Subhashree Veeraraghavan’s Post

What if companies like HubSpot , LeadSquared , and Salesforce shifted their hiring approach? Instead of focusing on candidates who’ve just tested their tools, what if they hired people from companies that use these platforms every day? Instead of focusing on those who've merely tested these tools, they're seeking talent from companies that live and breathe them every day. Think about it: daily users know the ins and outs, the pain points, and the features that work (or don’t). They're the REAL experts. 💡 Who better to improve a product than the ones who use it, tweak it, and sometimes curse it? 😅 If you're looking to break into product management, sales ops, or tech roles – the companies using the tools are your ticket in! 🎯 What do you think? Is this the future of smart hiring? #ProductInnovation #HiringTrends #TechTalent #HubSpot #LeadSquared #Salesforce #CustomerExperience #GrowthMindset #FutureOfWork #ExperimentingWithIdeas #TalentStrategy #ProductDevelopment #UserExperience

If you’re struggling to build and properly scale your RevOps team, this post is for you! CRM + RevOps Tech + Strategy = RevOps Success

A #revops team org structure shouldn't be based on title... It should be based on 𝗥𝗼𝗹𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻. 👇 Put yourself in the shoes of a Founder ~ you've been considering joining the RevOps Revolution and you're thinking it's the fastest way to profitability without adding headcount. So you decide, "It's time to start hiring RevOps people. We should add a RevOps Manager." The job description looks something like this: • 10+ years of Sales Ops experience • 6+ years Marketing experience • #Salesforce Certified Admin (Advanced admin preferred, no hiring manager knows the difference it just sounds cooler) • 8+ years in a director+ role • Willing to work in an exciting, fast-paced environment (😉 couldn't help myself) • Familiar with tech stack tools like ZoomInfo, Chili Piper, Cacheflow • Able to build reports & analyze data via Business Intelligent tools • Training of GTM team members regarding process changes & new tools On and on and on and on... (Hybrid, somewhere in Montana. 65K starting ~ again, couldn't help myself) 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺? 𝗧𝗵𝗶𝘀 𝗽𝗲𝗿𝘀𝗼𝗻 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗲𝘅𝗶𝘀𝘁. We can't assume 1 person can handle all of this and operate at the quality that we expect. Rather than rolling the entire RevOps job into a single role, think about the RevOps team in Role Functions. When you have the budget for hiring a single RevOps resource you have to think about which Role Functions are most crucial and which should be covered first, second, etc. In the diagram below, we see a traditional GTM team on the left & a RevOps team on the right: 𝗚𝗧𝗠 𝗧𝗲𝗮𝗺 👉 Siloed by Marketing, Sales, & Customer Success 👉 Department heads and teams dedicated to that dept. 👉 Department specific Ops managers 𝗥𝗲𝘃𝗢𝗽𝘀 𝗧𝗲𝗮𝗺 👉 4 Main Categories or Role Functions: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗦𝘆𝘀𝘁𝗲𝗺𝘀, & 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 Here's how I'd recommend filling out the team if I were building from scratch.... 𝗛𝗶𝗿𝗲 𝟭: 𝗥𝗲𝘃𝗢𝗽𝘀 𝗟𝗲𝗮𝗱𝗲𝗿 - (Yellow Lane Focus) jack-of-all-trades that has the experience to accomplish 80% of all roles well, but is a strategic thinker first. Capable of leading teams and carrying the flag. Dotted line to the Ops managers for each GTM team. 𝗛𝗶𝗿𝗲 𝟮: 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗘𝘅𝗽𝗲𝗿𝘁 - (Pink Lane) This is where we start to specialize; think CRM admin, RevOps tool integrator, Marketing Automation pro. and so on... 𝗛𝗶𝗿𝗲 𝟯: 𝗗𝗮𝘁𝗮 𝗘𝘅𝗽𝗲𝗿𝘁 - (Salmon? Lane) Reports, Dashboards, Data Analytics, etc. 𝗛𝗶𝗿𝗲 𝟰: 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿 - (Purple Lane) Training, Documentation, etc. Outcome = Each role you fill splits the work and specializes the person doing it at a rate you can afford 🎉 𝗞𝗲𝘆 𝗽𝗼𝗶𝗻𝘁 𝘁𝗼 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿... 🔑 𝗜𝗻 𝗼𝗿𝗱𝗲𝗿 𝗳𝗼𝗿 𝗥𝗲𝘃𝗢𝗽𝘀 𝘁𝗼 𝘄𝗼𝗿𝗸, 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗲𝗮𝗰𝗵 𝗥𝗼𝗹𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻. 𝗧𝗵𝗲 𝗝𝗲𝗻𝗴𝗮 𝘁𝗼𝘄𝗲𝗿 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗳𝗮𝗹𝗹 𝗶𝗳 𝘁𝗼𝗼 𝗺𝗮𝗻𝘆 𝗯𝗹𝗼𝗰𝗸𝘀 𝗮𝗿𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴.

