Press Releases

SANTA MONICA, Calif., Jan. 26, 2011 /PRNewswire/ -- TrueCar.com , the authority on new car pricing, today released its January 2011 sales and incentives forecast.  The forecast shows the following:

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• For January 2011, new light vehicle sales in the U.S. (including fleet) is expected to be 825,372 units, up 18 percent from January 2010 and down 28 percent from December 2010 (on an unadjusted basis)
• The January 2011 forecast translates into a Seasonally Adjusted Annualized Rate (SAAR) of 12.71 million new car sales, up slightly from 12.55 in December 2010 and up from 10.82 in January 2010
• Retail sales are down 28 percent compared to December 2010 and up 25 percent from January 2010
• Fleet and rental sales are expected to make up 19 percent of total industry sales in January 2011
• The industry average incentive spending per unit will be approximately $2,576 in January 2011, which represents a decrease of almost three percent from December 2010 and up one percent from January 2010
• Used car sales* is estimated to be 1,971,540, down 30 percent from December 2010 and up five percent from January 2010.  The ratio of new to used is estimated to be 3:1 for January 2011

"2011 is off to a good start as the continued increase in retail sales from the same time period last year indicates that consumers are coming back to the showrooms," said Jesse Toprak, VP of Industry Trends and Insight for TrueCar.com. "The recovery in auto sales is fueled not only by pent-up demand but also by compelling new products and relative improvements in consumer confidence."

Forecasts for the top seven manufacturers for January 2011:

TrueCar.com also projects sales down to the brand level, which can be viewed in its entirety at the Truth Blog on TrueCar.com.  Brand level incentive spending forecasts are available upon request.

TrueCar.com bases its forecast on actual transaction data.  The transaction data based forecast is refined by other current and historical factors that impact vehicle sales, including:  sales, inventory, incentives, fuel prices, and macro economic data (major stock market indexes, consumer confidence, new home starts, and CPI).  TrueCar.com does not adjust for selling days in year-over-year percentage change calculations.

* Used car sales figures include sales from franchise dealerships, independent dealerships and private party sales

About TrueCar

TrueCar is the authority in new car prices. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. TrueCar pricing can help both new car buyers and new car dealers determine what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious -- using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.

About TrueCar Data

TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space.   We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.  Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale.  TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

Disclaimer

This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

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Jesse Toprak

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94534

SOURCE TrueCar.com