Mejo Kuriachan

Let me tell you the secret of, uh, how we build a brand. How we conceal brands. See, consumers don't buy quality. So this I again and again tell business owners, but most of the time when I meet business owners, they always gaga about their product quality. Okay? But you know the reality? Product quality doesn't matter. When consumer by even you and me, when we as a consumer, when we buy, we look for this warrants pyramid. That product or service is supposed to fulfill any one of the wants. There are five levels of wants. The first level of wants is pleasure, comfort, or joy. The second level of wants is a trust or a peace of mind. The third level of wants is social respect and belonging. The level second is self-respect and self-esteem. The level one is a greater good. These are the reasons. These are the ones we want to fulfill. So we are buying products or services to fulfill these levels or anyone or many of those levels. Okay.

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Methods we followed to generate ₹5 lakh for our client ↓ Here's our way of creative testing and ad account structure for this client. 1. Ad Concept Testing: We focused on testing ideas rather than just aiming for sales. By doing this, we got really cheap clicks with winning elements. Testing ran for 2 days or until we reached a low CPC and good reach. 2. Dynamic Creative Testing (DCT) Setup: We identified the best concepts and set up a campaign that tests different parts of the ad, like images, headlines, and text, to find what works best. 3. Main Campaign Setup: Once we've found the winning elements, we put them into our main campaign to get results. ↪️ It's not just about fancy ads; it's about making money efficiently. _ Got questions? Drop them in the comments or DM Aditya Khajuria. Let's talk about growing your D2C brand and hitting those revenue goals together!

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#MondayMantra (4) Never forget your beginner's spirit. - start your day with listening to your team before trying to impose your thoughts. - learn from campaign daily (other than impressions, clicks, ctr etc.). avg. cpc, cpm also gives you market trend and will help in #brandplanning and #forecasting. - remnant inventories on a publisher website can also deliver #campaignperformance. - #b2bmarketing is beyond just #icp but don't underestimate it. - few sites have only seen #seotraffic growing on any search engine update. identify sweet spot. yes, learn the science and prosper. it is never too late. - avg. cpc - being a factor of many dimensions, metrics and ai outputs. learning from it is very useful to build not only your demand-side model but also a supply-side model. - #paidsearch should not have edited the definitions of ex/ph/bm/bmm/ne. do understand these definitions thoroughly if you want to deliver #performancemarketing on #searchengines - #performancecreative plays an important part to deliver optimum results from the #customerdataplatform and #datamanagementplatform. the purpose fails miserably if the enterprise has not accounted for #dynamiccreativeoptimizer #dco platform to support your #personalisation outreach. - trust your agency and #asoexpert to deliver #aso #appstoreoptimization reach and results. - when #retention is the future for #digitalbusiness then do not kill it with #discounts and #offers. #ecommerce sees a short-term increase blip in revenue, but it harms long-term specially a small e-commerce manufacturing start-up. - #b2bmarketing with content is a long-term strategy. do not take it lightly with other #marketingchannels. but don't forget the rule of chess. #contentistheking theory fails when other activations do not support the #clientsuccess and #sde. minimize the friction between cs, sdo/e and marketing team. - there is no harm in evaluating #influencers beyond just the visible content on their media channels. always read between the line's agenda of the influencers before engaging with him / her. - keep your #creative less cluttered from too-much content. this creative can be used on any of your #pesos media. (note: the additional s added in pesos is done purposely😊) - marketing used to / are / will be done purposely. but do not underestimate the user / consumer. they can see you. - the trend of being the first is dead long-time back. #smarttvads needs an ecosystem of both hardware and software innovators. #brands should give a try to scale that ecosystem and just not expect only #performance from it. - nothing is impossible. like winter #programmaticads has arrived (2013-14) long-time back in #India. but the marriage of #programmaticsads with #martech platforms in a work-in-progress. - the top management do consider engagement and performance both. present both with equal importance & data bundled with #creativeperformance. - eat healthy, sleep enough and work hard - networking is important. be honest.

