Tuhina Anand

The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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These PR firms can help drive effective strategic communication initiatives for Indian and global entities looking to stand out in a challenging Indian market and boost media visibility.

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Unveiling Growth Strategies for Small to Medium Agencies with Arun Sudhaman, Editor PRovoke Media Join us for an insightful conversation on The India PR Show's third episode, where Arun Sudhaman, an industry expert, shares invaluable insights into agency growth trends. Discover key questions answered, such as defining mid-size to small-size agencies, identifying niches for differentiation, and navigating global best practices. In this episode, Arun Sudhaman delves into the nuances of agency growth, providing actionable tips and real-world examples for aspiring agencies. From understanding industry benchmarks to implementing strategic differentiation, this episode is a goldmine for agencies aiming to scale their operations effectively. Don't miss out on this must-watch episode for PR professionals, agency owners and communicators eager to elevate their agency's growth trajectory. Subscribe to The India PR Show for more interviews and expert insights into the world of public relations. Watch the podcast here https://lnkd.in/gawbyQMM listen here on Spotify - https://lnkd.in/g8VtsvVV Google Podcast- https://lnkd.in/ggR_rTzM Tune in monthly across YouTube, podcast platforms, and social media channels to gain invaluable insights and join the conversation. Follow us on IG: TheIndiaPRShow LinkedIn: The India PR Show The India PR Show is brought to you by Bala Kumaran and me. Please watch, listen, and share. Let us also know what you think and who would you want to see on the show next. Produced by BrandStory Productions Ebony & Ivory PR #publicrelations #marketing #journalism #india #podcast #theindiaprshow #tiprs #communications #theindiastory #entrepreneur #digitalmarketing #pr

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From the chaos of the American Civil War to the bustling streets of Mumbai, learn how Pav Bhaji emerged as a beloved dish. A story of necessity, creativity, and flavor! #brandstories #brandfacts #marketing #storyteller #branding #marketing #information #innovation

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#IndianPRAgencies | Want to stand out in a cluttered market and boost media visibility? Here’s a list of public relations agencies helping build and drive narratives that shape public perception and corporate identities Adfactors PR Avian WE Edelman Genesis BCW Ketchum Sampark MSLGROUP India Perfect Relations PR Pundit Havas Red #Value360 Weber Shandwick Story by: Mishika Bangia #PR #PRAgenciesIndia #PressInsider #IndiasGlobalVoice

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Once is the New Thrice: Rethinking Reach and Frequency in the Age of Infrequent Buyers In the hallowed halls of marketing lore, the 'rule of three' has long reigned supreme. This venerable doctrine posits that a campaign should reach its audience thrice to be truly effective. But in an era where consumers are bombarded with messages across myriad platforms, is this axiom still fit for purpose? The traditional approach smacks of a bygone age when television adverts ruled the roost and campaigns were planned in 'bursts' - much like the staccato rhythm of a Victorian telegraph operator. However, the modern media landscape is less Morse code and more constant stream, flowing seamlessly across devices and platforms. Consider, if you will, the nature of brand growth. The Ehrenberg-Bass Institute argues compellingly that the evidence shows the greatest opportunity for expansion lies not with loyal customers, but with light or non-users of brands. These elusive creatures are, by definition, infrequent purchasers who sporadically encounter your brand. Logic, then, dictates a shift in strategy. If our quarry is rarely seen, should we not be constantly vigilant, ever-present in the media savannah? The question then becomes not one of campaign 'bursts', but of sustained presence. This paradigm shift presents us with a delightful conundrum: is it better to reach some of our audience thrice, or all of them once? The answer, like most things in marketing, is not black and white, but rather fifty shades of grey (and no, not the sort that dominated bestseller lists a decade ago). A constant media presence allows for a more nuanced approach. Instead of the blunt instrument of repetition, we can craft a symphony of touchpoints, each interaction building upon the last. While the 'rule of three' may have served us well in the past, it's high time we reconsidered our approach. In a world of constant connectivity, perhaps the new rule should be 'always on, always relevant'. After all, in the grand game of brand building, it's not just about how often you speak, but what you say and how you say it. Indeed, the astute marketer might well consider this audacious gambit: plan to optimise 1+ reach rather than 3+ frequency. This approach, as counterintuitive as it may seem to the old guard, aligns rather neatly with our newly acquired understanding of consumer behaviour and media consumption patterns.

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"Great PR doesn't just tell your story; it builds trust, fosters connections, and turns brands into unforgettable experiences." #PRAgencyIndia #PublicRelations #MediaManagement #BrandBuilding #StrategicCommunications #ReputationManagement #CrisisCommunication #EventManagement #DigitalMarketing #SocialMediaStrategy #ContentCreation #CorporatePR #IndianBrands #PRIndustry #MarketingStrategy #Networking #PRCampaigns #ClientSuccess #IndiaPR

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As Storytellers, we naturally get excited about corporate archives - it’s a wonderful way to capture the ‘how’ and ‘when’ of any company’s journey. Often communicators scramble for images or invest too much time having to factcheck from multiple sources. Archives are a shortcut and well worth the time. Also, Archives are people-agnostic, a memory-asset that outlasts people movements.

