Partha Sinha

A day filled with insights and interesting conversations at the CMOs’ Charcha event hosted by ADGULLY in Bangalore. It was a privilege to be one of the panel members’ on a thought provoking topic ‘Convergence in media: Bridging the gap within different media channels for seamless brand experiences’. Intriguing views and insights from other panel members and influential marketers Amarnath Dutta Anuj Sharma Gandharv Sachdeva Ishan Bose Nitin Gupta Prasanth Naidu and a captivating session chair Akshaara Lalwani Ipsos Strategy3 and ADGULLY also unveiled a pivotal research report 'A Deep Dive into UGC and Influencer Marketing' at the event. We all know the power of Authentic and Genuine Storytelling. This report highlights the role and criticality of UGC and Influencer Marketing in modern marketing strategies, with insights gathered from leading marketers across industries like D2C, FMCG, Travel, Finance, and Entertainment. Thanks for putting this together in such a short time Baidhani Mandal and Amal Anirudh, thanks for your guidance Deepak H and thanks for your support Sunil Pinto Vivek Mathur (VK) and for putting us in touch with the marketers. 📥 Download the report today using this link - 🔗 https://lnkd.in/dN_fdBf6 From Ipsos: Ipsos in India Vivek Gupta Amit Adarkar Madhurima Bhatia Deepak H Rajashree Ivaturi Pallavi Mathur Lal Baidhani Mandal Amal Anirudh Ipsos Strategy3 Gunjan Gupta Aasim Makrani From AdGully: Bijoya A Ghosh Sunil Pinto Vivek Mathur (VK) #InfluencerMarketing #UGC #Research #Ipsos #IpsosinIndia #MarketingTrends #CMOs #CMOsCharcha #AdGully #MarketingLeaders #MediaConvergence #BlendedStrategy #PanelDiscussion

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🚀Exciting news for Brands & Marketers! Mindshare India has officially launched its much-anticipated "Content Marketing Report". 📈 In today's digital era, where "Content is King," staying ahead of the latest trends is key. Mindshare India's comprehensive report empowers brands & marketers with the knowledge and tools they need to elevate their content strategies to new heights. 📊 Interesting material for your next big presentation: 🔍 Trends & Insights 🏆 Best Practices 💡 Expert Advice & more This report is a must-read for anyone looking to enhance their content marketing game. Don't wait, get your copy today! 📖 Access the report here: https://shorturl.at/qM148 Amin Lakhani Ajay Mehta Ruchi Mathur Niraj Ruparel Vipasha Bhuptani Makarand N Nidhi Bakhru Aashita Jhamb Devanshi A. Yuvraj Rana Rishi Sharma #ContentMarketing #Mindshare #DigitalMarketing #ConsumerInsights #News #Trends #BrandSuccess

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"Twitter Communications India, now part of X Corp (formerly Twitter), recorded a sharp drop in net profit and revenue in the last financial year, largely due to a collapse in ad revenues after the dismissal of the company's global ad sales team under the new management led by Elon Musk. As per the company's regulatory filings, net profit plunged 90% to Rs 3 crore from Rs 30 crore the previous year. Revenue also fell 90% to Rs 21 crore from Rs 208 crore. Advertising contributes bulk of Twitter's revenue in India where it has an estimated 25 million users. The company trimmed employee benefit expenses by 95% to Rs 6 crore from Rs 130 crore as it fired nearly the entire Indian workforce, which previously comprised over 200 employees. Subsequently, total expenses fell by 89% to Rs 19 crore from Rs 168 crore. Twitter India didn't respond to ET's queries. Musk completed his $44 billion acquisition of Twitter in October 2022, eventually rebranding it as X. Following the takeover, Musk implemented sweeping changes globally, including mass layoffs that heavily impacted the ad sales teams, especially in India. The dual blow of laying off the ad sales teams and global brands pulling back from the platform-due in part to disputes with Musk-fuelled a sharp decline in revenue. Sajal Gupta, a digital advertising expert, noted that without an active sales team to maintain relationships with advertisers and attract new business, Twitter's ad revenue in India nosedived, leading to steep declines in profitability and earnings. "This reflects the broader challenges X Corp has faced globally as it tries to implement new strategies under Musk's leadership while managing the fallout from internal restructuring," Gupta said. Under Musk, X has even filed lawsuits against global advertisers like Unilever and Mars for boycotting the platform. According to Kantar research, a net 26% of marketers reported plans to reduce ad spends on X in 2025, the biggest recorded pullback from any major global ad platform. Gupta explained that many global brands stopped advertising in India due to the ongoing tensions with Musk, and even within India, many brands are avoiding advertising on X due to the controversial nature of the platform and concerns over brand safety. "In terms of advertising on social media platforms, X is typically a last priority for advertisers, with YouTube, Facebook, and Instagram taking precedence," he said." https://lnkd.in/e6DT9UCv

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Maximize Media Impact: Learn to connect, pitch, and build trust with influencers in our guide. Start shaping your brand's story now! To read click ( https://lnkd.in/gS7j4wk4) #PR #pragency #branding #journalist #mediarelationship #publicrelation #publicrelationfirm

