Pruthvi Yambari

ZomatoZomato Care With all the name, fame you have gathered. With all the hike in the platform fee from INR 2 to INR 5, Please invest this into improving the Support section This needs a major overhaul, *if you value your customers Deepinder Goyal Smriti Pandey

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Buffet or A La Carte? Subscription vs One-Time Sales. If you create the most successful game in the world, such as Call of Duty, and generate 30 Billion USD revenues (2.4 LAC Crores) (from 2003), you will keep what's worked for you. At least you and me. But life and business are ALWAYS about disruption. Microsoft - the new owner of the Call of Duty (COD) game, is fixing what isn't broken. They are offering the new COD release as a SUBSCRIPTION and an individual sale. What's the big deal? Microsoft's Xbox service, Game Pass, costs $9.99 to $16.99 a month and provides access to hundreds of games from Microsoft and dozens of other companies. Call of Duty has released new editions annually for around $70 each in recent years. (25 million copies sold per edition) What's the Big Fuss? Microsoft could lose (25 million * $45 = 1 BILLION ) revenue if everyone bought subscriptions. But Microsoft doesn't care. It has adopted this model to grow its subscription base instead of bothering with one-time sales. Who gets affected? STAND ALONE independent studios that release Big Hits now have to compete in a market where the biggest game in the world is available as a subscription. This isn't helping them financially. What's the lesson? Big Tech WILL eat the Software trade for Breakfast, Lunch, Dinner, and High Tea. If you are a standalone sandwich, vada pao, or samosa, you should become part of the Big Tech Buffet instead of trying to sell your little savoury. (message- sell to them and retire). Mota Moti - Traditional Niche Business models have no meaning when large corporations enter those businesses. They think long-long-long term vs medium or short term. Your takeaway? #Dhandhekibaat Link to WSJ article in comment.

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Zomato pulls the plug on Intercity Legends due to lack of market fit. More here: https://bit.ly/3AxQa3n Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: https://bit.ly/3z3M5mI #brands | #zomato | #market | #business | #intercitylegends | #shutdown | Deepinder Goyal

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JioMart vs. Zepto 🛵 In the ever-competitive landscape of quick commerce, the latest battlefield pits JioMart against Zepto. But why is Reliance betting big on this market again? Let’s break it down: First, a little context: Reliance’s JioMart is gearing up to offer quick delivery in India’s top cities—starting with 7-8, but with a plan to scale up to 1,000+ locations. Interestingly, this isn’t Reliance’s first attempt at cracking quick commerce. Remember their 22% stake in Dunzo in 2022? Didn’t go as planned. Even JioMart Express (their 90-minute grocery service) got scrapped a year ago. So, why dive back in? Two words: FOMO & Right to Win. 1️⃣ FOMO (Fear of Missing Out): The quick commerce game is heating up, with Flipkart, Amazon, and BigBasket all vying for a piece of the pie. Even if the economics seem tricky, none of the big players want to be left behind. It’s about securing a foothold now, figuring out profitability later. 🚀 2️⃣ Right to Win: JioMart has two massive advantages: Offline Data & Dark Stores: With their extensive retail presence, Reliance has a treasure trove of data. They can identify high-order density areas and set up “dark stores” (micro-fulfillment centers) in the best spots for quick delivery. 📊 Pricing & Membership: Remember how Reliance shook up the telecom industry with Jio’s free calls and super-cheap data? They might just do the same here. Imagine zero delivery fees and an exclusive subscription model like Costco in the US, where membership drives loyalty and discounts. 🔥 The game is getting intense, and while Zepto has the first-mover advantage in quick commerce, Reliance’s deep pockets and data-backed approach could make them a formidable force. It’s more than just a race for speed—it’s a strategic war for market dominance. ⏳ What do you think will happen next in this battle for India's quick commerce crown? Tag your fellow business owners or marketers who are closely watching the quick commerce landscape. Is your brand ready to adapt to these changing consumer expectations? Let’s discuss!

