Shivangi Tripathi

Scale Your GTM Strategy. 6 Sessions. 1 Day. - Early traction & resource-efficient GTM strategies - Build a high-performance growth team - Best marketing practices for every stage - Industry leader insights & learnings from Srikrishna with industry guru Srikrishna Swaminathan's for an exclusive 1-day workshop. Limited capacity. Register now. Link in the comment below ⬇ #gtmstrategy #SaaS #B2B #Founders #ChennaiEvents #Chennai #Startups #Entrepreneurs #Chennai 

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Sadly I couldn’t find anything written or said on one of the most important aspects of #ProductMarketing (PMM) - #Feedback on Product Marketing collaterals. So this is my post on behalf of all #PMMs who suffer the pain of “Vague Feedback”. Before you read ahead, I urge everyone - Please give PMMs pointed feedback. PMM is one function that hates vagueness especially when it comes to feedback. Some examples of bad feedback -  ❌This needs work. (“What work? Is it missing business benefits? Or problem? Or sentence restructuring? Or what?”) ❌The headline needs to be more punchy (“Should I add emojis?” FYI - I AM NOT A CREATIVE WRITER) ❌What is in it for customers (“Our entire product!”) ❌This looks too complex. Tone it down (🤔) ❌This looks too basic. Make it advanced (🤔) ❌Everybody provides the same solution. How are we different? (“First please create meaningful differentiators in the product. Once we have it, PMMs will happily plaster differentiator everywhere”) ❌And this is the classic since the boom of ChatGPT - “Add AI/Generative AI everywhere even though it doesn’t make sense”. (“Have you done market research? Customers want simple products to do simple things and get them through the day!”) So what are a few examples of good feedback -  ✅Instead of “This needs work”, please mention what can be done to make it work. E.g. “Although the starting is enticing where you have covered problems, business benefits can be articulated in three categories - CSAT, ROI, and Customer Support. This will increase the readability” ✅Good example - “This headline is missing business benefits around customer experience. As the target audience is in CX, let’s focus on CSAT or any other relevant metrics.” ✅Another one - “The persona for this page is technical users - Let’s add some tech differentiators that are really helpful to this persona. Or This page is for business users - Let’s talk about low-code solutions, cost-effectiveness, and project management by keeping the language simple.” I guarantee you, that if we PMMs get good pointed feedback we can close the project at lightning speed and deliver in a flash. But when we get vague comments, it demotivates us to work on that project anymore. Here are some of my PMM heroes in this feedback journey - Surbhi Agarwal Shekar Hariharan Tara Shankar Jana "TJ" Deepak Parmar Pritika Ramani Chetan Swain Greg Belkin Vibhanshu Dixit Ganesh Srinivasan Deeksha Chowdhury Deepak Ruchandani

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What is Lead Attribution? It's a system for determining which marketing touchpoints contributed to converting a lead, often used to assess campaign effectiveness. Follow @naveenbansal17 for more such marketing updates. Naveen Bansal Raman Garg Priya Jain Anusha Anusha Hitesh Bansal Avi Garg #naveenbansal #SocialCommerce #Shopping #facebookmarketing #instagrammarketing #OnlineShopping #InstaShopping #DataDrivenDecisions #SuccessNavigation #DigitalMarketing #ContentMarketing #CustomerEngagement #BrandAwareness #BrandVoice #BrandMessaging #TargetedMarketing #CustomerSegmentation #PersonalizedContent #CustomerCentricMarketing #HighIntent #BrandAwareness #Retargeting #DigitalMarketing #metaverse #google #googlemybusiness #googlebusinessprofiles #localbusiness #storytelling #persona