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Great that more on our joint study with The Womb and Times of India is coming out. 👍🏽🙏🏼 #Marketing #Business #Strategy #Effectiveness

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How does doing #PR in #india differ from the US? Our @PRGN partner in #NewDelhi discusses the business and communications environment and offers insight on navigating his home market: https://bit.ly/4ciTzBc #GlobalPR #PRGN

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My views on the recent directive on Self Declaration Certificate from the Honorable Supreme Court of India. This will bring in accountability and responsibility to advertisers and gives more power to the consumer. Thank you medianews4u and Neetu Mohan. #medianews4u #advertising #branding #ad #marketing #brands #ang #anglobal #digitalmedia #print #tv #news Neethu Mohan Sindhu Menon ANG

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If you spend hours watching cricket, you should be playing the game or at the very least take a shot at the quiz game on it! Venky Venkatesh Srinivasan is one of India's finest Quiz Masters and his team's quiz content is just as good! So enjoy the Superover equivalent of quizzes, a 10-minute challenge handling 25 yorkers! You will see the registration link below in the post below!

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An interesting must read.

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Reliance Foundation Chairperson Nita Ambani and Reliance Jio Infocomm Chairman Akash Ambani have joined the board of Viacom18 ahead of its merger with the India business of global media giant Walt Disney, industry sources said.... Read More At:- https://lnkd.in/gqtJVWAt Viacom18 Media Private Limited #nitaambani #akashambani #indiabusiness #GlobalMedia #industry #reliancefoundation #news #NewsUpdate #newsfeed #dailynews #IBWNews

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Thrilled to be featured in today's Hindustan Times article by shuchi bansal, discussing the incredible rise of digital screens in outdoor media! Out-of-Home (OOH) media stands out as the only traditional media channel experiencing double-digit growth year-over-year. This resurgence is not just a return to form but a leap into a new era of innovation and engagement. The digital revolution in OOH is reshaping the landscape, making it more dynamic and interactive than ever before. 3D Creatives and Anamorphic Designs: The use of 3D technology and anamorphic designs is creating visually stunning and immersive experiences. For example, Tata Tea Gold's dual-screen anamorphic execution during Durga Pujo captivated audiences and set a new benchmark in the industry. Laqshya Media Group has been at the forefront of all tech based innovations in India. We have our inhouse team to brainstorm, develop and execute never-before-done tech ideas. The numbers speak for themselves: the FICCI EY report expects OOH media to cross ₹4,500 crore this year and reach ₹5,400 crore by 2026. This growth is fueled by the ability of OOH to deliver high-impact, measurable results that traditional static billboards cannot match. It's an exciting time to be in the OOH industry. Let's continue to push the boundaries and redefine what's possible in outdoor advertising. #OOH #DigitalMedia #Innovation #Advertising #LaqshyaMedia #HindustanTimes #Marketing #DigitalTransformation #SmartCities

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How many ads of individual AMCs exhorting us to do SIPs does one really remember? The branded recall of most would be really low (I have some individual estimates to corroborate this) and most brands try to push boundaries with every new campaign (like in other crowded categories). The No. 5 of #MyFive (only as per time-line) would be something we created with #FranklinTempleton many years back when SIP communication was still relatively in its infancy. Here we looked at SIPs from a lens of EMIs; how most EMIs are something we think are a huge burden and an outflow of big amounts. To be seen in a positive light, we positioned SIP as a #GoodEMI. This got us salience and also became a generic for the said transaction. Spanning two phases of a multi-media client, a highly passionate client, agency and production team did the following launch video. Hope the only EMI in your lives right now is the #GoodEMI. #MutualFundsSahiHai https://lnkd.in/dQdjv7pU

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HONASA CONSUMER Good conversation with Varun Alagh Takeaways: - Acquired cosmogenesis for 4 Cr, gives access to R&D capabilities - Will grow >20% in FY25; Margin improvement of 150 Bps expected - Target offline reach of 300-400k stores from 188k now, in 2-3 years - Derma Co should be at 1000 Cr ARR in 1-2 years - He also addressed concerns around the ASCI complains #FMCGisLife #MamaEarth #Honasa #StockMarket #Consumer #Beauty #Retail #India #FMCG Ghazal Alagh Here’s the video link of the conversation

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If you are reading this message, you live in the online world :) And you have almost certainly been exposed to dark patterns or deceptive patterns that impact online choice-making. Whether it is sneaking things into our checkout basket or a massive increase in final price versus headline price when we order food, interfaces that ask us for details unconnected with the product or service we wish to purchase- all of us have seen these in the apps that we use. A first-of-its-kind study in India of 53 apps across 9 industries, that have been downloaded 21 Billion times. More than 12,000 screens analysed. What does this study reveal about the prevalence of dark patterns? Which industries use them the most? Which dark patterns are most prevalent? Are there some alternatives? Are there tools to help create better UI/UX interfaces in a more conscious manner? Join us for the online launch of our report on Thursday, 1st August, at 3 pm. Promise you an insightful hour and a half that answers these questions and more! Register here: https://lnkd.in/dHiEcapu Parallel The Advertising Standards Council of India Rohit Kumar Singh Ashish Aggarwal Robin Dhanwani nasscom

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