Manish Kalra

We will flip this in CTV with View TV - #streaming #cloudcomputing and View TV Studios - #contentstrategy to deliver the #futureoftv #streamingmedia #amagi #wurl #advertising #adtech #cloudcomputing

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Zudio is an exceptional success story in an otherwise mixed retail/ecom performance of the Tata Group. India's glaring income inequality is unfortunate, but brings definite opportunities for businesses. Zudio, with 600+ physical stores and 80% of those in non metro locations, is a validation of the huge opportunity that lies beyond the top 1% of India. The rich are getting richer and some brands are premiumising to cater to them. Notable examples are automobiles, real estate and liquor. All three categories have seen average selling price surge over the last one decade, and more so post-2020. But a much larger opportunity, and perhaps easier to tap, lies within the 40-50 crore people who live in non-metro urban areas. Zudio has done exceptionally well in this context. With deep penetration in non-metro locations, it's bringing fast fashion to the true masses. These are places where qcom won't dare to reach, because the economies of scale won't work out due to smaller populations, preference for local brands and smaller skus, and lower order sizes. But despite 600+ stores and ambitious growth plans, I believe Zudio will only be able to capture a tiny share of the market. The market is huge yet fragmented, and at least 100 more brands should be ready to enter the fray and carve out their own share. This non-metro aspiring class of India is about to launch a relentless pursuit of growth, and brands that are ready to serve this market will win big in the years to come.

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Exciting times for the Indian advertising market! 🚀 According to IPG Mediabrands Magna Global Advertising Forecast 2024, the Indian ad market is set to grow by 11.8% to reach ₹1,22,155 Cr in 2024 driven primarily by digital media with strong growth also observed in traditional media. 📊Key highlights 1) Traditional media revenue will grow by 8.4% to ₹64,398 Cr.(TV ,Print, Radio and OOH) 2) Digital media is poised to grow faster at almost 16%, reaching ₹57,757 Cr due to the expansion of internet base. 3) Despite being outpaced by digital, traditional media may receive 53% of all ad spend with digital media taking up the remaining 47%. 4) India's traditional media market share is twice that of global (29%) and APAC(24%) size. 🔍Insights 1) As per the report, Social and search could garner 34% and 33% of the digital ad pie respectively. 2) Display and video will follow with 19% and 14% respectively. 3) TV ad revenues in 2024 are projected to grow by 8.7% to reach an estimated ₹39,333 Cr driven by election and cricket. Also said that TV reaches 778 million viewers and overall time spent increased to 230 minutes. 4)Print media (itself as a most trustworthy source of information) will grow at 6.1% (estimated ₹18,771 Cr) and digital print revenue is estimated to be ₹1,300 Cr. India's ad market is projected to enter the top 10 global markets by 2025, reflecting robust growth across all sectors from FMCG to e-commerce. 📺📰 Let's gear up for a transformative year ahead in advertising! #Advertising #DigitalMedia #TraditionalMedia #MarketGrowth #IndiaAdMarket2024

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A decade ago, many predicted that digital would overshadow TV, leaving no room for traditional media. I held a different perspective, believing that both mediums could thrive together, complementing each other’s strengths. Today, the advertising landscape validates this vision. TV’s unmatched reach and credibility, combined with digital’s precision targeting and measurability, are creating a powerful synergy for brands. The entry of JioStar marks a pivotal moment, showcasing how collaboration between traditional and digital media can drive impactful and integrated marketing strategies. The future isn’t about competition—it’s about convergence 💪💪TV #MediaStrategy #TVandDigital #AdvertisingInnovation #JioStar

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Discussing the rise of retail media on The Economic Times. Rise of retail media in India underscores the growing significance of platforms leveraging consumer data for highly precise ad targeting. By integrating advanced analytics and purchase behaviour insights, retail media channels are becoming essential tools for advertisers seeking to optimise engagement and maximize ROI. This trend highlights a broader shift in digital marketing strategies, where data-driven approaches are reshaping how brands connect with India's rapidly expanding online consumer base. #retailmedia #digitaladvertising Javed Farooqui

