Shudeep Majumdar

#IndianPRAgencies | Want to stand out in a cluttered market and boost media visibility? Here’s a list of public relations agencies helping build and drive narratives that shape public perception and corporate identities Adfactors PR Avian WE Edelman Genesis BCW Ketchum Sampark MSLGROUP India Perfect Relations PR Pundit Havas Red #Value360 Weber Shandwick Story by: Mishika Bangia #PR #PRAgenciesIndia #PressInsider #IndiasGlobalVoice

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How can PR firms innovate with their model to grow? Nucleus PR's Tarunjeet Rattan has strong views on that. Listen in on the PRmoment podcast with #Tarunjeet, Rishi Seth and Aman Dhall. Link in the first comment. Also available on #Spotify #iTunes #AmazonMusic #PRFounders #Agencylife #PR #founders #startups

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These PR firms can help drive effective strategic communication initiatives for Indian and global entities looking to stand out in a challenging Indian market and boost media visibility.

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Weber Shandwick ‘Elections Matter: India Report’: Print Media more accepted by millennials – 45% prefer for News and Politics compared to 31% Gen Z Link in the comments Rohan Kanchan Weber Shandwick #mediabrief #WeberShandwick #ElectionsMatter #IndiaReport #research #marketing #media

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From the chaos of the American Civil War to the bustling streets of Mumbai, learn how Pav Bhaji emerged as a beloved dish. A story of necessity, creativity, and flavor! #brandstories #brandfacts #marketing #storyteller #branding #marketing #information #innovation

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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Flip through IMPACT Magazine before getting your hard copies this week! sukesh nayak | Vinkoo Chakraborty | Manish Bandlish | #RohitChopra Times OOH | SENTHILKUMAR V G | Anupam Katheriya | Pallavi Chopra | Nishant Kumar | Rathin Lahiri | Vikas Chawla | Anup Sharma | Suchana Sarkar | KRANTHI BATHINI Annurag Batra | Nawal Ahuja | Neeta Nair #IMPACT #IMPACTMagazine #DigitalPreview #SneakPeek #FlipThrough #MustRead

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This raises some very crucial questions about the growth of the PR agency model in India. Sampark, PR pundit, Genesis, PRactice, Clea were the first set of original firestarters ...the original rebels...in the Indian PR industry and a lot of us cheered on as it grew and grew and grew. These models laid the path for others to follow as they chalked out possible models of growth. Every move after Vaishnavi PR went down was scrutinized but in the last decade PR seemed to have come in its own with investments, M& A , partnerships and collaborations ruling the roost. In all these the original principals are still around. What happens when the principals move out for good. Is Sampark the first of many ? However you put it, it poses some serious questions about agency growth. Key ones being... ➡ Is an agency successful only when it is founder-led? ➡ What is then a succession plan? ➡ Will this ever be a scalable business that can grow without M&A ? ➡ What is the best possible model for PR agency growth in India ? ➡ Do international agency models and Indian cultural sentiment not align? #pr #publicrelations #prindustry Paarul Chand Aakriti Bhargava Raghavendra Rao Nidhi Agarwal Pooja Trehan Sonali Sokhal Chhavi Dang Manjuu Rangarajan Sandeep Rao Sudhakar Rao Praveen Singh Malini Sharma Thakur Komal Lath Suhasini Mehta UDITA DUTTA (Hiring at all Levels) Roshan Mohan Amulya Nagaraj Kritika Lalchandani Kaajal Gadhia Budhbhatti Urmila Biswas

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The PR Industry is getting ready to disrupt the Advertising Industry. My article in ET BrandEquity. The PR Industry is on the brink of a transformative leap! The industry is gradually adopting scientific ERPs (Efforts, Resources, and Processes) along with robust measurement & data analytics. The PR & Corporate Communications machinery is fortifying and taking full control of the PR INPUT-OUTUT-OUTCOME blocks of the communication cycle. If implemented well, this domino effect across corporates will eventually lead to significant disruption in the advertising industry. Brand owners will be forced to review their budget allocations across AD and PR baskets! Thank you, Prasad Sangameshwaran Sujit Patil, ABC Amith Prabhu Anup Sharma Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda Bhavya Suri Tarunjeet Rattan Mou Chakravorty Shubham Mukherjee Irvinder Kaur Preeti Binoy Sapna Bhawnani Sreekant Khandekar Paarul Chand Anubhuti Yadav Sudeep Bhalla Prajjal Saha Hemant Gaule Madhu Chhibber Nandini Chatterjee Kavita Lakhani Asia-Pacific Association of Communication Directors AMEC Measurement and Evaluation International Communications Consultancy Organisation IPRA International Public Relations Association Institute for Public Relations PRCAI PRPOI Public Relations Student Society of America (PRSSA) Indian Institute of Mass Communication, Delhi School of COmmunications & REputation Symbiosis Institute Of Media And Communication, Pune CommsAdda PRovoke Media #pr #advertising #brandmanagement #branderps #ROO #ROI #disruption #ceo #cmo #corporatecommunications #marcomm #dataanalytics #efforts #resources #processes #growth #brandreputation #measurement https://shorturl.at/Qggpk