#Hiring in the #HubSpot Ecosystem has changed. A few years ago, it was really hard to get qualified candidates to apply to anything, and there weren't that many folks that had any experience working with HubSpot outside of Marketing Hub. When we did encounter qualified candidates, they were typically folks that could see where the platform was going, came from a deep #CRM background, and wanted to get involved. The growth in the #Community has been incredible. Its created "super fans" of HubSpot. But what we've found is that increasingly there are folk that think HubSpot is awesome, want to work with it, but don't really have the technical acumen to be a consultant. These are largely "#career switchers" who have found themselves in roles where they bumped into HubSpot, looked into it, were excited, and found us. It's made hiring more challenging, especially in the world of ChatGPT and quick information. It's exceedingly easy for people to look like experts with a high degree of knowledge, get all of the certifications, and augment their background on LinkedIn to appear deep in the weeds. We've always done technical interviews, but I think they are more important now than ever before. The off the cuff questions in technical interviews are more important than anything pre made, as its easy to whip something together and feign knowledge in advance. In aggregate, its a thriving and growing ecosystem I'm excited so many people want to be a part of, but it's definitely changing how we look at expanding our team.

If you're struggling with the costs of expanding your GTM team while getting the performance you need to hit your targets, you should consider the following: 1. Get an outside perspectives from experts who have done it before. 2. Build systems, processes, and a knowledge base in-house to accelerate the productivity of any new hire. 3. Augment your team with cost-effective resources for functions like SDR, BDR, Salesforce Admin, Sales Ops, CSM, and Customer Support. Change up your approach to get outputs. The leaders we work with, continually refine, adapt, and make informed decisions. With Exordiom and Exordiom Talent, we provide services and resources for all of the above and our vast customer base can vouch for it! #GTM #OffshoreTalent #ExordiomTalent

Why do some BDRs go the extra mile, while others don’t? Working with 70+ B2B SaaS companies has shown me a lot about what makes BDRs really stand out . Here are the four key reasons I keep noticing: 1. Passion for Their Craft - It's about believing in the product or service they're selling and taking genuine satisfaction in their work. 2. Team Love - Loving the people they work with makes a massive difference. A supportive, collaborative team environment fosters mutual respect and motivates everyone to contribute their best. 3. Learning Opportunities - BDRs thrive on learning and development. When they feel like they can learn from you and are continuously challenged, they're more likely to stay engaged and motivated. 4. Belief in the Company's Vision - Confidence in the company's trajectory, that it's "going up and to the right" – inspires BDRs. Believing in the company's future and their role in shaping it can be a powerful motivator. However, if even one of these components is missing, it's only a matter of time before they start looking elsewhere. Do these resonate with you? Or is it just me? #BDR #Outbound #SaaS #Hiring ♻️ Share your thoughts if you're a BDR Manager and hiring.

#Hiring We are looking to add a 'technical' SDR to our GTM team at CometChat. What would an SDR do in selling a technical product to a fairly technical audience? Well, it builds on the foundations of an SD role - building relationships, nurturing conversations, and setting meetings. But all under the ambit of being a 'product advocate'. There is no shortcut to selling in a product-led GTM motion except for allowing the product to lead and sales to assist. Does this mean the SDR should be from a software engineering background? Not really. However, they should be able to develop a good understanding of the PLG funnel and handle high-level product queries without pushing for a meeting or reaching out to technical support at every instance. They should be able to look for the right product intent to nudge and navigate customers to the end state. This role would be a good fit if you have: - Innate curiosity in understanding how product and sales work in cohesion. - A strong customer-centric attitude to do right by the customer every time. - Foundational understanding of SD roles in SaaS companies. Link to JD in the comments along with a wonderful read on the genesis of such roles, possible career trajectories, and how to be successful in being a product advocate. Thanks to friends at HyperGrowth Partners for this! Please help amplify! #sdr #saas #plg #productledsales