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With a 49% hike in operating revenue, Network18 Media & Investments Limited has found growth amid challenges. FY24 saw ad revenues in the entertainment segment remain flat, as the company strategically cut back on original programming hours due to a softer ad market. A testament to adaptability in the ever-evolving media landscape. #Network18 #growth #revenue

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Thanks ADGULLY, for capsuling this interview with Rashi Ray , on how #brands advertise during the festive season. #branding #advertising Read here: https://lnkd.in/gzRaDEnQ

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It's no secret that the cricket season brings along with it a frenzied excitement that remains pretty unbeatable, particularly when it comes to search. In the 2024 season alone, Microsoft Advertising witnessed a surge of 31% in search interest. In key categories, this surge is as staggering as 120%! While they are emblematic of the nation's love for the sport, dramatic changes in search behavior present a rare opportunity for brands in these categories to reach high intent audiences. Through robust digital marketing strategies that help maximize impact and a calibrated omni-channel approach to gain competitive edge, there are several game-changing opportunities for advertisers here. So, how are you staying ahead of the curve this season? Tell us more! #IPL2024 #IndianCricket #Microsoft #DigitalMarketing #IPLseason InMobi https://inmo.bi/49ZHtej

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'What were they thinking?' It was me last night during the USA vs England T20 World Cup fixture. Not for the cricket being played but for the two ads I saw. One was by MRF Tyre featuring Virat Kohli, and the other was by Lemonn (yes, with two n), an online broking startup. The first ad, by MRP Tyre, featured Virat Kohli, while the second one was by Lemonn, an online broking startup. In the MRP ad, the voice behind the camera asks Virat for advice: "Virat ji, can you recommend a good car tyre?" MRF once captured my childhood mind with the logo on Sachin Tendulkar's bat — a marketing genius. I don't know why they missed the mark here. Why ask a cricket star about car tyres? Asking Virat to vouch for tyres without context falls flat. Imagine seeing him take on rough terrain, showcasing the tyres' durability—that would resonate more. The Lemonn ad prides itself on being a no-cost ad. It literally shows lemons instead of DDLJ, Chak De India, Mohabbatein, or Dhoom characters in the iconic scenes. Their call to action: Like this no-cost ad, buy stocks at no cost. A fresh approach, sure, but does it build trust? Trust and competence are paramount when it comes to financial decisions. This is especially true when there are many established options. The Lemonn ad, despite the unique approach it tries taking, falls flat on these and, unfortunately, even on humor. What do you think? Should brands stick to their core competencies when choosing endorsers and narratives? Or is it okay to take a creative leap while risking credibility?

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𝗕𝗿𝗮𝗻𝗱 𝗺𝗲𝗲𝘁𝘀 𝗕𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱: Brand partnerships and placements in Bollywood have become a classic strategy, blending cinematic magic with commercial prowess. From Coca-Cola’s seamless placements in Taal to ICICI’s presence in Baghban and trendsetting brands like Mokobara in Crew, Bollywood has proven to be a fertile ground for brand stories. 𝗣𝗲𝗿𝗸𝘀 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗺𝗼𝘃𝗶𝗲𝘀: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: With minimal distractions, moviegoers are fully immersed in the story, providing a captive audience. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Movies offer a golden opportunity for brands to bond with audiences on an emotional level, keeping their attention for a solid 1.5 to 3 hours. 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗛𝗮𝗹𝗼 𝗘𝗳𝗳𝗲𝗰𝘁: When a celebrity endorses a brand, it amplifies the promotion, leveraging their star power. 𝗔 𝗥𝗲𝗴𝗮𝗹 𝗔𝗳𝗳𝗮𝗶𝗿: 𝗧𝗮𝗻𝗶𝘀𝗵𝗾 𝗮𝗻𝗱 𝗝𝗼𝗱𝗵𝗮 𝗔𝗸𝗯𝗮𝗿 Among all these brand and Bollywood collaborations, Tanishq’s partnership with Jodha Akbar stands as a shining example. The film provided a majestic backdrop for Tanishq’s stunning jewelry, perfectly matching the film’s narrative. The cherry on top? The regal role was played by the former Miss World herself, Aishwarya Rai. Tanishq didn’t just showcase its exquisite craftsmanship; it embarked on a journey of creativity. Two hundred artisans dedicated 600 days to craft the 400 kg of gold and precious stones used to recreate the grandeur of Mughal-era jewelry. The intricate process involved deep research into Mughal and Rajput motifs, including studies of 16th-century miniature paintings, private collections, and the Akbarnama. This grand effort beautifully reinforced Tanishq’s brand promise of “revitalizing tradition.” The result? A breathtaking collection named “Jodha Akbar,” featuring 400 products at various price points, translating into an astonishing profit line worth INR 250-300 Crore (INR 2.5 Billion). In this Bollywood magnum opus, Tanishq didn’t play a sidekick or an extra; it took center stage and shone brightly. Do you know of other brands that have taken the lead role in movies? Share your stories in the comments! #tanishq #titan #jodhaakbar

