Richa Singh

𝙐𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙉𝙤𝙣-𝘾𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙫𝙚 𝘾𝙡𝙖𝙪𝙨𝙚𝙨 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙃𝙤𝙘𝙘𝙤 𝙄𝙘𝙚 𝘾𝙧𝙚𝙖𝙢 𝙋𝙞𝙫𝙤𝙩 A non-competitive clause in business deals prevents sellers from starting or engaging in competing ventures for a specified period. This was the case when the Chona family sold Havmor Ice Cream to Lotte for INR 1,020 crore in 2017, including a non-competitive clause. After this period, the Chonas saw a significant opportunity in the new-age ice cream market. They pivoted their brand, Hocco , from serving Indian recipes in QSR restaurants to a thriving ice cream brand. This decision was driven by several factors: Market Potential: They recognized the growing demand for innovative ice cream products. Expertise: They already had extensive experience in the ice cream business. Goodwill: They had strong relationships with distributors and a positive reputation in the Indian market. Emerging Quick Commerce: The rise of quick commerce platforms provided a perfect boost for launching a new-age ice cream brand like Hocco. They secured a Rs 100 crore investment from Sauce.vc VC and other angel investors, successfully re-entering the ice cream market with renewed focus and innovation. Non-competitive clauses provide breathing room for Ankit Chona to plan their next move strategically without immediate competition. For Hocco, it meant transforming and relaunching as an ice cream brand, demonstrating the strategic benefits of such agreements. #StartupStrategy #NonCompetitiveClauses #Havmor #HoccoIceCream #Entrepreneurship #BusinessGrowth #Investment

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The kitchen is hoting up !! Literally and theoretically FMCG majors are now venturing into the kitchens and wanting to take more of your mindspace, kitchen shelf space and more !! The author shares how two majors ITC and Tata Consumer are vying for the kitchen shelves and how it’s going !!! #FMCG #Thoughts

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The virtuous cycle of winning Last week, the HUL Finance team of Smirithi Balaji, Parth Goradia and Bharat Jain won the coveted gold medal at the global Unilever Accounting, Controls & Risk Olympiad 2024. This marks the third consecutive year that HUL Finance has clinched a medal at this prestigious global event making this a hat-trick win. Reflecting on their win, I realized how winning can be contagious. - The first win often has a breakthrough impact – it inspires many others and makes the impossible feel within reach.  - Inspiration then drives ambition – the desire and determination to succeed no matter the hard work required. - As leaders, it's then our responsibility to nurture this spirit by providing the necessary organisational resources and support to create a culture conducive to winning. - This then leads to further wins re-fueling self-belief and ambition in the organization creating the virtuous cycle of winning. And before you know it, you’ve created a winning formula ! #uniquelyUnilever #WinningCulture

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Honasa consumer has always laid strong emphasis on purpose and kept that at the core while crafting every brand. Brands like Mamaearth The Derma Co. Aqualogica™ and BBLUNT have stayed committed to driving impact through their initiatives. We onboarded Aspire impact to assess the impact of these initiatives and we are excited to share the output of this exercise and announce the launch of the first-ever Impact report by Honasa Consumer Ltd. Here are some key highlights from the report: –> Planted 500K trees, greened 3500 acres of land, promoted organic farming, offsetting 250K tons of carbon emissions. –> Empowered 10K+ women through vocational training in hair styling. –> Educated 10K+ students on climate change in 76 schools. –> Delivered clean water to 500 households in Madhya Pradesh and Chhattisgarh. –> Our efforts are estimated to release 500K tons of Oxygen through 5 lakh planted trees over 20 years. Furthermore, @Mamaearth has recycled more plastic than it uses, with over 8300 metric tons of plastic waste recycled in the year 2022-23! These initiatives span 14 states and 2 Union Territories, promoting sustainable growth and transformative societal benefits. Our brands, including Mamaearth The Derma Co. Aqualogica™ and BBLUNT each contribute to these impactful initiatives in unique ways. To access the full report and delve deeper into our commitment to building a better tomorrow (https://lnkd.in/d9k-bFxa) #Honasa #SocialImpact #Sustainability

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India’s Ice Cream Market: A Growing Opportunity India’s ice cream market is experiencing rapid growth, making it a key battleground for both international giants and homegrown brands. Key Insights • Current Market Value: ₹ 29050 cr • Projected Market Size: Over ₹41500 cr by FY25 The surge in demand is fueled by: 1. Rising Disposable Income: Increased affordability across urban and rural markets. 2. Changing Consumer Preferences: A shift toward premium, artisanal, and health-conscious options. 3. Expanding Distribution Channels: Growth of modern trade, e-commerce, and organized retail. Competitive Landscape • Homegrown Brands: Dominating tier-2 and tier-3 cities with innovative flavors and regional specialties. • International Brands: Leveraging strong branding and premium positioning to target urban consumers. Future Outlook India’s ice cream industry is on a growth trajectory. Brands focusing on innovation, digital marketing, and supply chain efficiency are likely to capture a larger share of this evolving market. What’s Next? For businesses, now is the time to invest in understanding consumer behavior, exploring new flavors, and adopting sustainable practices to stand out in a competitive market. #IceCreamIndustry #IndianMarket #BusinessGrowth #MarketAnalysis #ConsumerTrends #FoodInnovation #HomegrownBrands #GlobalCompetition #RetailExpansion #FutureOfBusiness #SustainableGrowth #Entrepreneurship #FoodAndBeverage #IndianEconomy #MarketTrends

