Monika Shergill

₹22,400 Crore ($2.7 Billion) Lost to Piracy in India’s Entertainment Industry 1. Rising Piracy: A Growing Concern for Content Creators 51% of Indian consumers access content through pirated sources, posing a significant challenge to the entertainment industry’s revenue streams. 2. Streaming Dominates Piracy Landscape 63% of pirated content comes from streaming platforms, with mobile apps following closely behind as a major channel for illicit content distribution. 3. Massive GST Revenue Losses Up to INR 43 billion in GST revenues may have been lost due to piracy in India, underscoring the financial impact of unauthorised content consumption on the economy. 4. Post-Pandemic Surge in Subscription Revenue Subscription revenue has surged by 150% since the pandemic, signalling a strong rebound for OTT services, but piracy continues to hinder further growth. 5. Filmed Entertainment Industry Poised for Growth. India’s filmed entertainment sector is projected to reach INR 146 billion by 2026, signalling significant opportunity—but piracy remains a critical hurdle. 6. Pirates Don’t Want Paid Subscriptions 70% of pirated content consumers report no interest in purchasing OTT subscriptions, highlighting a major gap in monetisation strategies for streaming services. 7. Young Demographics Driving Piracy A significant 6% of pirated content users are aged between 19-34 years, suggesting that younger audiences are more likely to engage with unauthorized content. 8. Language Preferences in Pirated Content 40% of pirated content is consumed in Hindi, with 31% opting for English content, reflecting language preferences and potential areas for localisation. 9. Consumer Willingness to Switch to Legal Platforms 64% of pirated content users would prefer accessing content via authorized channels, even with ads, if offered for free—indicating potential for ad-supported business models. 10. Resistance to Paying for Movie Tickets A strong 84% of pirated content consumers report that they have no intention of purchasing movie tickets, pointing to the need for more affordable or flexible viewing options.

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📰 Here's my view- In a world dominated by digital screens, there's an undeniable charm to the experience of flipping through the pages of a newspaper. 📰 As someone who appreciates the sensation of holding a newspaper, I wonder: what is it about reading a physical newspaper that still captivates us in this digital age? Is it the ritual of morning coffee accompanied by the rustling of pages, or maybe the discovery of an unexpected story while flipping through sections? While online news offers convenience and real-time updates, there's an irreplaceable depth in the way a newspaper immerses you in curated content, offering a slower, more reflective engagement with current events. Or like Girish Agarwal, the visionary leader behind DB Corp, Dainik Bhaskar Group (दैनिक भास्कर) put it- 'Ink stained fingers vs scrolling screens.' Hear out his views on how the print industry continues to evolve and thrive amidst rapid technological advancements. 🌐 🗞️ I'm curious to hear your thoughts: Do you prefer the traditional feel of a newspaper, or do you find the immediacy of online news more appealing? Do share! Nirmal Bang #PrintMedia #DigitalAge #NewspaperReading #DBCorp #InterviewTeaser https://lnkd.in/dMw9ArtY

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JioCinema, India’s leading digital entertainment platform, has announced the appointment of Ishan Chatterjee as its Chief Business Officer (CBO)... Read More At:- https://lnkd.in/gEAaj_XW JioCinema Ishan Chatterjee #digital #entertainment #CBO #jiocinema #news #newsupdate #newsfeed #dailynews #ibwnews

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Tejkarran Singh Bajaj has been promoted to Senior Vice President (SVP) and Head of Originals at Jio Studios, a subsidiary of Reliance Industries Limited. Bajaj, previously Head of Originals at Jio Studios, shared the news of his promotion via a LinkedIn post... Read More At:- https://lnkd.in/eyiYjRsM Jio Studios Tejkarran Singh Bajaj #SeniorVicePresident #JioStudios #linkedinpost #news #NewsUpdate #dailynews #IBWNews

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My views on the recent directive on Self Declaration Certificate from the Honorable Supreme Court of India. This will bring in accountability and responsibility to advertisers and gives more power to the consumer. Thank you medianews4u and Neetu Mohan. #medianews4u #advertising #branding #ad #marketing #brands #ang #anglobal #digitalmedia #print #tv #news Neethu Mohan Sindhu Menon ANG

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The merger between Reliance and Disney's HotStar has sparked curiosity about the future of the platform. With RIL poised to take control, the fate of HotStar hangs in the balance - will it integrate with Jio Cinema or both emerge as a new brand altogether? Of particular concern is the potential monopoly on cricket rights in India, raising alarms among advertisers and agencies about possible spikes in ad rates. Both Reliance and Disney have made substantial investments in cricket rights, with commitments to keep ad rates reasonable. There are indications that both companies have made concessions, assuring not to unjustly increase advertising rates for streamed cricket matches. The timing of the regulatory approval, coinciding with Reliance's Annual General Meeting, adds an element of intrigue to the merger. Will consumers benefit from free IPL streaming on Jio Cinema, or will subscription rates remain regulated? With both companies wielding over $2 billion +++ in sports investments in India, the landscape of streaming and sports entertainment is set for a transformation. #Viacom18 #Reliance #Disney #Merger #HotStar #JioCinema #CricketRights #Streaming #Advertising #Monopoly #Investments #CCIApproval

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Once an underdog, Viacom18 and its JioCinema streaming service are poised to become the most powerful player in the $28 billion Indian media and entertainment industry _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

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This week #BrandStories brings to you how Nirmit Bhandari is helping #VasantMasala in capturing mind space of consumers , and what was that last link in the chain of the #KayamChurna ad campaigns. vedant sheth Nemi Shah Falak Sheth kiku sharda Tring

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ZEE5, the streaming platform from Zee Entertainment, is doubling down on family-friendly content, advanced technology, and cost-efficiency to fuel its growth while minimising losses, according to Chief Business Officer Manish Kalra. This approach has allowed the platform to increase both advertising and subscription revenues while cutting operational costs, The Economic Times has reported... Read More At:- https://lnkd.in/gat4rd92 ZEE5 #ZeeEntertainment #FamilyFriendly #content #technology #ZEE5 #advertising #news #NewsUpdate #newsfeed #dailynews #IBWNews

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@ National Broadcasting Bill Should be Enact &: All the Content On Cable tv / Hits / DTH / Free Dish / IPTV / OTT / mobile TV / Broadband Should be Regulated. "MIB" Should control OTT Platform's Content and" MeitY" Should Take Care Of Social Media and User-Generated Content.Then only Level Playing Field will Exist in Indian Broadcasting Industry

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