Ojas Kulkarni

"The dynamic nature of today’s market demands a level of responsiveness that traditional marketing approaches can no longer satisfy, paving the way for a martech-led future," says our EVP & COO, Martech, Amit Sanyal, in his latest article for BW Marketing World. Dive in as he highlights India’s adoption of AI, the opportunities it presents, and the challenges businesses must tackle to leverage #MarTech for sustained success. Read the full article to learn more: https://lnkd.in/gSB9JBMd

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DAY 01 is here!!! We are kick-starting the executive crash course of the June advanced attribution masterclass today with packed content featuring two expert speakers alongside our esteemed educator, Madan Bharadwaj.  Invited Speaker Session: "How Marketing and Agency Leaders Use Data Along with Intuition to Shape Media Strategy" Invited Speakers: Colette Dill-Lerner | CMO | Guthy-Renker, Popsugar, Tempo, Operating Partner in PE firms Lee Beale | Agency Veteran Leader | Cross Media, Annalect/Omnicom, GlaxoSmithKline, Reckitt Benckiser Join us for insightful discussions and valuable takeaways! #Masterclass #DataDrivenStrategy #Advancedattribution

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"Conversational marketing focuses on customer-centric strategies that emphasize meaningful and personalized engagements. In an era where consumers are bombarded with impersonal advertising, the approach offers a refreshing alternative—shifting from disruptive marketing tactics to dialogue-driven interactions that resonate with contemporary consumers." - Forbes Check out the full article on "Elevating Conversational Marketing with Artificial Intelligence": https://lnkd.in/exYWJ88e

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Why a 2-quarter minimum engagement can transform your lead generation strategy In the fast-paced world of B2B sales, setting the right objectives is critical for success. At Ombrevo, we advocate for a minimum engagement of two quarters. Here’s why: - Longer Timeframe: A two-quarter approach allows for deeper engagement, providing the time needed to build relationships and trust with potential clients. - Strategic Planning: Quarterly objectives are more relevant than monthly ones, enabling teams to adapt to changes and pivot strategies based on market feedback. - Sales Pressure Management: Sales is a high-pressure function. Having management endorsement before launching a lead generation mandate ensures everyone is aligned and supports the sales team throughout their journey. By adopting this tailored approach to B2B lead generation, founder-led sales teams can achieve sustainable results without the stress of short-term goals. If you're looking to establish a solid foundation for your sales strategy, let’s connect! #LeadGeneration #SalesStrategy 📈🤝🔍💡

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💡Shashwat Ghosh, CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He also unveils the challenges CMOs face today and the pressing need for evolution in marketing strategies to stay competitive.💡 "The era of CMO Darwinism is here. As a CMO, you need to take ownership of the go-to-market strategy and incremental modifications, while a good CMO will want to utilize the depth of experience from successful experiments." - Shashwat Ghosh Shashwat discusses CMO Darwinism, focusing on the shorter CMO tenures and pressure for quick ROI. He links Darwinian evolution to evolving organizational roles and adapting go-to-market strategies in the digital era. He highlights the need for incremental GTM evolution, fractional marketing roles, customer insights, collaboration, and community engagement for success using his EPIC framework. Watch the full episode or read the article: https://lnkd.in/gkWm4unh #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #GoToMarket #MarketingStrategy #CustomerSuccess #DigitalTransformation

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“Inbox overload” is widening buyer expectation and sales strategy gap Know more:- https://lnkd.in/gpgB6cQr AMPLYFI #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

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Growth in Emerging Markets, Government Initiatives and Mandatory Screening Programs - Global Forecast to 2029 https://lnkd.in/gdPVsg-f #marketingdigital #marketingstrategy #marketresearchcertification #marketresearchcourse #MarketResearch

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How do you think AI-driven strategies are transforming the marketing landscape today? 📅 Episode dropping tomorrow! Get ready for a dynamic discussion to transform your approach to marketing. Stay tuned! 🚀 Join our guests, Arun Gopalaswami, CEO & Co-Founder of Recotap ABM Platform, and Shubhra Sinha, Marketing VP at Denave, as they reveal the secrets behind the ABM strategies and AI innovations. #Denpulse #Podcast #ABM #DemandGeneration #Marketing #B2B #GTM #AI #Recotap #Innovation

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📝 Explore a curated collection of expert insights from Senio, our esteemed author! 🌟 Dive into articles covering a wide range of topics including SEO, digital marketing, and beyond at #LaunchByPisiq. Stay informed and inspired as you navigate the digital landscape. 🔗 Discover more: [Senio's Articles](https://lnkd.in/gEiUCy5W) #SEO #DigitalMarketing #Pisiq #Author #Articles

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MediaBrief recently published an insightful article delving into the perspectives of Pramod Kathuria, Founder & CEO - Easiloan.com, on crucial topics shaping the financial landscape. Mr. Kathuira shares his expertise on: A - The imperative of Embracing Innovation in today's dynamic market. B - The importance of Financial Literacy in empowering individuals and businesses. C - Safeguarding Data Privacy amidst the digital era's rapid advancements. D - The transformative Role of AI in revolutionizing financial services. Don't miss out on these invaluable insights shaping the future of finance! Read the full article to gain a comprehensive understanding of these key discussions. #Finance #Innovation #FinancialLiteracy #DataPrivacy #AI

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Join us for the launch of the Business Standard - Everest Report, unveiling key insights and trends shaping India’s financial services landscape. Catch here -https://lnkd.in/d_yRD4bc Key Speakers - Ashish Sehdev — Vice President and Head Asia Pac, Everest Group India Pranati Dave — Practice Director, Everest Group shailesh dobhal — Editor, Business Standard #24FramesDigital #BusinessStandard #BFSI #BusinessConference #EverestReportLaunch #FinancialServicesTrends #BusinessStandardReport #FinanceInFocus #MarketInsights #IndustryInsights

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