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Coca-Cola India drives retail growth with coolers, tech solutions, and the ‘Super Power Retailer’ program As India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation’s economic growth through effective retail networks and consumer-focused strategies. Within this context, Coca-Cola India is strengthening the country’s retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth. Coca-Cola India’s coolers have become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. Integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly. By increasing product visibility and ensuring a refreshing experience for every consumer, the company reinforces its commitment to making beverages easily accessible in every corner of India. Launched in collaboration with the National Skill Development Corporation (NSDC), the Super Power Retailer Program is a cornerstone of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. According to the ICRIER report (released in 2023 and 2024), the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailer livelihoods, both directly and indirectly. The retailers report that coolers have boosted sales by attracting more customers, allowing greater product availability and longevity while offering a refreshing experience to consumers.

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Exciting news from SuperK! In just 3 months, we successfully transformed Adani Wilmar Limited's Fortune Sunflower Oil from a 3% market share product to a whopping 54% market share at our stores. With our in-house built tech, our focused strategy on targeting offers to customers has done the wonder. A big shoutout to the incredible team for this. Looking forward to more milestones ahead! #MarketShareGrowth #CustomerEngagement #FMCG 🚀 Neeraj Menta Ketan B Bhosle Sarat Chandra Sandeep Kumar Yarlagadda

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🆕 Series Launch: *Innovations in FMCG: A Journey Through New Product Developments* 🛒🚀 "Business has only two basic functions—marketing and innovation." - Peter Drucker 🇮🇳 Did you know?India is the No. 1 producer of 🥛 milk and the No. 2 producer of 🥚 eggs, yet child malnutrition remains a pressing issue. ITC Limited Limited's latest product, @Sunfeast "Super Egg and Milk," shows their deep understanding of consumer needs by addressing this critical issue. This product isn't just about adding value; it's about solving a larger societal problem, transcending the traditional role of selling biscuits. ITC's extensive consumer research identified key gaps, and with "Super Egg and Milk," they've developed a product that not only fills these gaps but also makes a significant impact. 🌟 Product Management Insights: Biscuits, as a category, may be in the mature stage 📈, but innovative products like this can help stretch or maintain the category without decline. The growing trend of premiumization in the FMCG industry is resilient and consistent, with consumers in both urban and rural markets upgrading to higher-value products across categories. 🧠 Consumer Behavior Analysis: 1. Needs: Psychogenic needs, like the desire for achievement 🎯 🏅. With these biscuits, kids can do extraordinary things—like crossing a lake or helping a vehicle in trouble! 2. Personality and Self-Concept: Targeting the compliant individual who aligns with their ideal self-image—how a mother wants to see her child . These biscuits help achieve that vision. 3. Perception: This product makes you feel super 🦸‍♂️, active 🏃‍♀️, and fun 🎉—creating a powerful perception. 4. Attitude Formation: ITC cleverly combines cognitive 🧠 and affective ❤️ models by providing information about the health benefits of eggs and milk, wrapped in the warmth of a mother's affection. I tried this analysis using my final project guidelines, and honestly, it was both fun and a great practice! 🎓 Stay tuned for more insights in this exciting series! 🎯 #ProductManagement #ConsumerBehavior #FMCG #Innovation #ITC #Marketing #NewProductDevelopment #imthobserves Ali Harris Shere

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An insightful podcast episode featuring our Managing Director, Arvind Dadu, and Deepinder Goyal! Watch the episode below to discover how we established mithai as a category for travellers at airports in India.