🌟 As the week progresses, let's keep our spirits high and momentum stronger, especially for those on the hunt for a new role in marketing! 🚀 Remember, each day brings new opportunities, new connections, and fresh possibilities. Stay positive, be proactive, and keep networking. Your perfect role is out there waiting for you to discover it! Let's finish this week strong. 💪 #MarketingJobs #CareerGrowth #StayMotivated I post open Marketing roles each Monday and Thursday. If you liked this content, ♻️ repost this and 👀 follow me for more! —— **PLEASE READ** 🚨I am not affiliated or hiring for any of these roles. Sharing to spread the word. 🚨 ⭐ Field/ Partner/ Event Marketing/ Community *Sr Manager Global Events, Twilio *Event Marketing Manager, HashiCorp *Team Lead FM, SchoolStatus *Sr FMM, Service Provider, Juniper Networks  *Regional Marketing Manager - Americas, TRM Labs  *Public Sector Field Engagement Director, Anaplan (DC) 💡 DG/ Campaigns/ ABM *Manager CRM, GOAT Group *ABM Manager, Osano  *Dir of DG, Worth AI and Crisp  *Sr Director, Growth Marketing, Storable  *Sr DG Manager, Camunda *Head of Corporate Marketing, Arcesium *VP Performance Marketing, Shutterfly *VP Growth Marketing, Hatch *Global Campaigns Director, Azul 🎨 Digital/ Creative/ Web/ SEO/Social/ PR *Social Media Manager, RethinkFirst *Diector, Customer Growth Marketing, DigitalOcean *Global Industry GTM Leader, Communications, Databricks *VP, Influencer and Content Marketing, Blue Yonder *Manager, Growth Marketing, Velocity Team, Sumo Logic 📊 MOPs/ SalesOps/Analytics *Manager, Corporate Strategy, Nutanix *Global Marketing Operations Director, Absolute Security  Security *GTM Strategy and Planning Analytics Lead, Stripe *Sr Manager Mops, DroneDeploy 🔥Product Marketing *VP Product Marketing Management, 6sense  *Product Marketing Director, B2B, Spokeo  *Director of Product Marketing, interface.ai 📣 SDR/BDR/Enablement  *Manager, BDR, UiPath *Commercial BDR Manager, Sigma Computing  *Mid Market Outbound BDR, Envoy *BDR, Coupa Software *SDR Manager, ParentSquare 🌍 EMEA/ APJ  *Sr Regional Marketing Manager, Grafana Labs *Manager, OEM Partner Marketing, NVIDIA  *CRM and Engagement Marketing Director, Monzo Bank *Head of Marketing and Events, UniQuest Ltd. *Performance Marketing Manager, Ireland, Zoom *Sr Manager, Marketing & Campaign Operations, Alludo *Sr Manager, Marketing, OpenText *Senior Associate, Marketing, Bondex (Singapore) *Field Marketing Specialist - APAC, Hack The Box  *Marketing Coordinator, Atticus 🎯 India  *APAC Global Demand Center Campaign Manager, Autodesk *Growth Marketing Manager, DataGaps *Media Buyer, ScaleX  *Channel Marketing Specialist, Bose Professional  *Design Manager, PriceLabs  *Content Marketing Manager, Escalent #careers #marketing #socialnetworking #DigitalMarketing #fieldmarketing #demandgeneration #Hiringandpromotion #job #networking #hiring #india #opentowork #openings #layoffs #jobsearch

Hiring Managers ALERT!🚨🚨 Starting a company? Piece of cake (said no one ever). But watching Nalla Teja Siddhartha & Ganesh Gaonkar transform, It is the sweet reward. These B2C sales ninjas took a leap and immersed themselves in our B2B SaaS bootcamp at HireForSkillz In just six weeks, they mastered: 🔍 Marketing Research 📝 Lead & Account Qualification 📈 Lead Generation 👥 Buyer Personas 📞 Cold Calling ✉️ Cold Emailing 🔗 LinkedIn Branding & Social Selling Their hard work paid off with impressive projects in their portfolios! 📂 Connect with them to check out their amazing work on their portfolio website! (Trust me, You don’t want to miss it) 🤯 Aspiring B2C salespeople, level up with us. Hiring managers, snag these SDR stars before they’re gone! Let’s make this happen! 💼💡 #SalesTraining #B2BSaaS #LeadGeneration #ColdCalling #HireForSkillz #SalesHustle #SalesExcellence #CareerGrowth #SDRs #HiringSDR #CareerChange #B2CSales #Zoho #HubSpot #Chargebee #Whatfix #LeadSquared #CleverTap #Razorpay #MoEngage #BrowserStack #Postman #VWO #Wingify #Darwinbox #Mindtickle #Wingify #G2 #Sprinklr #Kissflow #Freshservice #Freshworks #Netcore #Everstage #Spotdraft #Plum #Hevodata #Clari

Early in my career and as a novice I would think - 🔵 Why does any software charge for Onboarding? After-all its their tool, so its their job on onboard free. 🔴 I am smart enough to figure out my way into the tool. I don't need an Implementation Manager to tell me how. At my current role as RevOps professional at Rocketlane, I own several GTM tools right from CRM to Subscription Management, from BDR's dialers to lead enrichment tools. Sales teams from Several new tools keep reaching out as well, which means I am constantly evaluating one or the other tool. And then there are tools which tell you how they collate 2+ tools into one. Few hard hitting truths from my experience of being a customer - 1️⃣ If not onboarded well, the tool will never get into my habit. If it doesn't get into my habit, it does not penetrate the GTM teams. It can easily be replaced. 2️⃣ It's always the post sales service that give me an AHA moment, even after several months into our use. Tools which don't give post sale services are always on my list of replacements 3️⃣ Very rarely do I have time to look up reading material or videos to learn a trick or 2 about the tool. 95% of what I use the tool for is what I learned from the Onboarding Manager on the first month. "Churn beings at Onboarding" 💡 At Rocketlane we strive to give the best experience for customers, because we understand what it is to be one! P.S. Brett and Kevin are looking to expand our Implementation team along with Shyam Swathi Rajesh Jenefer Manoj and Vishnu. If you are customer obsessed and worked on Mid size+ Complex Implementations for B2B SAAS orgs, DM Janani or anyone in the team. Drop your resume and cover letters to [email protected]