Srishti Khandelwal

No 2. Affiliate marketing is underrated really. But it's actually something you should take into serious consideration now. YourBasket makes shopping accessible to everyone. YourBasket is an Ecommerce platform that sells products across different categories like 1. Phones and tablets 2. Fashion 3. Home 4. Electronics 5. Computing and gaming 6. Your kiosk 7. School &office supplies 8. Health and beauty 9. Mom and baby 10. Toys and games 11. Pet supplies 12. Gifts 13. Drinks and alcohol 14. Household appliances 15. Automotive 16. Furniture 17. Gym equipment and accessories If you're an influencer, sales and marketing specialist, a content writer, a blogger, social media marketer You can register as an affiliate marketer today with YourBasket And start promoting products that you really like or those that are in your niche. Pickup available, Nairobi, Bazzar plaza Home/office delivery is within Nairobi, Kiambu and Kajiado. P.s Share your two names and phone number for yourbasket affiliate account creation

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Offer is the single thing that can make or break your business. A great offer can help you: → Charge premium → Stand out in the market → Skyrocket your business growth. So follow these 3 steps to create an irresistible offer. Akash Anand #highticketoffer #offercreation

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Ok DTC guys let me put this straight, you don't have to add both cold and retargeting audience in the same PMax asset group. Because by doing this you will never know the true ROAS of your individual audiences. And hence you won't know whether to scale the campaign in case of cold audience. And you won't know which creatives are relevant for retargeting audiences. I see a lot of lazy marketers putting all possible audiences into a single PMax asset group. Pls don't be lazy

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Content Marketing: Your Strategy for Success 🚀 Unlock the full potential of your brand with a winning Content Marketing Strategy! 💼 Here are key tips you can't miss: ✅ Document your strategy ✅ Invest in video content 🎥 ✅ Educate your audience 📚 ✅ Leverage email marketing ✉️ ✅ Boost visibility with paid promotions 💰 ✅ Measure and reassess your results Follow Us: Redmi India #ContentMarketingStrategy #DigitalMarketing #MarketingTips #GrowYourBusiness #OnlineMarketing #ContentCreation #MarketingGoals #SocialMediaStrategy #BusinessGrowth #BrandAwareness #REDMIIndia #VideoMarketing #EmailMarketing #MarketingStrategy #DigitalGrowth

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🚀 Top Secrets to Skyrocket Your Business with Powerful Press Releases! | India PR Distribution 📰✨ Want to know the secrets of successful distribution? 🤫 Start with a killer headline, pack your first paragraph with impact, and add credibility with key quotes. 🗣️ Don’t forget to sprinkle in multimedia 🎥 and optimize for SEO 🔍. Distribute across multiple platforms for maximum reach 📡 and track your results to level up! 💪 Boost Your Reach with Expert Press Release Distribution! 🌐 Visit IndiaPRDistribution.com now! #IndiaPRDistribution #PressReleaseTips #BusinessGrowth #PRSuccess #SEO #MarketingHacks #PressReleaseDistribution #DigitalMarketing #BoostVisibility

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Influencer Marketing - Size of the Industry and Projected Growth: >> Industry Size (2024 Estimated): INR 5,500 crores >> Industry Size Comparison: 11% of the Digital Media Industry >> Industry Growth: 20% in 2024, expected growth of 25% p.a. from 2024 to 2026 >> By 2028: More than 80% of brands are expected to allocate up to 30% of their marketing budgets to influencer marketing >> Brand Spends on Influencer Marketing: 40-57% of brands in categories like FMCG, e-commerce, and automobiles are expected to increase their spending on influencer marketing by 10% by 2026 In the past five years, the Indian influencer marketing industry has become an essential part of the marketing mix and is predicted to grow to INR 6,875 crore by 2025. This robust growth, driven by a 25% compounded annual growth rate, reflects how deeply integrated social media has become in the lives of millions of Indians. And the best part? The journey doesn’t stop there – continuing to grow to INR 10,750 crore by 2027. #InfluencerMarketing #DigitalGrowth #MarketingTrends #SocialMediaImpact #IndianMarket #BrandStrategy #ContentCreation #MarketingInnovation #ConsumerEngagement #DigitalTransformation Influencer.in Suneil Chawla Source: Influencer Marketing Report India 2024 by Influencer.in 