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2021: Only grocery delivery app in India with 10 minutes delivery 2024: Competitor chasing the '10 minute' brand segment Zepto is the only player sticking to its original promise - and is clearly acing it Scaling up a grocery delivery business is particularly challenging in India. And adding up a unique attribute, as huge as this –  has clearly been game changing for Zepto. Success didn’t come easy to Zepto too, There was a time when all the Q-commerce players faced backlash & people questioned the safety of drivers. Some brands stopped claiming the delivery time altogether, from “groceries in 15-30 minutes”, they went to “groceries in minutes” But Zepto didn’t, it went on to install a myriad of dark stores across locations, and is already serving superfast deliveries in 10 cities. Top 3 factors that helped Zepto drive exceptional growth over a very short span of time: - Captivating Customer Experience: The platform served a deeply engaging user experience and the service promise was being consistently fulfilled – a powerful combo. - Outstanding Retention: All thanks to near-perfect buying journey, Zepto achieved a retention rate which was considered only to be a fantasy for the industry earlier. - Not slowing down: More dark stores and continuous geographical expansion at the same time helped the startup acquire customers in huge numbers. Zepto cracked the key to scale in the quick commerce space by constantly growing at the same pace, and not compromising customer satisfaction at the same time – simple yet not easy. A perfect example of go big, go fast – it is surely a fascinating study for the space creators. No matter the circumstances, the brand didn’t let go of its biggest differentiator, eliminating all the question marks experts had put to its launch. What do you think is going to be the future of grocery delivery space in India? #casestudy #growth #startup

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Why Does Shopping on an iPhone Cost More Than on an Android? Have you noticed that buying the same thing on an iPhone can sometimes be pricier than on an Android? It’s not just for subscriptions or ride-hailing fees—someone recently found that a suitcase on Flipkart cost about Rs 800 more when viewed on an iPhone than on Android!🧳💸 So, what’s going on here? It’s all about Apple’s 30% commission on iOS sales. That extra charge often gets passed on to iPhone users, meaning higher prices on the same products. Brands are using this to differentiate their pricing strategies based on devices—and yes, that means it’s more expensive to shop from an iPhone📱💰 But wait, it’s not a new concept! This idea is part of something called Occasion Based Pricing and Promotion for Consumer Goods (OBPPC). Ever wonder why the soda can at the airport is bigger and costs more per ml than the one at your local store? Same logic! Brands use situational pricing to charge different rates in different contexts, like charging more for a Coke in a can vs. a bottle🍶✈️ What’s next? As brands get even more creative, they might start looking beyond devices, using factors like location or monthly spending habits to set prices. So, what does this mean for us? The more we know about these pricing tricks, the more we can shop smart, no matter the platform. Happy shopping!🛍️ #pricing #consumerinsights #ecommerce #marketing #business #trends

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In my opinion, subscriptions for the mass market does not work in dating apps. For a niche audience maybe. But definitely not for the mass market Let me explain When we take a subscription for an OTT platform, we know that there is a large content library that we will get access to. But when I take a subscription for a dating app, it is a roll of the dice - akin to gambling. Because I do not know whether I will find a love partner or not by paying the subscription. Hence in English dating apps only 3-4% users buy a subscription Contrast this with the approach that we have taken at flutrr . We have Microtransactions priced between Rs. 30-70 and bundles of such microtransactions ( at a discount) . In each of these Microtransactions, the user is very clear what he/she will get if he/ she pays. There is no ambiguity and know false expectations . Therefore more than 18% of our users buy these Microtransactions. And this fact coupled with our very low Cost of Acquisition will not only help us reach profitability but also help us scale with minimal capital Another benefit of this approach is that users can use the app without buying Microtransactions immediately. Therefore , their lifetime and longevity on the App goes up giving us the opportunity to convert these users to paying customers in the future. If at any point of time we decide to seriously monetise eyeballs thru advertising, this will help us immensely In fact, we have tied up with CouponDunia to offer our users free branded coupons. When they redeem the coupons we get a revenue share. The user is happy to get an offer without having to suffer intrusive ads. And we make money too Building for Bharat is about creating a win-win proposition. It is a difficult game. But hugely scalable and profitable. And in this Jio leads the way.