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Don't Under Estimate the Power of SEO 👇 Someone asked me Kamlakar at what X we can see as a results when complete control given to you. My Reply- let my strategy outcomes speak louder than my words. one of the strategy result attached. last 30 days audience acquisition report. #ResultDrivenMarketer #RoiDrivenMarketer #SEO #DigitalMarketing #ContentStrategy

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I studied 100 agency websites, and here's what they're not telling you about pricing. In my journey from charging Rs. 4000 INR to $4000 USD per website, I've learned that pricing isn't just about numbers. It's about positioning, value, and attracting the right clients. Here's what I discovered: 1. 80% of agencies undersell their expertise. 2. Only 15% clearly communicate their unique value proposition. 3. 90% fail to showcase the ROI their clients achieve. 4. Just 5% effectively use pricing psychology. The biggest mistake? Pricing based on time instead of value delivered. Want to know how I 10x'd my pricing in 3 years? Here’s the secret: I stopped competing on price and started selling outcomes. Instead of saying "I'll build you a website for $X," I now say "I'll create a digital storefront that converts visitors into customers, potentially increasing your revenue by Y%." This shift changed everything. Higher prices, better clients, more fulfilling work. Pricing is about value, not time. Focus on outcomes. Still stuck in the price war trap? Comment GUIDE I'll send you an action plan to revise your pricing strategy. #AgencyGrowth #PricingStrategy #DigitalMarketing #CreatevMedia

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By adding right WhatsApp Automation Flows you can add additional 20% revenue to your store ✅ Seperate Journeys as per the highest traffic page and bestsellers ✅Work on chatbots and collect data and customer insights ✅Creatives should say more about the message intention ✅ Copy should not be template based boring one but a Branded Message. DM me if you want a Free Audit for your D2C brand of your WhatsApp Marketing.

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At Infirise, we don't just market; we craft your brand's narrative. Let's tell your story together. #Infirise #BrandStorytelling #MarketingExcellence #DigitalMarketing #SocialMediaStrategy #BrandIdentity #ContentCreation #BusinessGrowth #MarketingAgency

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5 Strategic Truths for Producers and Users 1. How the product or (idea) will move from production (ideation) to the users or consumers is of higher importance than the product (idea) itself. A system of distribution becomes pivotal! 2. The firm's entire production effort must revolve around what consumers want and need; everything else is secondary. 3. The best users and buyers usually buy products based on performance (though there are situations in which purchases are made on the premise of speed-delivery, and simplicity). 4. Unskilled buyers often do not get what they pay for 72% of the time because they purchase based on advertising, social classes, or influence,  other than testing for quality checking. Blame bad purchasers, especially those who subscribe to three different products (Human Capital, Finance, Inventory, and Project) instead of a single product like MiracleHR by Joes &Eves that can perform all in one or buying cutlasses, shovel, hoes and rake instead of buying a single machine for farming. This shows a low level of resource management and widens the national unused capacity. Reach out to the Joes&Eves team for a demo on MiracleHR on 07062492965,good luck to you and your team. #resourcemanagement #bestpractices #joesandeves

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It is a story of a small website project. In today's digital landscape, a website is much more than a mere repository of information. It's not just a platform where people come to consume content; it's an immersive experience that should touch users emotions and leave a lasting impression of the brand. To achieve this, the user experience (UX) journey must be thoughtfully crafted, and the user interface (UI) design should intelligently and soulfully showcase what your brand stands for. Experience the immersive UI we created for Befall Resort: https://befallresort.com At Helveticans, we understand the crucial role a website plays in representing a brand. When we had the opportunity to create a website for #Befall_Resort, a luxurious retreat nestled in the lush forests of Kerala, we knew we had to go beyond the ordinary. Our goal was to design a UI that not only reflected the resort's tranquil essence but also transported users to the very heart of its stunning natural surroundings. We meticulously selected every color, illustration, animation, and UI element to immerse visitors in an environment that evoked the resort's serene atmosphere and lush landscapes. By carefully aligning the UI with the brand's identity and values, we aimed to create a subconscious connection that would enhance brand recall with every interaction. Our mission was to provide a seamless digital journey that allowed users to virtually experience Befall Resort's calming ambiance and breathtaking scenery. We wanted the website to not only reinforce their decision to book a stay but also to evoke a sense of anticipation and excitement for the incredible experience that awaited them. Through our meticulous design process, we ensured that each element perfectly represented the resort's dedication to offering a unique blend of forest living and luxurious accommodation. The resulting website is a testament to the power of a well-crafted UI in capturing the essence of a brand and creating an emotional connection with its audience. Discover more of our stories: www.helveticans.com

