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Navigating the Impact of 'Bashtags' in Consumer-Generated Marketing In today’s digital landscape, consumers wield immense power through social media. While hashtags can foster brand loyalty, there’s a flip side—the 'bashtag'. A bashtag, unlike traditional hashtags, is used by dissatisfied consumers to criticize or mock brands publicly. Examples like #McDStories and #PepsiLivesMatter highlight how quickly negative sentiment can spread, turning marketing campaigns into PR nightmares. Brands must stay vigilant, using these moments as learning opportunities to rebuild trust and improve practices. The digital age demands transparency, authenticity, and readiness to respond swiftly. #ConsumerMarketing #DigitalMarketing #MarketingStrategy #BrandEngagement #MarketingGrowth #DuqueMarketing

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