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🌱 Wholix India Nutri-Score Evaluation: Nitro Tech by MuscleTech 🌱 At Wholix India, we’re dedicated to providing clear and comprehensive nutritional insights to help you make the best choices for your health. Our latest evaluation focuses on Nitro Tech by MuscleTech, a well-known protein supplement favored by many fitness enthusiasts. 🔍 Nutri-Score Rating: D After a detailed analysis, Nitro Tech by MuscleTech has been rated D on our Nutri-Score scale. This rating is based on a combination of nutritional factors including energy content, saturated fat, sodium levels, and protein content. 💪 Strengths of Nitro Tech: 1) High Protein Content: Nitro Tech offers an impressive 65g of protein per 100g, making it a powerful option for muscle growth and recovery. 2) Creatine Enrichment: Formulated with creatine monohydrate, this supplement is designed to enhance strength and performance, especially useful for those with rigorous workout routines. ⚠️ Areas to Consider: 1) Energy Density: With 350 kcal per 100g, this product has a relatively high energy content, which may not be suitable for those monitoring their calorie intake. 2) Saturated Fat: Containing 2.2g of saturated fat per 100g, this level contributes to the Nutri-Score rating and is something to consider for those managing their fat intake. 3) Sodium Levels: At 424 mg per 100g, the sodium content is on the higher side, which could be a concern for those watching their sodium intake. 🏋️ Is Nitro Tech Right for You? Nitro Tech is formulated for athletes and individuals looking for a high-protein supplement to support their muscle-building goals. While the Nutri-Score D rating highlights some nutritional aspects that may require attention, it’s important to balance these with your personal fitness objectives and dietary needs. At Wholix India, we believe in empowering you with transparent and accurate information. Nutri-Score is one of many tools to guide your nutrition choices, and we encourage you to consider all aspects of a product’s nutritional profile in the context of your own health goals. 💡 Final Thoughts: Understanding the strengths and areas for improvement in products like Nitro Tech allows you to make informed decisions. Whether you’re focused on muscle growth or overall wellness, being informed helps you choose what’s best for your body. Stay informed, stay healthy, and let Wholix India guide you on your journey to optimal nutrition and well-being! 🌟 #WholixIndia #NutriScore #NutritionEvaluation #FitnessNutrition #MuscleTech #NitroTech #HealthAndWellness #InformedChoices #BalancedNutrition #ProteinPowder #Fitness #Food #Fssai

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https://lnkd.in/dQnzq6eA BIGOBASKET 🛒 UNIVERSITY SALES SALESACHIN MARKETING PERFORMANCE KOKUM KETCHUP YOJAK HOCCO ICECREAM YOJAK FOODS NIDHI FOODS LANGUAGE MARATHI HINDI ENGLISH

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Home-grown #FMCG and #Ayurvedic products maker Dabur has acquired Sesa Care, engaged in the Ayurvedic #personalcare and #wellness segment, at an enterprise value of Rs 315-325 crore. Click on the link below to know more... Dabur India Limited I Sesa Care Private Limited I Mohit Malhotra #DaburIndia #acquisition #FMCGcompany #retailindustry #retailgrowth #retailing #businessgrowth #Indianretailmarket #retailresults #retailindia #retailupdates #retailsectornews #businessnews  #retailbusiness #ir #IndiaRetailing

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Honasa Consumer Limited announces the release of our first-ever Social Impact Report– "Driven By Purpose." Assessed by @Aspire Impact Ratings Pvt. Ltd., the report showcases our commitment to sustainability and community engagement. Here are some key highlights from the report: –> Planted 500K trees, promoted organic farming, offsetting 250K tons of carbon emissions. –> Empowered 10K+ women through vocational training in hair styling. –> Educated 10K+ students on climate change in 76 schools. –> Delivered clean water to 500 households in Madhya Pradesh and Chhattisgarh. –> Our efforts are estimated to release 500K tons of Oxygen through 5 lakh planted trees over 20 years. Furthermore, @Mamaearth has recycled more plastic than it uses, with over 8300 metric tons of plastic waste recycled in the year 2022-23! These initiatives span 14 states and 2 Union Territories, promoting sustainable growth and transformative societal benefits. Our brands, including @Mamaearth, @The Derma Co., @Aqualogica, and @Bblunt, each contribute to these impactful initiatives in unique ways. ✨Together, we're building a brighter, more sustainable future for generations to come. #Honasa #SocialImpact #Sustainabilityo

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It's been such a fulfilling experience of concluding yet another #Strategic Brand Marketing Planning course at #NMIMS, for the 9th year in a row wherein along with 2 other mentors Prof. Hari Kumar TS Iyer and Prof. Haresh Pursnani we pick 15 brands from Pharma and Nutra industries for which the Pharma MBA students build Brand Marketing Plan. In contrast with normal `case study' method of learning, this course is a `real-life industry case study and planning'. Along with Dr Tony Parmar Ph.D. we got the opportunity to design it when Shri Yugal Sikri MD, RPG Lifesciences was the Program Chairman in 2016. It has many distinctive features like Disease dynamics, Treatment algorithm, Drug Attribute Analysis, Patient Journey (using excel tool) as Consumer Behaviour as well as Sales Forecasting tool, Mapping Perception vs. Reality of Science, Building Growth Opportunities and Strategies (Blue Oceans) linked to Execution planning, Targeted Marketing Campaigns, Brand Financials & KPIs. This unique course structure can certainly help the #PharmaIndustry Brand Managers / Marketing Managers build robust Strategic Marketing Plans effectively using Sales, Rx data as well as Insights collected through Primary Market Research and thereby achieve excellence in delivering against both financial and customer objectives. We use DIL here: Data, Intuition, Logic!!!

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