Reverie Language Technologies’ Post

Language Equality on the Internet has several facets ; What truly is "language equality" - is it simply going multilingual? In my humble opinion it starts with viewing customers.. well as customers , their personas might differ but please don't view them or tag them as - this is my English customer set , this is Hindi , Bangla so and so forth. Maslow's hierarchy of needs ( adapted for the VUCA world) remains the same for all. Just like you would want your English digital interfaces to empower customers with "self-serve" , the old age adage "customer is king", the same thing applies for the language literate citizens of our country. Please don't restrict their potential to experience digital .. to certain parts of their journey, remember they are new to the handset driven economy too. Once you are committed to digital inclusion by traversing the entire customer journey, please follow the path of discovery , performance marketing, re-targeting, influencer marketing as you would to populate for the English interface be it voice or text.

A few advantages of virtual influencers : Control and Consistency: Brands have complete control over the actions, appearances, and public statements of virtual influencers, ensuring consistent messaging and brand alignment. Cost-Effectiveness: Although the initial creation can be costly, virtual influencers can be a more cost-effective solution in the long run, as they do not require travel, accommodations, or traditional photoshoots. Always On-Trend: Digital models can be updated with new styles, settings, or features quickly, keeping them relevant as market demands change. #2dnac #gamingindustry #gamedevelopment #gamedev #storytelling #unrealengine #characteranimation #characterdesign

Virtual influencers are ideal for live commerce as they can work 24x7: AnyMind Group's Otohiko Kozutsumi While the modus operandi of most brands is to rope in macro influencers to increase reach, there’s an inadvertent rise of micro-influencers taking over the digital marketing sphere. Talking about the same, Otohiko Kozutsumi, Co-founder and Chief Commercial Officer of AnyMind Group said that currently, in India, micro-influencers are seeing more engagement. He added that although teaming up with well-known macro-influencers can bring in significant reach, there's a more personal connection with micro-influencers. In an exclusive conversation with BuzzInContent, Kozutsumi also explained how virtual influencers can associate with commerce, and what unique opportunities they bring to the e-commerce landscape.

A striking 65% of consumers want brands to collaborate more with regional language influencers, according to the latest survey by ad technology platform iCubesWire. This trend signals a growing preference for vernacular content creators, indicating an opportunity for brands to connect with audiences through authentic and culturally resonant campaigns. #consumerbehaviour #brand #brandmanagement #adtech #vernacular #campaigns #adcampaigns #advertising

AI virtual influencers are transforming social media marketing, offering brands like Puma and Dior cost-effective, highly controlled brand representation. 🚀 These digital avatars are increasingly trusted by consumers, who see them as credible and relevant. 📈 With millions of followers and proven engagement boosts, AI influencers are driving real business results. 💡 Stay in the loop with Viral Media Growth—follow us for the latest trends and resources. 🎯 #AIinfluencers #socialmediamarketing #digitalmarketing #innovation #brandengagement #creativecontent #personalization #virtualinfluencers #AItechnology #brandconnection https://vist.ly/3mn5vh8

Influencer marketing is no longer just for the big cities. An article on afaqs! explores how brands are leveraging regional influencers to connect with audiences in Tier 2 and 3 cities. Discover: - The growing popularity of regional influencers and why brands are choosing to partner with them. - The benefits of working with regional influencers, including authenticity, cost-effectiveness, and targeted reach. - Success stories of brands like Swiggy, Asian Paints, and True Elements - How to choose the right regional influencers for your brand - The future of influencer marketing in Tier 2 and 3 cities Link to the article: https://lnkd.in/dJ5MzMXh #influencermarketing

For my #DCIMCapstone final project, I’ve been focusing on how important digital influencers are in shaping consumer behavior and brand perceptions. Especially with the current younger generation, Generation Z, and for Generation Alpha to emerge, influencers play a huge role in engaging their followers. These genuine connections help Gen Z connect more and their partnerships with brands can have more of an impact with their targeted demographic.Through my ongoing research, here is PDF of the studies that dives deeper into the topic! https://lnkd.in/eGMMNjkh

Sharing insights from my recent exchange with Medianews4u.com about the changing dynamics of influencer marketing in India. Zefmo's #India #Influencer #Marketing #Report 2023-24 highlights some key trends: 76% of marketers see influencer marketing as essential for #brand building. 88% of marketers report a crossover between social media influencers and traditional #media. Vernacular influencers are becoming crucial in connecting with Tier II and III city audiences. With a focus on quality and localised content, #influencermarketing continues to grow in importance. #InfluencerMarketing #BrandBuilding #VernacularInfluencers #Zefmo https://lnkd.in/giMW94zS

Looking to take your marketing campaigns to the next level? Micro and nano influencers are becoming a key strategy for brands aiming to scale while maintaining strong engagement and ROI. By partnering with these smaller, niche influencers, companies like Sephora and Banana Republic have successfully expanded their reach without losing the authentic connection with their audience. Interested in how this strategy can work for your brand? Find out more about leveraging micro-influencers to scale effectively. 👉 Read the full article here: https://lnkd.in/gi-NqTG7 #influencermarketing #branding #brandinfluencers #scaleyourmarketing #marketing

#Virtual Influencers are changing the #Influencer #marketing game and changing #brand-customer relationships. The research on virtual influencers in marketing is quite intriguing. Virtual influencers are computer-generated characters that have been gaining popularity on #social media platforms. These virtual influencers are not real people but are created using advanced #technology to engage with audiences and promote products or services. One of the key nuances is the ability of virtual influencers to maintain a consistent brand image and #persona since they are not subject to human limitations like fatigue or personal issues. This consistency can be appealing to brands looking for a reliable representation. Moreover, virtual influencers can cater to niche audiences more effectively by embodying specific characteristics or interests that resonate with a particular demographic. This targeted approach can lead to higher #engagement and conversion rates for brands. However, there are also challenges associated with virtual influencers, such as ensuring authenticity and building genuine connections with followers. Balancing the scripted nature of virtual influencers with authentic interactions is crucial for long-term success in marketing #campaigns. Overall, the rise of virtual influencers presents a unique and innovative avenue for brands to explore in their marketing strategies, offering a blend of creativity, technology, and audience engagement. It's an exciting space to watch for future developments! 🚀 EXAMPLE : One company that has been leveraging virtual influencers extensively to promote their brands is "Luxecosmetics ." They have created a virtual influencer named "Ava Beauty" who shares makeup tutorials, skincare tips, and product recommendations with her followers on social media platforms. Ava Beauty has amassed over 5 million followers over various social media platforms; due to her engaging content and relatable personality, allowing LuxeCosmetics to reach a wider audience and drive sales. By collaborating with Ava Beauty, LuxeCosmetics can showcase their products in a creative and visually appealing way, enhancing brand visibility and customer engagement. This strategy has proven to be successful for LuxeCosmetics, as they have seen an increase in brand awareness and customer loyalty through their partnership with Ava Beauty. It's a great example of how virtual influencers can be effectively utilized in modern marketing campaigns! 🌟