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Did You Know? Facts About Consumer Behavior For More Marketing Insights Subscribe to Our Weekly Newsletter: https://lnkd.in/gueWg-3q #Marketing #advertising #Didyouknow #Facts #outlookmediaindia

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83% of B2B buyers in India trust video content from industry influencers: LinkedIn report. Linkedin's "The Business of Influence" study underscores the growing importance of video influencers in building brand credibility and awareness within the B2B space. https://lnkd.in/gjJUTp2E Sachin Sharma #e4m #B2BMarketing #InfluencerMarketing #VideoContent #LinkedIn

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#MondayMantra (4) Never forget your beginner's spirit. - start your day with listening to your team before trying to impose your thoughts. - learn from campaign daily (other than impressions, clicks, ctr etc.). avg. cpc, cpm also gives you market trend and will help in #brandplanning and #forecasting. - remnant inventories on a publisher website can also deliver #campaignperformance. - #b2bmarketing is beyond just #icp but don't underestimate it. - few sites have only seen #seotraffic growing on any search engine update. identify sweet spot. yes, learn the science and prosper. it is never too late. - avg. cpc - being a factor of many dimensions, metrics and ai outputs. learning from it is very useful to build not only your demand-side model but also a supply-side model. - #paidsearch should not have edited the definitions of ex/ph/bm/bmm/ne. do understand these definitions thoroughly if you want to deliver #performancemarketing on #searchengines - #performancecreative plays an important part to deliver optimum results from the #customerdataplatform and #datamanagementplatform. the purpose fails miserably if the enterprise has not accounted for #dynamiccreativeoptimizer #dco platform to support your #personalisation outreach. - trust your agency and #asoexpert to deliver #aso #appstoreoptimization reach and results. - when #retention is the future for #digitalbusiness then do not kill it with #discounts and #offers. #ecommerce sees a short-term increase blip in revenue, but it harms long-term specially a small e-commerce manufacturing start-up. - #b2bmarketing with content is a long-term strategy. do not take it lightly with other #marketingchannels. but don't forget the rule of chess. #contentistheking theory fails when other activations do not support the #clientsuccess and #sde. minimize the friction between cs, sdo/e and marketing team. - there is no harm in evaluating #influencers beyond just the visible content on their media channels. always read between the line's agenda of the influencers before engaging with him / her. - keep your #creative less cluttered from too-much content. this creative can be used on any of your #pesos media. (note: the additional s added in pesos is done purposely😊) - marketing used to / are / will be done purposely. but do not underestimate the user / consumer. they can see you. - the trend of being the first is dead long-time back. #smarttvads needs an ecosystem of both hardware and software innovators. #brands should give a try to scale that ecosystem and just not expect only #performance from it. - nothing is impossible. like winter #programmaticads has arrived (2013-14) long-time back in #India. but the marriage of #programmaticsads with #martech platforms in a work-in-progress. - the top management do consider engagement and performance both. present both with equal importance & data bundled with #creativeperformance. - eat healthy, sleep enough and work hard - networking is important. be honest.

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Comment “profits” & I will dm you the link 🔗 Important message: If you can read data, you can scale Meta, without daily stress of ROAS. Only 12% Indian D2C brands are profitable and those 12% have an average 8% Net income % after taxes & expenses! Majority new D2C brands are so focused on ROAS that they don’t even know that: - They need to understand what’s their actual breakeven NC-ROAS - How much blended ROAS needs to be set as their base KPI - How to check the real KPIs like TRUE AOV, CLTV, REPEAT BUYING RATIO & segmentation of customers into core, whales, loyal & much more. Humble request: Focus more on customer retention, repeat buying ratios which is all the result of creative retention marketing which is a mix of COMMUNITY BUILDING & SELLING, which then leads to better blended ROAS while increasing net income % annually. Stop focusing on getting acquisition cheaper. Start investing in getting acquisition profitable while boosting annual profitability. Comment “profits” & I will dm you the link 🔗 (ebook is not free as it is not for beginners)

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FY 2023-2024 We generated 32 Crores for this Women's wear brand. For this brand, we used the holy trinity of  - Meta Ads - Google Ads Let’s take a closer look at the funnel. 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀: >Carousel, video, and dynamic ads got a lot of attention.. > Targeting based on location helped increase sales during festivals. > Showing new collections and discounts to people who visited our site before helped make more sales. > Offering discounts on popular items worked really well. > Giving free shipping for a certain minimum purchase increased the average order amount by 10%. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀: > We aimed at relevant keywords like "Indian ethnic wear," "ethnic clothing," and "traditional Indian outfits. >Used dynamic remarketing to target people who visited our website before. > Used location-based targeting to sell more where there's high demand. > Made sure our products showed up directly in search results to get noticed more.