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IPO is not 'new' to advertising, be it global or Indian ⚡ With a rise in agencies entering this foray, here is a breakdown of my learning ⬇ 🔰 In 2023, Pressman Advertising received shareholder approval for a merger with digital OOH advertising company Signpost India. According to a report, Pressman had listed itself on the Indian stock exchange in 1985. 🔰 In a 2014 stock report, the board of directors decided to delist the equity shares of the agency from the Calcutta Stock Exchange and Delhi Stock Exchange. However, they had stated that they will continue to be listed at BSE and NSE. 🔰 Papert Koenig Lois (PKL), established in January 1960 and based in Manhattan, was the first ad agency to go public. In 1966, Ogilvy & Mather launched its IPO. In 1989, WPP, a British multinational communications, advertising, public relations, technology and commerce holding company, bought the ad firm. 🔰 When the perspective of David Ogilvy, founder of Ogilvy & Mather (O&M), who is regarded as the ‘father of advertising’, about IPOs began to change, in his memo ‘Exculpate My Sin’, he said: “Going public was the worst mistake I made. Can we go private?” 🔰 UK-based Saatchi & Saatchi, a multinational communications and advertising agency is another example. Saatchi brothers launched an IPO in 1975. In 1995, M&C Saatchi Group was formed after splitting up from Saatchi & Saatchi. It launched another IPO in 2004. Later, according to media reports, it raised a post-IPO debt round on June 1, 2021. 🔰 New York city based interactive agency Razorfish, which is now a part of Publicis Groupe, which was founded in 1995, launched an IPO in 1999 and raised $48 million. A year later, in the dot-com bubble burst, as several other firms saw a heavy erosion in their market capitalisation, Razorfish also saw a drop in revenues and stock price, and had to lay off 20 percent of their staff. 🔰 The well-known Japanese international advertising and public relations company, Dentsu, was listed on Tokyo Stock Exchange in 2001. Read to find out more 🔽 Naresh Gupta - Bang In The Middle | Pops KV Sridhar - HyperCollective - a division of Nihilent | Rohit Raj | Nitish Mukherjee | Bobby Pawar | Dr. Yogesh Lakhani - Bright Outdoor Media Limited

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Harsha Razdan: “In a market where only the fittest survive, these strategic moves ensure we leverage cutting-edge trends and technologies, solidifying our leadership position. India is on the cusp of a massive boom in influencer marketing. Brands are doubling down on influencer campaigns. Gen Z and millennials love the fresh, authentic vibes from influencers, while Gen X and Boomers still prefer traditional brand messages. It’s a fascinating balance, but influencers are definitely the new power players for younger audiences." Read more here: https://lnkd.in/g5MT9ixY | exchange4media | Kanchan Srivastava | | Anindita Sarkar | Abheek Biswas | Prabhupreet Singh Ahuja | Prerna Sagvekar | Lubna Surti | Archie Kothari |

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How can PR firms innovate with their model to grow? Nucleus PR's Tarunjeet Rattan has strong views on that. Listen in on the PRmoment podcast with #Tarunjeet, Rishi Seth and Aman Dhall. Link in the first comment. Also available on #Spotify #iTunes #AmazonMusic #PRFounders #Agencylife #PR #founders #startups

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Plot twist: Influencers need more than just a pretty feed! Just penned a piece for Campaign India and The Other Circle on why influencers can't ghostwrite their own PR. Spoiler alert: It's not about the 'gram, it's about the grand plan! Read how to go from 'swipe up' to 'level up' in the influencer game: https://lnkd.in/dRHSsacP #InfluencerPR #BrandBuilding #MoreThanJustLikes #BestPRPractices

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Over the past three years, there has been a significant rise in regional PR spend, from 15% of consultancy PR budgets to 25%. This shift highlights the growing importance of India's tier two and three cities in driving business growth. As a result, there is a greater demand for content strategies to effectively reach and engage audiences in these regions.

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Safalta.com recently organized an insightful masterclass session on "Pioneering Marketing Technology in India," featuring Prasun Kumar, Chief Marketing Officer of Magic Bricks. With over 25 years of experience in telecommunications, advertising, marketing, and communications, Mr. Kumar shared his profound insights on the evolving role of marketing in driving business growth. He emphasized that marketing is the growth engine of any organization, requiring fundamental skills in finance, sales, and product development. He noted that without these core competencies, sustaining a business is challenging. Mr. Kumar highlighted how, over the past decade, brand communication has evolved from traditional methods to real-time, person-to-person interaction. Today, brands can instantly gather feedback, address complaints, and respond to customer suggestions, fostering stronger relationships with consumers. Discussing the qualities essential for every marketer, he underscored the importance of prioritizing customer interests in both products and services. He shared his admiration for Steve Jobs, who, though not a marketer, built Apple into a high-value, premium brand. Mr. Kumar observed how Apple's production in India over the last 20 years and its unique marketing strategy have made owning an Apple product a dream for many Indians. Mr. Kumar also addressed the shrinking attention span of modern viewers, advising marketers to create impactful content that conveys key messages in 30 seconds to one minute. Such concise content, he explained, is more likely to drive sales and effectively convince viewers of the product's value. Highlighting technology’s transformative role in marketing, Mr. Kumar remarked that in the 21st century, no company can thrive without embracing technological advancements. By tracking young consumers’ social media footprints, brands are able to craft personalized strategies that foster loyalty and enhance service delivery. When asked about launching a new brand, he expressed that it would embody the qualities of companies like Amazon, Facebook, Uber, Ola, Zomato, and Swiggy—brands that have thrived through strategies rooted deeply in the Indian landscape. Lastly, Mr. Kumar spoke about learning from failures, especially for startups. He pointed out that innovative ideas are always welcomed, but not every venture will succeed immediately. He encouraged entrepreneurs to learn from setbacks, conduct thorough research, and return with fresh, refined ideas that contribute positively to the economy and society. We extend our gratitude to Mr. Prasun Kumar for inspiring Safalta students and offering such valuable insights into marketing and technology in today's fast-evolving landscape.

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A very interesting view on how marketing has to delve into deeper than normal qualitative or quantitative insights. Neuroscience can help! #marketing #branding #humanbehaviour #consumer #behaviour #communications ET BrandEquity https://lnkd.in/db5K8ER3

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