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I ask myself, “Does the work I do make my audience pause and examine how they feel about the product, service, or topic?” “Does it open new ways of thinking?” And finally, “Does it prompt the target audience to take some action?” This is what I call the IT Act (Introspection, Thinking, Action). The starting point is always visibility and attention. Yes, the campaign must grab attention but once it has got the eyes and ears of the audience, then the IT Act test is a good one to apply. Too often my effort stops at getting attention, which in itself is not an easy thing to accomplish. If I am not careful, it is easy for me to say “OK my job is done.” However, I believe by getting attention, the true job of public relations has only just begun.  #publicrelations 

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Over the past two and a half years, many Indian startups have struggled, especially with the scarcity of large growth-stage funding. But Aadit Palicha's #Zepto is breaking the mold, raising three substantial rounds worth multi-hundreds of millions. Overall, with USD 1.26 billion raised, Zepto is challenging heavyweights like Zomato’s Blinkit and Swiggy’s Instamart. Fresh off a USD 660 million funding round, Zepto is already back at the negotiation table for more. While founder Aadit Palicha insists the company isn’t in burn-and-win-the-market mode, critics say it's on steroids. Some compare the quick commerce craze to the fever-pitch excitement of the now-deflated ed-tech bubble, where Byju’s and Unacademy once shone brightly. In a detailed conversation with ET Prime, Palicha addresses these burning concerns and emphasizes the company's focus on profitability over land grabs. https://lnkd.in/gy6FrZH5

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Just watched the heartwarming #MaaJaisi commercial from Mother Dairy by Ogilvy, and it's a testament to the power of emotional storytelling in advertising. Crafted with soul-stirring lyrics by Gulzar Sahab and directed with genuine sensitivity by Amit Sharma, the ad beautifully encapsulates how nurturing qualities aren't confined to motherhood alone but are a universal trait that resonates deeply across different relationships. As we navigate the intricate paths of brand engagement, this ad exemplifies strategic brilliance—connecting with audiences on a fundamental emotional level, fostering deep brand loyalty and recognition. It’s a reminder of how pivotal storytelling and emotional connectivity are in crafting messages that not only speak to consumers but also touch their hearts. A fantastic piece that seamlessly blends artistic expression with strategic marketing. #BrandStorytelling #CreativeExcellence #Advertising

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Jist appoints Mehul Munjpara as Head of Revenue Link in the comments Rishi Pratim Mukherjee sattvik mishra Mehul Munjpara Jist Media #mediabrief #JistMedia #MehulMunjpara #HeadOfRevenue #appointment #leadership #media

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Plot twist: Influencers need more than just a pretty feed! Just penned a piece for Campaign India and The Other Circle on why influencers can't ghostwrite their own PR. Spoiler alert: It's not about the 'gram, it's about the grand plan! Read how to go from 'swipe up' to 'level up' in the influencer game: https://lnkd.in/dRHSsacP #InfluencerPR #BrandBuilding #MoreThanJustLikes #BestPRPractices

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Any objective watcher of our political discourse will tell you that brand Kejriwal is a heartbeat away from political oblivion. Why has then brand Kejriwal so dramatically collapsed? What are the factors contributing to this fade out? I analyze all that and more in this episode of THE CAA SHOW in which CAA is Conversations and Analysis https://lnkd.in/dzm_feF2

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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"Great PR doesn't just tell your story; it builds trust, fosters connections, and turns brands into unforgettable experiences." #PRAgencyIndia #PublicRelations #MediaManagement #BrandBuilding #StrategicCommunications #ReputationManagement #CrisisCommunication #EventManagement #DigitalMarketing #SocialMediaStrategy #ContentCreation #CorporatePR #IndianBrands #PRIndustry #MarketingStrategy #Networking #PRCampaigns #ClientSuccess #IndiaPR

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The timeless life lessons taught by our #dads continue to hold equal strength in the ever-evolving world of #advertising. As we gear up to celebrate Father’s Day, let’s look at some of these lessons that can shape your advertising strategy for a successful run. Which advice from your dad has impacted your life the most? Let us know in the comments below. . . . . . . . . #FathersDay #DadsLessons #AdvertisingTips #MarketingStrategy #HappyFathersDay #CampaignGoals #DigitalGrowth #BusinessOwners #Entrepreneurs #agencylife #trendings #officelife #3Dotsdesign #explore #instagood #socialmediaagency #Marketing #MarketingUpdates #DigitalMarketing #CreativeMarketing #advertising #Fathersdayblog #blog #ai #Advertisingmarketing

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