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SEO is crucial for improving your website's visibility in search engine results, driving organic traffic, and attracting potential customers. It enhances user experience and increases the likelihood of higher conversion rates, contributing to business growth and success.

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You only need 10 high-ticket clients to run an agency. 90% of the freelancers and agencies cannot scale beyond 1L-2L INR. Because they focus too much on selling. Instead of focusing on solving the challenges clients are facing. Here are 3 types of risks you need to address: 1) Financial risks: How will they receive an ROI on the amount they are spending on you? 2) Time and Effort Risk: The time, resources, and efforts they’ll invest in you - is it worth it? 3) Reputation risk: How will your work impact their business and image in the market? Understand that someone running a business worth crores and giving you time to hear your pitch is 100% interested in your services. You only focus on showing them why you are good. And that’s the wrong card to play. Show them how you can impact their business and growth. That’s when they’ll buy from you. What’s your biggest risk as a freelancer on sales calls?

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Redefining Possibilities with Wix Classic Editor! For years, I’ve heard people say, “You can’t design good websites or landing pages on Wix Classic Editor.” Well, I’ve always believed otherwise—and I’ve let my work do the talking. From Sapientury by Kushal and Komala to AEROGO INDIA by Gouthami and Jitendra, JHJ Technology by Mark, Journaling is Healing by Yashasvi, Lori Stockel, ACC, and Kahuna by Aishani, I’ve proven that good design is possible on any platform. But here’s the thing: I never created a landing page just for myself. I’ve always admired those simple, dark-themed, single-page CV-like portfolios you see on platforms like Framer. The question I kept asking myself was: Can I pull this off on the Wix Classic Editor? Or do I need Wix Studio? The answer? You’ll never know until you try. So, I did. And here’s the result: a redesigned portfolio page built entirely on the Wix Classic Editor. It’s simple, sleek, and dark—exactly how I imagined it. 👉 www.sukumarswa.in/ Yes, I know the landing page is very simple—but it’s still miles ahead of tools like Linktree or Beacons. And here’s the exciting part: I’m working on something similar for all professionals—a platform to help them get stunning, personal, and functional portfolio pages. Let me know what you think! Avishai Abrahami | Nadav Abrahami | Vargab Bakshi | Hiran Dash | Abhishek Mohanty | Yoav Abrahami | Shay Korin | Nurit Naveh | Giridharan Dhanasekar #webdesign #portfolio #wix #darktheme #nocode #personalbranding

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Today, there are around 5,738,300 creators out of which only 2% gets reach. Here's why? Let's dive deep and understand bad content writing VS good content writing. Bad content writing: 1. Higher expectations with low performing results. For eg: How to generate 1000's of leads in 10 minutes? 2. Lack of researched content. For eg: Copying information from chat gpt without actually performing the research. 3. Leaves you feeling bored. For eg: It happens so often when you open the blog because of the catchy title but later you feel bored either due to the length or due to poor structure. Such content doesn't serve the purpose instead wastes readers and writers time both. On the other hand, Good content writing: 1. Hooks the right audience with on point messaging. For eg: While writing ensure that you stick to one point and doesn't divert from the hook line. 2. Deliver the title's topic in detail. For eg: Doing extensive research on a particular topic helps a lot. 3. Leaves an impact and thus leads to CTA. For eg: Ensure that you provide quality information and add a CTA such as call now, let's chat etc. Adding loads of information is pointless. Write like you are talking to your target audience, you will see better results. Esha Mohindru Follow for more tips related to content, design and development. P.S. If you are tired of your low performing content and want to start attracting clients, book a 1-1 call with me(it's free) #contentwriting #goodcontent #copywriting #saas #saascontentwriting #contentstrategy

