Rohit Lakshman

🚨 EXCLUSIVE Aditi Shrivastava breaks down Meesho's numbers for the first half of FY25: 🛍️Annualised recurring revenue: > $1 billion 🛒 Net merchandise value: Rs 14,251 crore ⬆️ 29% (y-o-y) 📌 Revenue: Rs 4,405 crore 24% 📌 Loss: Rs 41 crore The Arc Analysis: https://lnkd.in/g9tGkCS4 We're ON IT.

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Unraveling granular insights of Advantage+ shopping campaigns through Marketing Mix Modeling (MMM) Don't believe the myth that MMM can provide granular insights. Read on to know how we gleaned granular insights of Advantage + shopping campaigns. https://lnkd.in/gnFfTF4c #marketingmixmodeling #martech #campaigneffectiveness #statistics

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Presenting our blog of the week where our team wrote on the 5 key strategies to build a successful D2C brand. Did we miss anything here ? Read and let us know.. #valmi #ecommerce #d2c #d2cbrands #digitalmarketing

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Recently our CEO Sushiel Chaurasiya ran a survey to find out what team leaders think is the ideal incentive percentage for direct deals. Most people said they would expect 10-15%. At INDOBRICKS , we’re excited to go beyond that by offering a 20%-30% direct incentive for top performers! This new approach aims to reward those who achieve great results and set high standards in the real estate industry. If you're someone who delivers results, this is your chance to join Indobricks and be part of something special. To Apply, share your CV directly at [email protected] ps. Survey link https://lnkd.in/d3eekhE8 hashtag #RealEstateRewards #IncentiveUpgrade #JoinIndobric #TopTalent #RealEstateRewards #IncentiveRevolution #IndobricksOpportunity #LeadershipIncentives #TopTalentWanted #RealEstateCareers #JoinIndobricks #GroundbreakingIncentives #RealEstateLeaders #RewardingPerformance #LeadingTheChange #HighPerformanceCulture #SalesIncentives #CareerOpportunities #DriveAndEarn #RealEstateSuccess #BreakingBarriers #IndustryFirst #LeadAndSucceed #IncentivesThatMatter

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What is Lead Attribution? It's a system for determining which marketing touchpoints contributed to converting a lead, often used to assess campaign effectiveness. Follow @naveenbansal17 for more such marketing updates. Naveen Bansal Raman Garg Priya Jain Anusha Anusha Hitesh Bansal Avi Garg #naveenbansal #SocialCommerce #Shopping #facebookmarketing #instagrammarketing #OnlineShopping #InstaShopping #DataDrivenDecisions #SuccessNavigation #DigitalMarketing #ContentMarketing #CustomerEngagement #BrandAwareness #BrandVoice #BrandMessaging #TargetedMarketing #CustomerSegmentation #PersonalizedContent #CustomerCentricMarketing #HighIntent #BrandAwareness #Retargeting #DigitalMarketing #metaverse #google #googlemybusiness #googlebusinessprofiles #localbusiness #storytelling #persona

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Thrilled to announce the launch of our game-changing report, Ecommerce Mindscape India 2024! Empower your business with MarTech strategies to tap into the massive growth of the Indian ecommerce market.🚀 Download the report now: https://lnkd.in/dG2RE37B This comprehensive guide includes: 🔹 How Gen AI is revolutionizing the ecommerce experience. 🔹 Advanced personalization techniques driving conversions. 🔹 Deep dives into consumer behavior and preferences. 🔹 Strategies to combat rising customer acquisition costs. Don’t miss out on these insights. Let’s innovate and lead the future of ecommerce together! #EcommerceMindscape2024 #EcommerceTrends #MarketingInnovation #ConsumerBehaviour #MarketingBenchmarks #NetcoreCloud

