India’s wildcard in ridesharing is not Uber or Ola but newly minted unicorn Rapido
Uber is worth $139B. Ola is worth $10B. Rapido entered in 2015 Ola was a unicorn, Uber was exploding. The duopoly were cut-throat, with space for none. Rapido struggled to raise for more than a year. Few investors believed there was one more ridesharing needed. Far from being a wildcard, it looks set to be in wilderness.
But going into top gear reveals an Uber sized surging player in a $30B market
Aravind Sanka joined Flipkart after graduating from IIT. Scaling E-Kart, he saw India’s huge last mile logistics problem. Seeing intracity truck logistics open, Pavan Guntupalli, Rishikesh Ramanath and him dreamt a company. TheKarrier was born to solve the 45B lost in logistics. But struggling with scale, TheKarrier was stuck. Bangalore’s rush hour traffic gave them an idea.
Rapido was germinating as they decided to pivot
The team noticed two-wheelers navigated BLR’s traffic. Rapido would match a customer with a captain on two wheels. Their peers laughed at the idea, but customer surveys said otherwise. Launching in Nov 2015, Rapido’s driver “captains” scaled to 100. With stringent checks, SOS, and training, Rapido was on to fly rapidly.
By mid 2016, Rapido was 50K downloads, a fleet of 400 and 1.25L rides.
Uber/Ola dominated ridesharing. Investors picked one of two. In the bloodbath, Rapido waded into war. Seeing the 2W gap and the lack of focus on unit economics, Rapido doubled down on both. Delhi’s odd-even pollution policy would be the 2 wheeler breakthrough. By 2017, it would raise $4M. A new bike taxi market was being creating
Rapido was going for the larger 60,000 Cr taxi market.
Rapido cleverly positioned itself away from U/O. Focusing on the 2W market was one. Customers were middle income, neither affluent nor lower income. Tier 2/3 cities who found U/O expensive, needed a solution. By 2018, Captains were also seeing momentum.
By 2019, it 10x to 10 Cr of revenue
Rides averaged 6km, with R earning 55 INR. R was doing 17K trips/day. By FY20, it exploded to 1L trips/day. Revenue almost 5x in ’20 again to 50 Cr. With a daily commuter base, it had cracked a real market. But the pandemic almost killed it, as commuters stopped. R faced its reckoning, becoming the last mile for BB, Swiggy, Zo. As bikes became preferred modes of transport, it started rentals.
In 21 to push, it would raise 500 Cr, being valued at 1,500 Cr
Rapido’s B2B push worked, accounting for 30%. Rapid scale also brought regulatory roadblocks. But it was time to diversify further. Using its low cost, efficient playbook it entered autos. By 22, it reached a 140 Cr revenue. R raised a 1,500 Cr round valuing it at 6,000 Cr. By 23, it had scaled to 440 Cr, within touching distance of Uber India. Nobody expected the “third wheel” to win, yet it is ascendant at 1.7 million rides daily by ’24.
With details here (https://bit.ly/3WCdKos), Rapido is rapidly winning the ridesharing rollercoaster