About
With over ten years of experience in the tech industry, I am a data-focused business…
Contributions
Activity
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Over my years at Bellwether Associates, I've had countless conversations with people who feel comfort in SIPs in FDs because of their safety. I…
Over my years at Bellwether Associates, I've had countless conversations with people who feel comfort in SIPs in FDs because of their safety. I…
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The real cost of success? A LinkedIn post about the founder of Theobroma. My response about privilege. The blowback that followed. It got me…
The real cost of success? A LinkedIn post about the founder of Theobroma. My response about privilege. The blowback that followed. It got me…
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This image stops me cold every time I look at it. On the left, a galaxy of American companies worth $10B+ founded in the last 50 years. On the right,…
This image stops me cold every time I look at it. On the left, a galaxy of American companies worth $10B+ founded in the last 50 years. On the right,…
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Experience
Education
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Indian Institute of Management, Ahmedabad
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Activities and Societies: Member, Media Cell; Co-ordinator CHAOS 2013, Informals Team; Member, Entre Club
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Exchange Term at HHL Leipzig Graduate School of Management.
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Activities and Societies: Executive Editor - Kshitij, Official Literary Magazine of IIT Roorkee; Cognizance, Technical Fest of IIT Roorkee - Coordinator and Team Leader - Techase (Online Quizzing Event) - Coordinator, Dreamweaver Workshop, Adobe Event ; Member, Literary Section, IIT Roorkee; Content Leader IITR, PAN IIT Meet 2009
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Courses
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Brand Management
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Corporate Governance
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Game Theory and Applications
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Negotiation Skills
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Pricing
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Principles of Transfer Pricing
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Strategic Marketing
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Strategy Research Methods
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Supply Chain Management
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Projects
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Business Transformation – Captive Center Set-up for an International Insurance Broker
• Responsible for successful transition of 400+ roles from UK to Mumbai
• Facilitated the people and process readiness from on-boarding through to stabilization
• Facilitated with the planning, monitoring and controlling of Knowledge Transfer for Service Scope timelines and milestones.
• Responsible for stake holder management, reviews and reporting specific to the wave.
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Industry Analysis – Indian Medical Tourism Industry
• Analyzed the Indian Medical Tourism Industry for market size, potential, trends and competitive landscape
• Performed market analysis to gauge the future market potential and opportunity identification
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Industry Analysis – Nordic Banking Industry
• Analyzed the Nordic Banking Industry for market size, potential, trends and competitive landscape
• Identified key issues in the Nordic Banking Industry and the way forward to mitigate the risks
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Operational Excellence – Indian Bank
• Interacted with all the branch staff through branch visits to multiple branches to identify retail processes
• Created the process index for all the operations being carried out at the retail branches and identified high level issues with the same
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Competitive Analysis – US Insurance Industry
• Analyzed the US Insurance industry for market trends, competitive landscape and future projections
• Opportunity Identification and Portfolio Optimization for one of the largest US Insurers, by in depth analysis of the different Business Units and their impact on the overall business
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Customer Acquisition - Indian Bank
• Developed a framework to ensure accurate status update reporting in the account opening process to quicken customer acquisition and enhance customer experience
• The model helped instantly ramp up the FTR from 27% to 63% in the first month itself
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Business Transformation – Digital Banking for a Large Indian Bank
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• Designed the operating model and process flow for a new self-service kiosk; created the detailed technical process note on its development which was implemented by the IT team
• Developed a governance model, aimed at status update reporting and effective work plan monitoring for generated leads and subsequent escalations in CRM
• Analyzed the industry and competitors for banking practices using social media and presented an innovative concept to client in order to launch their own…• Designed the operating model and process flow for a new self-service kiosk; created the detailed technical process note on its development which was implemented by the IT team
• Developed a governance model, aimed at status update reporting and effective work plan monitoring for generated leads and subsequent escalations in CRM
• Analyzed the industry and competitors for banking practices using social media and presented an innovative concept to client in order to launch their own product
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Celebrity Endorsements for Innovators and Imitators
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Result:
• Celebrity congruence with the product is a more important criterion for innovators as compared to innovators
• Celebrity congruence with the target group is a more important criterion for imitators as compared to innovators
Research Methodology:
Pre-Test 1: Celebrity - Attribute association through an online and offline survey for 15 celebrities
Pre-Test 2: Product – Attribute association through an online and offline survey for 10 products
Pre-Test 3:…Result:
• Celebrity congruence with the product is a more important criterion for innovators as compared to innovators
• Celebrity congruence with the target group is a more important criterion for imitators as compared to innovators
Research Methodology:
Pre-Test 1: Celebrity - Attribute association through an online and offline survey for 15 celebrities
Pre-Test 2: Product – Attribute association through an online and offline survey for 10 products
Pre-Test 3: Celebrity-Product Congruence: Devised a congruence matrix to calculate the congruence score for the celebrity- product combination
Final Survey:
• Distinguish between innovators and imitators
• Get attributes of the target group to find celebrity-target group congruence
• Get consumers to choose between the same products endorsed by two different celebrities
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Wagh Bakri Branding Strategy
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• Developed the Out-Of-Home brand strategy for Wagh Bakri “Tea Bags” for Wagh Bakri Tea Company
• Conducted both primary as well as secondary research and competitor analysis
• Presented the final branding strategy to GM- Marketing, Wagh Bakri Tea Group
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Fuzzy Logic Controller
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• Developed a Fuzzy Logic Controller for a 2-link robotic arm with successful results.
