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83% of B2B buyers in India trust video content from industry influencers: LinkedIn report. Linkedin's "The Business of Influence" study underscores the growing importance of video influencers in building brand credibility and awareness within the B2B space. https://lnkd.in/gjJUTp2E Sachin Sharma #e4m #B2BMarketing #InfluencerMarketing #VideoContent #LinkedIn

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Struggling to Capture Audience Attention? It's Time to Embrace Video Marketing! In today's digital age, competition for attention is fierce. But what if you could tell your brand story in a way that's both engaging and informative? Video marketing is a game-changer! Our latest blog post dives deep into the power of video marketing and how it can: *Boost engagement & conversions *Build emotional connections with your audience *Improve your SEO & brand awareness Learn how to leverage video marketing for your business and discover tips for creating high-performing video content: https://lnkd.in/e5nvbC4x. #videomarketing #contentmarketing #digitalmarketing #engagement #branding #marketingtips #MRJConsulting

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Grateful to Madhavi Sekhri from International News Media Association (INMA) and Nandagopal Rajan COO Indian Express Digital for an enlightening webinar on "How The Indian Express Uses GenAI"! 🙏🌐 Fascinating insights into their strategic AI adoption journey - from skeptical observers to innovative implementers. Highlights include: • Launch of Express Shorts: An AI-powered product developed with robust editorial controls • Thoughtful approach to technological transformation • Emphasis on inclusive newsroom conversations about AI integration Excited to see how media organizations like The Indian Express are pioneering responsible AI implementation in journalism! 🚀📰 #GenAI #MediaInnovation #JournalismTech

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Here’s How to Navigate Privacy Concerns in Content Marketing🔒 Content marketing is a cornerstone for businesses aiming to connect with their audiences. However, the increasing emphasis on data privacy and stringent regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) have brought significant challenges to marketers. To navigate these concerns and comply with these laws, businesses must prioritize transparency, consent, and data security. Read our latest blog on Aroscop Inc. to explore how your business can stay compliant and still thrive in the content marketing landscape. Discover insights and strategies that can help you balance privacy concerns with impactful marketing efforts. Check out the full blog here: https://lnkd.in/gUpnDyqY #Aroscop #PrivacyInMarketing #GDPRCompliance #CCPA #DataSecurity #TransparencyInMarketing #ContentMarketing #PrivacyMatters #DataProtection

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Sprinklr Works to Unlock the True Promise of AI with Digital Twins Know more:- https://lnkd.in/d3GFfKkp #sprinklr #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

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Events Made Easy, RCS Messaging Boosts Engagement Are you tired of generic event invites and low engagement? We were the first to leverage RCS messaging in India, and now we're showing you how to transform your event marketing strategy. Imagine creating a buzz with features like: Personalized RCS invites: Grab attention with eye-catching visuals and customized details that resonate with your audience. Real-time updates: Keep attendees informed with essential schedule changes, venue updates, and reminders directly in their chat window. Enhanced customer engagement: Boost RSVP rates, encourage interaction, and foster excitement through interactive features within the RCS message. RCS is the future of event marketing, offering a richer, more engaging experience for attendees.

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The failed ❌ Crisis Communication By Uber you must know about. 👇 For More Marketing Insights Subscribe to Our Weekly Newsletter: https://lnkd.in/gueWg-3q #marketing #advertising #crisiscommunication #outlookmediaindia #uber

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Are you navigating the intricate world of content marketing amidst growing privacy concerns? Discover effective strategies to balance personalization and data protection while staying compliant with GDPR and CCPA. Dive into our latest blog: "Navigating Privacy Concerns in Content Marketing" to learn about: ✅ Prioritizing transparency and consent ✅ Using anonymized data for targeted content ✅ Implementing privacy-preserving technologies ✅ Adopting a privacy-by-design approach Stay ahead in the digital landscape and build trust with your audience. Read the full article here: https://lnkd.in/gUpnDyqY #ContentMarketing #DataPrivacy #GDPR #CCPA #MarketingStrategy #DataProtection #PrivacyByDesign #AnonymizedData

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Did You Know? Facts About Consumer Behavior For More Marketing Insights Subscribe to Our Weekly Newsletter: https://lnkd.in/gueWg-3q #Marketing #advertising #Didyouknow #Facts #outlookmediaindia

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It's heartening to see that 65% of consumers want brands to collaborate with vernacular influencers. Brands and #marketeers #localising their #websites and #app interfaces should not gauge their localisation efforts' ROI with marketing KPIs unless they have done enough marketing about their localised interface, including #multilingual #SEO. Websites and apps are the most valuable assets why would marketing their multilingual interface be any different from their English Avatars? https://lnkd.in/g9ViPnRA