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Here's how IPL franchise can use "generative AI*" use case to create more off -season engagement - We can undertake a guarantee here. DM - Consulting charges apply 😀 * AI is an overarching technology and Generative AI is a branch. System Build Up - Use all your ( IPL Franchise) data to develop a system ( canva types) which content creators can use to create images, videos around; 1.Player Highlights and Stats Visualization: Use generative AI to create dynamic and personalized graphics and videos showcasing player statistics, achievements, and memorable moments. Freelancers can add a creative touch to these visuals, making them more engaging and shareable. 2.Behind-the-Scenes Content: AI can help generate realistic animations and reconstructions of pre and post-match locker room moments. Collaborating with freelancers, teams can produce exclusive behind-the-scenes content that offers fans a glimpse into the players' world, enhancing their connection with the team. 3.Heritage and Culture Narratives: Utilize generative AI to craft visually stunning stories about the city and state's heritage, integrating the team's identity with local culture. Freelancers can contribute by creating unique illustrations, animations, and videos that celebrate the region's history and traditions. 4.Fan Interaction and Customization: Implement AI-powered tools to allow fans to customize their own content, such as virtual player cards, personalized video messages from players, or AI-generated fan art. Freelancers can design templates and interactive elements to enhance these user-generated content experiences. 5.Off-Season Virtual Events: Organize virtual events and fan meetups using AI to simulate immersive environments and interactions. Freelancers can help produce promotional videos, virtual backgrounds, and interactive elements for these events, ensuring they are engaging and memorable. By integrating generative AI and leveraging the creativity of freelancers, IPL teams can maintain high levels of fan engagement throughout the year, ensuring that the excitement and loyalty continue well beyond the playing season. Mumbai Indians Chennai Super Kings Cricket Limited Royal Challengers Bangalore SunRisers Hyderabad Knight Riders Sports - Kolkata, Trinbago, Abu Dhabi and Los Angeles Knight Riders Lucknow Super Giants Delhi Capitals Punjab Kings Rajasthan Royals Gujarat Titans #ipl #generative #fanengagement #sportsmarketing #creative #freelances

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What if I told you Minimalist achieved 1500% growth in 4 years—while staying profitable the entire time 🤯 Here's the timeline of Minimalist's meteoric rise: FY21: ₹22 crore in revenue (its inception year - what a launch year) FY22: ₹108.1 crore, 5x growth FY23: ₹184 crore, 8x growth from FY21 and almost 2x of FY 22 FY24: ₹350 crore, 2x growth from FY23 ₹22 crore to ₹350 crore ~ humongous 1500% growth 😵 Minimalist, with no big-celebrity endorsements, has been profitable since day one—an impressive feat at this growth rate. Meanwhile, celebrity-led brands like Deepika Padukone's 82°E are still finding their footing ( reported a ₹25.1 crore loss in the first nine months of FY24 ) Moral : Product is king, everything else is just noise. Gone are the days of buying just because a celebrity endorsed. Now, results matter #growth #business

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In 2023, Zomato did a Cricket World Cup campaign which led to 20% surge in app downloads and 18% increase in order volumes. Zomato didn’t just create a platform for ordering food; they turned it into an experience. By adding fun, gamification features, they’ve transformed what could’ve been a mundane process into something engaging. Here’s what they did: 📍 Animated Delivery Tracking: Instead of waiting impatiently, Zomato keeps you entertained with playful animations that show the journey of your food, making the waiting time more enjoyable. 📍 Rewards and Challenges: Zomato’s loyalty programs let users unlock points, discounts, and exclusive offers with every order. It feels like levelling up in a game, except the reward is delicious food! 📍 Engaging Offers: Spin the wheel for discounts or take part in their limited-time challenges. These little touches keep you coming back for more. Here’s why gamification is more than just a trend—it’s a psychological trick that works: 👉 Reduces boredom 👉 Builds loyalty 👉 Boosts engagement If Zomato can make ordering food a game, you can add gamification to your product, too. Gamification isn’t just for fun—it’s a strategy that drives results. Want users to keep coming back? Gamify. #Gamification

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I am learning offline sales on the go and here's something I've picked up from a fellow apparels founder at a recent exhibition: 1. Be completely present when greeting someone. One of the most underrated qualities is someone who can smile irrespective of how they are feeling. He greeted every one who crossed his stall with a big smile and said "Any dresses for you, ma'am?" 2. For his existing customers, his opening would always be about that piece of clothing that the customer purchased from them. He would break the ice with this and nostalgia always works in favour of the brand if the product is good 3. The customer is king as a philosophy needs to be revisited. Instead, it should be that each customer should end up feeling like a king which means altering your pitch based on what they want to hear. 4. Lastly, when selling - double down on convincing even if you feel it's too much. As far as you can maintain a balance of caring what is it they need vs what is it that you recommend they have - convincing is purely selling with confidence Another thing that he did was when someone was dressed in a very prim proper way, he would tell them they bought something from them a few years ago. It moves that customer's interest from a passive to an active one even though the customer doesn't really recall the item of purchase