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The Psychology of Colour in Web Design: How to choose the right palette for your brand? Colours are powerful. They can evoke emotions, influence perceptions, and even drive customer behaviour. So, how can you use colour psychology to make your brand unforgettable? 𝐋𝐞𝐭’𝐬 𝐝𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐟𝐞𝐰 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐡𝐚𝐯𝐞 𝐧𝐚𝐢𝐥𝐞𝐝 𝐭𝐡𝐞𝐢𝐫 𝐜𝐨𝐥𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. 1. 𝐓𝐚𝐭𝐚 - 𝐓𝐫𝐮𝐬𝐭𝐰𝐨𝐫𝐭𝐡𝐲 𝐁𝐥𝐮𝐞 ➡️ Think of Tata, and what color comes to mind? ➡️ Blue, right? ➡️ It’s no coincidence. Blue signifies trust, reliability, and professionalism—traits that Tata’s diverse portfolio embodies. ➡️ Whether it’s Tata Consultancy Services or Tata Motors, the consistent blue palette reinforces their commitment to quality and dependability. 2. 𝐇𝐃𝐅𝐂 𝐁𝐚𝐧𝐤 - 𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐑𝐞𝐝 ➡️ HDFC Bank use red to convey trust and urgency. ➡️ It’s perfect for call-to-actions like “Apply Now” or “Sign Up” because it prompts immediate action. 3. 𝐏𝐚𝐭𝐚𝐧𝐣𝐚𝐥𝐢 - 𝐄𝐚𝐫𝐭𝐡𝐲 𝐆𝐫𝐞𝐞𝐧 ➡️ Patanjali’s green branding isn’t just a colour choice—it’s a message. ➡️ Green reflects their commitment to natural and Ayurvedic products, emphasizing purity and health. ➡️ It’s a strategic choice that aligns perfectly with their brand values and appeals to health-conscious consumers. 4. 𝐃𝐚𝐛𝐮𝐫 - 𝐖𝐚𝐫𝐦 𝐌𝐚𝐫𝐨𝐨𝐧 ➡️ Dabur uses a rich maroon colour that conveys tradition and heritage. ➡️ Maroon evokes a sense of warmth and trust, aligning with Dabur’s long-standing reputation for quality and reliability in health and wellness. 5. 𝐒𝐚𝐛𝐲𝐚𝐬𝐚𝐜𝐡𝐢 - 𝐑𝐞𝐠𝐚𝐥 𝐁𝐥𝐚𝐜𝐤 𝐚𝐧𝐝 𝐆𝐨𝐥𝐝 ➡️ When you think of Sabyasachi, you likely picture luxurious black and gold. ➡️ This colour combination speaks to opulence, sophistication, and exclusivity. ➡️ It’s a palette that not only sets them apart in the fashion world but also creates a powerful emotional connection with their high-end clientele. So, next time you're designing a website or rebranding, remember: your colour choices are speaking volumes before a single word is read. Choose wisely, and let your brand's personality shine through every pixel! What's your favourite brand colour and why? Let me know in the comments below! #WebDesign #ColorPsychology #Branding #DesignTips #IndianBrands

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Decibel Consulting: Solving Complexities for Market Leaders We're thrilled to share a success story featuring Ujjaval Bothra from Kahani - by i2c Events , a leading name in South Gujarat's event industry! Facing complex challenges? At Decibel Consulting, we understand that every business is unique. That's why we offer comprehensive 360° business consultancy services, designed to address your specific needs. For Kahani by i2c events, a tailored approach was key. By working closely with their team, we were able to: Deep dive into their operations: We went beyond the surface level, understanding their day-to-day challenges. Develop customized solutions:We crafted a plan that addressed their specific pain points, not a generic one-size-fits-all approach. Implement impactful changes: From operations to business development, we executed changes that delivered real results. The results? Listen directly from founder! Looking to take your business to the next level? We can help. Contact Decibel Consulting today for a free consultation and see how our 360° approach can unlock your full potential. #SuccessStory #ClientTestimonial #360BusinessConsultancy #EventIndustry #DecibelConsulting

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