• Extended the solution to develop the Fuzzy Logic Software Controller for a 5 DOF Robotic Arm (Scorbot ER Vplus) using Matlab.
• Reduced response time of SCORBOT ER Vplus by 25%, due to a significant reduction in the calcuations required, as compared to the PID controller already being used.Other creators -
Robotic Grasping using Vision
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• Developed Matlab code for automatic control of the robotic arm(SCORBOT ER Vplus).
• The robotic arm captures the snapshot of the object via a stationary webcam, locates the position of the object, differentiates the object on the basis of shape and moves towards the center of the object to pick it up and drop it off into the appropriate area.
• Can be effectively implemented in real world automatic factory lines.Other creators -
Supercapacitor Measurements and Testing
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• Introduced to the research field of supercapacitors compiled an overview of all the existing suppliers in the market.
• Involved in the work on a test rig for supercapacitors where I successfully solved all the challenges by reprogramming and adding new parts to the program controlled by LABVIEW.
• Improved the measurement system and prepared operational items so as to facilitate the application of these principles for use by staff and other students.
• Developed a LABVIEW GUI to…• Introduced to the research field of supercapacitors compiled an overview of all the existing suppliers in the market.
• Involved in the work on a test rig for supercapacitors where I successfully solved all the challenges by reprogramming and adding new parts to the program controlled by LABVIEW.
• Improved the measurement system and prepared operational items so as to facilitate the application of these principles for use by staff and other students.
• Developed a LABVIEW GUI to control the test equipment for power cycling and also a climate chamber. -
Virtual Labs
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• The Virtual Machines and Instrumentation workbench is a grand venture of the National Mission on Education through Information and Communication Technology (NMEICT) of the Ministry of Human Resource Development (MHRD),Government of India.
• The project involves the virtual control of machines, from any area, to conduct undergraduate and postgraduate laboratory machines experiments via the internet.
• Developed a GUI for conducting laboratory experiment on DC Machines…• The Virtual Machines and Instrumentation workbench is a grand venture of the National Mission on Education through Information and Communication Technology (NMEICT) of the Ministry of Human Resource Development (MHRD),Government of India.
• The project involves the virtual control of machines, from any area, to conduct undergraduate and postgraduate laboratory machines experiments via the internet.
• Developed a GUI for conducting laboratory experiment on DC Machines, using LABVIEW.
Honors & Awards
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Client Excellence Award
Group Chief Executive-Financial Services
Excellent Contribution for the Digital Banking road-map project.
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IIM DAAD Scholarship
German Academic Exchange Service
Awarded DAAD scholarship for pursuing MBA exchange program in HHL, Leipzig, Germany.
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DAAD WISE Scholarship
German Academic Exchange Service
Awarded DAAD WISE Scholarship to pursue a research internship in TU Chemnitz, Germany
Test Scores
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CAT
Score: 99.86%ile
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IIT JEE
Score: All India Rank: 1569
Languages
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English
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Bengali
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Hindi
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Malayalam
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