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NU-5 21.08.2024 𝗭𝗼𝗺𝗮𝘁𝗼 𝗔𝗰𝗾𝘂𝗶𝗿𝗲𝘀 𝗣𝗮𝘆𝘁𝗺’𝘀 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗧𝗶𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗞𝗲𝘆 𝗡𝗲𝘄𝘀 Zomato has approved the acquisition of Paytm’s entertainment ticketing arm, Paytm Insider. This acquisition is part of Zomato's strategy to diversify beyond food delivery. 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗭𝗼𝗺𝗮𝘁𝗼 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Zomato will now offer event ticketing, enhancing its platform’s appeal. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗨𝘀𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Integrating entertainment options could attract a broader audience. 𝗡𝗲𝘄 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗦𝘁𝗿𝗲𝗮𝗺: The acquisition adds a new source of income, reducing dependency on food delivery. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗺𝗽𝗮𝗰𝘁 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: Zomato’s entry into ticketing will challenge existing players. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗲𝘀𝘀𝘂𝗿𝗲: Competitors may need to innovate to maintain market share. 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 This strategic move positions Zomato to be more than just a food delivery service, potentially reshaping the company’s future growth trajectory and influencing the market dynamics in the entertainment and ticketing space. 𝗭𝗼𝗺𝗮𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁 𝗖𝗮𝗽 (𝗕𝗡): 𝟮𝟯𝟭𝟬.𝟵 𝗭𝗼𝗺𝗮𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁 Share (₹): 𝟮𝟱𝟵.𝟵 Rishabh Kale

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Micro businesses in India are thriving and generating ample profits, despite lacking knowledge about P&L, balance sheets, and pitch decks. Take the example of tobacco and pan sellers in Kanpur, who have a good bank balance without maintaining any business books. On the other hand, businesses of all sizes that maintain their books are living in losses. LightWala, a B2C business in Kanpur, achieved profits for more than 35 years without any issues. When handed the reins, the focus shifted to B2B, generating positive profits through partnerships with small businesses, schools, colleges, hospitals, and more. Now, the goal is to build a B2B Pan India name and win the race against all loss-making startups while fulfilling consumer needs. Let's celebrate the success of micro businesses and take inspiration from their ability to generate profits without relying on traditional business practices.

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🚨 Checkout the Incredible Story of Winzo which is Revolutionizing Mobile Gaming in India and Compete with DREAM 11, MPL and Paytm Play games... Founded by Paavan Nanda and Saumya Singh Rathore, WinZO has transformed the gaming landscape with its innovative platforms, WinZO Gold and WinZO App. 🌟 Key Highlights: Company: WinZO Founded: 2018 Headquarters: New Delhi, India Founders: Paavan Nanda and Saumya Singh Rathore Users: Over 75 million registered users Games Offered: More than 100 games Funding: $65 million in the latest round led by Griffin Gaming Partners Daily Active Users: 20 million Why WinZO Stands Out: WinZO combines entertainment with empowerment, allowing users to earn real money through engaging tournaments and challenges. With a user-friendly interface and diverse game offerings, it’s no surprise that WinZO is capturing hearts across India and beyond. 💡 Industry Insights: 👉 Indian Gaming Market: Expected to reach $3.9 billion by 2025 👉 Global Mobile Gaming Market: Projected to hit $159.3 billion by 2026 👉 Real-Money Gaming in India: Forecasted to grow to $1.1 billion by 2025 Future Prospects: WinZO is poised to continue its growth by introducing new games, expanding its user base, and leveraging advanced technologies like AI and blockchain. The company’s vision of democratizing gaming and creating a robust gaming ecosystem is truly inspiring. 🚀 Read more about WinZO’s journey and its impact on the gaming industry here: https://lnkd.in/gfD-ubGy #MobileGaming #WinZO #GamingIndustry #Innovation #RealMoneyGaming #IndianGamingMarket #TechInnovation #Startups #startup