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📈 ₹5 Crores in 5 Months with Targeted Campaigns 📈 We helped a skincare brand generate ₹5 crores in just 5 months, achieving a 6.2x ROAS. Here’s the blueprint: 1️⃣ Seasonal Product Push Leveraging historical sales data, we aligned campaigns with seasonal demand, which led to a 20% higher conversion rate during key months. 2️⃣ Localized Marketing We localized our creatives and messaging for metro cities, boosting engagement by 40% in high-value regions like Delhi and Mumbai. 3️⃣ Influencer Partnerships for Social Proof We collaborated with influencers to boost product awareness, which resulted in a 25% uplift in sales from their follower base. #SkincareMarketing #D2CIndia #InfluencerMarketing #ROAS #RevenueGrowth #PerformanceMarketing #DigitalMarketing #MetaAds #FbAds

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Up next, we're spotlighting Anshu Poddar's project focused on Analytics & Metrics on 4 different products. Here's the gist: Define Product goal, North Star Metrics , OKR ( 1-2 objectives with atleast 3 KRs) and customer journey for following products: Headspace  Airbnb  Duolingo  Slack Anshu's presentation of the assignment details and nuances was exceptional. Great work! 👍 If you're keen on exploring such comprehensive assignments, consider checking out our Product Management Launchpad. Applications for the next cohort are now open - https://lnkd.in/gJEaQxqY #productmanagement #productmanager #analytics #metrics #careerdevelopment #assignment #community #airtribe

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Thrilled to announce the launch of our game-changing report, Ecommerce Mindscape India 2024! Empower your business with MarTech strategies to tap into the massive growth of the Indian ecommerce market.🚀 Download the report now: https://lnkd.in/dG2RE37B This comprehensive guide includes: 🔹 How Gen AI is revolutionizing the ecommerce experience. 🔹 Advanced personalization techniques driving conversions. 🔹 Deep dives into consumer behavior and preferences. 🔹 Strategies to combat rising customer acquisition costs. Don’t miss out on these insights. Let’s innovate and lead the future of ecommerce together! #EcommerceMindscape2024 #EcommerceTrends #MarketingInnovation #ConsumerBehaviour #MarketingBenchmarks #NetcoreCloud

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Cheatsheet for Business Owners: How toTailor your email marketing campaigns to specific audience segments for better engagement. https://lnkd.in/g3bz3ANF Follow Naveen Bansal for more such marketing updates. Naveen Bansal Priya Jain Raman Garg Anusha Anusha Hitesh Baladia Avi Garg #naveenbansal #SocialCommerce #Shopping #facebookmarketing #instagrammarketing #OnlineShopping #InstaShopping #DataDrivenDecisions #SuccessNavigation #DigitalMarketing #ContentMarketing #CustomerEngagement #BrandAwareness #BrandVoice #BrandMessaging #TargetedMarketing #CustomerSegmentation #PersonalizedContent #CustomerCentricMarketing #HighIntent #BrandAwareness #Retargeting #DigitalMarketing #metaverse #google #googlemybusiness #googlebusinessprofiles #localbusiness #storytelling #persona

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Its always good to brush up the basics :). Officially certified PMM now 😉 #Productmarketing is an ever evolving field. While often 'brushed aside' as just another marketing function, great product marketing gives companies—especially those that aren't leaders in their categories, craft compelling, differentiated #narratives that help them rise above the noise. As product marketers, we must own our strategic role, and with #AI and data at our disposal, PMMs have the tools to drive even greater growth #productmarketingcertification #GreatLearning #Learningpath

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After a year of tighter budgets and heightened pressure to prove ROI, B2B marketing leaders in India are showing a renewed sense of optimism. Over 9 in 10 (93%) are bullish on their team’s ability to drive revenue in the year ahead, and more than 8 in 10 (85%) expect budgets to increase, according to new research from LinkedIn, the world’s largest professional network and leading B2B advertising platform. LinkedIn’s ‘2024 B2B Marketing Benchmark’ – a study of 2,000+ B2B marketing leaders from across the globe, conducted ahead of the 2024 Cannes Lions International Festival of Creativity – finds that while 76% of B2B CMOs in India have struggled to reach buyers due to competing demands, the majority (94%) agree that relationship building is key to success, which is why building “collective confidence” amongst purchasing decision-makers will be crucial in the year ahead. Read more: https://lnkd.in/gbypBNxi #IndiaTechnologyNews #LinkedIn #AI #B2BMarketing #India #Revenue