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🚀 With customer acquisition costs (CACs) soaring, the game is changing for ecommerce marketers! In the Ecommerce Mindscape India 2024 report, Arijit Gorai from Zivame shares how optimizing strategies with better channels and retention can lead to impressive ROI. 🔗 Download the report now: https://lnkd.in/gez3QUkh Key takeaways to boost your strategy: 🎯 Target Valued Customers: Prioritize high-value segments to maximize returns. 🛠️ Channel Optimization: Focus on the most effective marketing channels for better results. 🤝 Personalized Experiences: Enhance customer retention with tailored interactions and offers. 📈 ROI-Driven Approach: Use data-driven strategies to continually refine and improve performance. Unlock the full potential of your ecommerce strategy by diving into the report for actionable insights and cutting-edge trends! Rahul Kanika Rengarajan #EcommerceMindscape2024 #EcommerceTrends #MarketingInnovation #FutureOfEcommerce

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Maino.ai secures Rs 15 crore to bolster tech and product teams, CHOSEN raises $1.2M seed funding for skincare innovation, and Ixigo offers $40M worth of shares to anchor investors in IPO. 🚀💼🧴 #StartupFunding #DigitalMarketing #Skincare #IPO #Investment #TechGrowth #Entrepreneurship #iAccelerate #Vikas Keshri #Rishabh Kumar #Abhijeet Kunwar

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Uncover innovative strategies for nurturing and retaining existing customers with Apoorv Sood, Vice President of Global Business Development and Partnerships at WebEngage. Watch the video and delve into the actionable approaches for businesses to effectively integrate retention-driven initiatives.   Curious to know the MarTech & CommerceTech Landscape in India? Download the latest edition of the India MarTech & CommerceTech Report now https://lnkd.in/gUCCu5Tt   #IndiaMartechandCommerceTechReport2024 #CustomerRetention #WebEngage #MarketingStrategies #MarketingAutomation

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🔥 Hyper-Localisation: The Secret Sauce for D2C Brands 🔥 Retail & GTM guru Sona Rai Aggarwal drops some 🔥 knowledge on hyper-localised customer acquisition strategies that go beyond the basics. Here are the key takeaways: 1️⃣ It's not just localisation - it's adapting your brand's strategy & execution to local nuances while keeping the core DNA intact. 2️⃣ Customization is key - from product offerings to promotions, sizing to signage, and even celebrating local holidays and occasions. And we're talking hyper-local, like different parts of the same city! 3️⃣ Geo-targeting ads & influencer marketing are just the tip of the iceberg. True hyper-localisation requires deep understanding & reacting to local audience preferences. 4️⃣ Hyper-localisation separates the good from the great, the average from the high-performers. It's the secret sauce for superior brand differentiation & profitability. The emphasis? Truly customizing the brand experience at a granular local level, based on nuanced insights and going beyond standard localisation tactics. Listen to her full answer here-https://lnkd.in/g4ks3kpy She will be sharing some of her knowledge LIVE tomorrow. Details are here-https://lnkd.in/gYwbP-KY

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#Exclusive | In a Mediabrief.com exclusive, Suchi Jain, General Manager at Madison Digital, and Jacob Joseph, Vice President of Data Science at CleverTap, speak about the need for highly personalized marketing and the critical issue of data privacy in the age of AI. They highlight how the use of personal data across various platforms raises significant concerns about protecting consumer information and outline strategies that marketers can employ to effectively balance personalization with privacy. Link: https://lnkd.in/dA6ZUbPj Madison World #mediabrief #SuchiJain #MadisonDigital #JacobJoseph #CleverTap #AI #digitalmarketing #AIalgorithms #CCPA #ContextualTargeting #datacollection #dataprivacy #DataTransparency #GDPR #IndiaDPDPAct #Madison #MadisonDigital #onlineplatforms #personaldata #Personalization #PersonalizedMarketing #protectingconsumerinformation #ThirdPartyCookies #marketing #media

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How many of your sales team would crush a pop quiz on product knowledge? 🧐 Let’s raise that number together! 🚀 Give them the tools they need - because only the team armed with right ammunition is a winning team! Kamal Dutta Neha Gupt Meghna Dutta Akash Gupt   #SalesChallenge #ProductKnowledge #SalesTraining #SalesSkills #LevelUpYourTeam #ProductManagement #SalesSuccess #TeamTransformation #PopQuizTime #BoostYourSales #SalesExcellence #EmpowerYourTeam #byteedge #byteEDGE #bEcurious #explorepage #trending #learning 

