accelerate their GoGlobal process, integrating global value chains, supply chains, and ESG principles becomes essential. Establishing brand trust through ESG practices and exploring ESG development in the photovoltaic and new energy sectors offer us rich insights and inspiration. 💡 I urge everyone to focus on these important issues and collaborate to propel Chinese enterprises towards a greener, more sustainable, and equitable future.  Let’s actively share our practices and thoughts on ESG and gender equality, contributing to building a better business world together! #ESGforGlobalGrowth #SustainableFuture #ChineseEnterprisesAbroad #LinkedInMarketingSolutions

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We are happy to support IAB Hong Kong Digital Awards 2024 This is a Final Call for Entries!!!   Calling all digital innovators, creative geniuses, and marketing maestros! The stage is set for the most anticipated event in Hong Kong's digital landscape - the IAB HK Digital Awards 2024 is OPEN until 13 Dec!   This prestigious event provides the ultimate platform for you to showcase your exceptional digital campaigns and drive digital excellence!   Key Dates: Official Deadline: 13 Dec 2024, 23:59 Late Submissions: 31 Dec 2024, 23:59 Award Presentation Gala: 18 Mar 2025    Award Categories: 1️⃣ Best Advocate of Social & Environmental Impact  2️⃣ Best Branding Campaign 3️⃣ Best Use of Content Innovation 4️⃣ Best Use of Data & Insights 5️⃣ Best Use of Omnichannel Strategy (Formerly Best Use of Commerce)  6️⃣ Best Use of Performance Marketing (Formerly Best Use of Adtech & Programmatic Advertising) 7️⃣ Best Use of Technology (Formerly Best Use of Martech) 8️⃣ Most Efficient Use of Budget Campaign Entry Fee: HK$2,500 for IAB HK members per submission and per category HK$3,500 for non-IAB HK members per submission and per category First-time brands are eligible for a 50% discount on the entry fee (Up to 4 submissions)   Sign up and share your digital brilliance with us now:  https://bit.ly/JoinIAB2024    Learn More:   https://lnkd.in/g9hGPcK2     Don't miss out on this highly anticipated and prestigious event - mark these key dates in your calendar and prepare for an unforgettable Celebration of Digital Excellence! Kevin Huang Alvina Chan Janet Lee Anita Lam Kevin Shui Linda Lam Roger K. Jesslyn Tam Helen Cheung Dee Ng Jeffrey Hau Sally Ng David Ko Sally C. #IABHKAwards #iabhk #digitalmarketing #digital #Awards2024 #showcase #DigitalBrilliance #IndustryLeaders #performance #market #branding #omnichannel #content #innovation #data #insight #technology #budget #society #environment #advertising

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- Thailand is the No.3 market in Southeast Asia for digital advertising, said Criteo, a French global commerce media company - Thailand has a strong e-commerce market which is projected to rise to 700 billion baht in 2024, up 6% year-on-year. - More than 67% of Thai consumers shop on e-commerce platforms and 88% of Thais browse the internet eight hours a day on average, creating substantial digital advertising opportunities. Check out the full article at https://lnkd.in/gmT_fHux #digitaladvertising

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