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🌟 Master Brand Strategy with Manish Vaishnav’s Expert Guide! Unlock the secrets to a successful brand strategy with insights from industry expert Manish Vaishnav. Whether you're looking to refine your brand or build one from the ground up, this comprehensive guide has you covered. Elevate your brand’s presence and connect with your audience like never before. 📖 Read the full guide here: https://lnkd.in/gmQXcQPm #BrandStrategy #MarketingTips #BrandingExpert #ManishVaishnav #BusinessGrowth #BrandDevelopment #MarketingStrategy #SuccessGuide #BrandBuilding #DigitalMarketing #ExpertAdvice

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COGS - Cost of Goods Sold has a large impact on your gross profit and hence, every product business owner needs to know this, especially D2C brands. Have any questions? DM us and we'll cover the questions in the #AskTheMissivians every Monday. Till then, share in the comments below what you feel about this initiative by Missive Digital 💙

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"Content Marketing, Market Insights and a Deep Connect with your Customers are Irreplaceable and Timeless." Learn from some examples of most prominent Indian Startups on how they focus on "Content" as a major tool for their Marketing efforts. #content #marketing . . https://lnkd.in/d6U35bKa

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Cheatsheet for Business Owners: E-commerce Growth Hacks https://lnkd.in/gmwqv_QW Follow Naveen Bansal for more such marketing updates. Naveen Bansal Raman Garg Priya Jain Anusha Anusha Hitesh Baladia Avi Garg #naveenbansal #SocialCommerce #Shopping #facebookmarketing #instagrammarketing #OnlineShopping #InstaShopping #DataDrivenDecisions #SuccessNavigation #DigitalMarketing #ContentMarketing #CustomerEngagement #BrandAwareness #BrandVoice #BrandMessaging #TargetedMarketing #CustomerSegmentation #PersonalizedContent #CustomerCentricMarketing #HighIntent #BrandAwareness #Retargeting #DigitalMarketing #metaverse #google #googlemybusiness #googlebusinessprofiles #localbusiness #storytelling #persona

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Progressive profiling and segmentation guide businesses toward a more nuanced understanding of their audience and transform how they collect and consolidate customer data over time. Want to know more? Check out our free eBook! 🔎 https://lnkd.in/gKKwceP7

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𝑻𝒉𝒆 𝑼𝒏𝒕𝒂𝒑𝒑𝒆𝒅 𝑮𝒐𝒍𝒅 𝑴𝒊𝒏𝒆: "𝑩𝒉𝒂𝒓𝒂𝒕"!!! "𝐓𝐡𝐞 𝐝𝐢𝐬𝐩𝐨𝐬𝐚𝐛𝐥𝐞 𝐢𝐧𝐜𝐨𝐦𝐞 𝐢𝐧 𝐫𝐮𝐫𝐚𝐥 𝐈𝐧𝐝𝐢𝐚 𝐢𝐬 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐞𝐝 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐚𝐭 𝐚 𝐂𝐀𝐆𝐑 𝐨𝐟 𝟏𝟎.𝟔% 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝟐𝟎𝟐𝟎 𝐚𝐧𝐝 𝟐𝟎𝟐𝟓, 𝐨𝐮𝐭𝐩𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐮𝐫𝐛𝐚𝐧 𝐠𝐫𝐨𝐰𝐭𝐡 𝐫𝐚𝐭𝐞 𝐨𝐟 𝟗.𝟖%." says the Nielsen Report. Learn how to leverage local languages to build trust, drive engagement & boost conversions in Bharat. Read my latest blog post on Srujanee now: https://lnkd.in/g9XRTAkz Also read about Interesting case studies about how Unilever Swiggy Patanjali Ayurved Limited are leveraging interesting marketing tactics for Bharat to penetrate "Bharat" market in the blog. #MarketingForBharat #MultilingualMarketing #ConsumerInsights #internetusersinIndia #ruralmarketingstrategies #localization

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