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🌟 Master Brand Strategy with Manish Vaishnav’s Expert Guide! Unlock the secrets to a successful brand strategy with insights from industry expert Manish Vaishnav. Whether you're looking to refine your brand or build one from the ground up, this comprehensive guide has you covered. Elevate your brand’s presence and connect with your audience like never before. 📖 Read the full guide here: https://lnkd.in/gmQXcQPm #BrandStrategy #MarketingTips #BrandingExpert #ManishVaishnav #BusinessGrowth #BrandDevelopment #MarketingStrategy #SuccessGuide #BrandBuilding #DigitalMarketing #ExpertAdvice

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ad:tech's #LeadershipLens with Nikhil Kumar, Chief Growth Officer, mediasmart (Affle). Mediasmart's proprietary Household Sync technology allows you to follow the user across screens including TV and mobile. We spoke about the evolution of #CTV offerings across the globe. Catch the conversation here - https://lnkd.in/g2kH4qwg #mediasmart #adtech #imediain #ctv #affle

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#MarketerinTech Musings : 💫 𝑪𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝑩𝒓𝒂𝒏𝒅 𝑴𝒐𝒎𝒆𝒏𝒕𝒔 𝒘𝒊𝒕𝒉 𝑨𝑰 - 𝑷𝒊𝒗𝒐𝒕𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝑺𝒑𝒐𝒓𝒕𝒔 💫 (+ 3 takeaways for B2B Marketers) When you anchor on pivotal moments - like #Wimbledon and The #Masters - you get an opportunity to create a lasting brand moment, specially when you have a 🌟 showcase use of real-time insights, personalized highlights, and predictive analytics. 𝑪𝒂𝒔𝒆 𝒊𝒏 𝑷𝒐𝒊𝒏𝒕- #IBM and Sporting events ✅ 𝐅𝐨𝐫 𝐈𝐁𝐌: By embedding AI into high-profile sports events, IBM creates powerful brand moments, showcasing its technology in action and reinforcing its position as a leader in innovation. ✅ 𝐅𝐨𝐫 𝐒𝐩𝐨𝐫𝐭ing 𝐄𝐯𝐞𝐧𝐭𝐬: Utilizing IBM’s AI capabilities enhances fan engagement and experience, leveraging the star power of athletes and advanced technology to increase recognition and prestige. 💡 My t𝐨𝐩 3 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐁2𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬: 1. 𝑰𝒏𝒕𝒆𝒈𝒓𝒂𝒕𝒆 𝑨𝑰 𝒇𝒐𝒓 𝑬𝒏𝒉𝒂𝒏𝒄𝒆𝒅 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒔: Use AI to make customer interactions more engaging and informative, showcasing your brand's innovative capabilities. 2. 𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒆 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕 𝒘𝒊𝒕𝒉 𝑨𝑰: Tailor content and services to individual preferences, increasing relevance and customer loyalty through AI-driven insights. 3. 𝑳𝒆𝒗𝒆𝒓𝒂𝒈𝒆 𝑨𝑰 𝒇𝒐𝒓 𝑷𝒓𝒂𝒄𝒕𝒊𝒄𝒂𝒍 𝑺𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒔: Highlight how AI-driven solutions solve real-world problems, improving efficiency and demonstrating your brand's practical value. I have put some of the associated posts and articles in the comments (including Part 1 of the 𝑩2𝑩 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝑨𝑰 series ), which you might find interesting. Have a read! #b2bmarketing #brandmarketing #content #AImarketing Priscilla Kim Selvi R Bharati Muthu Santosh Kumar Preeti Gupta Preeti Pilare

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Discover how Indian brands can leverage podcasts to build authentic connections, enhance brand loyalty, and reach a diverse audience. Explore strategies, trends, and actionable insights for successful podcast marketing in India. #PodcastMarketing, #IndianBrands, #DigitalMarketing, #ContentStrategy, #AudioMarketing, #BrandEngagement, #Storytelling, #MarketingTrends, #BrandLoyalty, #PodcastingInIndia, #contentcreator, #MarketingInnovation, #audienceengagement, #branding, #podcaststrategy https://shorturl.at/zoFei

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Irresistible deals? 🛍️ Themed experiences? 🤩 Family bonding? 😇 Catch insights into India's festive consumers and strategies that can change the game. 💡 Download The Marketer's Guide to India's Festive Season: https://lnkd.in/g3UhSEQW #DigitalMarketing #FestiveMarketing #ConsumerTrends

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