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As marketers witness the rise of India as a global economic powerhouse, it's clear that brands need to rethink their strategies for this burgeoning market. With its young population, low media costs, and rapid digital adoption, India presents an unparalleled opportunity for growth. But how can brands navigate this complex landscape? The answer lies in personalised experiences and data-driven strategies. GroupM's Navin Khemka shares insights on navigating this high-volume, low-cost market: https://lnkd.in/eT2JyFsr __ #GroupMIndia EssenceMediacom

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Indian digital marketers not aware of Brand Lift Study? I recently came across a data point that says only 10-15% of Indian marketers might have actually used a Brand Lift Study (BLS), which is shocking. - How does a Brand Lift Study work? A Brand Lift Study helps you gain insights into the effectiveness of your campaign using surveys shown to groups of people at different times. This includes: Sample group: Consists of people who have seen your ads. Control group: Consists of people who are eligible to see your ads but were not shown them. - What are the benefits of a Brand Lift Study? It provides insights into how effective an advertising campaign is in terms of its impact on the brand. It helps optimize future campaigns by identifying which elements are most effective for brand impact. It can be used to assess the ROI of an advertising campaign. - Measure the metrics that matter with Brand Lift Do people recall watching my video ad? Are my target consumers more aware of my brand after viewing my video ad? Did my video ad influence people to consider my brand or product? Are consumers more favorably aligned with my brand’s message/identity after viewing my ad? Do consumers intend to purchase my product after seeing my ad? To know more about Brand leaf Study - https://shorturl.at/SLMW7 #BrandLift #DigitalMarketing #AdEffectiveness #CampaignInsights #MarketingStrategy #ConsumerBehavior #AdPerformance #BrandAwareness #MarketingROI #IndianMarketers #Advertising #BrandMarketing #MarketResearch #VideoAds #AdRecall

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Digital marketing’s power goes beyond just reach. It allows for personalised experiences through data analysis and targeted advertising. This customer-centric approach builds brand loyalty and increases sales. 🚀 ⚫ The Indian digital advertising market is anticipated to develop at a CAGR of 27.42% to reach INR 539 billion by 2024. ⚫ Digital marketing salaries have increased dramatically as a result of this rise, on average by 30% just in the past year. ⚫ This, coupled with the significant rise in digital marketing budgets – from 199 billion rupees in 2015 to a projected 539 billion rupees by 2024 – paints a clear picture: digital marketing is no longer a fad, it’s a necessity.🚀 #digitalmarketing #marketingmadesimple #marketingIndia

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India's advertising landscape is evolving with programmatic advertising leading the charge. This shift offers enhanced flexibility and audience targeting for brands, particularly beneficial for smaller businesses. With advanced algorithms, a Mobile-first approach, rich media ads, and seamless omnichannel buying brands can optimize campaign performance and engagement, via precise targeting, leading to more effective advertising strategies for small-scale businesses. Read more- https://bit.ly/3wZY9F5 #Xapads #TogetherTowardsTomorrow #ProgrammaticAdvertising #Mobilefirstadvertising Storyboard18