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Why has Zomato acquired Paytm’s movie ticketing business, Paytm Insider? At an estimated ₹300-350 crore in annual revenue, the move ticketing business would add just ~2.5% to Zomato’s top-line, to acquire which it’s expected to trump-up ₹2,048 crore. So, why would Zomato be interested in what appears to be a minuscule acquisition? The answer may lie in Zomato’s future growth trajectory. Its core food business is experiencing a slowdown, as showcased in the latest quarterly results wherein gross order value suffered a decline, which although may have been marginal, is in the opposite direction of the growth trajectory which stock market investors would want to see. While to some the fall may appear to be just a blip, to others it appears that the food delivery industry’s growth phase is coming to an end as penetration of serviceable cities nears maxing out. As a result, industry onlookers’ focus has in recent times switched towards Blinkit, Zomato’s quick-commerce arm, with many analysts/brokerage houses forecasting Blinkit to outgrow Zomato’ core food delivery business. With Zomato’s core food business generating profits and Blinkit delivering growth, their one-two punch combo should surely satiate investors’ demand for growth, right? Yes, but only for today. While Blinkit is powering Zomato’s growth at present there remains an uncertainty as to whether it will be able to continue to do so in future, because it remains to be seen whether quick-commerce will find significant traction in tier-2 and -3 cities as they max out their penetration in metro cities. As a result, Zomato is in need of a fourth engine, beyond its online food ordering, Hyperpure by Zomato, and Blinkit businesses, to carry forward its growth trajectory into the future. That fourth engine could be Zomato’s “Going-out” vertical, comprising of dining and live events. When you open Zomato’s mobile app, you by default end up on its “Delivery” tab, which is natural as you’d expect that to be the primary reason as to why a user would open the app to begin with. Next to it is the “Dining” tab for when we want to eat out and use Zomato to book a discounted table or avail a payment offer while transacting our bill. However, how often do you go one tab further and open the “Live” tab that’s the farthest to the left? In my case, I honestly can’t recall. Unsurprisingly, the revenue generated through that “Live” tab accounts for not even 10% of Zomato’s revenue. So, how could that emerge as its silver bullet? Growing its share of the events & ticketing pie could enable Zomato to increase its share of captive users’ wallets by cornering another segment of their lifestyle expenses. Zomato already has millions of users who can be further monetised via charging a convenience fee for ticketing, serving ads, etc. Enter, Paytm. Read the full story: https://lnkd.in/g5e-UCYU

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I’m gonna leave you with some weekend reading to really let these numbers sink in. 😏 India’s online gaming industry is on 🔥, set to hit $2.4 billion in revenue by FY2029 with a solid 20% CAGR since 2017. We’ve got 455 million gamers—yep, second-largest in the world 🌍—and the opportunities are only getting bigger. The industry’s attracting Rs 25,000 crore in investments by 2024 💰 and creating 1,50,000 new jobs by 2025 💼. Not to mention a 412% GST increase in just 6 months 📈. Mind-blowing, right? 🤯 We’re right in the thick of it at StreamO, helping brands tap into this wave of gamers 🎮, esports 🏆, and community-driven content. The festive season is here 🎉, and the growth isn’t slowing down—mobile esports, community games, and non-endemic brands are all diving in 🌟. And with ad spend set to rise, now’s the time to make your move. 📊 I’ve been lucky enough to witness the evolution of this industry up close, and I can’t wait to see where it takes us next. 🚀 Thanks to ADGULLY for some of these stellar insights! 🙌 #GamingIndustry #StreamO #Esports #IndianGaming #CommunityGaming #Growth

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🚨Zepto's cash burn zooms to Rs 250 crore a month on rising capex, closes Rs 2,500 crore funding round Zepto founder Aadit Palicha confirmed the HNI round in a statement to Moneycontrol "Investors are confident with the mature store profitability proven and the forward indicators of EBITDA for new stores, which is why we have successfully raised the largest ever 100 percent domestic financing for a private startup in Indian history. We are raising this Indian capital as a first step to quickly becoming a fully Indian-owned company within the coming fiscal," The Zepto effect Digital marketing spends ⏫ Talent costs ⏫ Cost of Google keywords ⏫ While Zepto burnt Rs 250 crore (around $30 million) in September, the monthly cash burn went as high as Rs 300 crore (about $35 million) in October, two of the persons cited above said while adding that it is likely to stay in the Rs 300 crore range for November as well. But sources close to Zepto say this number is closer to 250 crore. with Tushar Goenka https://lnkd.in/gmkNyaMs

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Product Team at Zomato is on Steroids 🤷 In last few weeks, Zomato has been shipping products like crazy as almost every week we see a new feature coming out This is unbelievable for a company of such a big size as it tells about how agile are they in their Product Management 🙌 Most of the features are fresh and new while some of them are taken from existing products 🤔 How many of these features have you used as of now? Let us know in the comments Follow HelloPM for all things Product Management 📈 #zomato #productmanager #productmanagement

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