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🚀 "Sold out in seconds!" That's the headline dominating conversations across India as Coldplay's upcoming concerts quickly sold out, leaving fans scrambling for tickets. This event is not just a music phenomenon but also a crucial marketing case study on entertainment demand dynamics. 🎟️ What's Happening? Tickets for Coldplay's January 2025 concerts at Mumbai’s DY Patil Stadium disappeared in under an hour as about 1.3 crore people vied for 1.5 lakh tickets, prompting a third show to meet demand. 🎶 Why the Buzz? The frenzy isn't only about the music; it’s about the experience. Known for spectacular visuals and unforgettable performances, Coldplay concerts offer a sensory spectacle, drawing massive crowds through effective engagement and innovative concert experiences. 🔍 Marketing Insight The rapid ticket sellout showcases the power of brand loyalty and strategic hype, illustrating Coldplay's strong fan engagement and innovative approach, which includes featuring new tracks alongside classic hits. 📈 Market Impact This concert highlights the growing 'going out' market in India, driven by rising disposable income and evolving consumer preferences, benefiting sectors like hospitality and retail. 🚧 Challenges and Opportunities High demand presents both opportunities and challenges for event organizers, including effective ticket sale management and addressing issues like website crashes and scalping, providing lessons in customer experience and tech utilization. 💬 Have you ever rushed to get tickets for a sold-out show? What do you think makes Coldplay's marketing so effective? Discuss how live events are reshaping entertainment marketing. #ColdplayIndia #EventMarketing #LiveConcerts #DigitalStrategy

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Imagine you are an agency who cares that your DTC clients brand grow. So you give them a ton of raw feedback on their current situation. But in India it seems most of such feedback hurts the brand owners' ego. Instead of taking it as a feedback for their business and brand. They take it as a personal remark in most cases. And that's one of the worst qualities to have as an entrepreneur. In business and in life you become big when you drop your ego. And develop an appetite for constructive feedback. No agency wants to make sure they hurt your personal sentiments. They only want the best for your brand. But I guess this kind of insecurities are deep rooted in Indian culture from few generations in the past. Though such things must not impact business. As a DTC brand owner you should be surrounding yourself with proven marketers. And then let them do their job. Give them a budget, timeline and target. But don't piss them off so much that they start hating on you as a client. PS: agencies aren't your FT employees, you hired them for a purpose but then learn to trust the process. attach is a pic of your favourite "rich spoilt brat"

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Top 5 Tips To Develop a Strong Brand Identity For More Marketing Insights Subscribe to Our Weekly Newsletter: https://lnkd.in/gueWg-3q #Marketing #advertising #Top5 #outlookmediaindia #outlook #contentcreation #highquality #contentmarketing

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Facebook audience selection is tough. I thought so too but let's talk about what's important since some of you guys asked me about it. Basics - 1. Audience Interest - Don't overcomplicate it. Keep it broader so that you have a higher chance of reaching a volume. 2. Creative - What works for us is brighter colour copies so maybe try A/B testing with your ad creatives. 3. Copy - Here's a tip on our copies, generally it's the second thing people see. We call out our TG eg. If you cater to Architects then your opening statement should be "Are you an Architect looking for xyz?/ Hey Architects," This is a lot more personalised to filter out people in a broader audience set. These are the 3 pillars that we follow in MARQN's ad sets. And it's a lot of trial and error so just go back and forth with these pillars and see what works for you and your clients.

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Print ad business rose 11% in 2023: INS. As per the Indian Newspaper Society’s annual report for the calendar year 2023, INS members reported a total advertising business of Rs 16,472.40 crore. #e4m #PrintAd #BusinessRole #INS #Report #Advertising

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