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Highperformr.ai, a marketing SaaS startup floated by former Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan, has raised $3.5 Mn (INR 29.2 Cr) in a seed funding round 👇 The startup’s first product, Highperformr for Teams, leverages generative AI and LLMs to help B2B businesses maximise their return on investment (ROI) on social media campaigns. The fresh capital will be deployed to further the startup's research and development activity, build the platform's native AI capabilities, and expand its distribution network. To read more in detail, click here: https://lnkd.in/gV8tqWyU #startups #fundraising #growth #saas

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SaaS companies (based on ARR) are shifting from product and pricing to sales and GTM strategy for high growth. Notably, in the case of Indian B2B SaaS companies in the growth stage, 80% have a burn multiple of less than 1.5X. Furthermore, fintechs and AI platform-based companies are making significant strides toward achieving a highly scalable growth stage. #saas #lending #fintechs #ai #platform #tech #gtm #sales #pricing #highgrowth

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🇶: Who better to talk about driving superhuman business growth than Gaurav Vohra, Head of Growth & Analytics at Superhuman? 🇦: No one. There's no one better. In our recent convo, Gaurav discusses the journey from product-led to revenue-driven and his deeply-informed philosophies behind embedding growth into all aspects of the product, org, and business. Roll the tape— 📽️: https://hubl.li/Q02tfgqx0

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Decoding customer preferences can make or break your business strategy. Discover the key to prioritizing features, optimizing pricing, and designing products that truly resonate with your audience. Dive into this must-read article by Tanu Gautam, where she break down the strengths of MaxDiff and Conjoint Analysis, and explore how HBG's expertise can help you make data-driven decisions that drive growth and success. Don't miss out—this knowledge could be the game-changer your business needs! Read more : https://lnkd.in/gPixQvGK #MarketResearch #CustomerInsights #MaxDiff #ConjointAnalysis #BusinessStrategy #DataDriven #ProductDevelopment #HBG #ResearchExcellence #DecisionMaking #GrowthStrategy

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#SaaSeries2: Freshworks Q2 FY24 Results. Here are the key highlights: - Total customers in Q2 FY24 grew by 4% to 68.8K YOY. - Customers with ARR >USD 5K grew by 14% YOY, accounting for 90% of the ARR. - Customers with ARR > USD 50K grew by 30% YOY, making up 50% of the ARR. In terms of key metrics: - Revenue saw a 20% growth to 174 Mn in Q2 FY24, with the US market contributing 45%. The growth was also driven by acquisition of Device42 signaling the saturation in US market for key offerings. - Net Dollar Retention stands at 106%. - #ACV is at #USD10K, while the gross margin remains high at 85%. - #FCF USD 32.8 Mn in Q2 FY 24 Few observations: 1) The #Enterprise segment is the fastest-growing, maintaining its trend QoQ. 2) The #SMB segment, constituting ~10%, is critical for expansion despite being the least growing segment. Special focus areas include #GenAI solutions like #Freddycopilot and #Freshchat, with a 40% attachment rate, aimed at enhancing #agentproductivity. #SaaS #GenAI #Freshworks #SaaSUnicorn #AIagents #AIAssistants #conversationintelligence #venturecapital #privateequity #investments

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Cheatsheet for Business Owners: How toTailor your email marketing campaigns to specific audience segments for better engagement. https://lnkd.in/g3bz3ANF Follow Naveen Bansal for more such marketing updates. Naveen Bansal Priya Jain Raman Garg Anusha Anusha Hitesh Baladia Avi Garg #naveenbansal #SocialCommerce #Shopping #facebookmarketing #instagrammarketing #OnlineShopping #InstaShopping #DataDrivenDecisions #SuccessNavigation #DigitalMarketing #ContentMarketing #CustomerEngagement #BrandAwareness #BrandVoice #BrandMessaging #TargetedMarketing #CustomerSegmentation #PersonalizedContent #CustomerCentricMarketing #HighIntent #BrandAwareness #Retargeting #DigitalMarketing #metaverse #google #googlemybusiness #googlebusinessprofiles #localbusiness #storytelling #persona

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