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LP 103 | OOH has surprised me as a medium that helps advertisers stand out in the digital advertising age. A recent Social Samosa article by Pranali Tawde highlighted the state of OOH advertising in India. Junaid Shaikh and Rupali Chavan shared some key points, while Chandan Mendiratta and Samyu Murali discussed their celebrated OOH campaigns. Brands have been attracted to OOH since dinosaur days due to its unique ability to reach consumers during their daily routines. It offers unparalleled visibility in physical spaces where digital distractions are minimal. Unlike the cluttered online advertising landscape, OOH provides a refreshing way for brands to cut through the noise. And DOOH is taking it to the next level with hyper-targeted advertising through advanced data segmentation and dynamic messaging. In the recent past, we've seen some incredible OOH campaigns like Swiggy's #WhyIsThisASwiggyAd made by Talented.Agency and AMAZON PRIME's Panchayat Lauki billboards created by Kulfi Collective, SoCheers, Initiative (IPG) and Trzy Innovationz. These not only boosted brand visibility but also sparked social and offline conversations. While the bigger agencies will undoubtedly explore this medium, indie agencies like mine won't be left behind. We're looking forward to 2025, ready to create unboring outdoor campaigns that blur the lines between traditional advertising and interactive, tech-driven storytelling. Motley is going OOOOOOOOOOOOHHHHH! #IndieAdAgencies #OOHAdvertising #MotleyIsUnboringAF #MeJasonMenezes

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"Twitter Communications India, now part of X Corp (formerly Twitter), recorded a sharp drop in net profit and revenue in the last financial year, largely due to a collapse in ad revenues after the dismissal of the company's global ad sales team under the new management led by Elon Musk. As per the company's regulatory filings, net profit plunged 90% to Rs 3 crore from Rs 30 crore the previous year. Revenue also fell 90% to Rs 21 crore from Rs 208 crore. Advertising contributes bulk of Twitter's revenue in India where it has an estimated 25 million users. The company trimmed employee benefit expenses by 95% to Rs 6 crore from Rs 130 crore as it fired nearly the entire Indian workforce, which previously comprised over 200 employees. Subsequently, total expenses fell by 89% to Rs 19 crore from Rs 168 crore. Twitter India didn't respond to ET's queries. Musk completed his $44 billion acquisition of Twitter in October 2022, eventually rebranding it as X. Following the takeover, Musk implemented sweeping changes globally, including mass layoffs that heavily impacted the ad sales teams, especially in India. The dual blow of laying off the ad sales teams and global brands pulling back from the platform-due in part to disputes with Musk-fuelled a sharp decline in revenue. Sajal Gupta, a digital advertising expert, noted that without an active sales team to maintain relationships with advertisers and attract new business, Twitter's ad revenue in India nosedived, leading to steep declines in profitability and earnings. "This reflects the broader challenges X Corp has faced globally as it tries to implement new strategies under Musk's leadership while managing the fallout from internal restructuring," Gupta said. Under Musk, X has even filed lawsuits against global advertisers like Unilever and Mars for boycotting the platform. According to Kantar research, a net 26% of marketers reported plans to reduce ad spends on X in 2025, the biggest recorded pullback from any major global ad platform. Gupta explained that many global brands stopped advertising in India due to the ongoing tensions with Musk, and even within India, many brands are avoiding advertising on X due to the controversial nature of the platform and concerns over brand safety. "In terms of advertising on social media platforms, X is typically a last priority for advertisers, with YouTube, Facebook, and Instagram taking precedence," he said." https://lnkd.in/e6DT9UCv

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Here's a perspective on the ongoing IPL season from our Joint Managing Director, Abhishek Gupta, on the various trends and insights when it comes to advertising during IPL. BEI Confluence Communication #Adrates #IPL2024 #advertising #media #marketing #leadershipspeak #industryinsights

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In today’s dynamic business landscape, enhancing brand visibility is crucial for any organization looking to make a mark. Digileap India, a prominent advertising agency, understands the intricate strategies required to elevate brand identity and propel businesses to success. This blog delves into the pivotal role that advertising agencies, like Digileap, play in bolstering brand recognition and establishing a strong market presence. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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